american wine industry growth: opportunities and challenges
TRANSCRIPT
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American Wine Industry Growth:Opportunities and Challenges
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The Puritans
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Thomas Jefferson
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Prohibition
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WARNING!
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WARNING!
Avoid yeast contact with grape juice…
or it will become wine!
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Wine State Growth
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Wine Country
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Winery Growth
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GNP
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GNP
Number of Wineries in US2005: 3,8202006: 4,2802007: 4,7122010: 6,672
3,820
6,672
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$162 Billion
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The Wine Gold Mine(2007 Statistics)
• 1.1 million full-time equivalent jobs
• $33 billion in wages paid
• $11.4 billion FOB revenue
• 27.3 million wine-related tourists visits
• $9.1 billion federal taxes paid
• $8 billion state and local taxes paid
• $17.1 billion total taxes paid
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New York Wine & Grape IndustryAnnual Economic Impact: $3.76 Billion
The Farm Winery Act of 1976 and especially the creation of the New York Wine & Grape Foundation 1985 both stimulated wine industry growth. Wine country tourism has multiplied, bringing major economic benefits to rural areas, tourist-related businesses, and State and local governments by generating tax revenues.
Wineries-Year Established
13
37
238
0
50
100
150
200
250
1820-1975 1976-1984 1985-2010
Year
Number of Wineries
# Established
Tourism to Wine Country
384,000
1,439,000
2,685,000
4,137,000
4,980,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
1985 1995 2000 2003 2008
Vis
ito
rs p
er
Ye
ar
85%76%
161%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Visits Sales per visitor Combined sales
Pe
rce
nt
Inc
rea
se
20
00
-20
08
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U.S. Adults, 2010
*data from Wine Mkt Council and U.S. Census
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Consumption Imbalance
9% wine
80% consumers
91% wine is enjoyed by
20% consumers
*data from Wine Mkt Council and U.S. Census
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Per Capita Wine Consumption by Country, 2008
Rank, and liters per adult per year:
• Vatican City State (#1, 66.67)• France (#3, 53.22)• Italy (#6, 50.06)• Spain (#15, 32.92)• Greenland (#43, 13.89)• Niue (#52, 10.35)• Iceland (#53, 10.02)• United States (#57, 9.68)
*Data from Trade Data and Analysis
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Winery Growth in the U.S.
*Data from TTB for Wine America
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Adult Consumption in the U.S.
*data from Wine Mkt Council and U.S. Census
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Growth Gap
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Winery Growth vs. Wholesaler
*Data from TTB for Wine America
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She’s Back!
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C.A.R.E. Act
• Comprehensive Alcohol Regulation and Enforcement Act
• Community Alcohol Regulatory Effectiveness Act
• Wholesaler Enrichment Act
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Diversity is our Strength. Unity is our Power.
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Quality Integrity
Unity
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Free Advice
• Focus on Quality
• Think Local
• Become Involved
• Get Political
• Join Wine Organizations
• Be Proud
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Be proud of what you do
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Diversity is our Strength. Unity is our Power.