December, 2004

Dear Clients and Colleagues: As we begin another year, we thought you might be interested in knowing about the many diverse campaigns we distributed last year and some exciting plans for the future. To our clients, we want to sincerely thank you for supporting our work. American Academy of Dermatology For the ninth year we distributed AAD’s annual campaign to alert the public about excessive sun exposure using broadcast and cable TV, radio and print media. This year’s

campaign used an interesting graphic to illustrate that at current rates, one person dies from melanoma every hour. In the new :30 television PSA, "Towels," viewers will discover that this spot is anything but a typical day at the beach. As the camera moves in on a tranquil scene of sun and surf, it becomes all too clear that the

motionless bodies lying under beach towels represent the lives claimed by skin cancer each year. The haunting images of lifeless sunbathers, coupled with the message that five or more sunburns doubles your risk of skin cancer, illustrates the importance of taking protective measures. American Academy of Orthopaedic Surgeons Now in its fifth year, our work for AAOS includes distributing a national PSA to over 13,000 media outlets on another very important public health issue – the dangers of obesity and sedentary living. The campaigns created by August Lang Husak for AAOS have won a number of creative awards including the “Freddie,” which honors “the best health productions making a positive impact upon the human condition.” The PSAs employ engaging humor to communicate the campaign’s theme: “Get Up. Get Out. Get Moving.” This year’s TV PSA called “Lazybones” depicts a family doing everyday chores without moving their bodies – the dad rides a lawn mower to get the mail and his son uses an automatic ball thrower to play fetch with his dog. To date, the four campaigns we have distributed for the Academy have generated just under $23 million in verified advertising support. AmeriCorps/Senior Corps While we distributed this campaign over two years ago, we are still evaluating it and it makes a strong case for the value of extending SIGMA tracking, especially if it is going to be in circulation for a long period. While the normal tracking cycle is 12 months, the AmeriCorps PSA value was 39% greater after tracking the campaign for 24 months as compared to the value for a single year.

AmeriCorps continued: We also developed custom software for AmeriCorps that permitted their community partners around the country to view evaluation reports for specific periods of time and a map that showed where they were receiving PSA exposure for various levels of advertising support.

The American Health Assistance Foundation (AHAF) is a nonprofit charitable organization dedicated to funding research on Alzheimer's disease, glaucoma, macular degeneration, heart disease, and stroke; educating the public about these diseases; and providing emergency financial assistance to Alzheimer's disease patients. In 2004, we distributed four TV PSA campaigns for AHAF on Alzheimer’s, glaucoma, heart disease and stem cell research. Created by Richfield Productions, the PSAs provide specific information on the health issue and a call to action such as the PSA on heart disease which offered a free 48-page booklet called “The Heart of the Matter: Your Comprehensive Guide to a Healthy Heart.” Army National Guard For nearly 370 years, the Army National Guard has been defending the country and coming to the aid of local communities in times of disaster. We have been working for the ARNG for nearly ten years, primarily distributing their TV PSAs to cable television stations. In their latest TV PSA, entitled: "I am an American Soldier" the viewer sees various scenes showing the Guard’s multi-faceted combat missions along with the tradition, pride, and sacrifice of the men and women who enlist to safeguard America’s freedom, both here and abroad. Armed Forces Support For the first and only time since we started our firm more than 20 years ago, we produced and distributed a TV and radio PSA entitled “Dedication” to support the contributions and sacrifices made by our men and women in uniform. The PSA was distributed pro-bono to 500 major cable TV stations as part of our CablePAK service and 3,500 radio stations via our shared-disk radio distribution service called Radio DiskPAK. To view the PSA, click on the following link: http://www.goodwillcommunications.com/gc_services_production-TVPSAs.htm.

CARE 2004 was a particularly difficult year for international relief agencies due to hurricanes which lashed the Caribbean and the intensity of conflicts in foreign countries. For more than 58 years CARE has touched millions of lives in many of the world’s poorest communities by developing innovative programs in agriculture, health, education and business development. Its latest TV PSA which we distributed to nearly 1,200 broadcast TV stations and networks, featured several different CARE programs. These included the CARE Corps educational travel program for people interested in interacting with different cultures in poor foreign communities, and the CARE Action Network to allow communities here at home to be part of CARE’s work around the world. Campaign for America’s Wilderness Today, outside of Alaska, just 2.5 percent of the nation’s land is protected as wilderness. Christopher Reeve and Maya Lin, the designer of the Viet Nam Memorial, are featured in print PSAs to help raise awareness about our natural legacy. The PSAs illustrate the need to preserve some of our most special wild places so that future generations can camp, canoe, hike, hunt, fish and enjoy America’s beautiful wild lands. The print PSAs were sent via CD to nearly 8,000 magazines and newspapers. Communities In Schools For over 25 years, CIS has been the nation’s leading community-based organization helping kids stay in school and graduate--prepared for life. The CIS PSA campaign will be distributed in January of 2005, but we have been involved with a variety of pre-release activities to insure that the campaign generates maximum exposure in the media. Since only full-page print ads were produced, we created a variety of different smaller print PSAs that would stand a much greater chance of getting used, as well as shorter spot length radio PSAs. To engage locally-based project offices, we created a CD with sample of all the campaign materials and a Powerpoint presentation that was delivered to a workshop of local outreach staff. In addition to distributing the CIS PSAs to more than 12,000 media outlets, we designed all the packaging elements for materials. SS+K Advertising of New York provided all campaign creative materials to CIS on a pro-bono basis.

“Choose to Save” Education Program The Choose to Save¨ Education Program was developed in 1997 to inform all Americans about the importance of planning and saving for the future. The Emmy and Telly award-winning program uses the full spectrum of media to encourage Americans to save, assist individuals in setting their savings goals, and direct individuals to other sources of information. In the past five years, the value of all the campaigns we have distributed to promote the program totals $20 million. Environmental Protection Agency

For the past four years Goodwill Communications has been providing PSA consulting services to the ENERGY STAR program sponsored by the U.S. Environmental Protection Agency (EPA) and the U. S. Department of Energy. Its goal is to help individuals and businesses prevent air pollution through energy efficiency. ENERGY STAR has developed partnerships with more than 7,000 private and public sector organizations to deliver technical information and tools resulting in energy-efficient solutions. The program has successfully delivered energy and cost savings across the country, saving businesses, organizations, and consumers more than $7 billion a year.

The new ENERGY STAR PSA, titled "Mark and Suzanne," produced by Foote, Cone & Belding, humorously demonstrates that improving the environment starts at home. Suzanne understands that the average house can cause twice the greenhouse gases of a car, so she prevents air pollution by simply looking for the ENERGY STAR symbol for energy efficiency when buying home electrical products and making home improvements. Meanwhile, her husband, Mark, earnestly, but comically, explores other options such as those shown in the photo. Foundation for a Better Life

There is perhaps no better example of the pleasure and fulfillment we have derived from our work over the years than the print PSA campaigns we have distributed for this Foundation. Not only is the message compelling; the creative work is simple, yet profound. These samples are from the CD campaign we distributed in 2004 to 8,000 magazines and newspapers. The previous campaign reached 11 million readers and generated $163,000 in value. The Foundation’s website is perhaps one of the best we’ve ever seen on the Web and truly an inspiration for all of us dedicated to helping our fellow man. It can be accessed at http://www.forbetterlife.org/.

Foundation Fighting Blindness

The mission of The Foundation Fighting Blindness is to drive the research that will provide prevention, treatment and cures for people affected by retinitis pigmentosa, macular degeneration, Usher Syndrome, and the entire spectrum of retinal degenerative diseases. Over 9 million Americans of every age and race suffer vision loss from these blinding diseases. We have been distributing radio and TV PSAs for the Foundation for nearly ten years and the latest radio PSA on macular degeneration was distributed to 5,000 stations.

Internal Revenue Service

For the past ten years, we have been distributing TV, radio and print PSAs for the IRS as part of its annual taxpayer information campaign. We also disseminate PSA materials pertaining to special tax programs such as the Earned Income Tax Credit (EITC) which is a refundable federal income tax credit for low-income working individuals and families. Congress originally approved the tax credit legislation in 1975 in part to offset the burden of social security taxes and to provide an incentive to work. When the EITC exceeds the amount of taxes owed, it results in a tax refund to those who claim and qualify for the credit. Last year, more than 21 million taxpayers collected more than $36 billion in EITC payments. The radio and print PSAs created by Foot, Cone & Belding were distributed to 14,000 magazines, newspapers and radio stations across the country.

Joint Advertising Program Working with Mullen advertising agency, and the U.S. Department of Defense, we distributed a TV PSA to encourage more young people to consider enlisting in the armed forces. While Americans have respect and gratitude for their military, few have any personal connection to it as many of us did in the past. There was a time in America when nearly every family had a veteran or two in their midst. However, because of population growth and a shrinking armed force, the percentage of Americans in the military hit a post-WWII low in 2001, with only 1 in 125 Americans in uniform. As such, very few members of our community personally know any veterans. Through this PSA, distributed to more than 1,100 broadcast stations and networks, we helped educate Americans about today’s veterans and the competencies they bring with them from their military service to their civilian lives. National Family Caregivers Association

The NFCA supports, empowers, educates, and speaks up for the more than 50 million Americans who care for a chronically ill, aged, or disabled loved one. NFCA reaches across the boundaries of different diagnoses, different relationships and different life stages to address the common needs and concerns of all family caregivers. We recently distributed a national radio and print PSA campaign to more than 11,000 newspapers,

magazines and radio stations to inform the public about the role of family caregivers who help their loved ones lead full and productive lives, as free as possible from depression, pain, isolation, and loneliness. The campaign was created by August Lang & Husak.

National Multiple Sclerosis Society For the past 15 years, we have been distributing broadcast PSAs on behalf of the leading organization dealing with MS. Since NMSS has very active local chapters, our first step was to post distribution lists to a website we create for each of our clients for review by local chapter outreach staff. Changes can be made to the lists in real time using custom software which we wrote, and once changes are posted, we finalize distribution lists, coordinate the replication of localized materials, and distribute NMSS PSAs to some 6,500 broadcast stations. Physicians Committee for Responsible Medicine One of our newest clients, PCRM, is an organization comprised of doctors and laypersons working together for compassionate and effective medical practice, research, and health promotion. As with our work for the American Academy of Orthopaedic Surgeons, one of the PCRM’s key issues is to fight obesity, but their approach is to focus on high-fat diets which put millions of Americans at risk of diet-related diseases. To combat this serious threat to public health, the PCRM produced a PSA to educate the public about the health consequences of high-fat diets which can cause premature death and life-threatening illnesses such as heart disease, type 2 diabetes, and cancer. The PSA was distributed to 500 major cable systems via our CablePAK shared-reel distribution service and we also distributed a print PSA featuring Noel Wiley to 8,000 print media outlets. National Recording Academy for Arts & Sciences Established in 1957, the Recording Academy, internationally known for the GRAMMY Awards, is dedicated to establishing an environment conducive to artistic creativity while protecting the interests of musical entertainers. One of its important current issues is to address illegal music downloading and file-swapping which threaten music copyrights. To combat the problem, the Academy produced a TV PSA which we distributed titled “Club,” depicting a young girl downloading a current top-20 hit while a group of young club-goers dance to the song. Once the download is complete, the music in the club stops — leaving the dancers in complete silence. The PSA viewers are then encouraged to log onto www.WhatsTheDownload.com to find out why “There’s More to Music than Meets the Ear.” The PSA was distributed to over 1,100 broadcast TV stations and was also introduced at the 46th Annual GRAMMY® Awards. We worked with the Los Angeles office of Edelman public relations on the assignment. Substance Abuse and Mental Health Services Administration (SAMHSA) Millions of Americans suffer from alcohol and drug use disorders, which include misuse, dependence, addiction to alcohol, legal drugs or illegal drugs. In 2002, an estimated 22 million Americans met the criteria for substance dependence or abuse. Alcohol and drug use disorders have a significant impact not only on the lives of the individuals in need of treatment, but also on spouses and others who are close to people with such disorders. The social cost of alcohol and drug use in the United States is staggering, estimated at more than $294 billion in 1997. To help combat the problem, we joined forces with the Washington office of Edelman public relations and SAMHSA to distribute PSAs to 6,600 broadcast, cable TV and radio stations.

Securities Investor Protection Program When a brokerage firm is closed due to bankruptcy or other financial difficulties, the SIPC steps in and works to return cash, stock and other securities that investors held with the firm. To inform the public about the important role that SIPC plays in maintaining investor confidence in the financial securities industry, we worked with The Hastings Group to distribute TV and radio PSAs in both English and Spanish to some 6,200 stations. U.S. Air Force Each year for the past 12 years we have distributed a variety of PSA materials on behalf of the Air Force, but we do something special for them at Christmas. Called “Country Music Time,” we distribute a special package of radio PSAs that the Air Force produces internally to all the country and western radio stations across America. Unlike normal PSAs, these messages are audio vignettes performed by some of the country’s leading C&W artists with program breaks offering information about Air Force opportunities. This year’s release featured perhaps the nation’s most famous C&W artist – Willie Nelson - a man who has donated thousands of hours and tens of millions of dollars to various charities. U.S. Department of Labor Few matters are more important than financial security, yet Americans often save too little, too late and are not adequately prepared for retirement. We worked with the U.S. Department of Labor, the Consumer Federation of America (CFA) and Low & Associates to launch a national print PSA campaign called “Build Wealth at Work.” What made the print package unique is that it includes different PSAs for different generations, including executions aimed at Spanish and African-American audiences, all of whom have different financial needs and savings patterns. Readers are encouraged to obtain a copy of a booklet “Savings Fitness: A Guide to Your Money and Financial Future,” or they can become an “American Saver” via the CFA’s “America Saves at Work ” program. The PSAs were distributed to 8,000 English and Spanish magazines and newspapers. U.S. Marine Corps During the eleven years that we have been working with the Marines, we have handled a wide variety of PSA assignments from broadcast to outdoor. This past year we distributed an outdoor PSA billboard campaign, which included developing the initial distribution list, compiling orders for outdoor billboard paper, sending blast faxes to non-respondents and evaluating usage. We also provided liaison with their fulfillment house being coordinated by their advertising agency, J. Walter Thompson. Finally, we wrote custom software to permit four different levels of access to Marine Corps evaluation reports among their field recruiting offices.

Veteran’s Administration Currently the VA treats nearly 750,000 patients on an on an inpatient basis and provides more than 49 million outpatient visits at 800 health care facilities across America. Obviously it takes a huge team of trained medical professionals to staff the 158 hospitals, 137 nursing homes and 73 comprehensive care facilities administered by the VA. To recruit nurses for the VA, we distributed a national TV PSA entitled “The Changing Face of Nursing,” which was produced by the Baltimore office of CACI. It was distributed to 1,150 broadcast TV stations and networks. Volunteers of America Having just completed our seventh year of working with VOA, this outstanding organization has multiple missions ranging from helping youth at risk, the frail elderly, neglected children, people with disabilities, and the homeless, in settings ranging from rural America to inner-city neighborhoods. Last year VOA engaged more than 70,000 volunteers along with its nearly 14,000 employees to help nearly 1.8 million people. Volunteers of America’s 2004 PSA campaign, "Working in Your Community," showcases the 108-year-old organization’s dedication to involving local citizens in programs tailored to their own community’s needs. In the past seven years, the campaigns we have distributed on behalf of Volunteers of America have generated over $66 million worth of verified advertising support.

What’s Ahead – The Public Service Advertising Resource Center

Seven years ago, when the Internet was still in its infancy, we recognized it was going to revolutionize the way we did business, and thought it would be helpful to have a site that would provide objective information about the field of public service advertising. This thinking gave birth to the PSA Research Center, the only on-line website dedicated exclusively to PSAs. Over the years we have received many wonderful compliments about the site and it has been fulfilling to help fledgling non-profits and those who are new to the field of public service advertising. The popularity of the Google search engine has also been instrumental in helping people find our site and if you enter the words “public service advertising” at Google, our site comes to the top of the millions of citations that are returned. In giving more thought to the power of the Internet and what is still missing on the Web, we have developed a new idea to help non-profits and most importantly, the media find that special cause or issue they want to support. Called the PSA Resource Center, it will be an on-line library the media can use to search for public education materials – PSAs and other tools as well – on specific subjects. We are providing this service pro-bono and intend to promote it very aggressively to the media. We will be sending a special mailing out to all our clients and the non-profit community in the coming weeks, but in the meantime, if you would like to register, log on to http://www.psaresearch.com/listform.htm.

$0 $2,000 $4,000 $6,000 $8,000 $10,000$12,000$14,000

Community

Dream

Working

Picture

No Limits

Fish

America

VOLUNTEERS OF AMERICA PSA VALUES

(21 Reports)(25 Reports)

*

*Still being evaluated

TOTAL VALUES $66.2 MILLION

We wish you good fortune and good health in the year ahead, and to our clients, we thank you for being able to serve you and your cause. Below is a list of the highly talented advertising and public relations firms with whom we worked during the past year on our various assignments.

Our Creative Partners August Lang & Husak 4630 Montgomery Ave. #400 Bethesda, MD 20852 Contact: Mike August (301) 657-2772 mikea@alhadv.com The American Academy of Orthopaedic Surgeons and the National Family Caregivers Assn. BatesNeimand, Inc. 1025 Vermont Ave. NW Suite 830 Washington, DC 20005 Contact: Andy Schacht 202-637-9732 andys@batesneimand.com Campaign for America’s Wilderness CACI 351 W. Camden Street, 8th Floor Baltimore, MD 21201 Contact: Mark Failla mfailla@caci.com 410-246-7373 Veterans Administration Edelman (Washington Office) 1875 Eye Street NW Suite 900 Washington, DC 20006 Contact: Virginia White Viginia.white@edelman.com 202-326-1818 Substance Abuse and Mental Health Services Administration Edelman (Los Angeles Office) 5670 Wilshire Blvd. 22nd Floor Los Angeles, LA 90036 Contact: Brad Jamison Brad.jamison@edelman.com 323-202-1064 The Recording Academy Foote Cone & Belding 100 W. 33rd St. New York, NY 10001 Contact: Rosanne Ruppel rruppel@fcb.com 212-885-2896 Internal Revenue Service

Greer Margolis Mitchell & Burns 1010 Wisconsin Ave. NW 8th Fl. Washington, DC 20007 Contact: Chrissy Russillo 202-338-8700 Chrissy.Russillo@gmmb.com AmeriCorps/Senior Corps/Corporation for National Service GSD&M Advertising 828 W. 6th St. Austin, TX 78703 Contact: Norah Rudyk 512-242-4378 Norah_Rudyk@gsdm.com U.S. Air Force J. Walter Thompson Advertising 400 Colony Square 1201 Peachtree #908 Atlanta, GA 30361 Contact: Kyle Lusk 404-365-7408 kyle.lusk@jwt.com U.S. Marine Corps Laughlin Marinaccio & Owens 2000 N. 14th St. Suite 800 Arlington, VA 22201 Contact: Doug Laughlin 703-875-2193 douglaughlin@lmo.com Army National Guard Low+Associates 5454 Wisconsin Ave, Suite 1400 Chevy Chase, MD 20815 Contact: Mike Cosgrove mcosgrove@lowassociates.com 301-951-9200 U.S. Department of Labor Metropolis Integrated Media 445 S. 300 East Salt Lake City, UT 84111 Contact: Tim Doot 801-994-6160 TDoot@mstar2.net Foundation for a Better Life Richfield Productions 3333 K Street, NW Suite 115 Washington, DC 20007 Contact: Deb Marton deb@richfieldproductions.com 202-625-1900 American Health Assistance Foundation

Roadrunner Consulting 9121 E. Tanque Verde #105 Tucson, AZ 85749 Contact: Susan Haynes susandhaynes@msn.com 520-760-2554 Army National Guard SS+K 88 Pine Street 30th Floor New York, NY 10005 Contact: Jessica Hanner jhanner@ssk.com 212-419-3312 Communities In Schools The Cadmus Group 1901 N. Fort Myer Dr. Suite 900 Arlington, VA 22209 Contact: Edouard Israel eisrael@cadmusgroup.com 703-247-6130 Environmental Protection Agency Sage Communications 7411 Dulany Drive McLean, VA 22101 Contact: Trish Butler tbutler@sagecommunications.net 703-917-0611 Securities Investor Protection Corporation Vilsack Productions 3734 Dittmar Rd. Arlington, VA 22207 Contact: Roger Vilsack 703-533-1036 vilsack@erols.com Physicians Committee for Responsible Medicine