Amelia M. Sargentameliasrgnt@gmail.com

(850) 748-0862ameliasrgnt.tumblr.com

ThealbumartworkIdidfortheLadytronalbum‘604’hasaheavyuseoftypography.Thebrightredandtypewasusedtoreflecttheelectropopfeelofthebanditself.ThisposterwonaBronzeADDYinthepackagingcategory.DIMENSIONS:4.72x4.75.MixedMedia.

ThefollowingarepostersIcreatedforalocalschooleventinwhichstudentscomeandshowtheirportfolios.Iusedbrightcolorsandvividimagerytocatchyoungstudentsattention.TheposterontheleftwonaSilverADDYinthepostercategoryandtheoneontherightwonaGoldADDYinthesamecategory.DIMENSIONS:11x17.MixedMedia.

Thepostersabovearebothdoneforsocialissues.Theleftposterisforawomen’srightsmarch,therightisforenergyefficiencyandrecycling.Theleftposterispartofacampaign,forwhichIwonaSilverADDY.Ikeptaclean,modernapproachbecauseitwasabouttheissuesathandandthatiswhatIfocusedon,DIMENSIONS:(left)11x17(right)22x28.MixedMedia.

TheBeveragePackagingIdidforOOLONGteaisclean,usingnaturalminimalcolorstoprovidethefeelingofanorganicproduct.Thelogoisasimpletealeaftodemonstratetherearenoaddedextrasinthisbeverage.DIMENSIONS:3-7/16x5-12/16.MixedMedia.

Typographic Calendar

American Typewriter is a style of typeface created in 1974 by Joel Kaden and Tony

Stan for International Typeface Corporation based on the form and monospaced feature of

the early Sholes's patent of the typewriter. They adapted the friendliness and immediacy of this

style into the proportionally spaced font. This face was never made as foundry type, but

appeared first as cold type and has subsequently been made into digital type.

This typeface can be used for business correspondence or any other place in which an old-fashioned style is required. The 'A' faces are

identical to the regular ones, except for alternate versions of the following characters: &,

$, R, e. The typewriter was patented in 1868 by Christopher Latham Sholes, who sold his rights to the Remington Arms Company in 1873. The

first typewriters were initially thought to be replacements for printing and so typewriter keybars utilized printing types. Monospaced

typefaces, that is, those designed so every letter takes up the same amount of space, were a more practical alternative and soon replaced printing

types. This was by no means the first type to imitate type writing. Foundry catalogs of the late

nineteenth century were already offering them and press manufacturers even made press size

ribbons so that letters looking as if they had been typed could be produced wholsale.

August 2, 2012 Hamilton Wood

Type & Print Museum letter-

press workshop is offered at TYPE-CON Milwaukee.

++++++++++++ ++++ ++ ++ +++++++++++++++++++ ++++ ++ ++ +++++++

Didot is a name given to a

group of typefaces named after the famous

French printing and type producing family. The classifica-

tion is known as modern, or Didone. The typeface we know

today was based on a collection of related types developed in the

period 1784–1811. Firmin Didot (1764–1836) cut the letters, and

cast them as type in Paris. His brother, Pierre Didot (1760-

1853) used the types in printing. His edition of La Henriade by

Voltaire in 1818 is considered his masterwork. The typeface takes

inspiration from John Basker-ville's experimentation with

increasing stroke contrast and a more condensed armature. The

Didot family's development of a high contrast typeface with an

increased stress is contemporary to similar faces developed by

Giambattista Bodoni in Italy. Didot is described as neoclassi-

cal, and is evocative of the Age of Enlightenment.

APR 29,2012 TDC Walking Tour with Paul Shaw: Queens, New York.

Theabovepostersare3ofthe12IdidforaTypographicCalendar.EachmonthisdedicatedtoaspecifictypefaceandhasitsownDayinTypography.Theonlyelementsusedaretypography,thebackgroundsandsimplegeometricshapes.DIMENSIONS:11x17.MixedMedia.

AboveareshoppingbagsIcreatedthepackagingfor.LeftisaJeffreyCampbellbag,popularforhisuniqueshoes,Igavethebadasimilarfeelwhilestillkeepingtheshoesasthemainfocus.TheleftisdoneforUrbanOutfitters,whohasastylealltheirown,whichiswhatIincorporatedintothispackaging.DIMENSIONS:(left)12x18,(right)12x8.MixedMedia.

AbovearelogosIcreatedforvariouscompanies.Ikeeplogoscleanandsimpletoavoidconfusion.Boththeet-allogoandthewindfuellogowonSilverADDYSinthelogocategory.DIMENSIONS:Logosvaryondimensions,shownallare3inwide.MixedMedia.

AbovearetanktopsIdesignedforafictitiouscompany‘EST88’.Repitionthroughbrandingiscreatedbyimageryontheshirts.DIMENSIONS:Varyonshitsize.MixedMedia.

Thefollowingarepostersforbands.Theyrepresenteachbandandstyleofmusicseperately.Theyarealsokeptcleansothepublicgetstheinformationtheyneed,location,dateandsuch.DIMENSIONS:11x17.MixedMedia.

AbovearepostersforafakeMixedMediaeventattheHighMuseum.Iexploredvariousmixedmediatechniquestoapproachtheseposters.Allaredifferentinsubjectbutsimilarintheirmessage.DIMENSIONS:22x28.MixedMedia.

Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.

— Leisa Reichelt

Graphic design will save the world right after rock and roll does.

-David Carson

There is no design without discipline. There is no discipline without intelligence.

— Massimo Vignelli

Good design is obvious.Great design is transparent.

-Joe Sparano

Theseareplayingcardsforthosewhohaveapassionforgraphicdesign.Eachcardisunique,justlikeeachdesigner,andhasaquotefromadesigneraboutgraphicde-signanditsdifferentprinciples.Withsimpletypographicbackgrounds,themaininterestisonthefront.DIMENSIONS:2x3.1.MixedMedia.