amci 2010 social media workshop
DESCRIPTION
Steve Drake, Jim Andrews, Jamie Notter and Brian Reuwee presentation on social media for AMC Institute.TRANSCRIPT
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Social Media WorkshopFebruary 10, 2010
Faculty: Steve Drake, DrakeCo
Jim Andrews, Q&A Business SolutionsJamie Notter, Management Plus
Brian Reuwee, DrakeCo
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1) Basics
What to use? Why? Tips. Policies.
2)Strategy
Building, weaving it all together, overcoming clutter
3)AMC Issues
Introducing to clients; billing; use for AMC marketing
4)ROI / Measurement
Expectations from Workshop
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Today’s Agenda• Welcome & Introductions• Review survey & Expectations• Preview – Social Media Basics• Listening & Relationship Strategies• Measurement & ROI• Question & Answers
– Break• Hands-on Tutorials (small groups)
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Survey on Social Media Usage
AMC InstituteFall 2009
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Use of Social Media
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Blogs Google FaceBook LinkedIn
AMC-Yes AMC-No Client-Yes Client-No
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Use of Social Media
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Twitter YouTube SlideShare Flickr
AMC-Yes AMC-No Client-Yes Client-No
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Personal Use of Social Media
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
Daily Weekly Monthly Rarely Never
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DemographicsScope of Clients
18%
44%
15%
23%
Int'l Nat'lReg/ State Local
Type of Clients
47%
34%
8%
11%
Trade Prof SocCharitable Other
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Demographics# of AMC Staff
56%26%
12%6%
1 to 19 20 to 4950 to 99 100+
Position in AMC
66%
10%
5%
0%
19%
Owner/ CEO Sen MgrED ITOther
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Your Expectations from Workshop
1) Basics
What to use? Why? Tips. Policies.
2) Strategy
Building, weaving it all together, overcoming clutter
3) AMC Issues
Introducing to clients; billing; use for AMC marketing
4) ROI / Measurement
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Social Media Overview
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What is Social Media
• People• On-Line Technology• Information
– Text– Audio– Video– Multimedia
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What does it mean for AMCs
• Monitoring the web• Being current with the technology• Risk Management• Policies• More work• More Revenue
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Tools for Collaboration
• CoTweet• Hootsuite• TweetDeck• Tweet later• Tweet mention
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User-generated content
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What’s Social Media Good For?
1. Listening
2. Building Relationships
3. Building Community
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Listening
1. Brand Monitoring
2. Finding relevant topics
3. Finding relevant talkers
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Listening: Keywords•Organization name
•Organization url
•Execs/personalities/key people
•Other similar or competing orgs
•Programs/products you sell
•Industry terms
•Special events you're running
•Causes you support
•Campaigns you're managing
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4 Free Listening Tools
Google Alerts
Tweet Beep
BackType
Social Mention
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http://www.google.com/alerts
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http://www.tweetbeep.com
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http://www.backtype.com
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http://www.socialmention.com
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Alerts to RSS
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RSS in Plain English
www.commoncraft.com
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Building Relationships
1. Be yourself
2. Tell your stories
3. Find your social objects
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Basic Tools
Blogs
Facebook/Linked In
YouTube
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Social Media ROI• How do you measure
return on investment for social media?
• How to set objectives to determine ROI?
• What are other AMCs and AMC clients doing?
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http://www.youtube.com/watch?v=ypmfs3z8esI
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Measuring ROI
Net Gain (increased revenue &/or decreased costs) - Investment (time & resources)
Investment= ROI %
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Measuring ROIPLAN FIRST• Set Goals• Determine Metrics• Strategy• Tactics
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What others are doing to measure ROI
• Google Analytics• Google News Alerts• New Business Leads• Followers & Fans
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Q&AWhat do you want to learn? Survey’s Top Question Area Topics were:
– Social Media Strategy– AMC “issues” with Social Media– Measurement / ROI
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Hands-on Plans3:45 – 4:15 Blogging (Jamie) LinkedIn (Jim) Twitter (Steve) Facebook (Brian)
4:20 – 4:50 Facebook (Brian) Google News Alerts (Steve) LinkedIn (Jim) Twitter (Jamie)