To inspire commitment to enterprise excellence through shared learning and access to best practices, so professionals can succeed personally and help their companies thrive.

AME is recognized throughout North America as the place for professionals from small- to mid-sized manufacturers to learn how to add ever-greater value for customers and stakeholders.

AME Mission AME Vision

2007 STRATEGIC PLANNING

• Maintaining the spirit of volunteerism and shared learning that created the organization.

• Insuring that our products and services are world class, relevant, and internally consistent.

• Discouraging intrusive commercial activities as its events.• Aligning, allying, and cooperating with other organizations

and institutions that practice a similar vision, mission, or values.

• Being exceedingly welcoming to people new to our organization.

• Maintaining a strong, high-performance manufacturing presence in North America is vital to the economic strength of the region and its people.

AME Values

STRATEGIC GOALS

(How we plan to achieve our vision and mission.)

AME VISION: (What we want to be.) To be recognized throughout North America as the professional association where its members, primarily for manufacturers, can learn to add ever-greater value for customers and stakeholders.

AME MISSION:

(What we want to do.)

To inspire commitment to

enterprise excellence

through shared learning and

access to best practices, so members can

personally succeed and

help drive their company’s success.

AME VALUES: (What we believe is important.) Volunteerism and shared learning. World class products and services. Discouraging of intrusive commercial activities at events. Aligning with other organizations that practice a similar vision, mission, or values. Being exceedingly welcoming to new members. Maintaining a strong, high-performance manufacturing presence in North America.

GrowthIncrease AME’s membership, visibility, and influence in the N.A. manufacturing community. Reach 10,000 members by 12/31/08.

LeadershipDevelop a meaningful program for the CEO.

Partnership and ProductsBroaden and increase the value and number of AME product and service offerings at the national and regional levels through organic development and alliances with other like-minded organizations.

Financial/OrganizationalMaintain AME’s financial viability and strength.

NetworkingIncrease opportunities for networking and shared learning.

KEY MEASURES

(How we will measure the success of our actions.)

• YTD Revenue vs YTD Budget• Monthly Net Income vs Budget• Actual Number of individual

members.• % of Monthly Membership

Renewals.• Number of CEO members.• YTD Event ROI• Attendance to target• Number of individual touches.• Development revenue.

KEY ACTIONS (2007-2009)(Specific activities and leaders to further our

strategic goals.)

Board Committee and AME Staff activities. Glenn Marshall-Chair

• Hire marketing person at corp. office.• Develop branding for AME• Develop advertisement program• Member referral program• Event planning kaizen

Board Committee and AME Staff activities. Tony Laraia-Chair

• Pilot a CEO program in Chicago area and launch first forum/summit.

Board Committee and AME Staff activities. Elizabeth King-Chair

• TWI Job Instruction pilot • Develop Champions Leadership

Team.• Continue to develop alliances

Board Committee and AME Staff activities. Keith Syberg-Chair

• Create reserve fund.• Develop investment committee

Board Committee and AME Staff activities. Ken Rolfes-Chair

• Networking Technology • Director Development • New Member orientation• Web Site development

AME Strategic Planning Framework

AME Strategic Goal = Growth (10K)3nd Quarter Performance Plan (July-Sept 2008)

KEY Actions/Initiatives July (3) August (7) September (10) WT SCORE STATUS/COMMENTS

Conference Booth Updated Schedule with Alliances and other

Key Conferences Increased Exposure and

Representation at ConferencesRalph / Glenn

Expand E-mail PenetrationAll AME members and potential ones can be reached by E-mail

Office

Enhance Shared Excellence - more than just announcements

Develop plan to deploy new Ideas to get AME material read and capture e-

mail Pat Panchek/Marketing Director

Expand Community of Practice (CoP) and Consortiums for AME - AME/IMA Lean Accounting Study

12K

APQC/AME Benchmarking Webinar CoP 12 August Industry Steering Team

Lean Accounting CoP - Institute of Management Accounts /AME Study

ReportGlenn / Ken Rolfes (Networking)

Start developing Annual Calendar Events like LEI --- Annual

Roadmap to Shared Excellence

VP of Programs - Marketing Director / Regional Presidents

AME-GO - Start Communicating The Program Create Materials to Market AME-GO

Brian Seelig - Marketing Dir.

Companies Received Letters from Ralph Keith

Regional Presidents Follow UpManagement Team start follow up -

Invite them to TorontoGlenn/Ralph/Keith/ and Regional

Presidents

Alliances Bill Baker

AME Literature, Workshops, and Conferences - Insure Branding -

It's from AME

Growth Team Update Director and provide support

Draft Initial Plan Finalize Marketing Plan and Identify

Potential Agencies Marketing Director

Marketing Director

Close Co-ordination with Growth Team and Company Sponsorship

AME-GO Member Referral Program and Board

Recognition PRIORITY

15 0

3

Develop Advertisement Program

Industry Presence and Membership Growth -

More Corproate Partners

10 3

Enhance Branding for AME 5

Status Last Update: 8/4/08

Marketing Plan 20 3