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American Floral Trends Forecast 2020 - 2021 J. Keith White AIFD CFD

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Page 1: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

American Floral Trends Forecast 2020 - 2021

J. Keith White AIFD CFD

Page 2: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Turning Trends into Dollars

Market ShareVisual Merchandising

Online = In StoreAbout Us

Page 3: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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METROPOLITAN

Page 4: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

• Blue Violet 136• Blue Marlin 686• Pacific Blue 690• Robin’s Egg 792• Sprout 544• Antique Gold 746• Coral Bright 788

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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METROPOLITAN

Page 5: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

METROPOLITAN – INFLUENCES

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 6: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

METROPOLITAN – COLOR OPTIONS

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Christopher Norwood AIFD AAF PFCI

Page 7: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

METROPOLITAN – STYLE

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Laura Dowling

Page 8: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

METROPOLITAN – APPLICATIONS

• Enhancements • Color of the Year

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design and photo by Stacey Carlton AIFD EMC

Page 9: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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PROMENADE

Page 10: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

PROMENADE

• Blush 781• Osiana Peach 130• Peachy 671• Almond 794• Beach 559• Champagne Gold 242• Honeycomb 677

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 11: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

PROMENADE – INFLUENCES

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 12: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

PROMENADE – COLOR OPTIONS

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 13: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

PROMENADE – STYLE

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Designs by Holly Heider Chapple

Design and photo by Stacey Carlton AIFD EMC

Design and photo by J Keith AIFD

Page 14: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

PROMENADE – APPLICATIONS

• Wedding• Couture

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Tobey NelsonPhoto by Suzanne Rothmeyer

Design by Tobey NelsonPhoto by Suzanne Rothmeyer

Design by Rodrigo”Varito” Vasquez AIFD FSMD

Page 15: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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EXPLORATION

Page 16: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

EXPLORATION

• Yellow Yellow 736• Tangerine 776• Carnation Red 716• Fuchsia 786• Purple 740• Bright Blue 744• Ice Blue 704

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 17: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

EXPLORATION – INFLUENCES

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Laura Dowling

Page 18: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

EXPLORATION – COLOR OPTIONS

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Laura Dowling

Design and photo by J Keith White AIFD

Page 19: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

EXPLORATION – STYLE

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Marat Khasianov CFD

Design and photo by J Keith White AIFDDesign by Donald Yim AIFD, PFCI

Design by Laura Dowling

Page 20: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

EXPLORATION - APPLICATIONS

• Global• Experimentation• Artistic

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design and photo by Kristine Kratt AIFD, PFCI and Bill Schaffer AIFD, AAF, PFCI

Design and photo by Stacey Carlton AIFD, EMC

Page 21: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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TERRATORY

Page 22: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

TERRATORY

• Light Orchre 553• Red Clay 675• Maroon 712• Heather-ish 669• Lake 556• Mist 555• Herbal 673

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 23: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

TERRATORY – INFLUENCES

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 24: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

TERRATORY – COLOR OPTIONS

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Tobey NelsonPhoto by Suzanne Rothmeyer

Design by Katharina Stuart AIFD, CCF

Page 25: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

TERRATORY – STYLE

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Holly Heider ChappleDesign by Katharina Stuart AIFD, CCF

Page 26: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

TERRATORY – APPLICATIONS

• Grounded• Organic

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Design by Christopher Norwood AIFD, AAF, PFCI

Design by Katharina Stuart AIFD, CCF

Page 27: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

American Floral Trends Forecast 2020 - 2021

J. Keith White AIFD CFD – Creative Director

Trend Consultants• Holly Heider Chapple• Laura Dowling• Hitomi Gilliam AIFD EMC• Charlie Groppetti AIFD CFD • John Regan MFA PhD• Kris Kratt AIFD PFCI• Bill Schaffer AIFD AAF PFCI

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 28: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

American Floral Trends Forecast 2020 - 2021

Corporate Consultants & Sponsors

Sarah Bagle: Accent DécorDave Pruitt: American GrownGretchen Sell: Design MasterDonna Stevens: d. stevensKelly Mace: Smithers-OasisFlorists’ Review / Wildflower Media

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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Page 29: American Floral Trends Forecast 2020 - 2021 - FTDi.com · 2020-01-20 · American Floral Trends Forecast 2020 - 2021. Corporate Consultants & Sponsors. Sarah Bagle: Accent Décor

Questions?Email: [email protected]

Handouts are available at: FTDi.com/FTDUniversity/WebinarMaterials

Webinar will be available to view at: YouTube.com/FTDMercuryNetwork

American Floral Trends Forecast 2020 – 2021Available from Florists’ Review

FTD Confidential/Proprietary documents and should not be copied or redistributed.

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