amfam coach chat 9-27-12- forward progress
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With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!TRANSCRIPT
Social Media The New Game
Dean DeLisle
CEO, Forward Progress, Inc.
Coach Chat
September 27, 2012
Social Networks
The Issue with Social Networks
• People add connections
• They make postings
• They link to content and articles
• They make updates
• They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!
• Blogs • Articles • Postings • Status Updates • Emails • Video\Photo • Links
Current Use of Social Network
Communication?
• Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing
Why Online Social Networks?
• Ourselves • GOA • City\Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious\Health • Network Groups • LinkedIn Groups
Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
Social Networks We Already Know
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?
Interesting Facebook Stats • More than 800 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
Growing Numbers
How does Facebook compare to other social sites? • Largest, most popular, “backyard barbecue” analogy • More casual, friendly, lots of sharing • Many applications • LinkedIn: added Facebook-like features but still more businesslike • Twitter: shorter messaging (140 characters), integrates well with FB • Blog: integrates well with FB using apps such as Networked blogs • MySpace: still has not regained it’s original position or new identity • Check www.quantcast.com for latest demographics & comparisons
Facebook’s Place
What is a Facebook Page?
A Facebook Page is
a public profile that
enables you to share
your business,
services and
products with
Facebook users.
How do these compare?
Fan Pages can only be created to represent a
real organization, business, celebrity, or band,
and may only be created by an official
representative of that entity.
Groups can be created by any user and about
any topic, as a space for users to share their
opinions and interest in that subject. Groups
can be kept closed or secret, whereas Pages
are intended to help an entity communicate
publicly.
Personal Profile Business Page Group
Privacy More restrictive Open to all Can be open or
closed
Common Use Personal Business Clubs/ Community
Pages
Administration Single User Multiple Multiple
Followers are called:
Friends People who “like”
you (formerly called “fans”)
Members
Connectivity Reciprocal/ invitation
acceptance
No reciprocity required
Depends on group admin policy
Who is eligible? Individuals Authorized
representatives Anyone
• Understand why people are spending time on the site • Information or to be entertained • Provide value (information) in a friendly, engaging style • Avoid an overly “sales-y” approach • Reciprocate! Build up others • Set some guidelines, especially if working as a team • Consistent tone and frequency • Type of information you will share: video, links, updates, events, etc. • Responsiveness • Conversation and interaction, above all!
Finding Your Facebook
(Business) Voice
What is a Facebook Page?
LIVE
DEMO
How to Prepare
You'll be able to upload an
unlimited number of photos.
The most important is the
profile picture that Facebook
users will see (as a
thumbnail) in News Feed
when their friends interact
with you.
A logo, storefront, or group
photo may work well. Make
sure the image is still clear
when reduced to thumbnail
size.
Gather Photos, Videos and other content
How to Prepare
Checklist of what you can use:
Videos
Photos
Audio
Articles
White Papers
Power Point Slides
Brochures
Blog Posts
eBooks
Relevant Links <2 ways>
Relevant Content Inventory
How to Prepare
Pick your Team Wisely:
•Trusted Agents
•Follow Through
•Vested Interest
•Partners
Team
Updating Your Page!
Updating your Page regularly
with fresh photos, upcoming
events, and the latest promotions
means your Page won't just look
like a profile, it will feel like one,
and that will keep users coming
back.
Facebook users are used to getting information sorted by what happened
most recently or that’s most relevant. If you keep your Page active, which
you can do through mobile integrations and applications, you'll find that
your fans are more engaged and more interactive.
Your Posting Rotation
Building Likes
Be Methodical:
•Meet new people
•Tell them about your page
•Add them daily
•Port friends over
•Promote them in
Build from Outside In
5 Steps to New Sales on
Step 1 – Look Good
• Complete Profile
• Be Clear
– What will you do for others?
– Why & How?
– What do you want\need?
Peer Review
#1 Lets Make Sure – Look Good
Build the Story of
WHO YOU ARE
and WHAT YOU
WILL DO FOR
PEOPLE THAT
FIND YOU!
Step 2 – What do you want?
• Employment
• Career Move – Up or Out
• Sales\Appointments\Direct
• Partnerships
Step 2 – What do you want?
• Employment
• Career Move – Up or Out
• Sales\Appointments\Direct
• Partnerships
Step 3 – How much time do you have?
How much
time does
it take?
20
Minutes
a Day!
Your Social Results Plan
Step 4 – Connect - Ask
• Are you on LinkedIn?
• Is it ok if we connect?
Step 4 – Connect - Ask
• LinkedIn Has Over 140 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2012 LinkedIn Stats - Growing
OVER 1,000 to 1
Step 5 – Interaction (Sales 2.0)
Step 5 – Interaction - Home
Assignment
• Do all your preparation steps
• Develop value
• Organize your content
• Coordinate your team
• Invite Friends
• Interact
• Know your page name and
– use it everywhere
Next Coach Chat
P & Ls, Income Statements and More with
Lee Werner
Thursday, October 18th at 11:00 CDT
For information on other upcoming events, visit
AmFamBusinessAccelerator.com/upcoming-events/