AmefA StAhlwAren Solingen

TogeTher we Achieve more

Andreas Hakenberg, Managing Director Amefa Germany2

From the viewpoint of our customers, Amefa has been a trusted provider of cutlery, cutting utensils and kitchen equipment for decades; the hotel industry, restaurateurs and commu-nal catering providers also count on our reliable service.The success of Amefa is not solely due to our high level of product and service quality, but is also closely associated with the commitment of all individuals within the Group.

Their work makes a decisive con-tribution to the continuation of our success story. Founded in the Nether lands in 1931, today Amefa operates as an international group of com panies with locations in Ger-many, France, Great Britain, Poland and Hong Kong.

Development and growth are the result of a long-term collaboration based on partnership, both within and outside of the Amefa Group.The outstanding ideas, skills and knowledge of our employees gene-rate the energy which also keeps Amefa Germany on the move. For that reason, in addition to the Amefa product world we would also like to introduce the people who take res-ponsibility well beyond day-to-day business.

Amefa Germany, located in the city of Solingen

“People are the impulse generators for the success of Amefa group.“

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Professional quality, design variety, functionality, individualised products ... These are all things that customers working in hotels and guest houses in any case expect from cutlery and cutting utensils.But Amefa delivers significantly more. For decades we have been an established entity in this market, because we are able to fulfil the de-mands for quality and quantity made by hotels, restaurants and event organisers / catering. With our high rack warehouse in the city of Solin-gen, we are able to keep a corres-pondingly large inventory, while

remaining continuously flexible in our ability to deliver. The desired pro-ducts arrive as needed within 24 hours at the customer. It is exactly this type of uncomplicated and fast delivery process which is typical for Amefa. Sven Krause and his committed team sometimes appear to achieve the impossible, so that every guest can take a seat at a perfectly set table. Together they create the con-ditions that ensure that Amefa in future remains a recognised partner of the hotel and catering industries.

“customers from the hotel and catering industries know that they can count on Amefa.“

Sven Krause, Sales Manager Catering4

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End users want to decide for them-selves where, when and how they shop. For that reason we leave you the choice between a stationary retail outlet and an online shop.The depth of our product range, classic distribution channels and modern e-commerce complement one another in a meaningful way.

A broad network of retailers has been established following many years of carefully managed business relationships in specialised trade.We visit our trading partners on a regular basis and maintain personal contact. This specialist exchange

contributes to the development of suitable products and presenting these with sophisticated packaging concepts.

We can also reach end users directly with our online shop www.bestecke.de. It is here that the brands Amefa, Paul Wirths, Richard-son Sheffield, Couzon and Medard de Noblat are presented stylishly under the theme „Table and Culture“ („Tisch und Kultur“). The sales prices communicated in the online shop serve as a guideline for price deter-mination by the retailers.

“retail industry and e-commerce com-plement each other in a meaningful way.“

Bernd Schäfer, Sales Manager Retail / E-Commerce 7

Amefa has proven itself to be a strong performer and flexible in B2B – from product development through to delivery. Key accounts such as self-service markets, discounters, cash and carry markets and mail order retail represent a challenge both in terms of production and logistics, but one that we can rise to in every regard. We have the experience and an understanding of the market: As the perfect team player, we can handle complex tasks with the expected level of professionalism.

The basis for a mutually successful collaboration is absolute reliability and a consistently high level of quality. Our business partners rely on our ability to perform and our on-time delivery.

In the B2B market it is mostly large quantities, which are delivered as desired as a manufacturer or trade brand. This trust which has been established over many years is what obligates and motivates us in equal measure.

From left to right:

Dominic Steinecke, Key Account Manager B2B

Eva Sperle, Project Team Manager

Bernhard Wolter, Sales Manager Self-Service Markets / Cash & Carry

“our strengths in B2B: own brand or private label.“

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Over 300 employees in Europe and Asia, a network of subsidiaries, trade and general agency, own pro-duct development: With its inter-national operations the Amefa Group distributes its products in more than 50 countries, approximately 500,000 cutlery and cutting utensils per day. Amefa Germany oversees operations for Austria and Switzerland from the city of Solingen which is famed for its blade production. International procurement and inter-national quality assurance for the entire Group are also managed from the city of Solingen.

The effective global structure with three offices in Asia provides a diverse number of advantages both in terms of administration and pro-curement, as well as certification and quality assurance by way of inspectors on site. Furthermore, our Group Purchase Director and our Group Quality Manager regularly visit our production sites in Asia, in order to be able to continually gua-rantee our business partners the best product quality and perfect service for the highest level of custo-mer satisfaction.

“we feel, think and act as a group: Amefa National and international“

From left to right:

Sebastian Erdlenbruch, Group Purchase Director

Frank Litzenburger, Commercial Director and Finance Director 11

The Amefa product and brand world

Paul Wirths, the traditional brand from the city of Solingen, has been part of Amefa since 2014. Paul Wirths cutlery and kitchen knives are modern classics, which find their way to the end-user via stationary retail outlets or via our own online shop.

Amefa is one of the best and most innovative providers of cutlery, kit-chen knives, hollowware and bar articles. The international marketing success is based on a systematic corporate strategy.The Amefa Group has positioned itself as a competent specialist for design lines with a high degree of consumer benefit and long-lasting quality in this market.Amefa products perform well – both in large-scale retail and in the cate-ring industry. The range stretches from cost-effective cutlery sets for discounters, through to high-quality tailored sets for hotels and cruise ships.

Since 2006, the French brand Couzon, a design-oriented specialist for cutlery and stainless steel bar articles, has been part of Amefa. Couzon represents sophisticated cuisine culture in France, and is considered one of the market leaders for cutlery and hollowware. Simple elegance, clear lines, courageous design: Couzon brings impressive aesthetics and functionality together.

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The Amefa product and brand world

The company Richardson Sheffield, manufacturer and primary supplier of professional knives and scissors in Great Britain, has been part of Amefa since 2007. The brand has long been internationally renowned for its innovative quality products and expertise. As an Amefa brand, the ultra sharp professional knives, knife sets and knife blocks are now also represented on the German market.

Finesse for a tastefully set table: Medard de Noblat rounds off the product portfolio of Amefa with quality modern porcelain from France. The brand, founded in 1836, is distinguished by its high degree of quality, attention to detail and its fresh, elegant and feminine designs. Every series consists of different individual articles which each have their own striking effect, and which create a beautiful ensemble when on the table. High-class hotels and restaurants across the world choose Medard de Noblat.

T H E A M E FA P R O D U C T A N D B R A N D W O R L D

Cutlery Cutting utensils Buffet / Kitchen Bar / Kitchen Porcelain

• • • •

• •

• • • •

• • •

•

Private Label • • • • •

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Trust obliges.Approximately 300 people work for Amefa in more than 50 countries. We at Amefa Germany deliver our contribution at the site in the city of Solingen with four departments – as a customer-oriented service pro-vider, which sees itself obligated to our quality and service demands.

Amefa is active both nationally and internationally, because its people

are capable and because they work with team spirit to deliver success. Every individual in his or her area has a role to play so that, when put to-gether, all the components create an efficient functioning whole for trading.

“Together we achieve more“ – is a customer oriented business maxim based on partnership. As a member of the German trade association

Industrieverband Schneid- und Haushaltswaren (IVSH), as a state-certified (Landesgewerbeanstalt [LGA]) company and as a tried-and-tested partner of trade, we ensure an independently verified and certi-fied level of product quality, and provide a high degree of supplier reliability with a quick replacement and follow-up order guarantee.

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BSCI

Amefa has committed itself to acting

responsibly on a social level: We support the

improvement of social standards throughout

the global distribution chain of retail through

our membership to the non-profit organisati-

on BSCI.

LGA-certified

The experts from the German independent

state certification body TÜV Rheinland LGA

regularly inspect and certify our products for

a consistent level of quality for the product

characteristics such as safety, characteristics

of use and suitability for purpose.

IVSH

Amefa is a member of the industrial

association Industrieverband Schneid- und

Haushaltwaren. The IVSH, as a national

association, represents the interests of

German manufacturers and representatives

for cutlery and household merchandise

Apprenticeship

Training the next generation is our task in society. As a provider of apprenticeship training, Amefa enables young people to have a qualified

start to their professional lives at the company site in Solingen. Apprentices are an important part of our team and a meaningful investment in

international competitive ability. German companies require a well-trained next-generation workforce, in order to assert itself in global markets

in future.

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DAmefa Stahlwaren GmbHMühlenstraße 25 · P.O. Box 13023742699 Solingen-Ohligs · GermanyTel.: +49 212 23207-0 · Fax: +49 212 23207-40E-mail: amefa@amefa.de· Website: www.amefa.de

NLAmefa b.v.Boogschutterstraat 52 · P.O. Box 727300 AB Apeldoorn · The NetherlandsTel.: +31 55 368 12 00 · Fax: +31 55 366 32 25E-mail: amefa@amefa.com · Website: www.amefa.com

GBAmefa (UK) Ltd.Lion Works · 15 Orgreave DriveSheffield S13 9NR · United KingdomFrom international: Tel.: +44 114 254 2530 · Fax: +44 114 254 2578From inside UK: Tel.: 0844 555 3234 · Fax: 0844 555 3435E-mail: sales@amefa.co.uk · Website: www.amefa.co.uk

FAmefa France S.A.12-14, Rue de l’Auvergne · P.O. Box 2642440 Noirétable · FranceTel.: +33 4 779 774 75 · Fax: +33 4 779 774 79E-mail: amefa@amefa.fr · Website: www.amefa.fr

PLAmefa Polska Sp. z o.o.Ul. Bokserska 64 02-690 Warszawa · PolandTel.: +48 22 853 64 34/33 · Fax: +48 22 853 64 32E-mail: amefa@amefa.pl · Website: www.amefa.pl

HKAmefa International Ltd.Unit 2203-4, 22/F · Railway Plaza · 39 Chatham Road SouthTsimsha Tsui · Hong KongTel.: +852 275 37 664 · Fax: +852 275 38 829E-mail: amefa@amefa.com.hk · Website: www.amefa.com