Restricted - Confidential Information © GSMA 2013

ICT4Agriculture in developing

countries: Innovation and "the

last mile"

Amol Jadhav20th May, 2014

Restricted - Confidential Information © GSMA 2013

The GSM Association:

Membership association comprised of Mobile Network Operators (MNOs) around the world:

Restricted - Confidential Information © GSMA 2013

GSMA Mobile for Development

GSMA M4D combines the industry expertise of the GSMA and its members, with the development skills of

international agencies and non-profit organisations to incubate and replicate the deployment of innovative,

sustainable and scalable mobile services.

The GSMA M4D exists to accelerate economic, social and environmental development through the

use of mobile technology:

mWomen

• Encourage industry to serve resource-poor women

• Increase availability of life-enhancing value-added services

• Promote solutions to women’s barriers to usage

mHealth

• Remote monitoring / diagnosis

• Data collection

• Adherence & compliance

• Training & capacity building

• Health education & promotion

• Health supply chain

mAgri

• Helplines for advice / trading assistance

• Broadcast info content

• Automated, localised content

• Farmer financial services

mEmployment

• Business advice helplines

• Job posting services

• Training and skills development

• Inventory ordering and stock management

MMU

• Money transfer

• Airtime & prepaid services

• Bill payment

• Bank account management

• Microfinance

• Microsavings

Restricted - Confidential Information © GSMA 2013

Farmer’s Challenges = mAgri Opportunities

Productivity Losses

Poor knowledge of agri-inputs & nutrition, new technologies

Non-availability of prices for crops across markets

Lack of accurate weather information

Supply Chain Inefficiencies

Gap in supply-demand match

Intermediaries act in silos

Poor logistics – causing wastage

Financial Exclusion

Non availability of loans, payment facilities, savings

Non availability of insurance for protection against

crop failure

Key Challenges mAgri Applications & services

Information & Advisory service

Agriculture, livestock & nutrition services

Market prices

Weather forecast service

Supply Chain services

Raw materials sourcing and enhancement

Real time visibility of supplier networks

Track & trace facility of products in supply chain

Mobile Financial services for farmers

Payments enabled by m-payment facility

Availability of savings, credit products

Micro insurance for crops

* Source: The Mobile Economy India 2013, GSMA

Restricted - Confidential Information © GSMA 2013

Case Example: Syngenta & Kilimo Salama

Insurance of farm inputs against drought and excessive rains

Restricted - Confidential Information © GSMA 2013

Focus on Designing for the User and Continuous Service

Revision

4. Service Maintenance

1. Consumer Insights

2. Service Revision

3. Revision Launch