© 2009 ibm corporation ibm infosphere online communities ranjun chauhan information management...
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© 2009 IBM Corporation
IBM InfoSphere Online Communities
Ranjun Chauhan
Information Management Customer Communities
| ibm.com | blog | LinkedIn | Facebook | Twitter |
© 2009 IBM Corporation2
Information Management
Leverage the “Global Commons” to propel our business forward, create new markets, and demonstrate IBM’s uniqueness
SWG social media vision
Transform the business
Build a new management discipline combining brand, culture, ecosystem experts
Create Constituencies
Achieve Eminence
Support and enable visibility of our ecosystem of experts
Create conversations that engage “forward-thinkers” and proactively create constituencies
Source: Jon Iwata, “Toward a New Profession: Brand, Constituency, and Eminence on the Global Commons,” Nov. 4, 2009
Does it…
•Look•Sound•Think•Perform
….like IBM?
© 2009 IBM Corporation3
Information Management
InfoSphere Social Media and communities2010 Objectives
Integrate On-line & Face to Face Experience: Work with regional IBM InfoSphere User Groups for phased roll out of communities on ibm.com to encourage adoption and valued customer experience
Increase Presence on: Facebook, LinkedIn,YouTube to increase membership and activity in the IBM InfoSphere community on ibm.com
Build an InfoSphere Blogosphere: Identify select IBM and customer bloggers to build an IBM InfoSphere blogosphere valued by the community
Listen to the customer: Enable a “listening” channel for customer feedback to product development, marketing, services, support, channel marketing, and the InfoSphere Executive team.
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation4
Information Management
Anchor InfoSphere Community
InfoSphere Community on ibm.com –Customer & Partner Pilot In Progress–Collaborate and organize regional User Groups–Discuss topics at IOD Global Conference
InfoSphere blog Launched–Patrick Connolly & Malia Hardin co-author official blog–Looking for customer to add as author–Discussing topics that matter to IBM InfoSphere community–Focused on sharing information with other InfoSphere
professionals–Guest bloggers
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation5
Information Management
Communities on Worldwide Web
Sites by segment
Information Server
DSXchange
MDM
Warehousing
© 2009 IBM Corporation15
Information Management
Post Topic in Forum
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation23
Information Management
What are the next steps?
Rolling Launch of online community at IOD EMEA and IOD Global Conference
Invite customers to create their own IBM InfoSphere blogs
Launch additional IBM InfoSphere Employee bloggers
Increase adoption/usage of community on ibm.com
Deliver exclusive content only available in ibm.com community
Customer feedback on community functions and performance
Finding creative ways to integrate social media with conferences
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation24
Information Management
Take Action!
Participation– Join and participate in your User Group– Join the communities on all social media sites– Post meaningful content– Join/start conversations– Invite others to join
Start a blog– Pick an InfoSphere topic that you are passionate about– Build a following– Brand yourself to the greater InfoSphere Community– Demonstrate your professional expertise– Network with other InfoSphere professionals
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation25
Information Management
Other Community Features
Add and share files
Search for other members
Invite others to join
Email your community
Share bookmarks
RSS/ATOM Feeds
YOU!!!!!!!
Later this year
Lotus Quickr widget
Wiki’s
Profile Search
Home page widgets
www.ibm.com/community/InfoSphere
© 2009 IBM Corporation28
Information Management
Corporate Guidelines
Business Conduct Guidelines
Social Computing Guidelines
IBM SWG Social Media Marketing wiki
SWG Legal Guidelines for Marketing
Software Managing the Brand
Collaborative Web Branding Guidelines
© 2009 IBM Corporation33
Information Management
February 2008 “Online Community Best Practices”
“Rolling out a community is not like
putting on a play that unfolds exactly as
the script specifies. Since communities
develop their own needs, you need to be
flexible, allowing for adjustments as
your customers react to each other.” –
Forrester, 2/08
If you build it, they will come….eventually
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