americanization in japan_slideshare
TRANSCRIPT
Outline
1. Why we chose americanization in food ?
2. Transition of food tradition
3. How it influenced Japanese people?
4. Conclusion Yes, hamburger!
Transition of food tradition
0
10,000
20,000
30,000
40,000
50,000
60,000
70,0001
991
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
2008
20
09
20
10
20
11
20
12
20
13
Yen
year
Annual expenditure for staple food per houshold
Rice
Bread
Noodles
Other
[1] Ministry of Internal Affairs and communications “Family income and expenditure survey”, www.ceis.jp/2014/F6.ppt
Results...
In 1980: 18% (average)[2] In 2012: 30% (average)[2]
[2] http://isoguna.net/2014/06/21/himanritsujosho/
Americanization!