american movement media kit
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American Movement Media KitTRANSCRIPT
M V E
TIME TO
Feb. 18 | 12 p.m | Cox Convention Center
::discovering time to be active in your busy life::
Seminar & Forum
w w w . a m e r i c a n m o v e m e n t . o r g/timetomove
MEDIA KIT
M V E
TIME TO
Feb. 18 | 12 p.m | Cox Convention Center
::discovering time to be active in your busy life::
Seminar & Forum
with special guest Self magazine’s Sharon Saunders
w w w . a m e r i c a n m o v e m e n t . o r g/timetomoveFor more information, contact: 555-3535 or [email protected]
NEWS RELEASE
Feb. 7, 2012 FOR IMMEDIATE RELEASE Contact Information: Scott Michael, Director of Communications Office: (405) 555-‐5654 Email: [email protected]
American Movement Hosts Fitness Seminar
OKLAHOMA CITY, OKLA. – American Movement is hosting Time to Move, an afternoon seminar and forum, Feb. 18, at 12 p.m. at the Cox Convention Center in Oklahoma City.
The event will include guest speakers Sharon Saunders, an award winning columnist from Self magazine, along with president and founder, Andrew Adamson, as well as testimonials from members of American Movement. Lunch will be catered by Cool Greens, an organic sandwich shop, and will be included with the price of a ticket. The focus of the afternoon will be helping people find time for physical activity in their busy lives.
“We are excited about the opportunity to deliver our message to a live audience,” American Movement co-‐founder Scott Michael said. “When people read about us from our website or in news articles, the message isn’t always as clear as we feel we could make it in person.”
Time to Move will address this issue and provide solutions to those attending. Katie Colvin, a new member of the organization, says she is looking forward to meeting the founders and continuing her path to a healthy lifestyle.
“More than anything, I’d like to meet and talk with other members of American Movement,” Colvin said. “I’ve felt so much better, physically and mentally, since becoming a member and want to encourage other people who may be weary of joining.”
American Movement was founded in 2011 with the mission to raise awareness about American’s health, as well as promote the concept of an active lifestyle.
Tickets are $18 in advance and $20 at the event. For more information, including advanced ticket ordering, visit www.americanmovement.org/timetomove.
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Time to Move Fact Sheet
Date: Sunday, Feb. 18, 2012 Time: 12 p.m. to 4 p.m. Location: Cox Convention Center, Oklahoma City, Okla. What is it?: An afternoon-long seminar and forum focusing on helping Americans find the time in their busy lives to be active. It will feature guest speakers as well as catered lunch from local restaurant, Cool Greens. Speakers: Sharon Saunders (Self magazine) Andrew Adamson (co-founder and CEO) Scott Michael (co-founder and Director of Communications) Ticket Information: Advance Ticket - $18 Day of Event Ticket - $20 Tickets will be sold online prior to the event and at the door. Online Ticket Sales: www.americanmovement.org/timetomove/tickets Last Day to Purchase Tickets Online – Feb. 16, 2012
For more information: Visit www.americanmovement.org/timetomove
Moving to America
Eat this, not that. No, not that either. Yes, this. Sure, it seems ridiculous, but that’s
only because it probably is. Atkins, South Beach, Weight Watchers and just about
every other fad-‐diet have Americans bending over backwards, just figuratively, of
course, to shed a few pounds.
But perhaps the best-‐kept secret in weight management is about to be revealed by
health activists, American Movement.
American Movement is an organization committed to raising awareness about and
preventing obesity in Americans. The ultimate goal of American movement is to
help Americans develop healthy active lifestyles, and, more importantly,
consistently maintain that activity, according the website’s homepage.
Scott Michael, co-‐founder and director of communication for the company, says that
the solution to most American’s problems is actually finding the time to be active in
their busy lives.
“It’s really no crazy secret,” Michael said. “Most people have trouble with fitness
because they don’t think they have the time for it. A major part of what we do is try
to show them that there are always little ways to work physical activity into their
daily routines, whether they realize it or not.”
Simple daily modifications, such as choosing the stairs over the elevator and healthy
snacking throughout the day, can work wonders for overall health, Michael said.
American Movement is putting a halt on crash diets and detoxes, showing the
people how they can have their cake and earn it, too; just have a smaller piece, with
a side of physical activity.
“All of these Hollywood diets that you hear and read about are making unrealistic
demands of the average, on-‐the-‐go American,” Michael said. “Working Americans
don’t have the time, money or resources to eat the perfect meal for every meal. We
stress portion control, healthy snacking and, above all else, getting your heart rate
up and your blood flowing every day.”
For those of us interested in joining this Movement, clear your schedules for Sunday,
Feb. 18 in Oklahoma City and grab a seat for Time to Move, at the Cox Convention
Center. An afternoon seminar and luncheon, TTM will feature guest speaker and
Shape magazine’s award-‐winning columnist, Sharon Saunders, as she highlights how
to discover the time to move in our busy lifestyles.
One of American Movement’s newest members and self-‐proclaimed “activity
activist,” Katie Colvin, says she looks forward to her first event as a member of the
organization.
“For the past eight weeks, I’ve practically lived off of the podcasts and videos on
[American Movement’s] website,” Colvin said. “But, I think hearing it all in person
and sharing stories with other members will be a whole new inspiration.”
If Colvin’s enthusiasm isn’t enough to at least spark your interest, then perhaps the
numerous testimonials at www.americanmovement.org can. So, what are we
waiting for, America? Let’s get moving.
Biography
Andrew Adamson is the CEO and co-‐founder of the American Movement organization. A native of Oklahoma City, Okla., Adamson graduated from Oklahoma State University with degrees in Strategic Communication and Marketing. Shortly after graduating, he felt compelled to start American Movement after realizing America’s imminent need to improve its health. “I’ve always been involved in health and fitness in some way,” Adamson said. “I’ll be the first to say that no one is perfect in the health choices they make. But American Movement is not about being perfect. It’s about setting goals, being active and achieving personal success, no
matter to what degree.” Adamson hopes that the Time to Move seminar will raise awareness and increase membership of American Movement.