REPUTATION: THE IMPACT ON REPUTATION: THE IMPACT ON

THE HEALTHCARE INDUSTRYTHE HEALTHCARE INDUSTRY

11stst Half of the YearHalf of the Year

HOW 2009 IS SHAPING UP—

� JANUARY—DC perspective on the Obama era

� John Kamp & Pat Clinton

� FEBRUARY—Successful Applications of Media Metrics

� Charlie Hunt & Russ Haderer/BPA

� MARCH—NEXUS AWARDS

� APRIL—Integrated Marketing Panel

� Mark Bard—Kartik Shah—Eugene Lee

� MAY—Verispan Update

� Mike Passanante

� JUNE—Reputation—the Impact on the Healthcare Industry

� Paul Oestreicher

HOW 2009 IS SHAPING UPHOW 2009 IS SHAPING UP——

�� JANUARYJANUARY——DC perspective on the Obama eraDC perspective on the Obama era

�� John Kamp & Pat ClintonJohn Kamp & Pat Clinton

�� FEBRUARYFEBRUARY——Successful Applications of Media MetricsSuccessful Applications of Media Metrics

�� Charlie Hunt & Russ Charlie Hunt & Russ HadererHaderer/BPA/BPA

�� MARCHMARCH——NEXUS AWARDSNEXUS AWARDS

�� APRILAPRIL——Integrated Marketing PanelIntegrated Marketing Panel

�� Mark BardMark Bard——Kartik ShahKartik Shah——Eugene LeeEugene Lee

�� MAYMAY——Verispan UpdateVerispan Update

�� Mike PassananteMike Passanante

�� JUNEJUNE——ReputationReputation——the Impact on the Healthcare Industrythe Impact on the Healthcare Industry

�� Paul OestreicherPaul Oestreicher

JUNE 2009

Our Reputation is ImprovingOur Reputation is Improving

NOTE:

the 12/08 PM360 article “Journal Readership: Has Physician

Behavior Changed” makes false claims suggesting that

physicians' reading has dramatically declined.

As you all know, our data does not support this. Rather, as

Charlie Hunt presented—journals remain the #1 source

across EVERY SINGLE SPECIALTY in terms of information.

NOTE: NOTE:

the 12/08 PM360 article the 12/08 PM360 article ““Journal Readership: Has Physician Journal Readership: Has Physician

Behavior ChangedBehavior Changed”” makes makes false claimsfalse claims suggestingsuggesting that that

physicians' reading has dramatically physicians' reading has dramatically declineddeclined..

As you all know, our data does not support this. Rather, as As you all know, our data does not support this. Rather, as

Charlie Hunt presentedCharlie Hunt presented——journals remain the #1 source journals remain the #1 source

across EVERY SINGLE SPECIALTY in terms of information.across EVERY SINGLE SPECIALTY in terms of information.

PM360 Article ResponsePM360 Article Response

DECEMBER 2008 ISSUEDECEMBER 2008 ISSUE——

In ALL SPECIALTIES—

Journals rank #1

As the

Most Important Sources

of

Medical Information

In ALL SPECIALTIESIn ALL SPECIALTIES——

Journals rank #1 Journals rank #1

As theAs the

Most Important Most Important

Sources Sources

ofof

Medical InformationMedical Information

Most Important ResourceMost Important Resource

PM360 Responses PostedPM360 Responses Posted

AMM REFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIPAMM REFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIP

Great Article: June MM&MGreat Article: June MM&M

Publishing Is Platform AgnosticPublishing Is Platform Agnostic

� Michela O’Connor Abrams, President/Publisher, Dwell Media

� MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.

� Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.

� Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media

� Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.

� Michela O’Connor Abrams, President/Publisher, Dwell Media

� MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.

� Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.

� Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media

� Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.

TOP WOMEN IN MAGAZINE PUBLISHINGTOP WOMEN IN MAGAZINE PUBLISHING——

WHERE TO FIND THEM—

� Publishing Executive: pubexec.com

� BtoB: mediabusinessonline.com

� Folio Magazine: foliomag.com

� Mashable: the Social Media Guide: mashable.com

� MIN Magazine: minonline.com

� Selling Power: sellingpower.com

� Smashing Magazine: smashingmagazine.com

WHERE TO FIND THEMWHERE TO FIND THEM——

�� Publishing Executive: Publishing Executive: pubexec.compubexec.com

�� BtoBBtoB: : mediabusinessonline.commediabusinessonline.com

�� Folio Magazine: Folio Magazine: foliomag.comfoliomag.com

�� MashableMashable: the Social Media Guide: : the Social Media Guide: mashable.commashable.com

�� MIN Magazine: MIN Magazine: minonline.comminonline.com

�� Selling Power: Selling Power: sellingpower.comsellingpower.com

�� Smashing Magazine: Smashing Magazine: smashingmagazine.comsmashingmagazine.com

Some Other Great ResourcesSome Other Great Resources

A BRAND NEW PLATFORMA BRAND NEW PLATFORM——

�� Enhanced Member Features:Enhanced Member Features:

�� MembersMembers--only content accessonly content access

�� Job postingJob posting

�� Bulletin boardsBulletin boards

�� Polling featuresPolling features

�� Online member directoryOnline member directory

�� Extensive reporting & search capabilitiesExtensive reporting & search capabilities

WhatWhat’’s New: s New: ammonline.orgammonline.org

Providing Online RobustnessProviding Online Robustness

www.ammonline.orgwww.ammonline.org

Come Follow Us!Come Follow Us!

A Few Words From John KampA Few Words From John Kamp

TAX DEDUCTION SITUATION FOR ADVERTISING COSTS—

• Draft of the Healthcare Reform Act:

– SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL SUPPLIES.

• WE NEED YOUR HELP!!!!!

TAX DEDUCTION SITUATION FOR TAX DEDUCTION SITUATION FOR

ADVERTISING COSTSADVERTISING COSTS——

•• Draft of the Healthcare Reform Act:Draft of the Healthcare Reform Act:

–– SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY

CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL

SUPPLIES.SUPPLIES.

•• WE NEED YOUR HELP!!!!!WE NEED YOUR HELP!!!!!

TodayToday’’s Presentation s Presentation

Paul Oestreicher, President Paul Oestreicher, President

Oestreicher CommunicationsOestreicher Communications

TOPICTOPIC: :

Reputation:Reputation: The Impact on the The Impact on the

Healthcare Industry Healthcare Industry