Founded in the year of 2000, Amarta Media Group publishes the first glossy magazine to appear in the history of Georgia. Amarta (1), as a magazine,considers itself to be the preferred resource for women who are fashionable and stylish. It targets members of the upper-middle and up-per classes. The magazine informs readers about fashion and art news from around the world and offers feature articles on world-famous celebrities in-cluding exclusive interviews with Hubert de Givenchy, Christian Lacroix, Di-ane Von Furstenberg, Maria Cristina Buccellati, Giovanna Ferragamo, Lucia-no Benetton, Victoire de Castellaneand others. Amarta magazine assembles photographers, artists, designers and writers who give a sophisticated touch and vision of fashion, beauty and lifestyle.

It is interesting to note that the magazine is collaborating with different out-standing European and American photographers and agencies which gives an updated freshness to the magazine. Thus, Amarta has become a window to the world in the field of fashion and beauty for Georgia.

The magazine has won several awards including Golden Quality Award (New York, 2006). The Amarta Media Group has always worked hard to protect the integrity and reputation of the magazine among publications in Georgia and abroad. Amarta is the media partner of Tbilisi Fashion Week, held twice a year in Tbilisi hosting the buyers and critics from all over the world.

In addition, Amarta has also covered important social topics. For example, in 2006, a special issue of Amarta was publishedcovering the theme of drug addiction not only asa disease but as an actual worldwide pandemic. It con-tained a report from St. Patrignano (Italy), the largest drug rehab community in Europe, interviews, statistical data and other materials devoted to this topic.

Within several years Amarta became the host of another social project. This time the magazinepartnered with UNFPA, dedicating the entire issue to the different unsettled social issues in society. Amarta magazine is nominated as a best media partner of UNFPA (United Nations division) in Georgia.

Amarta Media Group is a developing business group that has begun to publish separate magazines under the Amarta brand. These include Amarta FOTO (4) - the first professional photo magazine in Georgia, featuring photo projects by the most famous photographers of the world.

The group has also issued a fashion/beauty newspaper AMARTA EXPRESS(3), published twice a month targeted to meet the interests of young people.

The group has signed contracts with some of the largest international pub-lishing houses to produce Georgian versions of their magazines. One of these is the popular football magazine WORLD SOCCER (2).

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A M A R T A M A G A Z I N E

THE FIRST GLOSSY MAGAZINE IN THE HISTORY OF GEORGIA

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Amarta is issued quarterly.

Each issue has English summary.

The volume is 250-350 pages.

The price is 10 Lari - 6 USD.

The distribution points: all the leading newsstands and kiosks, supermarkets. Tbilisi – 70%, Batumi – 20%, other cities – 10%.

The target market: georgians and foreigners, female from 25 to 65 years of age from high mid to high class. Male – 18.6%, Female – 81.4%.

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1. Hubert de Givenchy - Paris, France; 2. Victoire de Castellane - Paris, France;3. Buccellati family - Milan, Italy; 4. Alberto Tomba - Milan, Italy;5. Irene Galitzine - Rome, Italy; 6. Giovanna Ferragamo - Florence, Italy;7. Giovanna Ferragamo reading Amarta magazine;8. Egon Von Furstenberg - Rome, Italy; 9. Luciano Benetton - Treviso, Italy;

10. Alberto Sordi - Rome, Italy.

Chief Editor (Irina Kacheishvili) interviewing some of the celebrities for Amarta magazine...

THE FIRST PROFESSIONAL MAGAZINE ABOUT PHOTOGRAPHY

It is a quarterly Magazine features the works of photographers from all continents and various points of view: documentary, fine art, photojournalism, poetic, abstract, and street photography.Includes pics, reviews, weekly news, competitions etc. Interactive photo essays and real stories on various of subjects. Magazine includes features about foremost pho-tographers and their work, industry trends, special locations to photograph, industry news, technical features and new product reports.

The magazine is bilingual (Georgian and english). The volume is 150-200 pages. The price – 8 Lari – 4.8 USD.

The distribution points: all the leading newsstands and kiosks, supermarkets. Tbilisi – 65%, Batumi – 20%, other cities – 15%.

The target market: georgians and foreigners, female from 15 to 45 years of age. Male – 44.6%, Female – 55.4%.

WORLD SOCCER founded in 1960 in Great Britain isin Georgia now.

The license is puchased for five years.

It is the most wanted football magazine which specialises in the international football scene.

80% of WORLD SOCCER (georgia) includes international football news, interviews, reports (provided by WORLD SOCCER head office from London) and 20%contains a local football scene.

Target market: from 16 to 65 of age - 82% Men,18% Women. Retail price – 6 Lari - 3.75 USD. The distribution points: all the leading newsstands and kiosks, supermarkets. Tbilisi – 50%, Batumi – 30%, other cities – 20%.

There are 13 issues per year (monthly magazine + 1 special summer issue).

NUMBER ONE MONTHLY FOOTBALL MAGAZINE IN THE WORLD

The newspaper gives the young auditorium daily news in art, fashion and beauty sector touching mass market brands. The newspaper includes the articles, special offers, discount coupons, games and gives the detailed information to the population of Georgia what’s going on in retail market: shopping malls, shops, etc.

The distribution points are: newsstands, supermarkets, kiosks, fast food locations, cinemas, schools and universities, beauty salons, malls, etc. The newspaper has an ambition to rise the taste and info value among the population of Georgia.

Issued twice a month – 24 issues a year Volume: 20-25 pages Price: 1 Lari (0.62 USD)

Target Market: Young auditorium (age: 15 - 35, Girls - 60%, Boys - 40%)

EXPRESSFashion Newspaper

FASHION/ART NEWSPAPER FOR YOUNG PEOPLE

Our contact information: Amarta Media Group

Irina Kacheishvili, Company OwnerE-mail: irina@amartamedia.com

Address: 18a, Vazha-Pshavela avenue; 0160 Tbilisi, GeorgiaTel: +99532 2234057; Fax: +99532 2393542

www.amartamedia.com (the site is under construction due to the change of the design)