AMERICAN DIABETES ASSOCIATION

“There may be reasons you can’t eat this well everyday… but diabetes isn’t one of them.” That simple statement resonated with consumers in an unprecedented way, because at the time, it was a ground-breaking approach far from the fear-based messages issued for years.

Program Objectives

• Serve as an innovative component of National Diabetes Month • Increase calls to D.I.A.L. (Diabetes Information and Action Line) • Increase sales of American Diabetes Association books and literature • Increase membership in the American Diabetes Association

Outcomes

Initial Launch/Evaluation Period- Regional

• 1,095 calls received through regional D.I.A.L. (compared to 180 the previous year) • 2,204 cookbooks, exercise and lifestyle publications sold (compared to 382 the previous year) • 892 new memberships (compared to 74 the previous year)

Campaign Outcomes Nationally • 401% increase in D.I.A.L. calls • 273% increase in publication sales • 143% increase in membership enrollment • National corporate sponsorship partners totaling $1.7million

Case Studies

MARKETING INITIATIVES AND INVESTMENTS

Marketing Initiatives & Investments was launched to maximize the marketing and sales programs for residential real estate developers nationwide. By focusing intently on strategic programs and fully integrated marketing and management, MII was able to accelerate project build-outs and sales absorption rates.

Outcomes

• Over 16,000 fi rst generation sales leads provided to 24 residential real estate developers in 7 states generating almost $240million in sales in two years.

Case Studies

rom the moment you enter one of our communities, cross the threshold into one of our homes, or take in your first breathtaking view, you will know you have reached a place where compromise in all things has been eliminated. Our indispensable team of visionary developers, builders, contractors, designers, sales associates and lenders unabashedly bring to you, the best of everything. We invite property owners, developers, builders, brokers and home buyers to experience our way of life. Presentations by appointment.

P . L . A . C . EMarketed exclusively by Carolina Home Realty

Offered from $225,000.00

Southwinds BuildersExclusive Builder

Offered from $900,000.00

Our Featured Properties

F

3117 Hebron Drive . West Columbia, SC 29169 . (p) (803) 794-7101 . (f) (803) 939-0902 . Miiliving.com

in partnership with

An unwillingness to compromise has its rewards.

It also has an address .

H(803) 794-7101 . Miiliving.com

HANSEN INTERNATIONAL, INC.

On-going relationship with century old national manufacturer of highly specialized hardware allows them to discover that precision marketing, new media and peer-powered input aligns sales and marketing to drive bottom line growth.

Outcomes

• 400-500 actionable sales leads generated • Variety of online literature availability creates over 1,000 downloads • Engagement with senior engineers and other professionals generates $3.2million in new sales • 5+million media impressions in business and trade publications

I N T E R N A T I O N A L

Case Studies

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ASSTDCHANAXXXX

MSB391-XXXX

MSB390-XX

MSB359-XX

MSB356

MSB357

MSB355

M7026

PFA107

S/A - GUIDE CHANNELS, STD

S/A - CURTAIN, ROLL UP DOOR

S/A - HANDLE BAR

S/A - ROLLER TUBE

6x9 MOUNTING PLATE LH

6x9 MOUNTING PLATE RH

S/A - HARDWARE KIT, LATCH STRIKE PLATE

EXTRUSION , SILL, TYPE “A”

SCREW-M6-1x10 CNT SINK

1

1

1

1

1

1

1

1

4

.06 STEEL

.06 STEEL

VARIOUS

.07 ALUMINUM

STEEL

Nested end shoesAs the door rolls up into the compartment, these shoes prevent metal-to-metal contact and eliminate damage to the door.

Co-extruded PVC seal between slatsPrevents metal-to-metal contact and won’t stretch in the heat.

Interlocking end shoesProvides tight-fi tting operation, removing any play between slats keeping graphics aligned. End shoes are swaged/dimpled (never riveted) into place, allowing easy removal and replacement.

Features and Benefi ts - Double wall extruded anodized aluminum box lath construction - Anodized sand blast fi nish aluminum box lath retains its color and promotes the adhesion of graphics and decals - Interlocking end caps - Cycle tested over 50,000 cycles - Adjustable track mounted door ajar switch available - One piece fl ocked surface on side seals - PVC seal between each mechanical box lath - 3-year warranty - 24-hour priority part turn around for down vehicles • 1-800 850-8070 • www.hansenint.com - Superior technical support - Adjustable counterbalance allows for the operator to lift the door approximately halfway before it is “assisted” by the counterbalance - Ergonomically designed handles allow gloved hands easy access and operation - Each door has a serial number to identify your custom door - No metal to metal contact to ensure smooth and quiet operation - Space saving design requires as little as 5 inch header mounting - Lightweight for easy one hand operation - Provides full access to equipment - No cables or rollers to maintain - Easy installation - Fast delivery, usually within two weeks - Certifi cation ISO 9001/ TS16948 - Made in the USA

Roll Up Door Applications - Fire trucks - Emergency vehicles - Utility bodies - Truck bodies - Horse trailers - Generator enclosures - Wrecker bodies - Service bodies - Specialty vehicles - Military vehicles

Mechanical Hinge and Box Lath Seal - Heavy gauge doubled wall extrusion aluminum laths - Flat exterior with concave interior - Co-extruded PVC inner seal to prevent water and dust intrusion and facilitate quiet trouble free long lasting operation - Inner- locking slide guides that are dimpled into the laths

Premium Series Roll Up DoorsBest Door, Best Price, More Options

Flocked Side Seals - Automotive style fl ocked seals to reduce friction - Prevents marring/abrasion on exterior door lath - Maintenance free - Superior operation in hot or cold climates - Promotes easier overall door operation - Provides best water resistance in the industry

Mounting Plate System - Engineered to eliminate installment misalignment - Pre-assembled mounting plate reduces installation time by at least 30 minutes - Pre-fi tted idler wheel - Reduced header space only requiring 5 inches for mounting - Counterbalance attachment method promotes smoother roll-up operation

LED Lighting - Brightest door mounted compartment lighting on the market - 80% reduction in power consumption over incandescent lights - Available 12- or 24-volt - Custom lengths and colors available with 18” pig tail standard - Withstands vibration better - Low heat generation vs. incandescent lights - Solid State circuitry - Long-lasting performance

Guide Channels - Extruded one piece anodized aluminum channel - Optional “lite” guide channels are available to accommodate a recessed LED lighting strip - Standard fl ock side seal

Top Seal - Fits securely and easily over the side sealing system - Non-abrasive with fl ock seal - Dirt and water barrier keeping compartment dry and clean

LBNS Switch - Patented light switch mounted in the latch striker plate - Protected from the elements - Door closed indicator emits light off, open light remains on

Options - LBNS switch - Lit guide channels - LED or incandesent strip lighting - Locking - Stainless steel bar handle - C-2000 aluminum handle - Dual-handed push button handle

The Premium Roll Up Door offers more features than any other roll up door on the market at the most affordable price. Hansen International has been a trusted name in the specialty vehicle, fi re and emergency industry for over 85 years. Always ask for our products by name.

Item No. Part Number Description Qty. Material

.07 ALUMINUM

.04 ALUMINUM

.06 - .08 ALUMINUM

.06 ALUMINUM TUBEW/ 5/8” STEEL SHAFT

1-800-850-8070 | www.hansenint.com 1-800-850-8070 | www.hansenint.com

I N T E R N A T I O N A L

COMMERCIAL AND INDUSTRIAL

VEHICLE HARDWARE

AND TRIM SYSTEMS

Hansen International Roll Up Doors

have exceeded stringent industry standards and

demand since the mid 1990s. Hansen International

has been servicing the Utility, Truck, Military, Fire

and Emergency industries for over 85 years and

understands the demanding nature and environment

these vehicles face everyday. We use only the fi nest

materials and robust design to ensure our roll up

door is the toughest in the industry. All doors are

manufactured in our Lexington, SC manufacturing

facility, using state-of-the art equipment and trained

technicians. Travel the world and see our roll up

doors in service and meeting the environmental tests

in the United States, UK, Ireland, European Union,

Caribbean, Malaysia, Singapore, Australia, New

Zealand and South Africa.

1-800-850-8070 | www.hansenint.comI N T E R N A T I O N A L

130 Zenker Road | Lexington, SC 29072 | Telephone: 803-695-1500 | Fax: 803-695-8847 or 803-695-0873

D-Ring Handle Stainless SteelStainless steel D-ring available locking

or non-locking.

Century 2000 HandleExtruded aluminum handle. Runs the

full width of door. Easy access with

gloves on. Available key locking or

non-locking.

Double Handled Push ButtonMade from high strength glass fi lled nylon. Easy

to access with gloves on. Available key locking or

non-locking.

HANDLE OPTIONS

Knurled Stainless Steel HandleKnurled bar for safetly enlarged gloved hand

clearance. Available 2-point-locking or non-locking.

PAINTED DOORS

NOW AVAILABLE!Wet Paint Roll Up Doors which allow

us to match the high-gloss fi nish of

your fi re truck.

A L

- Service bodies - Specialty vehicles - Military vehicles

Mechanical Hinge and Box Lath SealMechanical Hinge and Box Lath Seal - Heavy gauge doubled wall extrusion aluminum laths - Flat exterior with concave interior - Co-extruded PVC inner seal to prevent water and dust intrusion and facilitate quiet trouble free long lasting operation - Inner- locking slide guides that are dimpled into the laths

- Patented light switch mounted in the latch striker plate - Protected from the elements - Door closed indicator emits light off, open light remains on

OptionsOptions - LBNS switch - Lit guide channels - LED or incandesent strip lighting - Locking - Stainless steel bar handle - C-2000 aluminum handle - Dual-handed push button handle

1-800-850-8070 | www.hansenint.com

I N T E R N A T I O N A L

About UsHansen International is a highly focused

manufacturer of commercial vehicle hardware and

trim systems. Founded in 1920, the tradition of

quality, customer service, and growth continues

today. With an environmental management

system devoted to the design, manufacturing,

and distribution of industrial vehicle hardware,

components, and systems, Hansen International’s

products include fl ush mounted handles, passenger

door latching systems, sun visors, roll-up doors, trim

hardware, grab handles and interior components.

These components currently support the operation

of leading edge commercial vehicle and industrial

manufacturers around the globe.

With both ISO 9001 & ISO 14001 certifi cation,

Hansen International’s objective is to design and

develop high quality, cost effective products for the

commercial vehicle industry.

EngineeringHansen International engineers utilize two multi-

CAD engineering systems, AutoCAD and Solid

Works, to develop new products for customers and

to support ongoing product innovation. Solid Works

features Finite Element Analysis (FEA) capabilities,

allowing special applications to be analyzed to

ensure structural integrity.

Quality AssuranceHansen International embraces the importance

of Quality & Environmental Management by

the empowerment of its employees. Our Quality

Department has a trained staff of fi ve professionals

in quality and industry management best practices,

which are communicated throughout our

organization. These disciplines are evident through

our commitment to continuous improvement,

customer satisfaction and industry certifi cations

which include:

Sales and Customer Service Hansen International’s inside and outside

professional sales staff understands customer

services. Our goal is to meet or exceed our

customer’s requirements. With over 200 years of

combined sales experience, you can always count

on prompt, courteous service. We understand your

sense of urgency and we hold ourselves personally

accountable. One Touch Unlock

No Multiple Keys

ELECTRIFIED LATCH• ISO 9001:2000

• ISO 14001:2004

• RoHS Compliance

• ISO/TS 16949:2002

• Facility Organization-58

• Customer Certifi cations

• MMOG/LE Compliance

I N T E R N A T I O N A L

130 ZENKER ROADLEXINGTON, SOUTH CAROLINA 29072

800-850-8070 | 803-695-1500 | WWW.HANSENINT.COM

MIDLANDS AUTHORITY FOR CONVENTIONS, SPORTS & TOURISM

Before Columbia, SC was “Famously Hot” it was a capital place to be. With a new convention center on the horizon in 2003 the Columbia Metropolitan Convention & Visitors Bureau needed to grow business in all directions-- “putting heads on beds.” Starting with the newly formed Midland’s Authority for Conventions, Sports & Tourism which combined the Bureau with the new convention center and sports council, through campaigns using highly targeted traditional media combined with peer powered networks, new media, and a higher level of customer profi ling than ever before, Columbia, SC became a hot destination.

Outcomes

• Immediate sales contact growth of almost 40% • Triple digit growth in requests for information from meeting planners nationwide • 176% growth in booked room nights within 4 years from 19,233 to 52,472* • 300% growth in economic impact for the same 4 years*

*- independently audited third party information

11/2 inches

Case Studies