amd 2013 mobility apu introduction

AMD 2013 Mobility APU Introduction

MAY 2013

2 AMD 2013 MOBILITY APU INTRODUCTION | MAY 2013

IN THIS DECK

The Changing Marketplace and AMD’s Unique Position

AMD User Experiences

2013 AMD Mobility APU Overview


THE EVOLVING CLIENT MARKET

Big screens

X86 performance focus

Work devices

Productivity

Content creation

Best gaming

DT towers

Thick notebooks

Slow boot, bad battery life

Small screens

Good enough performance

Communication devices

Beautiful displays

App-based consumption

Browsing/entertainment

Thin & light phones/tablets

Able to go everywhere

Instant on, long battery life

ANDROID/IOS

ECOSYSTEM

OLD WINDOWS

ECOSYSTEM

THE

NEW

CLIENT

ECOSYSTEM


CHANGING MARKET PLACE CREATES WORLD OF “NEW CLIENT” PCS

CLIENT MARKET TRENDS – WINDOWS PC

Sources: IDC AMD Extended Forecast Client World Wide by Country March 2013, IDC AMD Extended Forecast Tablet December 2012

0

100

200

300

400

500

600

700

2007 2008 2009 2010 2011 2012 2013 2014 2015

Desktop/AIO Trad Notebook Mainstream Ultrathin Ultraslim (Prem Ultrathin) Small Screen Touch NB

Convertible Hybrid Win Tablet Tablet (iOS) Tablet (And+Oth)

NE

W C

LIE

NT


2013: APU ECOSYSTEM EXPLODES

2011 10s OF APPS

Muvizu

CyberLink MediaShow

Test Drive Unlimited 2

Microsoft Internet Explorer

Battlefield Bad Company 2

Adobe Premiere Elements

Corel Digital Studio

CyberLink PowerDVD

CyberLink MediaEspresso

Microsoft Windows Live

Essentials

Roxio Creator

Need for Speed World

Adobe Photoshop Elements

Battlefield Play4Free

CyberLink PowerDirector

ArcSoft TotalMedia Theatre

Microsoft PowerPoint

Roxio CinePlayer

The Lord of the Rings Online

ArcSoft MediaConverter

Corel WinDVD

Dragon Age 2

Dungeons & Dragons Online

MotionDSP vReveal

Shift 2 Unleashed

Viewdle Uploader

2012 100s OF APPS

Moovida Universe


The Lord of the Rings Online

Viewdle Uploader

Magix Movie Edit Pro

Shift 2 Unleashed

ArcSoft WebCam Companion 5

MotionDSP vReveal

Corel VideoStudio Pro

X5

Corel WinDVD

Test Drive Unlimited 2

Adobe Premiere Elements

Microsoft Windows Live

Essentials

Muvizu

Fingertapps

Roxio Creator

Mozilla Firefox

Total War: Shogun 2

ArcSoft MediaConverter 8

Corel VideoStudio Pro



CyberLink PowerDVD

DiRT 3


Roxio CinePlayer

Microsoft Silverlight 5

ArcSoft Link+

x264

Corel Digital Studio


ArcSoft ShowBiz

GIMP

WinZip 16.5

Google Chrome

Sony Vegas Pro

Earthsim 2.0

Battlefield Play4Free

Battlefield 3

CyberLink MediaShow

Handbrake

ArcSoft Panorama Maker

VLC Player

CyberLink YouCam


Sony Vegas Movie Studio

DivX Accelerated Player

Deus Ex: Human Revolution

Muvizu Animator


CyberLink PowerDirector

Adobe Flash Player

Battlefield Bad Company 2

BlueStacks

Dragon Age 2


ViVu VuRoom

Nuvixa

Adobe Photoshop CS6

Corel AfterShot

2013 1000s OF APPS


Fingertapps

Corel Digital Studio DiRT 3

Roxio CinePlayer

Microsoft Silverlight 5

ArcSoft Link+

VLC Player GIMP ArcSoft ShowBiz The Lord of the Rings

Online

ArcSoft Panorama Maker Handbrake Microsoft Silverlight 5

Corel WinDVD

Corel WinDVD Corel VideoStudio Pro CyberLink MediaShow

CyberLink PowerDirector CyberLink MediaEspresso Corel AfterShot Mozilla Firefox Magix Movie Edit Pro

Viewdle Uploader Muvizu WinZip 16.5 CyberLink YouCam BlueStacks Microsoft Windows Live Essentials

MotionDSP vReveal

Magix Movie Edit Pro Fingertapps Google Chrome Microsoft Internet Explorer

Dragon Age 2 ArcSoft MediaConverter Shift 2 Unleashed

Corel VideoStudio Pro X5

ArcSoft MediaConverter 8 Battlefield 3 Adobe Photoshop Elements

Muvizu Animator Adobe Photoshop CS6 Viewdle Uploader

Shift 2 Unleashed Roxio Creator Sony Vegas Pro Test Drive Unlimited 2

Sony Vegas Movie Studio


Muvizu ArcSoft WebCam Companion 5

ArcSoft WebCam Companion 5

PhotoShop CS6 Earthsim 2.0 Adobe Premiere

Elements

DivX Accelerated Player ViVu VuRoom Total War: Shogun 2 Corel VideoStudio

Pro X5

MotionDSP vReveal Total War: Shogun 2 Battlefield Play4Free ArcSoft TotalMedia Theatre Deus Ex: Human Revolution

Nuvixa

ArcSoft Panorama Maker MotionDSP vReveal

Microsoft Windows Live Essentials

ArcSoft MediaConverter Battlefield Bad Company 2

CyberLink MediaEspresso Corel VideoStudio Pro X5

ArcSoft MediaConverter 8 ArcSoft Panorama Maker Adobe Premiere Elements

Corel AfterShot Moovida Universe

Corel VideoStudio Pro Microsoft Internet Explorer



Muvizu Animator CyberLink YouCam

Dragon Age 2 Corel Digital Studio Sony Vegas Movie Studio


Adobe Flash Player



CyberLink PowerDVD



Moovida Universe

x264

CyberLink MediaEspresso Corel VideoStudio Pro



Handbrake


Roxio Creator

DivX Accelerated Player


ArcSoft MediaConverter 8

CyberLink YouCam Vudu

Rome Total War II

Sonic Allstar Racing

http://www.google.com/aclk?sa=l&ai=COCE0U4NSUPHwG8utyAGH1oDYBPGv3LkCkf6xjEmRyYKumAEIBhADIMeY-AUoBVDs-628-f____8BYMnW5YzkpPAToAHijbP_A8gBB6oEJU_Qae5pWiagV8zrbtlk38P4W-CkF6CW1LpO7dNsGdPTnb_3hKOABZBOugUTCMGM3eLws7ICFcUXKgodbR0ADsAFBcoFAKAGJg&ei=UoNSUMGbNcWvqAHtuoBw&sig=AOD64_0u8kP5vunbRVAvjlRAWDV-8UcIeQ&ctype=5&sqi=2&ved=0CJkBEPMO&adurl=http://www.newegg.com/Product/Product.aspx?Item=N82E16832505025&nm_mc=KNC-GoogleAdwords&cm_mmc=KNC-GoogleAdwords-_-pla-_-NA-_-NA

http://www.google.com/aclk?sa=l&ai=COCE0U4NSUPHwG8utyAGH1oDYBPGv3LkCkf6xjEmRyYKumAEIBhADIMeY-AUoBVDs-628-f____8BYMnW5YzkpPAToAHijbP_A8gBB6oEJU_Qae5pWiagV8zrbtlk38P4W-CkF6CW1LpO7dNsGdPTnb_3hKOABZBOugUTCMGM3eLws7ICFcUXKgodbR0ADsAFBcoFAKAGJg&ei=UoNSUMGbNcWvqAHtuoBw&sig=AOD64_0u8kP5vunbRVAvjlRAWDV-8UcIeQ&ctype=5&sqi=2&ved=0CJkBEPMO&adurl=http://www.newegg.com/Product/Product.aspx?Item=N82E16832505025&nm_mc=KNC-GoogleAdwords&cm_mmc=KNC-GoogleAdwords-_-pla-_-NA-_-NA


AMD WINS THE DEVICE CONVERGENCE ERA BRIDGING THE GAP BETWEEN TABLETS AND NOTEBOOKS

Convergence form-factors

AMD WILL BE #1 IN THE NEW CLIENT DEVICES

MEDIA TABLETS PERFORMANCE TABLETS HYBRIDS SMALL SCREEN TOUCH NOTEBOOKS

CONSUMPTION PRODUCTIVITY

is uniquely positioned to win in this opportunity

The world’s best graphics

put more pixels on the

screen better for the best

entertainment

Uncompromised Windows

8 productivity experience,

including legacy apps

Beautifully display

cloud content

Productivity, more

immersive experiences

Tablet & productivity

notebook

11” thin, attractive

touch notebooks

13-15” content creation and

new compute experiences

AMD 2013 USER EXPERIENCES


Stay unplugged with long battery life.

AMD ALLDAY™ POWER1

Speed up everyday applications.

AMD APP ACCELERATION2

Get your browsing done quickly.

AMD INTERNET ACCELERATION

See images jump off the page and burst

into life in vivid color.

AMD PERFECT PICTURE HD3

Get fast, smooth Internet streaming.

AMD QUICK STREAM TECHNOLOGY4

Get crisp & sharp photos, movies and

games with discrete-level performance.

AMD RADEON™ HD GRAPHICS

Stabilize home videos to help eliminate

distracting shakiness.

AMD STEADY VIDEO TECHNOLOGY5

AMD USER EXPERIENCES – KEY AMD FEATURES




















Wirelessly share content from a PC or

tablet with any supported TV or display.

AMD SCREEN MIRROR6






















Quickly log-in to Windows and other

browser-based sites.

AMD FACE LOGIN8

Control basic functions using hand

gestures.

AMD GESTURE CONTROL7

AMD SCREEN MIRROR6






















AMD SCREEN MIRROR6



AMD FACE LOGIN8


gestures.


Get the latest game titles for the

ultimate entertainment experience.*

REGIONAL GAME BUNDLES

* varies by region

AMD 2013 ELITE MOBILITY APUs

“TEMASH”


2013 AMD ELITE MOBILITY APUs – “TEMASH”

MEDIA TABLETS

Excel in displaying stored or

cloud based multimedia

content

PERFORMANCE TABLETS

Tablets with increased capability

for gaming & demanding apps

HYBRIDS

Combo of media tablets &

productivity notebooks –

emphasis on content creation

SMALL SCREEN TOUCH NB

10 – 13” Touch-enabled, ultrathin

designs that deliver a true PC

experience

BEST GRAPHICS EXPERIENCE OF ANY SOC ON THE PLANET

FOR TOUCH TABLETS, HYBRIDS, AND NOTEBOOKS

SUPERIOR HD MEDIA PC GAMING IN A TABLET ELITE EXPERIENCES FOR

TABLETS


2013 AMD ELITE MOBILITY APUs BY THE NUMBERS

Up to 172%

more x86 performance per watt

than 2012 AMD C-7011

1 World’s 1st quad-core x86 SoC

for tablets and hybrids

AMD’s 1st true SoC

Up to 196%

more visual performance per

watt than 2012 AMD E2-180010

Up to 126%

more x86 performance per watt

than 2012 AMD E2-180012

Nearly5x

more GPU performance

than the competition14

Up to 212% more visual performance per

watt than 2012 AMD C-709

Up to 45%

longer battery life than the

competition13

Up to 12

hours of idle battery life15

As little as 1.6

second wake from sleep

mode16



















2013 AMD ELITE MOBILITY APU USER EXPERIENCES





AMD FACE LOGIN8


gestures.


AMD SCREEN MIRROR6


2013 AMD ELITE MOBILITY APU PLATFORM DETAILS

DDR3L

Northbridge

2MB Shared L2

Graphics Core and Multimedia

PCI Express/Display

“Jaguar” Core “Jaguar” Core


SD controller VGA

CLKGEN SATA

Misc I/O USB

See backup for footnotes

Dual/Quad Core, AMD Start Now Technology17 w/smart sleep

AMD Turbo Dock Technology for 40% performance boost1

“Jaguar” Core: Up to 20% improvement over “Bobcat” cores18

“GCN” GPU core: Up to 75% compute performance (GFLOP)

improvement with DirectX® 11.1 support19

Power gating for DCE, UVD, VCE, NB and DDR P-States

Memory Support: Single-channel (64 bits) DDR3

High Resolution display supporting dual up to 2560 x 1600

Faster than real time HD encode - H.264, SVC HDCP 2.1

Protected Content DRM offloaded from CPU, HDCP 2.1

Updated I/O: Up to 8 USB 2.0 and 2 USB 3.0, 1 SATA Gen2,

SD Card Reader Version 3.0 or SDIO controller


2013 AMD ELITE MOBILITY APU POSITIONING

TABLETS & HYBRIDS

AMD Intel

Core i5

Core i3

Atom Clover Trail

SMALL SCREEN TOUCH NOTEBOOK

AMD Intel

Core i3

Pentium

Atom

Celeron

A6-1450

A4-1250

A4-1200

A6-1450

A4-1250

A4-1200


2013 AMD ELITE MOBILITY APU SPECS

Model Radeon™

Brand TDP

CPU

Cores

CPU

Clock Speed

(Max/Base)

L2

Cache

Radeon™

Cores*

GPU

Clock Speed

(Max/Base)

MAX

DDR3

Speed

AMD A-Series Elite Mobility APUs

A6-1450 HD 8250 8W 4 1.4GHz/1.0GHz 2MB L2 128 400MHz/300MHz DDR3L-1066

A4-1250 HD 8210 9W 2 1.0GHz 1MB L2 128 300MHz DDR3L-1333

A4-1200 HD 8180 3.9W 2 1.0GHz 1MB L2 128 225MHz DDR3L-1066

AMD 2013 MAINSTREAM APU PLATFORM

“KABINI”


2013 AMD MAINSTREAM APUs —“KABINI”

MORE CORES BETTER GRAPHICS AMD ALL DAY

BATTERY LIFE4

BEST-IN-CLASS GRAPHICS AND FIRST-IN-CLASS X86 QUAD-CORE SOC

SMALL SCREEN TOUCH NOTEBOOKS ENTRY-LEVEL NOTEBOOKS


2013 AMD MAINSTREAM APUs BY THE NUMBERS

2 More CPU cores than the

competition

Up to 132%

better visual performance per

watt than previous generation21

Up to 11

hours of resting battery life23

Up to 88%

better graphics performance

than the competition24

Up to 33%

better gaming performance than

the competition25

Up to 29% faster file compression than the

competition26

1 First and only quad core for small

screen touch and entry-level PCs

Up to 25% more power efficient than

previous generation22

Up to 127%

better productivity performance per

watt than the previous generation20



















2013 AMD MAINSTREAM APU USER EXPERIENCES


2013 AMD MAINSTREAM APU PLATFORM DETAILS

“Jaguar “CPU Core

Quad Core options with a 2MB shared L2

Graphics Core Next Radeon Graphics27 with DirectX 11.1 support

Single chip SOC enables small form factors with low BOM cost

New Power Saving Features

Power gating added to DCE, UVD, VCE, UNB

DDR P-States for reduced power consumption

New IOIC 2.0

9W-25W TDP

Memory Support: Single-channel (64 bits) DDR3

Up to DDR3-1866; 1.5V, 1.35V & 1.25V voltage levels supported

2 UDIMMs or 2 SODIMM

Integrated display outputs

Supports Two Simultaneous Displays up to 4096 x 2160

Supports 4-lane DisplayPort 1.2, DVI, HDMI 1.4a

Two AUX paired lanes supporting DDC or AUX, 2 Hot Plug Detect pins, & Integrated VGA

Integrated eDP or 18bpp single channel LVDS

Next Gen AWD (AMD Wireless Display) support

Updated I/O

Four x1 links of PCIe Gen 2 for GPPs

One x4 link of PCIe Gen 2 for discrete GPU (not on lower TDPs)

8 USB2.0 + 2 USB3.0 or 10 USB2.0

2 SATA Gen2/Gen3

SD Card Reader Version 3.0 or SDIO controller

v

DDR3L

Northbridge

2MB Shared L2

Graphics Core and Multimedia

PCI Express/Display



SD controller VGA

CLKGEN SATA

Misc I/O USB

v

http://images.google.com/imgres?imgurl=http://www.dbcsound.com/UserFiles/image/Blu-Ray-Logo_svg.png&imgrefurl=http://www.dbcsound.com/&h=425&w=800&sz=34&hl=en&start=1&usg=__YxwwJGYzZilzguHaB4sejQSRS3c=&tbnid=Ri_XYUU3U32GBM:&tbnh=76&tbnw=143&prev=/images?q=blu-ray+logo&gbv=2&hl=en


2013 AMD MAINSTREAM APU POSITIONING

Intel

Core i3

Celeron

Pentium

AMD

Ma

instr

ea

m

Esse

ntia

l

AMD A6-Series

AMD A4-Series

AMD E2-Series


2013 AMD MAINSTREAM APU SPECS

Note: Features are preliminary and subject to change without notice. Customer should always consult technical documentation for design specifications. 1Radeon™ Cores are a key feature of the VISION Engine that is designed to accelerate GPU enabled applications. GPU Shader processors is the industry standard term for Radeon Cores.

Model Radeon™

Brand TDP

CPU

Cores

CPU

Clock Speed

(Max/Base)

L2

Cache

Radeon™

Cores1

GPU

Clock Speed

(Max/Base)

MAX

DDR3

Speed

AMD A-Series APUs



AMD E-Series APUs

E2-3000 HD 8280 15W 2 1.65GHz 1MB L2 128 450MHz DDR3L-1600



AMD 2013 ELITE PERFORMANCE NOTEBOOK PLATFORM

“RICHLAND”


2013 AMD ELITE PERFORMANCE APUs – “RICHLAND”

ELITE PERFORMANCE ELITE EXPERIENCE (EXP PROGRAM & BUNDLES) ELITE BATTERY LIFE

BEST GRAPHICS AND COMPUTE IN A PERFORMANCE APU

AMD AllDay™ POWER REDEFINED PC

PERFORMANCE

EVOLVED PC USER

EXPERIENCE

PERFORMANCE ULTRATHIN NOTEBOOKS


2013 AMD ELITE PERFORMANCE APUs BY THE NUMBERS

20-40%

better visual performance than

previous generation30

Up to 19% in overall performance over

the previous generation28

Up to 12%

productivity performance

improvement over previous

generation31

39-72%

better gaming performance than

the competition32

Up to 13 hours of resting battery life33

Up to 51%

more efficient than previous gen

in HD video playback29



















2013 AMD ELITE PERFORMANCE APU USER EXPERIENCES



AMD SCREEN MIRROR6



AMD FACE LOGIN8


gestures.




















2013 AMD ELITE PERFORMANCE APU USER EXPERIENCES



AMD SCREEN MIRROR6



AMD FACE LOGIN8


gestures.


Get the latest game titles for the

ultimate entertainment experience.

REGIONAL GAME BUNDLES


2013 AMD ELITE PERFORMANCE APU PLATFORM KEY FEATURES

FLEXIBLE

DESIGN

OPTIONS

Motherboard Compatibility with FS1r2 uPGA & FCH

Configurable TDP

BROADER OEM DESIGN

FLEXIBILITY

ENABLING THE LATEST NEW

CLIENT DESIGNS

Temperature-smart AMD Turbo Core

IMPROVED

PERFORMANCE

& POWER

EFFICIENCY

Additional Performance and Efficiency

AMD Start Now Technology17

MAXIMIZE PERFORMANCE BOOST

ENHANCE OVERALL SYSTEM

RESPONSIVENESS

FOR TRUE TABLET-LIKE

RESPONSIVENESS

ENHANCED

GRAPHICS AND

ENTERTAINMENT

Next Generation AMD Media Features DELIVERS BEST MEDIA

EXPERIENCE

New discrete graphics support

Power optimized for media consumption

SCALABLE GRAPHICS

LEADERSHIP

MORE MOVIES ON A SINGLE

CHARGE


2013 AMD ELITE PERFORMANCE APU POSITIONING

Intel

Core i5

Core i3

Core i7

AMD

Pe

rfo

rman

ce

M

ain

str

ea

m

AMD A10-Series

AMD A8-Series

AMD A6-Series


2013 AMD ELITE PERFORMANCE APU SPECS

219W TDP A8 Series APU uses same thermal solution as 17W TDP A6 Series APU.

Model Radeon™

Brand TDP

CPU

Cores

CPU Clock

(Max/Base)

L2

Cache

Radeon™

Cores1

GPU Clock (Max/Base)

Max

DDR3

A10-5757M HD 8650G 35W 4 3.5GHz/2.5GHz 4MB 384 720MHz/600MHz

DDR3-1600

DDR3L-1600

DDR3U-1333

A8-5557M HD 8550G 35W 4 3.1GHz/2.1GHz 4MB 256 720MHz/554 MHz

DDR3-1600

DDR3L-1600

DDR3U-1333


DDR3-1600

DDR3L-1600

DDR3U-1333

A10-5745M HD 8610G 25W 4 2.9GHz/2.1GHz 4MB 384 626MHz/533MHz

DDR3-1333

DDR3L-1333

DDR3U-1066

A8-5545M HD 8510G 19W2 4 2.7GHz/1.7GHz 4MB 384 554MHz/450 MHz

DDR3-1333

DDR3L-1333

DDR3U-1066


DDR3-1333

DDR3L-1333

DDR3U-1066


DDR3-1333

DDR3L-1333

DDR3U-1066

Note: Features are preliminary and subject to change without notice. Customer should always consult technical documentation for design specifications. 1Radeon™ Cores are a key feature of the VISION Engine that is designed to accelerate GPU enabled applications. GPU Shader processors is the industry standard term for Radeon Cores.

WRAP UP


RECAP

2013 AMD ELITE MOBILITY APU PLATFORM

BEST GRAPHICS EXPERIENCE OF ANY SOC ON THE PLANET

FOR TOUCH TABLETS, HYBRIDS, AND NOTEBOOKS

2013 AMD MAINSTREAM APU PLATFORM

BEST-IN-CLASS GRAPHICS AND

FIRST-IN-CLASS X86 QUAD-CORE SOC

2013 AMD ELITE PERFORMANCE APU PLATFORM

BEST GRAPHICS AND COMPUTE IN A PERFORMANCE APU

THANK YOU


FOOTNOTES 1. AMD AllDay™ Power / AMD All-Day Battery Life. AMD defines ‘all day’ battery life as 8+ hours of continuous use when measured with the Windows Idle or eReader test.

2. AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or

DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.

3. AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge

enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC.

4. AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream. AMD Quick Stream technology is

available on select PCs and requires Windows®7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies.

5. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION

Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programmed to use AMD’s

decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced

content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.

6. AMD Screen Mirror is designed to enable the transmission and display of your PC screen on other compatible networked "mirror" devices. Only available on upcoming AMD A10, A8 and A6 APUs

codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash." Compatible Digital Media Renderer (DMR) devices are listed on the Digital Living Network Alliance (DLNA) website

(http://www.dlna.org/consumer-home/look-for-dlna/product-search) with the “'Play To' Receiver” feature and must also include H.264 and AAC support. Both PC and DMR device must be connected to a

network that will permit content streaming. AMD Screen Mirror supports almost all popular image, audio and video file formats as well as applications showing on your PC screen, but will not mirror

protected content. Requires minimum screen resolution of 800x600. Performance may be degraded on networks with limited bandwidth, especially with high definition content.

7. AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and

upcoming AMD A6 and A4 APUs codenamed "Temash.” Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8 operating system. Supported Windows desktop apps

include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader

and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.

8. AMD Face Login is designed as a convenient tool to help you log into Windows and many popular web sites quickly. It should not be used to protect your computer and personal information from

unwanted access. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed “Temash.” Requires a webcam, and will only operate on

PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet connection is required for website login and use of other online features.

9. Test conducted in AMD Labs measuring performance per watt based on visual performance with 3DMark 11 – Performance (1280x1024). Scores were divided by the platform’s TDP wattage where the

AMD C-70 APU is 9W and the AMD A4-1200 APU is 4W, to produce a performance-per-watt (ppw) value. The A4-1200 APU scored 297 on 3DMark 11 for a ppw of 74.25 while the C-70 APU scored

214 on 3DMark 11 for a ppw of 23.78 ppw. The systems tested are the AMD “Larne” reference platform with a configuration including the A4-1200 APU with Radeon™ HD 8180 graphics, 4GB DDR3-

1066 system memory and the “Inagua” reference platform with the AMD C-70 APU with Radeon HD 7310 graphics, 2x 2GB DDR3-1066 system memory. Both systems were running Microsoft Windows

8. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-25

10. Test conducted in AMD Labs measuring performance per watt based on visual performance with 3DMark 11 – Performance (1280x1024). Scores were divided by the platform’s TDP wattage where the

AMD E2-1800 APU is 18W and the AMD A6-1450 APU is 8W, to produce a performance-per-watt (ppw) value. The A6-1450 APU scored 475 on 3DMark 11 for a ppw of 59.38 while the E2-1800 APU

scored 361 on 3DMark 11 for a ppw of 20.06. The systems tested are the AMD “Larne” reference platform with a configuration including the A6-1450 APU with Radeon™ HD 8250 series graphics, 4GB

DDR3-1066 system memory and the “Inagua” reference platform with the AMD E2-1800 APU with AMD Radeon HD 7340 graphics, 2x 2GB DDR3-1333 system memory. Both systems were running

Microsoft Windows 8. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-26


FOOTNOTES 11. Test conducted in AMD Labs measuring performance per watt based on system level performance with PCMark 7. Scores were divided by the platform's TDP wattage where the AMD C-70 APU is 9W

and the AMD A4-1200 APU is 4W, to produce a performance-per-watt (ppw) value. The A4-1200 APU scored 1029 on PCMark 7 for a ppw of 257 while the C-70 APU scored 850 on PCMark 7 for a ppw

of 94 ppw. The systems tested are the AMD "Larne" reference platform with a configuration including the A4-1200 APU with Radeon™ HD 8180 graphics, 4GB DDR3-1066 system memory and the

"Inagua" reference platform with the AMD C-70 APU with Radeon HD 7310 graphics, 2x 2GB DDR3-1066 system memory. Both systems were running Microsoft Windows 8. AMD tests are performed

on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-27

12. Test conducted in AMD Labs measuring performance per watt based on system level performance with PCMark 7. Scores were divided by the platform's TDP wattage where the AMD E2-1800 APU is

18W and the AMD A6-1450 APU is 8W, to produce a performance-per-watt (ppw) value. The A6-1450 APU scored 1292 on PCMark 7 for a ppw of 162 while the E2-1800 APU scored 1287 on PCMark

7 for a ppw of 71. The systems tested are the AMD "Larne" reference platform with a configuration including the A6-1450 APU with Radeon™ HD 8250 series graphics, 4GB DDR3-1066 system

memory and the "Inagua" reference platform with the AMD E2-1800 APU with AMD Radeon HD 7340 graphics, 2x 2GB DDR3-1333 system memory. Both systems were running Microsoft Windows 8.

AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-28

13. Power measurements carried out by AMD Performance Labs measuring total system and individual component power while web browsing and viewing a local video playback viewed at 1080P and

screen brightness of 100 nits. Total system power was 5.1W for video playback 4.2W for web browsing. The Intel system measured a total system power consumption of 7.3W for video playback and

6.1W for web browsing. Battery life calculations for both platforms were derived using a 33Whr battery pack with 96% utilization and showed AMD battery life of 6.2 hours for video playback and 7.6

hours for web browsing. The Intel system calculated battery life of at 4.3 hours of video playback and 5.3 hours of web browsing. The systems tested are the AMD “Larne” reference system with a

configuration including the A6-1450 1.0GHz APU with Radeon™ HD 8250 series graphics, 4GB DDR3-1066 system memory and Microsoft Windows 8, and the Acer Iconia W700-6607 with an Intel

Core i3-3217U 1.8GHz, Intel integrated graphics, 4GB DDR3 system memory and Microsoft Windows 8. AMD tests were performed on optimized AMD reference systems; PC manufacturers may vary

their configuration yielding different results. TEM-24

14. Test conducted in AMD Performance Labs using FutureMark 3DMark for Windows 8 Ice Storm Test as a metric for GPU performance. The AMD A4-1200 APU-based system scored 11,920 while the

Intel Atom Z2760 based system scored 2431. The platforms tested were the “Larne” reference platform with an AMD A4-1200 Dual Core 1.0GHz APU, AMD Radeon™ HD 8180 series graphics, 2GB

DDR3-1066 system memory and Microsoft Windows 8, versus an Acer ICONIA W510-1666 with an Intel Atom Z2760 1.5GHz CPU, Intel integrated graphics, 2GB DDR3-1066 system memory and

Microsoft Windows 8. TEM-18

15. Power projections based on calculations carried out by AMD Performance Labs measuring total system and individual component power at Windows Idle and under various system loads while web

browsing and/or viewing a 9:57 minute online video in h.264 format, viewed at 1080P setting at 100 nits. The AMD “Larne” reference platform is projected to measure APU power at 1.2 W at idle, 1.40 W

during web browsing, 2.35 W during video playback and .02 W during a system S3 “sleep” state. Total system power for the reference platform is projected at 2.8 W at idle, 3.7 W during web browsing,

5.3 W during video playback and .07 W during a system S3 “sleep” state. Battery life calculations were derived using a 35Whr battery pack at 98% utilization. The power projections are based on the

“Larne” reference system with a configuration including the A4-1200 Dual Core 1.0GHz APU, AMD Radeon™ HD 8180 series graphics, 2GB DDR3-1066 system memory and Microsoft Windows 8.

TEM-1

16. Testing conducted by AMD Performance Labs as of January 2013 on a “Larne” reference system configured with an AMD A4-1200 APU running at 1.0 GHz with 2 x 2GB DDR3-1066 and a SanDisk

Extreme 120GB Sata 3 SSD running Windows ® 8 RTM Build 9200. The tested platform was able resume from sleep (S3 power state) to Windows desktop (S0 power state) in 1.6 seconds. Actual time

to resume from sleep will vary based on operating system, APU model, driver, disk drive and memory speed. TEM-12

17. AMD Start Now technology is a BIOS optimized solution designed to deliver better system responsiveness by minimizing the time to wake up the system from sleep mode, boot the system to desktop

and connect to a wireless local area network. Actual times will vary based on operating system, APU, driver, disk drive and memory speed. AMD Start Now technology is available with select AMD APUs

when running Windows 7 or Windows 8. Check with your component or system manufacturer or retailer for specific model capabilities.


FOOTNOTES 18. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Testing used FutureMark 3DMark Vantage P as

a metric for GPU performance and PC Mark Vantage as a metric for CPU performance. The AMD Z-60 APU-based system scored 455 and 1914 in 3DMark and PCMark respectively. The AMD A4-

1200 APU delivers scores of 570 and 2350 in 3DMark and PCMark respectively. The platforms tested were the AMD Z-60 APU-based system with AMD Radeon HD 6250 graphics, 2x 2GB DDR3-1066,

Microsoft Windows 8 64-bit and the “Larne” reference platform with an AMD A4-1200 Dual Core 1.0GHz APU, AMD Radeon™ HD 8180 series graphics, 2GB DDR3-1066 system memory and Microsoft

Windows 8 64-bit. TEM-3

19. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Architectural improvements in the AMD A6-1450

APU are projected to deliver 76.8 GFLOPs for the AMD A6-1450 with AMD Radeon HD 8280 series graphics as compared to an AMD Z-60 APU with AMD Radeon HD 6250 graphics which achieves

44.4 GFLOPS. Theoretical maximum GFLOPS score for the GPU only in the A6-1450 and Z-60 APU are calculated by: GPU Cores x freq x 2 FLOPS. TEM-4

20. Test conducted in AMD Labs measuring performance per watt based on productivity performance with PCMark 7. Scores were divided by the platform’s TDP wattage (“Kabini” 15W & “Brazos” 22W) to

produce a performance-per-watt (ppw) value. The “Kabini” platform scored 1620 on PCMark 7 (108 ppw) while the “Brazos” platform scored 1049 on PCMark 7 (47.4 ppw). “Kabini” PC config is based off

the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600, and Windows 8 64bit. “Brazos” PC config is based off the “Renmore” reference resign with

2012 AMD E2-2000 with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-1

21. Test conducted in AMD Labs measuring performance per watt based on visual performance with 3DMark 11 – Performance (1280x1024). Scores were divided by the platform’s TDP wattage (“Kabini”

15W & “Brazos” 22W) to produce a performance-per-watt (ppw) value. The “Kabini” platform scored 584 on 3DMark 11 (38.9 ppw) while the “Brazos” platform scored 369 on 3DMark 11 (16.8 ppw).

“Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600, and Windows 8 64bit. “Brazos” PC config is based off the

“Renmore” reference resign with 2012 AMD E2-2000 with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-2

22. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A4-5000 platform played 720p

video from the HDD with a system power draw of 6.44W while the E1-1200 system power draw was 8.57W. The difference in consumption while using a 45Whr battery equates to 104 minutes (1.7hrs) of

additional battery life. “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600, 14" 1366 x 768 eDP Panel / LED

Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8 64bit. “Brazos” 2.0 config is based off the “Renmore” Reference Design with an AMD E1-1200

with AMD Radeon HD 7310, 4G DDR3 1333 MHz memory, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8

64bit. KBN-27

23. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A4-5000 platform idled with a

system power draw of 4.08W for a calculated 662 minutes (~11 hours) in Windows 8 idle mode on a 45Whr battery. “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000

with AMD Radeon HD 8330 graphics, 4G DDR3 1600, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8 64bit.

AMD defines "all-day" battery life as 8+ hours of battery life in Screen Idle mode. KBN-26

24. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using the 2013 3DMark -Cloud Gate graphics

test to represent DirectX® game play, the 2013 AMD A6-5200 APU scored 2963 with the Intel system scored 1574. Kabini PC config is based off the "Larne" reference design with 2013 AMD A6-5200

with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64bit. Intel config is based off the Pentium B980 with Intel HD Graphics, 4G DDR3 1333 MHz, Windows 8 64 bit. KBN-17

25. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using BioShock Infinite gameplay at graphics

setting level 6 and 720p resolution, the 2013 AMD A6-5200 APU delivers 16 frames per second while the Intel system delivers 12. Kabini PC config is based off the "Larne" reference design with 2013

AMD A6-5200 with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64bit. Intel config is based off the Core i3-2370M with Intel HD Graphics, 4G DDR3 1333 MHz, Windows 8 64 bit.

KBN-21


FOOTNOTES 26. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using WinZip 17 to compress files for saving

and sharing, the 2013 AMD A6-5200 APU converted and compressed a 163840KB .yuv file in 15 seconds and the Intel system completed the same task in 21 seconds. Kabini PC config is based off the

"Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64 bit. Intel config is based off the Core i3-2370M with Intel HD Graphics, 4G

DDR3 1333 MHz, Windows 8 64 bit. KBN-19

27. The GCN Architecture and its associated features (AMD Enduro™, AMD ZeroCore Power technology, DDM Audio, and 28nm production) are exclusive to the AMD Radeon™ HD 7700M, HD 7800M and

HD 7900M Series Graphics. Not all technologies are supported in all system configurations—check with your system manufacturer for specific model capabilities.

28. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The score for the 2012 AMD A10-4600M on the

Cinebench Multi CPU benchmark was 2.0 and the 2012 AMD A8-4555M was 1.30, while the “Richland” 2013 AMD A10-5750M was 2.35 and the 2013 AMD A8-5545M was 1.55. PC configs based on

the “Pumori” reference design with the 2012 AMD A10-4600M with Radeon™ HD 7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with

AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545M with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 8 64-bit. RIN-3

29. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A10 platform, measuring AMD

silicon (APU + FCH) power, used 2.68w of average power while the 2012 AMD A10 platform used 5.56w of average power while playing the same 720p video workload for 30 minutes. RIN-23

30. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The score for the 2012 AMD A10-4600M on

3DMark 11 was 1150 and the 2012 AMD A8-4555M was 780 while the “Richland” 2013 AMD A10-5750M was 1400 and the AMD A8-5545M was 1100. PC configs based on the “Pumori” reference

design with the 2012 AMD A10-4600M with Radeon™ HD 7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with AMD Radeon™ HD

8650G graphics and the 2013 AMD A8-5545M with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 8 64-bit. RIN-1

31. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The score for the 2012 AMD A10-4600M on the

PCMark 7 Overall benchmark was 1965 and the 2012 AMD A8-4555M was 1650, while the “Richland” 2013 AMD A10-5750M was 2175 and the 2013 AMD A8-5545M was 1850. PC configs based on

the “Pumori” reference design with the 2012 AMD A10-4600M with Radeon™ HD 7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with

AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545M with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 8 64-bit. RIN-4

32. Testing by AMD Performance Labs comparing systems without discrete graphics cards. The AMD-based system showed higher average frames rates on the following 9 games: Call of Duty3 MW3 –

AMD fps 82/Intel 58 (1024x768 – DX11); GRID2 – AMD fps 62/Intel 36 (1024x768 – DX11); Sim City – AMD fps 38/Intel 24 (1024x768 – DX9); BioShock Infinite – AMD fps 39/Intel 28 (settings very high

1024x768); The Walking Dead Survival Instinct – AMD fps 35/Intel 25 (1366x768 – DX9); Tomb Raider – AMD fps 53/Intel 32; Sniper Elite Nazi Zombie Army – AMD fps 35/Intel 24; Splinter Cell Black

List – AMD fps 25/Intel 16; Batman Arkham City – AMD fps 46/Intel 31 (low preset); Test configurations: “Pumori” reference board with AMD A10-5750M with AMD Radeon™ HD 8650G Graphics, 4G

DDR3-1600 (Dual Channel) Memory, HDD (SATA) – 500GB 7200rpm and Windows 8 64-bit. Intel configuration was an HP Pavillion dv6 with Intel Core i5-3210M with Intel HD 4000 Graphics, 4G DDR3-

1600 (Dual Channel) Memory, HDD (SATA) – 500GB 7200rpm and Windows 8 64-bit. RIN-22

33. Based on testing and calculations by AMD Performance Labs, the 2013 AMD A-Series "Richland" platform enables 780 min./13:00 hours of Screen on idle / eReader. Battery life calculations based on a

6 cell Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines "all-day" battery life as 8+ hours of battery life in Windows Idle. “Richland” and “Trinity” data based on the “Pumori” reference design

with the AMD A10-5750M with AMD Radeon™ HD 8650G graphics with the A76M FCH and the AMD A10-4600M with AMD Radeon™ HD 7660G Graphics, 4G DDR3L-1600 (Dual Channel) Memory,

14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 6 cell Li-Ion 55Whr battery pack at 98% utilization and Windows 8 64bit. RIN-5


DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap

changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software

changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD

reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such

revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY

INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT

WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF

ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD AllDay, Radeon and combinations thereof are trademarks of

Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their

respective owners.

amd 2013 mobility apu introduction

Technology

mobility apu introductionmay

arcsoft mediaconverter

bluestacksdragon age

changing market place

photoshop cs6earthsim

light phonestablets

device convergence erabridging