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»EDITORIAL MISSION Hemispheres is written for the
affl uent, curious, sophisticated,
intrepid world traveler. Our
award-winning editorial covers
the broad range of topics our
discerning audience craves.
Hemispheres’ editorial coverage
includes travel, technology,
business, fashion, luxury
goods, food and drink, sports,
luxury cars and global culture,
all presented in an upscale,
beautifully designed package.
»THREE PERFECT DAYS
Hemispheres’ signature
travel piece off ers readers
an experiential, in-depth and
exceptionally vivid look at
some of the world’s great
destinations. Tag along with
our award-winning writers
and photographers as they
visit must-see attractions and
uncover hidden gems with
help from the locals. From
experiencing the fi nest hotels
to doggedly hunting for the best
place to buy the local delicacy,
our Three Perfect Days features
help travelers make the most of
their globe-trotting.
» A READER COMMENTS ON THE POWER OF THREE “I often read Three Perfect Days, thinking, ‘Wow, is it really possible to see all of that in three days?’
Imagine my surprise reading the May 2010 installment on Seoul. While we were there longer than
three days, we did most of the great stuff , and I can totally see it happening in three days. Great job.”
2012 THREE PERFECT DAYS ISSUE THEME 2012 THREE PERFECT DAYS ISSUE THEME
JANUARY//BUENOS AIRES TECH JULY//LONDON OLYMPICS
FEBRUARY//US VIRGIN ISLANDS SPAS AUGUST//SEATTLE ROAD TRIPS
MARCH//NEW DELHI FASHION SEPTEMBER//NEW ZEALAND FASHION
APRIL//HOUSTON FAMILY TRAVEL OCTOBER//TEL AVIV SKIING
MAY//LISBON ADVENTURE NOVEMBER//THAILAND’S GOLDEN TRIANGLE GIFT GUIDE
JUNE//ISTANBUL GOLF DECEMBER//TOKYO ISLANDS
»THREE PERFECT DAYS CALENDAR*
*Subject to change
»EDITORIAL & DESIGN AWARDSThe Society of Publication
Designers – Silver Medal for
Best Design Feature (Non-
Celebrity) (Jan. 2011)
Folio - Gold Ozzie for Best Use
of Typography
(Jan. 2011)
International Davey Award -
Two Gold and One Silver Award
for Design
(Oct. 2010)
The 2010 Communicator
Awards - Silver for
Photography, Bronze for Best
Cover, and Bronze for Best
Overall Editorial (May 2010)
North American Travel
Journalists Association - “Best
Travel Series for Three Perfect
Days” for 2009
(Jan. 2010)
The Pearl Awards - Silver
Award for “Best Use
of Illustration”
(Nov. 2009)
The Society of
Publication Designers – Best Design Feature (2009)
Manolo Blahnik
Bradley Cooper
Anna Wintour
Betty White
Mark Cuban
Evan Williams
Judd Apatow
Carol Bartz
Brian Williams
Andrew Lloyd Webber
Alice Waters
Louis C. K.
Bear Grylls
Katie Couric
David Ortiz
Donna Karan
Martin Sheen
Bill Cosby
»HEMISPHERES FEATURESTHOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY
THE HEMI Q&A: Our monthly interview with the best of the bestSome of the trendsetters, thought leaders and amazing personalities who have allowed Hemispheres a peek into their greatness:
3
Romancing the Stone
Leave the dainty jewelry at home: Fall calls for big, regal rocks
BY JACQUELINE DETWILER
1 From afar, agate and precious stone pieces like Kimberly McDonald’s Jasper and Brown Diamond Pendant give off an earthy, Discovery Store vibe. Up close, it’s clear you could pawn one to buy a car.$36,000 / kimberlymcdonald.com
2 British jeweler Mawi’s new Panther line takes a step into the dark heart of the rainforest with gli� ery-eyed jungle cats and voodoo priestess–inspired designs.$775 / mawi.co.uk
3 Bulgari’s Mediterranean Eden ring reimagines paradise as a green pool of peridot surrounded by an 18-karat-gold fi eld do� ed with diamonds. $25,900 / bulgari.com
4 A� er years of remaining contentedly behind the scenes, former private label designer Carelle recently launched a consumer line. With a massive beacon like this rutilated quartz ring, it won’t be long before the masses fi nd them.$2,610 / carelle.com
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the goods
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2011 43
-044_HEM0911_Goods.indd 43 03/08/2011 09:35
»EDITORIAL EXCELLENCE
»1-What to WearSee the season’s hottest
looks in the most
beautiful of settings.
“Hemispheres gives us one of the
best results among all the media
we use.”-Christoph Wellendorff ,
President, Wellendorff Jewellery
»4-StayA themed monthly guide to
the world’s great hotels.
»2-Road Trip Sit back as we test drive the
most stylish cars on iconic
roads around the globe.
1
3
»3-The GoodsMust-have products for the
discerning world traveler.
2
56 SEPTEMBER 2011 • HEMISPHERESMAGAZINE.COM
tech
1
Sony PSVita($249, us.playstation.com)
WHO IT’S FOR: Socially networked fraggers
TOP GAMES: Uncharted: Golden Abyss,
LittleBigPlanet
PROS: High-res graphics; dual tactile analog
stick controls; an innovative touch-sensitive
back panel; and an accelerometer and camera
that enable the device to be used as a motion-
sensitive, augmented reality controller.
CONS: It’s about as big as a waffl e.
T-Mobile G2x with Google($249 with two-year contract, t-mobile.com)
WHO IT’S FOR: Anti-Apple
performance hounds
TOP GAMES: Need for Speed SHIFT
(preloaded), Minecraft, Cordy, Riptide GP
PROS: The killer specs on this high-end
Android smartphone are the dual-core Tegra
2 processor (smooth, detailed graphics),
four-inch AMOLED screen (vibrant color), 4G
network speeds (fast downloads) and HDMI
line out for playing it all in high-res on your TV.
CONS: Battery life won’t last through a whole
day, especially if you’re doing any gaming.
Nintendo 3DS($250, nintendo.com)
WHO IT’S FOR: Kids, Mario fans
TOP GAMES: Mario Kart, Paper Mario,
Super Mario, Luigi’s Mansion (all available for
the holidays), The Legend of Zelda: Ocarina
of Time 3D (out now)
PROS: Catalog, catalog, catalog: It’s the
only place you’ll fi nd the aforementioned
Mario and Zelda titles, as well as Animal
Crossing and Kid Icarus (both available for
the holidays).
CONS: Is there really a demand for 3-D?
Hands UpLike to take your gaming on the road? The choices for portable play have never been this good. BY TOM SAMILJAN
WAY BACK IN 1977, a handheld device about the size of a vintage calculator hit the market. Powered by a 9-volt ba� ery and distinguished by tiny red lights blink-ing across a tiny plastic screen, Ma� el Football was one of the fi rst shots in the handheld gaming revolution. Today, the exponential growth of mobile phone games—by far the most popular down-loads at both the Android and iPhone stores—has taken the genre well beyond the mainstream and deep into the pop psyche. Meanwhile, Nintendo is adding extra dimensions to its biggest fl agship titles for the 3DS, the Japanese gaming company’s 3-D handheld, and Sony, in an eff ort to stay in the game, just released the PlayStation-certifi ed Xperia Play, complete with a slide-out gaming-controls tray. This winter, Sony will launch the successor to its PlayStation Portable, an HD, Wi-Fi-connected dynamo called the PSVita.
What all this adds up to is the biggest console ba� le in gaming history, thanks to wireless interconnectivity and the scope of today’s handheld market. Here’s a—ahem—handy analysis of the gear coming out now. Game on.
D
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p056_HEM0911_Tech.indd 56 03/08/2011 09:38
»COVERSWHERE
PHOTOGRAPHY
MEETS ART.
»7-TechThe hottest gadgets for today’s
tech-forward mobile consumer.
4 5
7
“Hemispheres always delivers great
leads for our property.”
-Jane Shawkey; Ritz-Carlton
Residences Chicago
»8-How It’s DoneAn amazing engineering feat,
with a global slant.
»5-Food & DrinkSpotlighting a specifi c location,
ingredient or theme, this section
off ers a gastronomic tour of
some of the world’s fi nest dishes
and libations.
MAY 2011 • HEMISPHERESMAGAZINE.COM32
HOW IT’S DONE
City. Slicker.South Korea’s Songdo International
Business District isn’t just the largest planned community in the world, it’s also one of the greenest. The massive
undertaking includes eco-friendly waste and transportation systems,
the tallest high-rise in the country and dozens of LEED-certifi ed buildings.
Here’s how they did it.BY JACQUELINE DETWILER
SOUTH KOREA
3 The 68-story Northeast Asia Trade Tower overlooks “Central Park” in an innovative way: The base is square, but as the building rises, each fl oor is a slightly diff erent shape, culminating in a triangular roof. Because square shapes and triangular shapes have diff erent centers of gravity, the eff ect is that the top of the tower actually angles out over the foliage.
2 One resource the coastal city has in abun-dance is seawater. Designers will fi ll the city’s artifi cial canal with saltwater instead of fresh in order to save the good stuff for residents’ living needs. The seawater is pumped through the canal using gravity and wind turbines, and will also be used to cool buildings.
Nearly all of Songdo IBD’s 1,500 acres are built on 500 million tons of sand from the bottom of the ocean. There’s just one major problem: Salty earth kills trees. So designers have crafted a “geotextile,” a giant semipermeable sheet that separates the topsoil from the ocean sand, keeps plants hydrated and harvests extra rainwater for alternative uses.
1
Whereas other metropolitan areas waste energy on burning trash or truck-ing it out to landfi lls, Songdo IBD sucks refuse through a presorted pneumatic waste system. It arrives at a collection facility where recyclables are removed and some of the waste is incinerated to heat water for residences.
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WANT MORE? Download our iPad app.
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032_HEM0511HowItsDone.indd 1 01/04/2011 10:08
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»6-The Big TenWhat to watch, read and
listen to each month.
6
UNITED HEMISPHERES
FORBES FORTUNECONDE NAST
TRAVELER
TRAVEL +
LEISUREAUDIENCE 4,451,000 5,510,000 4,493,000 3,630,000 5,113,000
OPEN RATE $57,750 $121,950 $132,000 $123,855 $117,305
CPM $12.97 $22.13 $29.38 $34.12 $22.94
MEDIAN AGE 45 44 46 52 49
MEDIAN HHI $118,531 $91,601 $102,897 $96,143 $98,625
MEAN NET WORTH $128,300 $109,800 $113,300 $112,500 $114,400
MALE/FEMALE RATIO 56/44 66/34 61/39 40/60 42/58
COLLEGE EDUCATED 88% 77% 84% 83% 84%
POST-GRADUATE DEGREE 33% 19% 24% 25% 20%
PROFESSIONAL/MANAGERIAL 53% 38% 40% 38% 40%
TOP 9 JOB TITLES 33% 29% 30% 24% 26%
10+ ROUND TRIPS BY PLANE/LAST 12 MONTHS (INDEX)
620 267 454 391 356
OWN ANY TABLET OR E-READER (INDEX) 265 187 172 213 265
TOTAL – ANY STOCK $250,000+ (INDEX) 911 388 845 488 465
*AUTOMOBILE CURRENTLY OWNED/LEASED: MEDIAN AMOUNT SPENT
$29,607 $16,524 $16,362 $16,186 $15,630
CLOTHING EXPENDITURES – MEAN AMOUNT SPENT IN PAST 12 MONTHS
$826 $693 $748 $745 $767
FINE JEWELRY – BOUGHT ANY WITHIN LAST 12 MONTHS (INDEX)
132 106 111 113 125
WATCHES – $300+ SPENT IN TOTAL (INDEX)
291 173 209 300 198
»MAGAZINE READERSHIP
»12.5 MILLIONMONTHLY PASSENGERS
»45MEDIAN AGE
»$118,531MEDIAN HOUSEHOLD INCOME
»$323,703MEDIAN VALUE OF HOME
»56%/44%MALE/FEMALE
»88%COLLEGE EDUCATED
»53%PROFESSIONAL/MANAGERIAL
»THE BEST AUDIENCE. THE MOST EFFICIENT BUY.
Hemispheres Readers Are Engaged!…WITH THE MAGAZINE – spending an average of *36 minutes reading each issue
…WITH OUR ADVERTISERS – starch shows an average noted score of 72
and an average took action score of 78
Sources: 2011 Starch, MRI Spring 2011 and *MRI Fall 2010
Eastern Time Zone
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M A I N EO N TA R I O
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N.J.
D E L .MARYLAND
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Newfoundland Time Zone 8:30
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BERMUDA
Route lines reflect flights operated by United Airlines, Continental Airlines, Inc. and/or their regional partners. For accurate flight schedules, please see www.united.com or www.continental.com. © 2011 United Air Lines, Inc. All Rights Reserved.
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Mont Tremblant
MonctonPresque Isle
Sand Spit
Prince RupertTerrace
Smithers
Fort St. John
Fort McMurray
Prince George
Kamloops
Kelowna
Nanaimo
Penticton
CastlegarCranbrook
LethbridgeMedicine Hat
Thunder Bay
Sault Ste. Marie
North Bay
Sarnia
Grande Prairie
Sudbury
Timmins
Rouyn-Noranda
Kingston
Baie-Comeau
Wabush
Mont-Joli
Gaspe
Charlottetown
Bathurst
Fredericton
Saint John
Sydney
Goose Bay
Deer LakeGander
Îles de la Madeliene
Windsor
Vancouver
Toronto
Edmonton
Calgary
Winnipeg
Halifax
Ottawa
Victoria
London
City
Regina
Saskatoon
Cullaton Lake
Ennadai Lake
Saguenay
Bangor
Miami
Orlando
West Palm Beach
Portland
Seattle
Boise
San Jose
Las Vegas
LOS ANGELES
San Diego
SAN FRANCISCO Oakland
DENVER
Sacramento
Salt Lake City
Tucson
Phoenix/ScottsdaleAlbuquerque
Charleston
Colorado Springs
Greenville/Spartanburg
Savannah
Baltimore
Birmingham
HOUSTON(INTERCONTINENTAL)
Louisville
Memphis
Milwaukee
Philadelphia
San Antonio
St. Louis
Tampa/St. Petersburg
Charlotte
CLEVELAND
Dallas/Fort Worth
Detroit
Jacksonville
Kansas City
New Orleans
New York (La Guardia) (J.F. Kennedy)
Norfolk/Virginia Beach
Omaha
Albany
Atlanta
Austin
Boston
Columbia
Columbus
NashvilleOklahoma City
Raleigh/Durham
Richmond
WASHINGTON, DC (DULLES)
Hartford/Springfield
Cincinnati
Bozeman
Orange County
Portland
Providence
NEW YORK (NEWARK)
Greensboro/High Point/Winston-Salem
Lexington
Grand Rapids
Ft. Lauderdale/Hollywood
Syracuse
Buffalo/Niagara Falls
KnoxvilleTulsa
El Paso
Honolulu
Manchester
Ft. Myers
Kahului
Indianapolis
Minneapolis
Dayton
Allentown
Madison
Pittsburgh
Appleton/Fox Cities
Burlington
Cedar Rapids/Iowa City
Wausau
Des Moines
Ft. Wayne
Green Bay
White Plains
Lansing
Moline
Rochester
South Bend/Elkhart/Mishawaka
Springfield
Spokane
Wichita
Lincoln
Missoula
Rapid City
Reno/Tahoe
Charleston
Traverse City
Akron/Canton State College
Jackson Hole
Kona
Burbank
Gunnison/Crested Butte
Hayden/Steamboat Springs
Montrose
Vail/Eagle
Fargo
Gillette
Rock Springs
Crescent City
Eureka
Aspen
Wilkes Barre/Scranton
Bakersfield
Charlottesville
Chico
Carlsbad
Cody/Yellowstone
Casper
Eugene
Fresno
Sioux Falls
Grand Junction
Medford
Pasco
Palm Springs
Santa Barbara
Roanoke
Imperial
Inyokern
Monterey
San Luis Obispo
Santa Maria
Yuma
Modesto
Springfield
Redmond
Redding
(Reagan National)
Bismarck
Peoria
Asheville
Augusta
Pensacola
Myrtle Beach
Fayetteville/Ft. Bragg
Gainesville
Hilton Head Island
Huntsville/Decatur
Jacksonville
Long Island/Islip
New Bern
Tri-Cities Regional
Wilmington
Newport News/Williamsburg
GreenvilleNorthwest Arkansas
Great Falls
Little Rock
Billings
AltoonaJohnstown
Beckley
Shenandoah Valley
Clarksburg
Morgantown
Helena
Klamath Falls
North Bend
Midland/Odessa
Chattanooga
Gulfport/Biloxi
Huntington
New Haven
Williamsport
Jackson Montgomery
Mobile
Salisbury
Newburgh
Ft. Walton Beach
Florence
Durango
Paducah
Brownsville
Baton Rouge
Corpus Christi
Harlingen
Laredo
McAllen
Daytona
Lubbock
Amarillo
Dallas (Love)
Waco
College Station
Lafayette
Alexandria
Lake Charles
Shreveport
Beaumont/Pt. Arthur
Tyler
Monroe
Victoria
Erie
Liberal
Dodge City
Great BendGarden City
Hays
Prescott
Hilo
Flint
Long BeachFlagstaff
Midland/Saginaw
Parkersburg
Lynchburg
Elmira
Hyannis
Bar Harbor
Presque Isle
Nassau
Tallahassee
Treasure Cay
Cat IslandAndros Town
Nantucket
LOS ANGELES
SAN FRANCISCO
DENVER
Toronto
Honolulu
Ontario
Kahului
HarrisburgLincoln
Kona
Fargo
Casper Sioux Falls
Bismarck
Ithaca
Binghamton
Idaho Falls
Kalispell
Billings Duluth
Jackson
Salisbury
Muskegon
Brownsville
Corpus Christi
Harlingen
Laredo
McAllen
Eau Claire
Houghton
Minot
Pierre
Alliance
Chadron
Scottsbluff
Liberal
Kearney
Laramie
Huron
McCook
Dodge City
Great Bend
Hays
Alamosa
PuebloCortez
Farmington
TelluridePage/Lake Powell
Show Low
Prescott
Moab
Worland
Sheridan
Dickinson
WillistonGlasgow
Lewistown
Visalia
Hilo
Kapalua
Key West
Vernal
North Platte
Cheyenne
Riverton
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SAN FRANCISCO
DENVER
to Anchorage
Bimini
Freeport
George Town
North EleutheraGovernors Harbour
Marsh Harbour
Jamestown
Dubois
BradfordFranklin
Lewisburg
Clearfield
Sarasota/Bradenton
Plattsburgh
Melbourne
Killeen
Del Rio
Mammoth Lakes
Hobbs
St. George
ATLANTIC OCEAN
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Boston
Newark(Liberty)
New Haven
Philadelphia
Washington, DC
Stamford
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Caspian Sea
Black Sea
Hudson Bay
South ChinaSea
CoralSea
TasmanSea
Mediterranean SeaOkayama
KENYA
ETHIOPIA
ERITREA
SUDAN
EGYPT
NIGERMAURITANIA
MALI
NIGERIA
SOMALIA
NAMIBIA
LIBYA
CHAD
SOUTH AFRICA
TANZANIA
CONGO
ANGOLA
ALGERIA
MADAGASCAR
MOZAMBIQUE
BOTSWANA
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GABON
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MOROCCO
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LESOTHO
MALAWI
BURUNDIRWANDA
TOGOBENIN
LIBERIA
SIERRA LEONE
GUINEA
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CAMEROON
SAO TOME& PRINCIPE
ZIMBABWE
DEM. REP. CONGO
EQUATORIAL GUINEA
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CANARY ISLANDS
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TURKEY
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AZER.
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ICELAND
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ECUADOR
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URUGUAY
FRANCE
GERMANY
FRENCH POLYNESIAWESTERN SAMOA
POLAND
AUSTRIA
UKRAINE
ROMANIA
MOLDOVA
GREECEALB.
SERB.
SWITZ.
SPAIN
PORTUGAL
UNITEDKINGDOM
LITH.
LAT.
BOS.-HER.
BELARUS
MONT.
MALDIVES
SEYCHELLES
KOS.
CAPE VERDE ISLANDS
MARSHALL ISLANDS
Bangalore
Trivandrum
Colombo
Chennai (Madras)
Cochin
Kozhikode Coimbatore
Mangalore
East London
Abidjan Malabo
DoualaYaounde
LibrevilleSao Tome
Luanda
Johannesburg
Port Elizabeth
Mahé
Windhoek
Harare
Lusaka
Lubumbashi
Maseru
Manzini
Maputo
Durban
Kigali
Bujumbura
Nairobi
Dar Es Salaam
Gaborone
Kinshasa
Lilongwe
Cotonou
Ouagadougou
ConakryAbuja
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Freetown
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Khartoum
Cape Town
Dakar
Sal
BanjulAsmara
Addis Ababa
Sanaa
Kolkata
Dhaka
Kathmandu
Lucknow
Guwahati
Pune
NagpurRaipurAhmedabad
Indore
Peshawar
Karachi
Muscat
Islamabad
Lahore
Jaipur
Chandigarh
Goa
TbilisiBaku
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Yerevan
Erbil
Alma-Ata
Bishkek
Tashkent
Dushanbe
Amman
Cairo
Luxor
Jeddah
Riyadh Doha Abu Dhabi
Tehran
Baghdad
Larnaca
Beirut
Damascus
Istanbul
Ankara
Izmir
Tirana
Tromso
KristiansundTrondheim
Oulu
Vaasa
Turku Helsinki
Tallinn
Gdansk
Malmo
Warsaw
Krakow
St. Petersburg
Vilnius
Minsk
Kiev
Kosice
Chisinau
Bucharest
Sofia
Skopje
Malta
Tripoli
Algiers
Casablanca
Funchal
Tunis
Ekaterinburg
Reykjavik
Ponce
Cartagena
Guayaquil
Medellin Bucaramanga
Cali
Maracaibo Valencia
Santa Cruz
Campo Grande
Cordoba
Iguassu Falls
Cuzco
Brasilia
Fortaleza
Salvador
Recife
Belo Horizonte
Curitiba
Santiago
Porto Alegre
Montevideo
Manaus
Florianopolis
Kota Kinabalu
Harbin
Changchun
Shenyang
Dalian
QingdaoZhengzhou
Nanning
Okinawa
Kuala Lumpur
Ulaanbataar
Tianjin
ChongqingChangsha
Guangzhou
Hangzhou
Fuzhou
Xiamen
Nanjing
Chengdu Wuhan
WenzhouGuiyang
Kunming
ShenzhenMacauHanoi
VientianeChiang Mai
Yangon
Phuket
Phnom Penh
Penang
Jakarta
Denpasar Bali
Luzon Island
Miyazaki
Pusan
KumamotoKagoshima
Nagasaki
MatsuyamaOita
Ishigaki
Pyongyang
Kochi
Cheju
Baotou
Rarotonga
Rotorua
Brisbane
Queenstown
Wellington
Auckland
Christchurch
Dunedin
Darwin
Adelaide
Palmerstown North
Napier-Hastings
Blenheim
Nelson
Norfolk Island
Noumea
Port Vila
Nuku’ Alofa
Apia
Niue
Pago Pago
Komatsu
Tenerife
Las Palmas
Riga
Belgrade
Alta
Lome
Lulea
Molde
Ostersund
Rhodes
Umea
Alexandria
Jammu
Antalya
Benghazi
Bloemfontein
Batumi
Bandar Seri Begawan
Cebu
Chiang Rai
Donetzk
Ercan
Goiania
Haikou
Hat Yai
Hefei
Hamilton
Horta
Agartala
Amritsar
Juba
Kano
Krabi
Khabarovsk
Khon Kaen
Guilin
MashadNador
Ningbo
Odessa
Gold Coast
Oran
Patna
Port Harcourt
Pointe Noire
Papeete
Perth
FukuokaFukuoka
Nassau
Chihuahua
Torreon
Durango
SaltilloMonterrey
TampicoAguascalientes
Manzanillo
Ixtapa/Zihuatanejo
Oaxaca
Acapulco
Toluca
Puebla
Huatulco
Villahermosa
Veracruz
Queretaro
Belize
Guatemala City
San Salvador
San Pedro Sula
ManaguaLiberia
Roatan
Ciudad del Carmen
Tegucigalpa
Montego Bay
Grand Cayman
Bermuda
Punta Cana
Santo Domingo
Aguadilla
San Juan
St. Thomas
Antigua
St. Maarten
Caracas
Bonaire
Port-of-Spain
Puerto Plata
Aruba
Panama City
Morelia
Puerto VallartaMexico City
Los Cabos
Cozumel
Puerto Vallarta
Los Cabos
CozumelMexico City
Aruba
TuxtlaGutiérrez
Providenciales
Guadalajara Port-au-Prince
Nagoya
Sendai
Sapporo
Osaka
Saipan
Majuro
Yap
PalauChuuk (Truk)
Pohnpei
Kosrae
Kwajalein
Manila
Nadi
Anchorage
Orange County
Lima
Copenhagen
Madrid
Stockholm
Manchester
Barcelona
Edinburgh
Hamburg
Oslo
Milan
Berlin
Athens
New York (La Guardia)
Hong Kong
Cairns
Munich
Hong Kong
Ho Chi Minh City (Saigon)
Singapore
Taipei
Honolulu
Seattle
Rio de Janeiro
Buenos Aires
Kuwait
Rome
Amsterdam
Dubai
Brussels
Geneva
Moscow
GUAM
NEW YORK (NEWARK)
HOUSTON(INTERCONTINENTAL)
CLEVELAND
TOKYO
SAN FRANCISCO
LOS ANGELES
CHICAGO(O’HARE)
DENVER WASHINGTON, DC(DULLES)
Niigata
Shannon
Lisbon
Dublin
Belfast
Birmingham
Glasgow
Mumbai
Delhi
Shanghai
Beijing
Frankfurt
Paris
Shanghai
Seoul
Bangkok
Paris
London
Bahrain
Sydney
Melbourne
Dammam
HiroshimaTel Aviv
Quito
Accra
Lagos
Kuwait
Stuttgart
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Sevilla
La Coruna
Malmo
PalmaIbiza
London(Gatwick)
Newcastle
Aalborg
AarhusBillund
Groningen
Luxembourg
ZagrebLjubljana
Valencia
Bilbao
Lisbon
Porto
Turin
Lyon
Paris
London
Oslo
Copenhagen
Hamburg
Brussels
Hannover
FrankfurtNuremberg
MilanVenice
Pisa
Rome
Trieste
Istanbul
Bucharest
ViennaMunich
Prague
Warsaw
Helsinki
Luga
Berlin
Bremen
Klagenfurt
LinzSalzburg
Sofia
Sarajevo
Cologne
Dresden
Verona
Vilnius
Katowice
Nice
Stuttgart
Riga
Stavanger
Ancona
Dublin
Bologna
FlorenceGenoa
Stockholm
Amsterdam
Basel
Aberdeen
Edinburgh
Belfast
Birmingham
Bergen
Glasgow
Manchester
Skopje
Belgrade
Shannon
Cork
Izmir
Leipzig
Budapest
Gdansk
Friedrichshafen
Muenster
Heraklion
Leeds
Palanga
Rhodes
Thessaloniki
Alicante
Alexandroupolis
Cluj-Napoca
Esbjerg
Mikonos
Kaliningrad
La Romana Palermo
Madrid
Faro Granada
Marseille
Naples
BristolMEXICO
PANAMA
NIC.
COSTA RICA
COLOMBIA VENEZUELA
MEXICO
PANAMA
NIC.
COSTA RICA
COLOMBIA VENEZUELA
TobagoGrenada
BarbadosSt. Lucia
Pointe a PitreSt. Kitts
Providenciales
Port-au-PrinceKingston
San Andres Island
Havana
Guaymas
Hermosillo
St. Kitts
Providenciales
Santiago
Port-au-PrinceKingston
San Andres Island
Havana
Guaymas
Aruba
Belize
Guatemala City
San Salvador
PACIFIC OCEAN
TegucigalpaSan Pedro Sula
Managua
LiberiaPanama City
Roatan
Montego Bay
Grand Cayman
Punta Cana
Aguadilla
St. Thomas
Antigua
St. Maarten
Caracas
Bonaire
Port-of-Spain
Puerto Plata
Nassau
to New York(Newark)
to Cleveland
to New York
(La Guardia)
to Washington
(Dulles)
to New York(Newark)
to Denver
to San Francisco
to Los Angeles
Aruba
Belize
HOUSTON(INTERCONTINENTAL)
Guatemala City
San Salvador
PACIFIC OCEAN
TegucigalpaSan Pedro Sula
Managua
Liberia
Roatan
Montego Bay
Grand Cayman
Punta Cana
Aguadilla
St. Thomas
Bonaire
Port-of-Spain
Puerto Plata
Nassau
to Los Angeles
Veracruz
Queretaro
Manzanillo
Ixtapa/Zihuatanejo
Monterrey
Puerto Vallarta
Los Cabos
Guadalajara
Chihuahua
Cozumel
Torreon
Oaxaca
TampicoAguascalientes
Acapulco
Durango
Saltillo
Toluca
Puebla
Morelia
Ciudad del Carmen
Mexico CityVeracruz
Queretaro
Manzanillo
Ixtapa/Zihuatanejo
Monterrey
Puerto Vallarta
Los Cabos
Guadalajara
Chihuahua
Cozumel
Villahermosa
Oaxaca
TampicoAguascalientes
Acapulco
Saltillo
Toluca
Puebla
Morelia
Ciudad del Carmen
Huatulco
Mexico City
Santo Domingo
Bermuda
San Juan
SantiagoSamana
Martinique
Route lines reflect flights operated by United Airlines, Continental Airlines, Inc. and/or their regional partners. For accurate flight schedules, please see www.united.com or www.continental.com.© 2011 United Air Lines, Inc. All Rights Reserved.
1011
»NORTH AMERICA ROUTE MAP
»WORLD ROUTE MAP
»UNITED:THE WORLD’S LEADING AIRLINE
»150 MILLIONPASSENGERS PER YEAR
»5,765FLIGHTS PER DAY
»377DESTINATIONS IN
62 COUNTRIES
228 DOMESTIC
149 INTERNATIONAL
»UNITED: #1 IN TOP U.S. MARKETSNEW YORK/NEWARK,
WASHINGTON, D.C.,
CHICAGO, LOS ANGELES,
SAN FRANCISCO, HOUSTON,
DENVER AND CLEVELAND
SOURCE: U.S. DOT T-100
REPORT JAN. - DEC. 2010.
PASSENGER ENPLANEMENT
DATA COMBINED
FOR UA/CO.
»INTEGRATEDSOLUTIONSENGAGE UNITED’S 12.5 MILLION MONTHLY PASSENGERS with messaging in print, mobile, digital and social solutions.
“The app looks like a replica of the paper magazine on the surface. However, it has a few interactive tricks that traditional magazine publishers should take a look at. Navigation, for example, is excellent with simple “page-turning”, with indicators and a table of contents that slides out from the left whenever you want it. There’s an orange ‘links’ indicator at the top left of pages that takes you to web pages related to items on that page. And, there are expanded photo and video content for some articles.
All of these small touches add up to a quality e-magazine reading experience that is better than what I’ve seen in most of the conventional e-periodicals I’ve read on my iPad. Ironically, this app version of Hemispheres magazine cannot be read during takeoff and landings as the paper version can.”
-Contributing Editor for SocialTimes.com Mobile vertical at WebMediaBrands
»MOBILE»iPad App AdvertisingRun an interactive ad in Hemispheres’ iPad App. Embed videos
that come alive on the iPad screen, making your company’s
static print ad interactive. Hemispheres’ iPad App will off er
the ability to download all pages/screens as well as fully
download additional video or audio so viewers can enjoy
content even when they are not connected. We will also have
multiple web links to further enrich brand experiences.
»Social MediaHemispheres’ social media solutions include seamlessly embed-
ding your brand into the minds of our followers on Facebook and
Twitter; allowing you to acquire new audiences who may not
otherwise know about your products or services. From tagging
your brand in our social media posts to linking our followers
directly to your company’s website, we will work with your brand
to deliver an unparalleled combination of strategy, creativity, and
technology to produce solutions with measurable results.
»SOCIAL
Hemispheres is published monthly by Ink
JEFF BRIDGES’ NEW ALBUMTHE OBAMAS IN IRELANDTHE BEST HOTELS FOR STARGAZING
Available on all United & Continental flights
AUGUST FEATURES
THREE PERFECT DAYS:STOCKHOLM
THE HEMI Q&A: ALICE WATERS
THE GHOST BUSTER
»DIGITAL“You guys are amazing! We received tons of phone calls from friends and family fl ying who caught the article on the plane...”-Nick Benas and Jared Verrillo: Entrepreneurs, Co-Commissioners of Big League WIFFLE Ball - Wiffl e Tournaments
“Thanks for running the Ural motorcycle story in the February issue of Hemispheres. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”.
-Ryan Hayter,Hayter Communications
»hemispheresmagazine.comView features for the current issue of Hemispheres, plus
the digital edition of current and past issues of the full
magazine. The magazine website gives advertisers
additional opportunities to connect with customers as
a complement to print advertising campaigns and a
way to lead readers directly to their company’s website.
Readers are directed to hemispheresmagazine.com
via email marketing, social networking sites and from
United’s website.
Banner: 300 x 250 pixels Value: $1,250 per month
»E-Newsletter AdvertisingReach a constantly growing list of consumers that
want to stay connected with Hemispheres even when
they are not traveling. Hemispheres’ e-newsletter
banner advertising off ers not only category
exclusivity, but also advertiser exclusivity.
Banner: 900 x 100 pixels Value: $1,500 per month
Based on availability and print buy
SIZE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT )
DOUBLE PAGE SPREAD 16.25” x 10.75” 16” x 10.5”
FULL PAGE 8.25” x 10.75” 8” x 10.5”
2/3 PAGE (VERTICAL ONLY) NO BLEED 4.562” x 9.75”
1/2 PAGE (VERTICAL) NO BLEED 3.375” x 9.75”
1/2 PAGE (HORIZONTAL) NO BLEED 7” x 4.75”
1/3 PAGE (SQUARE) NO BLEED 4.562” x 4.75”
1/3 PAGE (VERTICAL) NO BLEED 2.1875” x 9.75”
1/4 PAGE (VERTICAL ONLY) NO BLEED 3.375” x 4.75”
1/6 PAGE (VERTICAL) NO BLEED 2.1875” x 4.75”
CROSSWORD & SUDOKU BANNERS NO BLEED 7” x 1.375”
Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from
the edge of the bleed) to ensure that the ad prints properly.
We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.
Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required.
CDs will not be returned unless specifi cally requested. All artwork must be supplied with a color proof. We cannot accept
responsibility for any printing errors if no proof is supplied.
MEDIA LABELING REQUIREMENTSIssue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.
ELECTRONIC DELIVERYAds can be supplied by email, FTP, ISDN or CD-ROM.
For full electronic delivery instructions and fi le uploading
interface see: ftp.ny.esubstance.com
Username: unitedad/Password: rumen59dasd
E-NEWSLETTER BANNER900 x 100 pixels – Static (JPEG)
• Banner should follow the standard web resolution of 72dpi
• Please provide URL when submitting banner
• Banner creative due 15 days prior to the 1st of the
advertising month
ONLINE BANNER (HEMISPHERESMAGAZINE.COM)Dimension & Positioning
• Side Banner: 300 x 250 pixels
Type/Format: Static (JPEG) or Flash (SWF)
• Banner should follow the standard web resolution of 72dpi
• Banner should have a fi le size less that 20Kb (50Kb for Flash)
• Flash banner must have link programmed into the banner
• Please provide URL when submitting banner
• Banner creative due 15 days prior to the 1st of the
advertising month
TYPESETTING / AD CREATION SERVICEInk off ers a typesetting service and can create an
advertisement for you if you provide us with pictures, logos and
text of what the ad should say. Please note that this will incur
additional charges:
Full page: $400 Double Page Spread: $7502/3 Page: $220 1/2 Page: $2201/3 Page: $160 1/4 Page: $1601/6 Page: $90 Changes: $30
PLEASE CONTACT OUR PRODUCTION TEAM
REGARDING iPAD APPLICATION AD SPECS.
If you have questions or need additional information,
please contact the Ink Production Manager: Joe Massey
joe.massey@ink-global.com or 678.553.8091
»SPECSARTWORK & SUPPLY METHODWe advise that artwork is gener-
ated only in the following design
programs: Photoshop, Illustra-
tor, Quark Xpress and Acrobat in
CMYK. We cannot accept responsi-
bility for any unwanted results from
artwork originally generated in any
other programs, especially pro-
grams such as Microsoft Word and
PowerPoint. We do not accept Corel
Draw or Freehand Files.
All nonvector artwork should be
supplied at a minimum of 300dpi.
Any artwork supplied lower than
300dpi will print blurred. EPS and
Illustrator fi les should have their fi -
nal output set to 2540. PDFs should
be set as follows: overall resolution
of 2540, individual line art reso-
lution of 1200dpi and individual
bitmap resolution of 300dpi. An
Out of Hand alternative to Acrobat
Distiller’s press settings is available
on request; this is set exactly as
required to achieve best possible
results.
Please save all Photoshop fi les as
either uncompressed TIFF fi les or
Photoshop EPS fi les. All Photoshop
fi les must be fl attened prior to sav-
ing.
RE-SUPPLYING ARTWORKWe aim to check and prepare for
print all artwork as soon as it is
received. If you need to amend your
artwork and re-supply it, you must
phone the offi ce to arrange this.
»SPACE RESERVATION DATES
Jan. » November 18, 2011
Feb. » December 16, 2011
Mar. » January 20, 2012
Apr. » February 17, 2012
May » March 19, 2012
June » April 16, 2012
July » May 21, 2012
Aug. » June 18, 2012
Sept. » July 16, 2012
Oct. » August 20, 2012
Nov. » September 17, 2012
Dec. » October 22, 2012
ISSUESPACE RESERVATION DEADLINE
COPY/ART DEADLINE
ONBOARD DATE
JANUARY 11/18/2011 12/1/2011 1/1/2012
FEBRUARY 12/16/2011 1/2/2012 2/1/2012
MARCH 1/20/2012 2/1/2012 3/1/2012
APRIL 2/17/2012 3/1/2012 4/1/2012
MAY 3/19/2012 4/2/2012 5/1/2012
JUNE 4/16/2012 5/1/2012 6/1/2012
JULY 5/21/2012 6/1/2012 7/1/2012
AUGUST 6/18/2012 7/2/2012 8/1/2012
SEPTEMBER 7/16/2012 8/1/2012 9/1/2012
OCTOBER 8/20/2012 9/3/2012 10/1/2012
NOVEMBER 9/17/2012 10/1/2012 11/1/2012
DECEMBER 10/22/2012 11/1/2012 12/1/2012
View the digital edition of United Hemispheres magazine
online at hemispheresmagazine.com
HEMISPHERES MAGAZINE APPDownload our free app at iTunes
FOLLOW US ON TWITTERtwitter.com/HemispheresMag
JOIN US ON FACEBOOKfacebook.com/UnitedHemispheres
North America/Caribbean/Latin America/Europe: Stephen Andrews
stephen.andrews@ink-global.com
Tel: + 1 678-553-8081
Asia:Jacqueline Ho
jacqueline.ho@ink-global.com
Tel: +65 6302 2461
ADVERTISING CONTACTS
New York: 68 Jay Street
Brooklyn, NY 11201
Tel: +1 347-294-1220 Fax: +1 917-591-6247
London: 141-143 Shoreditch High Street
London E1 6JE
Tel: +44 20 7613 8777 Fax +44 845 280 2782
Atlanta: Capital Building
255 East Paces Ferry Rd. Suite 400
Atlanta, GA 30305
Tel: +1 678-553-8081 Fax: +1 917-591-6247
Singapore: 89 Neil Road #03-01
Singapore 088849
Tel: +65 6324 2386 Fax: +65 6491 5261
INK OFFICES WORLDWIDE
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