amcham bulgaria let it s(pr)ing · 2019-04-19 · delphi economic forum plovdiv municipality. get...
TRANSCRIPT
AmCham Bulgaria Let it S(pr)ing
AmCham BG PR & Marketing Task Force Meeting
April 17, 2019
TELUS International Europe
Agenda
• Welcome
• AmCham Bulgaria in past two months – what happened, what is cooking?
• „Buglaria Giving 2019 Report“• Exclusive report by Iva Petrova, bCause Foundation
• „A1 Bulgaria Rebranding Project: goals, communication, results“• Presented by Iliana Zaharieva, Corporate Communications Director, A1 Bulgaria
• Q&A
• TELUS Tower Tour
AmCham Bulgaria Seeds are sprouting
Again: Why it the PR, Marketing and CSR Working Group is needed?
• More effective communication between members and AmCham Team
• Direct connection with the decision-makers in the members• Planning
• AmCham to become (even) more strategic part of your plans
• Strategic Planning and Reaction Team (in crisis)
• Knowledge and experience sharing• Seminars and Trainings
• Mutual development
• Presenting new initiatives (Amcham’s and external)
Structure
• Member (350)
• Board of Directors
• Committees (New structure)
• Working Groups (New structure)
• Team (7/8 people)
Board of Directors
AmCham BulgariaThe Team
CommitteesNew Structure
1 Digital Economy
2 Energy and Mineral Resources
3 Healthcare
4 HR and Education
5
E-Governance▪ E-Procurement▪ E-Healthcare▪ E-Justice▪ E-Commerce
6 Tax
7Manufacturing and Industry – Under discussion▪ Automotive▪ Quality management
Working Groups (Task Forces)New Structure
1 Capital markets
2 Payments and Fintech
3 PR, Marketing and CSR
4 Quality management
AmCham Bulgaria Spring is all around –
what happened before
Board
• Priorities approval• Next – implementation
• Activation of the committees. Concrete actions• HR and Education Committee – April 23rd, 2019
• Digital Committee – InnoStart Forum and laws upgrade
• Events – 2019/2020• Active promotion of members partnerships
• AmCham Bulgaria 25th Anniversary – in 2020
• Rebranding ☺
Members meetings
• 20+ meetings
• Joint Event with EY Bulgaria – April 18th, 2019
• Participation of A1 Bulgaria PR WG 2nd Meeting
• Probably you are starting to pay some attention on us ;)
Explore USA 1/2
• How to become business at the USA – institutional support and practical advice
• 120 guests – members and non-members
• Synergy – joint event with the Embassy of the United States in Bulgaria
2019 Transatlantic Week and Brussels Briefing
• 22 / 42 AmChams in Европа
• Excellent postioning of AmCham BG
• Meetings with key stakeholders: • AmCham EU (Susan Danger, CEO)
• U.S. Chamber of Commerce (Marjorie Chorins, Director for Europe),
• EC DG Connect (Start-ups)
Plovdiv Business Mission
• Business• Trakia Economic Zone
(Sienit)
• Millara International Inc.
• TED BED
• Institutions• Deputy Mayor, Plovdiv,
• Mayor, Maritsa Municipality
News
AmCham Bulgaria What is cooking?
InnoStart Forum 2019
• How to become an innovation and start-up nation
• U.S. and Israeli Experience
• Venture Funds and Startups
• EC, EIB, EIC
• Partners: AmCham IL; Embassies of United States and Israel• Telelink
• BVCA, BESCO, BOA
• June 20th, 2019
Main Partners
Your Logo
Your Logo
Golden Sponsors Silver Sponsors
Bronze Sponsor Exhibitor Sponsor
Organizers
Your Logo
Your Logo
Your Logo
Your Logo
Your Logo
Your Logo
Your Logo
• Upgrade of innovation eco-system in SEE: policies, entrepreneurship, encouraging
• How to create нinnovation and start-up nation. Israel and U.S. Models
• Organic entrepreneurship economy – building sustainable innovation culture
• Society and Education driven innovations
• Innovations investments. Meet the Angels. Incubation.
InnoStart Forum 2019
• Olivier Marquette, President, AmCham Bulgaria
• Yaniv Garty, Chairman, AmCham Israel and VP at Intel
• H.E. Eric Rubin, U.S. Ambassador to Republic of Bulgaria
• H.E. Irit Lillian, Ambassador of Israel to Republic of Bulgaria
• Carlos Moedas, Commissioner for Research, Science and Innovation
• Maria Gabriel, Commissioner for Digital Economy and Society,
• Chemi J. Peres, Managing General Partner, Co-Founder, Pitango VC
• Boyko Borissov, Prime Minister of the Republic of Bulgaria
InnoStart Forum 2019
• Tomislav Donchev, Deputy Prime Minister of the Republic of Bulgaria
• Rossen Zhelyazkov, Minister of Transport and Communications of Republic of Bulgaria (tbc)
• ICT Ministers from Western Balkans
• Nili Shalev, Managing Director and National Coordinator, Israel Innovation Authority
• Tal Sharon, Managing Director, Equitech
• Keren Primor Cohen, VP General Counsel and Business Affairs, RAMOT at Tel Aviv University Ltd.
• Mark Johnson, University of Economics and Business in Vienna
• Roy Rachamimov, Mentor, MassChallenge
• Ori Sobovitz, Head of Government Relations, Our Crowd
InnoStart Forum 2019
U.S. Independence Day Celebration (July 6th) News from 2018’s celebration
AmCham Bulgaria2019 Key events
Бизнес събитие
Социално събитие
Event Date Which priority is addressed Partner
Annual Meeting with the Government
TBC Sept.Sustainable Business Climate & InvestmentsDigital Economy and InnovationsHuman Capital Development
Government of the Republic of Bulgaria
InnoStart Forum June 20thRegional & Transatlantic Cooperation Digital Economy and InnovationsHuman Capital Development
AmCham IsraelU.S. Embassy in BulgariaEmbassy of IsraelGovernment of Bulgaria
Конференция „Explore USA“ 9 априлSustainable Business Climate & InvestmentsDigital Economy and Innovations
U.S. Embassy in BulgariaU.S. Trade Department
Честване на Деня на независимостта на САЩ
6 юлиCommunity Management,Traditions
MembersU.S. Embassy
Cyber Security Conference November 4th Sustainable Business Climate & InvestmentsHuman Capital Development
Bilateral ChambersEmbassy of IsraelGovernment of Bulgaria
AmCham Thanksgiving Charity Dinner
November 26th Community Management,Traditions
Members
Business Event
Sectorial Events
AmCham Bulgaria2019 Sectorial and Partners Events
# Event Date Priority Partners
1 Rousse/Varna Round Tables TBCSustainable Business Climate & InvestmentsRegional and Transatlantic Cooperation
AmCham RomaniaU.S. Embassy in Bulgaria
2 Human Capital Business Breakfast TBCSustainable Business Climate & InvestmentsHuman Capital Development
Bilateral Chamber/s
3 GDPR – One Year Later May 29th Sustainable Business Climate & Investments CPDC
5 Energy Business Breakfast TBC Sustainable Business Climate & InvestmentsERWCMembers
6 Healthcare Business Breakfast TBCSustainable Business Climate & InvestmentsHuman Capital Development
Ministry of HealthcareMembers
7 Plovdiv Economic Forum June 26-27Sustainable Business Climate & InvestmentsHuman Capital Development
Delphi Economic ForumPlovdiv Municipality
Get ready for ….AmCham Bulgaria Yearbook 2019
• Main print edition
• Target audience: members, institutions, EU
• Ad Opportunities
• 2019 Process• Start – May 2019
• Update of the profiles and logos
• 2018 Digital Version
❾
Медиа
• amcham.bg
• AmCham Weekly Bulletin > 2,300 subscribers
• Профил в LinkedIn 1051+ contacts
• Профил в Twitter 581 following548 followers
What is next? AmCham Meetings. 1/2
• PR & Marketing Working Group• Dissemination of the presentation to all communicators in AmCham BG
• Feedback – how would you prefer to participate.
• Next meeting – (first week) June 2019
• Proposal: discussion and brainstorming session „The Future of Our Work“ – World Café format
• Transparency and trust in business
• Stakeholders Management
• Internal Communication
• Crisis communication
• Goal setting and measurement. Indicators
What is next? AmCham Meetings. 2/2
• HR & Education Committee• April 23rd, 2019 at The American Corner of the Sofia Library (Slaveykov Sqr.)
• Employer of choice or employees of choice – Coca-Cola HBC
• Invent Boldly, Reinvent Rapidly – the story of an EVP – Progress
Knowledge Box 1/2
• Bulgarian People Management Association
• Tom Haak, founder and CEO of HR Trend Institute is the key-note speaker
• May 30-31st, 2019
• Rila Hotel Borovets.
• Agenda is available here.
• 50 щата на 1 място
• 10-12 юни 2019 г.
• Вашингтон, окръг Колумбия
• Контакт през Търговска служба на Посолство на САЩ в България
• Досега: инвестиции в размер на 98 милиарда щ.д. и създаване на повече от 150 000 работни места в САЩ.
Възможности за (нов) бизнес
Bulgaria Givign Report 2019Exclusive presentation to the members of the AmCham BG PR, MKT, CSR Working Group
Iva Petrova, bCause Foundation
Bulgaria Giving 1/2
Bulgaria Giving 2/2
A1 Bulgaria Rebranding Project: Goals, Communication, Results
Best practice sharing before members of AmCham BG PR, MKT, CSR Working Group
A presentation of Iliana Zaharieva, Director Corporate Communications, A1 Bulgaria
The presentation is in separate file/link
Thank you!