Web Marketing for Small Businesses

Why should you marketyour business on the web?

It's where the people are...

Facebook: 300 Million Twitter: 12-13 Million (est.)

To put it another way: If Facebook was a country...

...it would be the 4th largest in the world.

China: 1,332,060,000 India: 1,166,900,000 United States: 307,010,000 Facebook: 300,000,000

Advertising and traditional media relations are not enough anymore.

Web Marketing  

Won't work without a website...

 

  

Web Marketing • SEO • Social Media• Social Networking

 

  

Search Engine Optimization

 1."On site" SEO• Backlinks

 

  

Link Gathering 

Utilize available tools and create unique content for your

website 

  

Online News Release Distribution 

• The Best Link Building Tool• PRWeb.com, BusinessWire.com,

PRNewswire.com, OnlinePRNews.com

  

Unique Content Creation• Website copywriting• Blog writing• News release writing and distribution• Web videos and podcasts

  

Social MediaFree web content that

includes a social aspect such as commenting

 

  

Social Media Benefits• Establishes you as an expert• Unique content for link building• Creates a community• Makes your website "sticky"

  

Types of Social Media• Blogs• Web Videos• Podcasts• Anything else that can be shared and

commented upon

  

Business BloggingBlogging once per week on a blog set up on your

site can dramatically affect your search rankings and

build a community of readers.

 

  

 Integrate Your Blog 

Have the blog installed on your site for maximum SEO benefit.

 WordPress: WordPress.org

  

Blog Frequency 

At least one post per week or four per month.

  

What Should I Blog About?

 

  

Web VideosAbout 27% of us

watched some type of web video in the past

week - up from 18% last year.*

 

  

*Edison Research, "The Infinite Dial, 2009

Simple Web Video Ideas• Customer testimonials• Tour of your facility• "Meet the crew"

 

  

PodcastingIn the past year,

podcast awareness has grown by 6% and

listenership has grown by 4%

 

  

*Edison Research, "The Infinite Dial, 2009

What's a Podcast?An Internet audio presentation made

available for subscription via RSS

  

Podcasting Benefits• Cheaper than video• Easier than video• Allows you to talk directly to your

customer

 

  

Social NetworkingSocial Networks help you find and connect with your audience

 

  

Today We'll Talk About... 

  

• 300 million registered users (!)• Post links, images, videos• Make "friends"• Don't network with your individual

account, use a "Fan Page" instead

• The opposite of Facebook• The top networking site designed for

business• Great for contractors, freelancers, and

job seekers

• One of the fastest-growing networking sites

• Micro-blog with a 140-character limit• Gain "followers"• Outstanding place to promote yourself

and your unique content

• Founded in 2003 • Still a top social networking site• Not a place for businesses, unless

they're bars or bands

• The top video sharing site, and no one else is even close

• Post on YouTube and embed on your site

• Create a YouTube Channel

Promoting Your Social Network  • Badges on your website• Tell your friends (online and offline)• Email signature

 

  

 One final note:

Expect Feedback 

  

Any Questions?

Thank You