ASUMMER PROJECT PRESENTATION ON“SURVEY ON READING HABIT OF READERS FOR ENGLISH NEWSPAPER IN AHMEDABAD CITY”

SUBMITTED TO (OAKBROOK BUSINESS SCHOOL)GUJARAT TECHNOLOGICAL UNIVERSITY(MBA PROGRAMME)

SUBMITTED BYAMI R PATEL AMI J Patel

ENROLLMENT NO.: (14320592029) ENROLLMENT NO.: (14320592055)

INTRODUCTION OF INDUSTRY

Growing literacy and new technology have resulted in India emerging as the second largest newspaper market in the world, according to latest research by the World Association of Newspapers (WAN).

The new figures show that the four largest markets for newspapers are- China, with 107 million copies sold daily; India, with 99 million copies daily; Japan, with 68 million copies daily; and the United States, with nearly 51 million. Indian newspaper sales increased 11.2% in 2007 and 35.51% in the five-year period. Newspaper advertising revenues in India were up 64.8% over the previous 5 years. 74 of the world's 100 best-selling dailies are published in Asia. India, China and Japan account for 62 of them.

In newspaper industry there are no of newspaper. There are 82237 newspaper and 4853 registered in2010-11.

 Newspaper industries there are very short supply chain. it means there are printing to customer there are three step newspaper.

INTRODUCTION OF COMPANY

The Indian Express  In 1931, the Indian Express was started by an Ayurvedic doctor,

Perumal Varadarajulu Naidu, at Chennai (then known as Madras), being published by his "Tamil Nadu" press. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of The Free Press Journal, a national news agency.

In 1933 The Indian Express opened its second office in Madurai, launching the Tamil edition, Dinamani. Sadanand introduced several innovations and reduced the price of the newspaper. Faced with financial difficulties, he sold a part of his stake to Ramanath Goenka as convertible debentures. In 1935, when The Free Press Journal finally collapsed, and after a protracted court battle with Goenka, Sadanand lost ownership of Indian Express

Awards

• Ramnath Goenka Excellence in Journalism Awards• Ramnath Goenka India Press Photo Awards• Screen Awards• FE Women in Business Awards• Intelligent Enterprise Awards• Security Strategist Awards• Uptime Champion Awards• Express Travel World Awards• Pharma Excellence Awards• Healthcare Excellence Awards 

Publication

The following brands and concerns are owned by the Group:• The Indian Express - a national daily (English)• The Sunday Express - a news weekly• The Financial Express - a business daily• Loksatta - Marathi daily• Lokprabha - Marathi weekly• Jansatta - Hindi daily for North India• Screen - entertainment journal• Express Online - the portal for hosting IndianExpress.com,

FinancialExpress.com, ScreenIndia.com, Loksatta.com and Lokprabha.com, ExpressCricket.in, and KashmirLive.com

INTRODUCTION OF THE TOPIC

TOPIC NAME : “SURVEY ON READING HABIT OF READERS FOR ENGLISH NEWSPAPER IN AHMEDABAD CITY”

Newspapers help to improve reading habits, knowledge, and awareness. They can be part of good study habits for people in Ahmedabad. India is a developing country with many ethnic communities who wish to live together. Efforts to solve cultural adaptation problems should be multi-dimensional and long term. Reading and library use habits have an important role in building the multicultural structure in a country reading. The habit of reading can develop the source of word of children in both mother language and householder. This topic mainly focuses on the reading habit of the readers for English Newspapers.

The reading habit of English newspaper will help them into: The reading habit of Will raise the communication in both languages. It will help in an educational support in language development. It will help in getting the information related to educational, social,

financial, global, sports, political, etc. To help in increase the cultural diversity. Will help in provide social integration. So the reading habits will help them in various ways, after having

study, we will be able to get know that if the readers of newspaper have to increase their activity or not? This study will help industry and General Readers and It will also help us too.

  

OBJECTIVES

Survey on reading habit of readers for English news paper in Ahmedabad city

PRIMARRY OBJECTIVE Understand the reading habits of readers for

English newspapers. To find out the difficulty phase by readers. To know the preference of Indian express

with comparison to other English newspaper.

To find out the uses of English newspaper.

RESEARCH METHODOLOGY Research Design : Descriptive Data Collection Method: Survey Data Collection Tool: Through Questionnaire Contact Method: personal interview Sampling Frame: interview, face to face Sampling Unit:100 Sampling Method: Convenience Date Source : 1) Primary data: Through Questionnaire 2) Secondary data: (i) Information from the websites (ii) Textbooks on: Business Research Method, Marketing Management by Philip Kotler

LIMITATION:

Lack of information: As being taken a sample size of 100. The information gathered does not provide much information. Lake of time: As a project was to be done in a short time with lots of analysis we felt of a shortage of time. No proper response: When it comes about survey many people doesn’t fill important and does will to answer questioner. Confusing answer: Many people are not sure work to answer so they answer to things or not any appropriate answer.

DATA ANALYSIS AND INTERPRETATION

[1] Do you read News paper?

Interpretation:- From the survey we have found the 80% people are read the newspaper and 20% of people are not read the newspaper.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%80%

20%

YesNo

NO OF READER

PERCENTAG

Yes 80 80%

No 20 20%

Total 100 100%

[2] Do you read English news paper ?

Number of reader

% of read English

newspaper

Yes 60 75%

No 20 25%

Total 80 100%

0%

10%

20%

30%

40%

50%

60%

70%

80% 75%

25%

YesNo

Interpretation:- From the survey we have found the 75% people are read English newspaper and 25% people are not read English newspaper.

 

[3] If yes , which newspaper do you read ?

Times Of India

Indian Express

DNA The Hindu0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%47%

25%

17%

12%

Number of

reader

% of read English

newspaper

Times Of India 28 46.67%Indian Express 15 25%

DNA 10 16.67%

The Hindu 7 11.67%Total 60 100%

Interpretation:- From the survey we have found the 46.67% of people are read Times of India, 25% of people are read Indian Express, 16.67% of people are read DNA, 11.67% of people are read The Hindu.

[4] DO YOU AWARE ABOUT INDIAN EXPRESS ENGLISH NEWS PAPER ?

0%

10%

20%

30%

40%

50%

60%

40%

60%

Yes No

Particulars Number of

reader

% of read English

newspaper

Yes 40 40%

No 60 60%

Total 100 100%

Interpretation:-From the survey we have found the 40% people are aware about the Indian express newspaper and 60% people are not aware about the Indian express newspaper.

[5] WHAT IS THE USE OF YOUR NEWSPAPER?

Number of

reader

% of read English

newspaper

For Home 5 33.33%

For Office 10 66.67%

Total 15 100%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

33.33%

66.67%

For Home For Office

Interpretation:-From the survey we have found 33.33% of people are use the newspaper at home and 66.67% of people are use the newspaper at office.

[6] FORM WHERE DO YOU GET UPDATE ABOUT SCHEMES IN NEWSPAPERS?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0%

12.50%

50%

37.50%

0%

From TVFrom InternetFrom Word of MouthFrom Social MediaFrom Other Sources

Number of reader

% of read English

newspaper

From TV 0 0%From Internet 5 12.50%From Word of Mouth 20 50%From Social Media 15 37.50%From Other Sources 0 0%Total 40 100%

Interpretation:-from the survey we have found 37.50% of people get update about the scheme from social media, 12.50% people get update about the scheme from internet, 0% of the people get update about the scheme from TV, 0% of the people get update about the scheme from other source , 50% of the people get update about the scheme from word of mouth.

[7] DO YOU AWARE ABOUT THE NEW SCHEME LAUNCHED BY INDIAN EXPRESS?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%62.50%

37.50%

Yes No

Number of reader

% of read English

newspaper

Yes 25 62.50%

No 15 37.50%

Total 40 100%

Interpretation:-From the survey we have found the 62.50% of people are aware about the new scheme in newspaper, 37.50% of people are not aware about the new scheme in newspaper.

[8] DO YOU LIKE THIS SCHEME?

Number of

reader

% of read English

newspaper

Yes 20 80%

No 5 20%

Total 25 100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

80%

20%

YesNo

Interpretation:-From the survey we found the 80% of people are like the scheme and 20% of people are unlike the scheme.

[9] HAVE YOU SUBSCRIBED FOR IT?

0%

10%

20%

30%

40%

50%

60%

60%

40%

Yes No

Number of reader

% of read English

newspaper

Yes 12 60%

No 8 40%

Total 20 100%

InterpretationFrom the survey we found the 60% people have subscribed newspaper, 40% people are not subscribed the newspaper.

10. HAVE YOU RECOMMENDED IT TO ANY OTHER?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

41.67%

58.33%

Yes No

Number of

reader

% of read English

newspaper

Yes 5 41.67%

No 7 58.33%Total 12 100%

Interpretation:-From the survey we found the 41.67% people have recommended to other , 58.33% people have not recommended to other.

FINDING

First I would like to present my survey findings. The main findings of my survey are as follows:

From the survey we have found the 80% people are read the newspaper and 20% of people are not read the newspaper.

From the survey we have found the 75% people are read English newspaper and 25% people are not read English newspaper.

From the survey we have found the 46.67% of people are read Times of India, 25% of people are read Indian Express.

From the survey we have found the 40% people are aware about the Indian express newspaper and 60% people are not aware about the Indian express newspaper.

From the survey we have found 33.33% of people are use the newspaper at home and 66.67% of people are use the newspaper at office.

from the survey we have found 0% of the people get update about the scheme from other source , 50% of the people get update about the scheme from word of mouth.

From the survey we have found the 62.50% of people are aware about the new scheme in newspaper, 37.50% of people are not aware about the new scheme in newspaper.

From the survey we found the 80% of people are like the scheme and 20% of people are unlike the scheme.

From the survey we found the 60% people have subscribed newspaper, 40% people are not subscribed the newspaper.

From the survey we found the 41.67% people have recommended to other , 58.33% people have not recommended to other.

We find that the readers is the higher than the non reader

We find out that the English newspaper is higher

RECOMMENDATION:

Company can be make newspaper more attractive because all types of people like and read this newspaper.

Company can target to all people though advertisement. Company has to include more local news in the current

newspaper. Company can also include Bollywood news.

CONCLUSION:-  An advertisement industry is very important role to

play in providing alternative avenues to the entire gamut of customers in a scientific and professional manner.

This whole research is about helped to the Indian express

Mostly all the reader of the Indian express is depend on scheme, less people is habitual with the Indian express. Many people’s are read the times of idea.

We conclude that readers are the required that the more attractive new and faster that the other English newspaper .

We find out that the people have some types of gift after months ending.

We find out that the increase the advertisement of indian express.

BIBLIOGRAPHY & WEBLIOGRAPHY

WEBSITE:- http://www.expressindia.com http://www.financialexpress.com http://www.expressbusinesspublications.com  BIBLIOGRAPHY  Textbooks on:

Business Research Methodology – 9th Edition by Cooper Donald,

Marketing Management by Philip Kotler

 

        

  

Thank you