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October 24, 2013, Heikki Takala, President and CEO
AMER SPORTS Q3/2013
Good momentum continued,
solid growth in strategic focus areas
Amer Sports Interim Report Presentation
• Net sales EUR 608.9 million (601.9), +7% in local currencies
- Apparel +19%, Sports Instruments +15%, Footwear +11% Fitness +10%
and Team Sports +10%, Winter Sports Equipment -3%
- EMEA +8%, Americas +4%, APAC +18%, Emerging markets +15%,
business to consumers +12 %
• Gross margin 45.0% (45.3%)
- Improvement in Winter Sports Equipment and Fitness was offset by
higher in-bound freight and negative FX impact, especially Japanese yen
• EBIT EUR 82.5 million or 13.5% of net sales (81.3 million or 13.5%)
- Sales volumes up EUR 17 million
- Gross margin down by 3 million
- OPEX up EUR 13 million related to higher distribution expenses and
investments
Good quarter, challenged by currencies
2
Amer Sports Interim Report Presentation
Business area net sales
MEUR Q3/ 2013 Q3/2012 Ch % Ch %* 2012
Winter Sports Equipment 151.6 163.7 -7 -3 425.0
Footwear 100.0 92.9 8 11 314.4
Apparel 105.4 95.0 11 19 248.6
Cycling 33.1 31.3 6 8 129.0
Sports Instruments 30.5 28.1 9 15 104.2
Individual Ball Sports 65.3 72.1 -9 -3 318.8
Team Sports 51.4 49.8 3 10 250.9
Fitness 71.6 69.0 4 10 273.1
Total 608.9 601.9 1 7 2,064.0
3
* Change in local currencies
Amer Sports Interim Report Presentation
Q3 cash flow reflects good topline momentum
EURm
4
-150
-125
-100
-75
-50
-25
0
25
50
75
100
125
150
Q1-11 Q2-11 Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13
Amer Sports Interim Report Presentation
Balance sheet remains healthy
EUR million Sep 30, 2013 Sep 30, 2012 Dec. 31, 2012
Net debt 573.4 539.3 434.3
Shareholders’ equity 729.4 740.2 731.8
Capital employed 1,302.8 1,279.5 1,166.1
Working capital 551,3 515,3 400.1
Gearing, % 79 73 59
Equity ratio, % 38 38 39
5
Amer Sports Interim Report Presentation
• Cash EUR 71.3 million and
unused committed facilities
EUR 240 million
(September 29, 2013)
• Commercial paper program
EUR 500 million, of which
EUR 172.8 million issued
• Scheduled long-term
payments in 2013 EUR 37.1
million and in 2014 EUR
62.7 million
• Average interest rate of the
loan portfolio 3.4% (3.6)
6
No significant long-term refinancing needs
0m
25m
50m
75m
100m
125m
150m
175m
2013 2014 2015 2016 2017=>
Pension Loan Bonds Bank loans Commercial Papers Other
Amer Sports Interim Report Presentation
Foreign currency impacts
• Net buyer of USD due to sourcing in
Asia (USD denominated)
• Weakening USD vs. EUR has a positive
transaction impact on EBIT, with a
certain delay due to the hedges
• The next 12 month net USD flow
exposed to EUR/USD differences is
approx. USD 400 million
• At the end of Q3/2013 all 2013
EUR/USD cash flows are hedged at
1.31 and 90% of 2014 flows at 1.33
• Net seller in all other main currencies
(CAD, CHF, GBP, RUB and JPY) with
net flows of EUR 30-50 million
Transaction difference Translation difference
• Translation differences mainly from
USD/EUR, recently also from YEN/EUR
and RUB/EUR
• Weakening USD, YEN and RUB vs.
EUR has a negative P&L translation
impact
• Change in local currency: Translation
impact eliminated
• Example: Japan YTD double-digit
growth in local currencies, negative in
reported currencies
Amer Sports Interim Report Presentation
Net sales +7% in local currencies
• Winter Sports Equipment -3% due to shift in pre-order shipments to Q4
• Footwear +11%, Apparel +19%, Cycling +8%, Sports Instruments +15%
EBIT EUR 87.4 million (86.8 million)
• Sales volumes up EUR 14 million offset by lower gross margin of EUR 4 million and higher
distribution driven operating expenses of EUR 10 million
• Gross margin negatively affected by higher in-bound freight costs and currency impact,
especially Japanese yen
Winter and Outdoor Q3/2013 (Q3/2012)
8
58.2
79.3 86.8 87.4
-50
-25
0
25
50
75
100
300.3
395.7 411.0 420.6
0
100
200
300
400
500
EURm EURm Net Sales EBIT excluding non-recurring items
Amer Sports Interim Report Presentation
Net sales +3% in local currencies
• Individual Ball Sports -3%, driven by a decline in tennis racquets partially offset by strong growth in tennis balls
• Team Sports +10%, driven by strong growth in baseball bats (+28%)
EBIT EUR -2.1 million (-2.6 million )
Ball Sports Q3/2013 (Q3/2012)
9
3.5
-1.1 -2.6 -2.1 -5
0
5
10
15
20
25
114.0 106.7 121.9 116.7
0
50
100
150
200
EURm EURm Net Sales EBIT excluding non-recurring items
Amer Sports Interim Report Presentation
Net sales +10% in local currencies
• Sales growth was particularly strong in the Americas and Asia Pacific
• Commercial business +9%, consumer business +14%
EBIT EUR 6.2 million (4.2 million )
• Increased sales volumes and improved gross margins partially offset by
higher distribution expenses
Fitness Q3/2013 (Q3/2012)
10
2.8 2.8 4.2
6.2
-5
0
5
10
52.6 56.8
69.0 71.6
0
20
40
60
80
100
EURm EURm Net Sales EBIT excluding non-recurring items
OUTLOOK
Amer Sports Interim Report Presentation
• In 2013, Amer Sports’ net sales growth in local currencies is
expected to meet at minimum the company’s long-term
annual 5% growth target and EBIT margin excluding non-
recurring items is expected to improve from 2012.
• Amer Sports expects the trading environment to remain
challenging in 2013.
• The company will continue to focus on softgoods growth,
consumer-driven product and marketing innovation,
commercial expansion and operational excellence.
Outlook for 2013 unchanged
12
Amer Sports Interim Report Presentation
Prioritized, sequenced program
Clarify future direction &
deliver the year
Repeatable business model
Build critical capabilities,
allocate resources and
reignite growth
• Clarify priorities, set
direction
• Continue to drive profit
recovery, deliver the year
• Continue the work on
operational efficiency &
margins improvement
• Build capabilities:
• Softgoods
• Category-based
development
• Go to Market
• Drive organic growth:
Softgoods, Russia, China,
B2C, etc.
• Operational excellence, WSE
efficiency & profitability
• Grow the core
• Hardgoods
• Big countries
• Add more
• Softgoods
• Emerging markets
• Own retail
• Learn for future
• Next growth
categories
(accessories, action
sports, Digital)
~2010
~2011...2012
2013 –
APPENDIX
Amer Sports Interim Report Presentation
Key figures
EUR million Q3/13 Q3/12 1-9/13 1-9/12 2012
Net sales 608.9 601.9 1,479.1 1,445.5 2,064.0
Gross profit 273.9 272.9 655.9 641.7 900.6
Gross profit, % of net sales 45.0 45.3 44.3 44.4 43.6
EBIT excluding non-recurring items 82.5 81.3 90.2 91.7 138.7
EBIT % excluding non-recurring items 13.5 13.5 6.1 6.3 6.7
Non-recurring items - - - -24.8
EBIT 82.5 81.3 90.2 91.7 113.9
EBIT % 13.5 13.5 6.1 6.3 5.5
Net cash flow after investing activities -119.6 -78.1 -101.4 -24.9 71.8
16
Amer Sports Interim Report Presentation
Foreign currency translation difference
EUR million Q3-2013 Q3-2012
Business Area Reported Reported Local
currency
Translation
Difference
Winter Sports Equipment 151.6 163.7 156.4 -7.3
Footwear 100.0 92.9 89.8 -3.1
Apparel 105.4 95.0 88.4 -6.6
Cycling 33.1 31.3 30.6 -0.7
Sports Instruments 30.5 28.1 26.6 -1.5
Winter & Outdoor 420.6 411.0 391.9 -19.1
Individual Ball Sports 65.3 72.1 67.3 -4.8
Team Sports 51.4 49.8 46.6 -3.2
Ball Sports 116.7 121.9 113.9 -8.0
Fitness 71.6 69.0 65.2 -3.8
Total 608.9 601.9 571.0 -30.9
Amer Sports Interim Report Presentation
Net sales and EBIT breakdown (MEUR)
NET
SALES
Q3/
2013
Q2/
2013
Q1/
2013 2012
Q4/
2012
Q3/
2012
Q2/
2012
Q1/
2012 2011
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
Winter and
Outdoor 420.6 168.7 266.5 1,221.2 402.8 411.0 150.9 256.5 1,137.6 375.0 395.7 133.4 233.5
Ball Sports 116.7 144.2 164.0 569.7 127.7 121.9 146.5 173.6 511.0 109.0 106.7 136.3 159.0
Fitness 71.6 64.3 62.5 273.1 88.0 69.0 56.4 59.7 232.2 72.9 56.8 45.9 56.6
Total 608.9 377.2 493.0 2,064.0 618.5 601.9 353.8 489.8 1,880.8 556.9 559.2 315.6 449.1
EBIT
Q3/
2013
Q2/
2013
Q1/
2013 2012*
Q4/
2012*
Q3/
2012
Q2/
2012
Q1/
2012 2011
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
Winter and
Outdoor 87.4 -27.1 14.2 113.8 41.7 86.8 -25.4 10.7 118.5 45.0 79.3 -15.1 9.3
Ball Sports -2.1 7.8 17.4 28.0 1.0 -2.6 9.7 19.9 25.0 -0.7 -1.1 9.1 17.7
Fitness 6.2 4.3 -0.4 17.0 7.9 4.2 1.0 3.9 10.3 4.5 2.8 -0.3 3.3
Headquarters -9.0 -3.7 -4.8 -20.1 -3.6 -7.1 -4.5 -4.9 -18.3 -2.5 -6.6 -4.6 -4.6
Total 82.5 -18.7 26.4 138.7 47.0 81.3 -19.2 29.6 135.5 46.3 74.4 -10.9 25.7
18
* Excluding non-recurring items
Amer Sports Interim Report Presentation
Net sales by region
MEUR
Q3/
2013
Q2/
2013
Q1/
2013 2012
Q4/
2012
Q3/
2012
Q2/
2012
Q1/
2012 2011
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
EMEA 301.6 144.5 240.5 962.7 305.3 297.6 133.1 226.7 917.6 273.8 300.0 129.7 214.1
Americas 237.2 177.6 195.3 834.1 224.8 236.2 167.4 205.7 742.1 205.4 203.8 146.5 186.4
Asia Pacific 70.1 55.1 57.2 267.2 88.4 68.1 53.3 57.4 221.1 77.7 55.4 39.4 48.6
Total 608.9 377.2 493.0 2,064.0 618.5 601.9 353.8 489.8 1,880.8 556.9 559.2 315.6 449.1
19
Amer Sports Interim Report Presentation
Sales development by region in Q3/2013
Winter and Outdoor Ball Sports Fitness Total
65 %
20 %
15 %
116.7 58 %30 %
12 %
71.6 39 %
50 %
11 %
608.9
Americas EMEA Asia Pacific
20
EMEA Americas Asia Pacific Total
MEUR Ch, %* MEUR Ch, %* MEUR Ch, %* MEUR Ch, %*
Winter and Outdoor 256.8 4 119.6 9 44.2 26 420.6 7
Ball Sports 23.0 -2 76.4 4 17.3 0 116.7 3
Fitness 21.8 6 41.2 10 8.6 24 71.6 10
Total 301.6 8 237.2 4 70.1 18 608.9 7
* In local currencies
28 %
61 %
11 %
420.6
Amer Sports Interim Report Presentation
25 %
63 %
12 %
Sales development by region in 1–9/2013
Winter and Outdoor Ball Sports Fitness Total
855.8 64 %
23 %
13 %
424.9 61 %
27 %
12 %
198.4 41 %
47 %
12 %
1,479.1
Americas EMEA Asia Pacific
21
EMEA Americas Asia Pacific Total
MEUR Ch, %* MEUR Ch, %* MEUR Ch, %* MEUR Ch, %*
Winter and Outdoor 535.9 7 219.0 9 100.9 12 855.8 8
Ball Sports 96.6 -2 270.8 -1 57.5 2 424.9 -1
Fitness 54.1 13 120.3 5 24.0 52 198.4 11
Total 686.6 6 610.1 4 182.4 13 1,479.1 6
* In local currencies
Amer Sports Interim Report Presentation
Balance sheet
MEUR
Sep 30,
2013
Sep 30,
2012
Goodwill and other intangible non-current assets 492.2 503.0
Tangible non-current assets and other non-current assets 286.7 268.8
Inventories and work in progress 412.2 403.5
Receivables 662.0 639.8
Cash and cash equivalents 71.3 121.5
Shareholders’ equity 729.4 740.2
Interest bearing liabilities 644.7 660.8
- Long-term 373.6 414.8
- Current 271.1 246.0
Other liabilities 550.3 533.6
Total 1,924.4 1,936.6
22
Amer Sports Interim Report Presentation
• Heikki Takala, President and CEO, tel. +358 9 7257 8210
• Jussi Siitonen, CFO, tel. +358 9 7257 8212
• Samppa Seppälä, Corporate Communications and IR,
tel. +358 9 7257 8233
www.amersports.com
Contact information
23
www.amersports.com Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.