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Fash ion Bus iness and Promot ion student study ing at B i rmingham City Un ivers i ty , who has over 3 years exper ience work ing in the Reta i l industry . Adept user of Adobe Creat ive C loud, inc lud ing Adobe InDes ign , Adobe Photoshop and Adobe I l lust rator .

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E d u c a t i o n

BA (Hons) Fash ion Bus iness and Promot ionB i rmingham City Un ivers i ty [2016-2019]

Dig i ta l Market ing , Brand ing and PRAna lysed the Fred Perry brand to seek potent ia l to improveFormulated a brand ing, d ig i ta l market ing and PR strategy us ing Adobe InDes ign and created a market ing and brand ing b log

Buy ing and Merchand is ingDeve loped a d ig i ta l book let out l in ing a buy ing and merchand is ing strategy for the brand Al l sa intsDes igned and created CAD’s insp i red by WGSN’s trend d i rect ion , S low Futures and catwa lk researchDeve loped a cr i t ica l path for the garments to be phased into store

V isua l Merchand is ingWorked with Se l f r idges & Co. and deve loped a presentat ion based on the concept “Fractured”Deve loped a CAD package showcas ing what the idea cou ld look l i keOut l ined the user journey, soc ia l med ia market ing and packag ing for the concept

E m p l o y m e n t

Jack & Jones [September 2018 - Current]Upper Ma l l East , Edgebaston St , B i rmingham, B5 4BL

I am current ly work ing as a part -t ime Sa les Ass istant at the Jack & Jones concess ion with in Debenhams. My dut ies inc lude:

Customer fac ing ro le . Dea l ing with customer enqu i r ies and requestsAss ist ing with the v isua l merchand is ing of the store , inc lud ing dress ing the mannequ ins Dea l ing with paperwork . Such as tranfers , money mapp ing, best se l le rs , etcHav ing knowledge of stock in order to ass ist customers in the most eff icent way poss ib leAss ist ing in organ is ing the stock roomOpen ing and c los ing the concess ion independent ly

P l a c e m e n t s

PR & Soc ia l Med ia Intern at HROC [Mose ley , B i rmingham]

Worked with a range of d i f ferent c l ients , inc lud ing: Pro ject Shout , So lus Ceramics , Bo Concept and The Key Safe Company Researched and drafted the c l ients soc ia l med ia posts based on months , seasons and eventsWrote press re leases for c l ientsManaged the soc ia l med ia accounts of c l ients to interact ive with the consumer

R e f e r e n c e s

C o u r s e D i r e c t o r /

A l s i o n R a p s e y

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J a c k & J o n e s C o n c e s s i o n

M a n a g e r / D a r r e n J o n e s

B u l l r i n g - O n l y @ r o c k r e t a i l . c o . u k

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