About SM Lifestyle Entertainment, Inc.SM Lifestyle Entertainment Incorporated or SMLEI is the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands in just a short span of five years. Currently tucked under its belt are brands such as Directors Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, SM Science Center, Snack Time, ePLUS and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.