Over 100 New Members

Since Jan. 2015

Monthly Marketing and Networking Events

+5500 Monthly Reach

Via Social Media

Marketing Job BoardOver 400 Marketing Professionals

One of AMA’s Newest

Chapters

Over 20 Engaged

Volunteers

AMA Student Mentoring

Program

Marketing Night Out

Holiday Networking Party

AMA Columbia Upcoming Events

November 17 – Advertising Agency Panel“Brand building in the evolving world of marketing”

December ?? Marketing’s Night Out Holiday Party

January 19Russ Klein – AMA President

February 9Lorie Gardner – Mad Monkey

Tonight’s Topic – Marketing Careers

Rapid Transformation of The Marketing Discipline is Driving This Complexity

Marketing’s Transformation Drivers

Product Content

Information Insights

Intuition Analytics

Sales Solutions

Mass You

Yesterday Tomorrow

Isolated Channels Omni Channel

Future Success In Marketing Requires Two Things…

“Today’s Pitch men and women aren’t just creative savants, they’re tech whizzes as well – and the companies providing them the greatest number of opportunities don’t sell cars or cigarettes, they make software and provide cloud consulting services.”

Forbes, July 9, 2015

“Top Companies Hiring For Marketing RIGHT NOW (Min. 60 Marketing Openings)”

Research and Analytics Brand and Product

Management

Marketing

CommunicationsSales Leadership

Market Research

Consumer Research

(Quantitative)

Business Analyst

Sales Analyst

“Big Data”

Product Management Brand

ManagementBusiness

Development

Market Development

New Products

(Innovation)

Shopper Marketing

Consumer Research

(Qualitative)

Consumer Marketing

Brand Communications

Advertising/Digital

Consumer Promotion

Public RelationsCorporate

Communications

Field Sales

Trade Marketing

Category Management

Sales Strategy

Keys To Successful Marketers (From Leading Business Executives)

• Coreo Leadership (not just manage), interpersonal

communication, listening and writing skills. • Competency

o Strategic thinking, selling, marketing analytics and product management.

• Chemistryo Team-oriented, relationships, project management and

character• Creativity

o Color Outside the Lines, problem solving, inspiring, positioning