American Stroke Month Rollout Plan 2014-2015

The Links, Incorporated Implementation Plans

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Marketing ResourcesMay is National Stroke Month and we are asking all of our partners to support our efforts to end stroke and support the National Day of Action – May 1st.

We are providing you with tools and resources to share with your members and the community.

See the attached links for additional resources to share via email and social media sites.

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Stroke Month Call-to-action

• Nominate a healthy mom and vote using the attached link- http://bit.ly/DearMama2014 in support of the Dear Mama Contest with BlackDoctor.org

• Learn and share Hands-Only CPR - http://bit.ly/1r4XtiR• Promote Power Sunday in your church – tools located at

http://powertoendstroke.org/tools-power-sunday.html

• Join Macy’s Thank-A-Mom movement and support Go Red For Women! Send a card from Macy’s Facebook page to all the Moms in your life and Macy’s will donate $2, up to $400k, for each card sent. Do it now at Facebook.com/Macys and choose Go Red For Women to receive your donation.

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Social Media Messaging

Twitter May is #StrokeMonth and we need your help! Become a

partner to prevent, treat and beat stroke in your community. http://bit.ly/1kmjB6X

Facebook May is American #StrokeMonth and we need your help!

Become a partner in promoting ways to prevent, treat and beat stroke in your community. http://bit.ly/1kmjB6X

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Marketing Resources• American Stroke Month Website: www.

StrokeAssociation.org/strokemontho Partners

ASM Planning Toolkit - http://www.strokeassociation.org/idc/groups/stroke-public/@wcm/@hcm/@sta/documents/downloadable/ucm_462585.pdf

Partner Presentation - http://www.strokeassociation.org/idc/groups/stroke-public/@wcm/@hcm/@sta/documents/downloadable/ucm_462458.pdf

o Healthcare Professionals Links Stroke Resource Center

o Media Fact Sheet News Release

o Event Submission form

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Marketing Resources• Tips for Promoting ASM on Your Local

Heart.org Site (find local stroke month events)o Link to all resources are here: www.

StrokeAssociation.org/strokemonth o Feature local stroke stories or a video

message from a volunteer.o Link to www.powertoendstroke.org o Add the ASM widget to your homepage –

UCM_462061o Add the ASM Banner to your homepage

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• Health Education Graphicso May

Launch ASM Day of Action Stroke Risk Quiz Mother’s Day

Prevent: High Blood Pressure Treat

FAST app download EMS Recognition Week

Beat: Tips for Daily Living Library

Marketing Resources

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• ASM Toolkito Sample Newsletter Copy (General Public and HCP)o Sample Email Copy (General Public and HCP)o Event Invite Template

• Videoso Launch: ASA Advancements, Together To End Stroke

Sizzle Reel - https://www.youtube.com/watch?v=NJji_K1xJ2w&feature=youtu.be

o Prevent: “140/90 is Too High” video (coming soon)o Treat: Julie Voigt – “I Did Not Have a Stroke” video –https://www.youtube.com/watch?v=AHP9p2S_RFE&list=PLF6908EB89BB24ECD&index=68

o Beat: Tips for Daily Living

Marketing Resources

Thank you!

Find all of your resources here :www.StrokeAssociation.org/strokemonth

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