THE NEXT BIG THING:AMC NETWORKS’ MINI MINI SERIES

AUGUST 10TH, 2016TEAM JASONBROOKE PARRETT, BRIANNA WOODWARD, GILLIAN MCGOVERN, PEYTON OOSTERMAN

WHAT IS THEMINI MINI SERIES?

The Idea

MINI MINI SERIES FORMAT

• Full-season • 10 Minute Episodes• Episodic • Digital only

–Network websites and apps

“TV in 10 Minutes!”

POSSIBLE STORYLINES

• Crossovers between shows• Secondary character backgrounds• Breakout star spotlights

Show crossovers

Background Stories

Breakout star spotlights

Millennial Storyline Preferences

That’s definitely

not vegan.

HOW DO WE GET PEOPLETO WATCH?

Marketing Plan

SECOND SCREEN

ADDITIONAL ADVERTISING

WHY MILLENNIALS AREINTERESTED

Market Research

THE POPULARITY OF SHORT-FORM VIDEO

10 billion video views daily

1 billion loops daily

6 billion hours of

video viewed monthly

*References: http://expandedramblings.com/index.php/vine-statistics/, http://fortune.com/2016/01/12/snapchat-facebook-video-views/, https://www.youtube.com/yt/press/statistics.html

HOW MILLENNIALS ARE FEELING ABOUTBINGE WATCHING

49%Admit to feeling guilty when they spend

a lot of time binge watching content

WHAT MILLENNIALS ARE SAYING ABOUT THE MINI MINI SERIES “I love shorts…less than 10, or right around 10 minute length is perfect.”

“...I want to see how the story ends but don't have enough time in the day to watch full episodes.”

“I find it very difficult to keep up with a TV show because I can never follow through. A 10 minute episode would be

easier to squeeze into my short downtime.”

WOULD MILLENNIALS WATCH THE MINI MINI SERIES?

57%Of millennials surveyed were interested

in The Mini Mini Series

QUESTIONS?

REFERENCES• Vine:

http://expandedramblings.com/index.php/vine-statistics/

• Snapchat: http://fortune.com/2016/01/12/snapchat-facebook-video-views/

• Youtube: https://www.youtube.com/yt/press/statistics.html