amella mission statement is: to indulge your senses of sight,...

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Private & Confidential

Amella mission statement is: "to indulge your senses of sight, smell, and taste with a

tantalizing new experience that comes from just a single bite into an Amella Caramel.”

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The Amella Story

Amella Caramels were created by a husband and wife team out of California in 2007. In 2006, Emir

and Elena started their adventures into the world of Artisanal chocolate making. The adventure began with Ecole

Chocolat’s Professional Chocolatier program where they were taught the basics of candy making. Then it was

off to Paris, France to visit the legendary Valhrona chocolate factory and take classes in chocolate making from

renowned Valhrona chef Philippe Givre.

Upon their return from Paris, they were both inspired to create unique artisanal candies using all

natural ingredients. Each day, they would play around with different ingredients to create unique confections and

share them with friends and neighbors.

The magic moment came when Elena decided to try to make a carrot cake caramel. The carrot

cake inspiration came from Keith’s family restaurant, where Elena worked as a Hostess and saw how much the

public loved carrot cake. The carrot cake with a dollop of white chocolate frosting was the first Amella.

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The Amella Product

Amella’s corn-syrup free caramels achieve an award-winning reputation with their superior flavor and silky texture

Amella Benefits:

– All Natural & Organic, Non-GMO, locally sourced ingredients.

– Made with Raw Blue Weber Agave nectar, a low-glycemic sweetener, in

place of corn syrup.

– Made with pure cocoa butter for an extra soft texture.

– Smothered in gourmet real chocolate

– Gluten Free and Kosher Certified

– No artificial colors, preservatives, or flavorings

– Zero grams trans fat

– 9 Gold Medals for best caramels

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Amella - Award Winning Caramels

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Amella Caramel Varieties

Dark Gray Salt Milk Gray Salt Vegan Flavors

KEY DRIVERS – 80% of Sales

35% 33% 12% 20%

Other Flavors = 20% of sales

• Roasted Almond• Peanut Butter Dark• Black Forest• Others seasonal varieties

Key Differentiators• Texture – Pure cocoa butter alters the

Texture creating a caramel/truffle like texture.

• Taste – Organic Blue Weber Agave is used

in place of corn syrup creating unique

caramel notes.

Other

Flavors

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Amella Sriracha Caramel – New for 2014

Amella Caramels and Huy Fong Foods have partnered to create the finest spicy caramel. Just the right amount of Huy

Fong Foods Original Sriracha sauce is carefully infused into our award winning agave caramels. Then each caramel is

drenched in rich dark chocolate. This delectable combination creates a one-of-a- kind spicy caramel experience that is

out of this world. You taste buds will find the silky texture and the perfect spicy- sweet taste impossible to resist

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Amella Vegan varieties – the first and only NON GMO project verified caramel in the USA

• Non GMO project verified• Gluten Free Certified• Sweetened with Agave and Tapioca syrup• Enrobed in 72% Fair Trade organic dark

chocolate No. 1 SKU at Whole Foods

Gray Sea Salt Coconut Almond Acai Berry & Chia

• No Refined Sugar• Made with organic ingredients• Kosher Certified• Vegan Certified• Fair Trade Certified

Habanero Pink Salt

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Amella partners continued..

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Amella Merchandising

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Amella Packaging

Amella 2-PCS Amella 6-PCS

• Compostable wrapper

• Strategic price point

• Perfect for the checkout counter

• Earth friendly packaging

• Unique mini-ballotin box

• Proven productivity

• Minimizes shelf space

Amella 12-PCS Amella 14-PCS

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Certifications

� Various Factory and Product Certifications

� HACCP Plan

� AIB 3 rd party audit

� Everclean 3 rd party audit

� Eurofins 3 rd party audit

� Kosher Certified

� Gluten Free Certified

� Non GMO Project verified*

* Ve ga n o n l y.

Amella Certifications

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What Amella Caramels has to offer

• All Natural

• Award Winning

• Kosher Certified

• Non GMO

• Gluten Free Certified

• Premium Chocolate

• Corn Syrup FREE

• Raw Blue Weber Agave

• No Artificial Colors

• No Preservatives

• Trans Fat Free

Quality Sustainability Partnership

• All ingredients, production and

packaging are sourced as

locally as possible

• Recyclable paperboard

• Recyclable tray

• Label printed with water based

inks

• Compostable wrappers

• Productive SKUs

• Good margins

• Promotional support

• Innovative products

• Award winning designs

• Always something NEW

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Amella – Contact Details

Please contact us at:

• Emir Kiamilev – Co-Founder & CEO

• [email protected]

• +1(858) 829-1032 Cell

• +1(800) 205-0080 Toll Free

• +1(310) 388-3105 Fax

• WWW.AMELLACARAMELS.COM

amella mission statement is: to indulge your senses of sight,...

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