Strengths

1. It has an excellent path to create investing in variety of business such as Amer has many

diversification and segmentation to focus in.

2. The positive variety of business means to have less risks in assets and increase investment

performance efficiency and effectively.

3. Amer doesn’t focus inside the country only but also it has a vision to go out country for expansion

business globally.

5. The average 1% increase in the population which creates a constant demand.

Weaknesses

1. Weak economic growth that negatively affects the purchasing power of individuals and

decrease investment opportunities especially that most of projects are second home.

3. Ambiguity about the adopted economic policies by the coming regime and whether they

would be in favor the market economy or not.

4.legal challenges face largest developers and its negative on their performance.

5. Scarcity of land and laws limit the height of buildings and determine a specific percentage of

the land plots to build on.

6. The concentration of construction in Cairo, Alexandria and touristic areas ignoring deprived

areas like Upper Egypt.

7. Labor problems are another issue facing Amer because of pay a low wages for labors.

8. Amer failure in quality issue from suppliers causes customer re thinking in their purchasing

Opportunities

1. The resuming of money transfers from Egyptians working outside Egypt to invest it in real estate

. 2. Optimistic ambitions about the reflections of the Egyptian Revolution on the local economy and the

renaissance such change in the society can achieve.

3. Amer has great opportunities to consolidate position in domestic market.

4. Amer has many diversification of projects revenue around international markets such as projects in

Egypt, Morocco, Syria and Jordan.

5. strong in segment diversification to increase financial profit growth.

Threats

1. Higher prices of cement and steel after the expected removal of subsidies on energy.

2. The continuity of the legal challenges threaten the work of real estate companies

. 3. Slow down in the global economy that may negatively affect the Egyptian economy indirectly and

lessen the multi-national firms’ investments in the real estate sector in Egypt.

4. Reluctance of banks to lend real estate companies especially large ones face legal challenges.

5. The global business environment economic trend downturn may affect the company because Amer

has their projects in many foreign countries so that will increase the cost.

6. A new establish of any new competitors entrant the market will be strong competitive to Amer.

7. Market shrinkage can be affected by decrease the revenue and profits.

8. The competitor reducing prices that will effected in Amer financial position.