amherst connects n etworking for students
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Amherst Connects N etworking for Students. The Value of Alumni Connections for Students. Career Exploration. Study Abroad. Students (and Alumni). Jobs & Internships. Fellowships -National -Amherst. Pre-med, Pre-law & Other Graduate Study. - PowerPoint PPT PresentationTRANSCRIPT
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Amherst Connects
Networking for Students
Presentation to the Board of TrusteesMarch 26, 2010
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The Value of Alumni Connections for Students
Students (and Alumni)
Career Exploration
Pre-med,Pre-law & Other Graduate Study
Jobs & Internships
Fellowships-National-Amherst
Study Abroad
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The Value of Alumni Connections for Members of the Amherst Community
• Career Opportunities– Summer & Interterm Internships– On-campus Recruiting– Job Postings
• Educational Programs– Career Choices Alumni Panels– Cookies with the Career Center– Luncheons with Seniors
• Face-to-Face Networking Receptions– On Campus: Homecoming Weekend– International: Italy (2), Korea, Paris, Prague and the UK – Interterm: Boston, Chicago and NYC
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There has been a dramatic increase in student searches.
M J J A S O N D J F M A M J J A S O N D J F2008 2009 2010
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Alumni Directory Searches by Students
Num
ber o
f sea
rche
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Peak Search Season
Re-launch of Alumni Directory &
Online Profiles
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Amherst ConnectsOnline Engagement and Networking
for Students and Alumni
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Using technology to engage alumni in the life of the College
• Amherst Connects – Opportunities for alumni to connect with the College,
each other and with students
• Engagement Metrics for FY09 – 30% of alumni (5,913) active in Amherst’s online
community– 70% of alumni engaged with the College
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Every alumnus/a has an Online Profile. Together the 20,000+ profiles make up the Alumni Directory.
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Alumni Profile Alumni Directory
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The Online Profile is the next generation of the Amherst Biographical Record
• First printed in 1883.
• Last printed in 1993.
• Benefits of Online Profile– Cost effective and timely updates
of data– Improved access and security– More robust searching
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The Online Profile is the hub of our online initiatives.
Online Profile
Academics / Student
Life
Directory / Career
Network
Database
Web Content
• Alumni by major• Alumni by team • Alumni by activity• Graduate programs• Study Abroad• Housing on campus
• Amherst Magazine• Amherst Reads book club• Amherst Artists Network• Partner Class Program• Lives of Consequence Web
site• CCE Web site• Personal Web sites/blogs• Social Networking (Facebook,
LinkedIn, Twitter, YouTube, etc.)
• Search by name, class year• Search by other criteria
(geography, professional, academic, activities)
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Online Strategies for Engaging Alumni
Social Networking Across All Platforms
• “Push”: Engage alumni where they are and connect back to Amherst’s Web site
– Social Networks: – Strategic Electronic Communications
• “Pull”: Create connections and engagement based on interests and experiences
– Online Programming– “No Dead Ends”
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Alumni respond to targeted requests to update their profiles.
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D2007 2008 2009
0
100
200
300
400
500
600
700
Num
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f alu
mni
Mailing to all alumni introducing new Web site (CMS)
Bi-monthly emailsby class
•Re-launch of Alumni Directory & Online Profiles•Outreach to all alumni
An average of 240 alumni update their on-line profile each month.
4885 alumni updated their Online Profiles since January 2007 .
March 26, 201010
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The Alumni Directory is an important tool for alumni.
M J J A S O N D J F M A M J J A S O N D J F2008 2009 2010
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Alumni Directory Searches by Alumni
Num
ber
of s
earc
hes
•Re-launch of Alumni Directory & Online Profiles•Communication to new graduates
An average of 6800 searches are conducted by alumni each month.
4962 alumni have conducted a search since 2007
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Fact Sheet for Online Alumni InitiativesTimelineJanuary 2007 New Content Management System (CMS) launchedJune 2009 Alumni Directory and Online Profiled redesigned to improve usabilityOctober 2009 Password reset process automated • Alumni who have logged into the Web site since January 2007 = 10,266• Alumni who have logged into the Web site FY09 = 5,913• Email addresses on record = 15,816 (75% of active alumni)
Online Profiles:• Updates to Online Profiles since January 2007 (not unique users) = 8,397• Alumni who have updated their Online Profiles since January 2007 = 4,885• Alumni who have filled out Career Network section of Online Profile = 1,957• Alumni who have posted photographs = 975• Alumni who have filled out ‘About Me’ or ‘Interests’ = 220• Alumni who have added links to ‘Look for me on’ = 363
Alumni Directory: • Searches by alumni since May 2008 (not unique users) = 152,568 (representing 4962 alumni)• Searches by students since May 2008 (not unique users) = 88,730 (representing 1286 students)
Online Giving (% of Annual Fund gifts made online):• FY09 – 29%; FY08 – 23%; FY07 – 19%
Membership on Social Networking Sites (includes alumni, parents, students)• Facebook (College page - 3,236 fans; Alumni page – 1,766 fans)• LinkedIn (2,674 members)• Twitter (851 followers; 256 following)
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Alumni Engagement by Category FY09(7/1/08 – 6/30/09)
*Engagement measures participation against all alumni of record (20,914). The Alumni Fund measures participation against solicitable alumni (19,132).
Category DescriptionNumber
of alumniPercent of alumni
Giving* Alumni who have made gifts to the College. 11,589 56.5%
Online
Alumni who have logged into the Web site or requested e-mail forwarding.
5,913 28.9%
Feedback/Feature
Alumni who have voted, provided feedback or been featured in publications or online.
4,545 22.2%
Events Alumni who have attended or participated in events both on and off campus.
3,687 18.0%
Alumni/Student
Alumni who have participated in a wide range of activities with current students (career network, internships, partner class program, panels, etc.)
2,600 12.7%
Society of the Alumni Leadership
Alumni who have participated in traditional class and College volunteer roles and committees.
1,840 9.0%
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Default Permissions for the Online Profile• For Alumni:
– Personal & Family tab hidden from students (e-mail is available on Main page)– Personal & Family tab available to alumni, faculty and staff– Demographic and Family info hidden from all roles– Academic, Activities, Professional and Photo available to alumni, students,
faculty and staff • For Students:
– Main page available to students, alumni, faculty and staff– Photo available to students, faculty and staff– Personal & Family tab and Photo hidden from alumni (e-mail is available on Main
page)– Academic, Activities, Professional hidden from alumni, students, faculty and staff– Students can only update their Main page
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