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Post on 04-Jul-2022
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Get Leads
With
Hashtags
HOW TO
for Realtors
virtualprofessionalsolutions.com | (817) 996-6187
BACKGROUND ~ ORGANIC LEADS DEFINED1
SUCCESS STORY63 AREAS OF FOCUS (POSTS, HASHTAGS, ENGAGEMENT)2
THE SECRET TO SUCCESS7
TABLEOF CONTENTS
of baby boomers
begin their home search
online (as opposed to in-
person referrals)
90%
No one knows your audience better than you do.
If you can't define your audience by creating an
ideal client avatar, then this is a great place to
start, take two steps back and start crafting
your avatar. What is an avatar, you may ask? In
marketing terms, it is a fictional character that
helps us understand who our ideal customers
are so we can more easily find them. The avatar
focuses on one person and outlines everything
about them (including what their favorite
cuisine is or whether they have a dog or cat). It
goes into much greater depth than a regular
marketing persona to provide more targeting
tools.
It all starts with your Bio. Is your Instagram Bio
optimized so that people and our friend, Google,
can find you? Make sure to use words in your
Instagram handle and your business name that
lead people to you (your name.xyz, your
business name if it is obvious what you do by
your name). Use other terminology in your bio
that can be searchable and by all means, include
a url to send people to.
of baby boomers
begin their home search
online (as opposed to in-
person referrals)
It is easy to get caught up in taking care of your
clients or the next task at hand while putting off
working on your sales funnel. The danger in this
is that you end up spending even more time and
money on paid ads when you can simply work
smarter for less $.
Background
WHERE DO YOU BEGIN?
KNOW YOUR AUDIENCE
1 | Virtual Professional Solutions
Understanding What Organic
Leads Are & How To Get Them
From Your Instagram Page
of millennials
and
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cindy@virtualprofessionalsolutions.com
99%
90%
Brand
Types of Posts
Ideally, you will have a post each day and/or
multiple times per day. Many businesses can
grow at a healthy rate with 3-5 + posts per
week. You should test your posts and check
your insights (your instagram activity tracking
tool) to see when your audience is more likely to
be on Instagram. The key is to mix it up between
different types of posts (stories, single image
posts with longer descriptions and questions,
carousel posts with a story or video). It is
proven that video attracts more views than any
type of post, if the content is relevant to your
audience.
Content Plan
Frequency
single image post,
carousel post (multiple images to scroll),
video post on feed (up to one minute
IGTV video post
Reel video post
Story (a post that lasts for 24 hours and can
have images as well as video)
There are five formats of posts that you can
publish to Instagram:
Do you have an established brand and is it
cohesive throughout all of your social media
platforms? If not, there’s no better time to make
adjustments than right now. If you have a real
estate team, then your logo will most likely play a
large part in your brand. If you are an individual
realtor, you may be the face of your brand.
Yes, you CAN have an Instagram account
without posting much. However, like anything
else in life, if you put in the work, it will pay off.
The key is to build your brand and engagement
on one or two platforms before branching out.
Instagram has over 1 Billion followers and is a
very popular platform for real estate. People love
seeing images or video of beautiful homes,
especially if they are in the market to buy.
POSTS
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Your Instagram post topics should be planned in
advance so that you allow the necessary time to
compile your description and engagement
ingredients (hashtags, mentions, power partners,
market…)
Areas of Focus
Try using hashtags for specific
neighborhoods you may want to reach (e.g.,
#SoHo, #WestVillage, #UES). If you are
interested in reaching communities that lie
outside of your home base, you can use
#locationhashtags from anywhere. Looking
to target bakers in Sacramento? Try
#bakersofsacramento. Bottomline: do your
research to make sure the hashtags you
want to use are active and have the
appropriate level of followers for your posts
to be seen.
Location
The number of times a hashtag is used is
the volume or level. Make sure you use a
mixture of hashtag levels. A good
spread is 5 low, 10-12 medium and 3 high.
Create your very own hashtag address or
“hashtag hub”. This is useful for branding
purposes. It provides a place for all of your
content to go and serves as a community
base for parallel content to visit. If your aim
is to build brand awareness, persistence is
key. Show this persistency through your
brand hashtag so that your followers will
begin to associate it with you and your
business.
Own It
The internet has become the epicenter for
connection. An example of community
hashtagging can be as simple as adding
#givingback to a post that speaks to a
volunteer initiative that you are a part of. It
is always best to get as specific as possible
while maintaining your levels. Find a
community that you can relate to and
target that community directly.
Community
Instagram allows people to follow
hashtags. Popular posts using that hashtag
will show up in their personal feeds. For
instance, if one of the hashtags you use in a
post is the same one that someone follows,
they can then potentially see your content
on their feed without being one of your
current followers. You can use up to 10
hashtags in a story and up to 30 hashtags in
a post.
Hashtags are more than just #havingfun
#livelaughlove. There is a marketing strategy for
hashtags that works.
#HASHTAGS
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D id you know ?
Areas of Focus
#
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o
m
e
d
e
c
o
r
Start by asking your closest friends and family to follow you (send private messages on Facebook with
your Instagram handle and let them know that you would love for them to see your content).
Following and/or liking your peers (other real estate professionals and real estate related businesses).
Before you follow someone, take a glance at their business page to determine if you're better off
sharing your love by liking and commenting on some of their posts in lieu of following. If a page isn't
active or has very few followers, it can hurt the algorithm balance by following. So, choose wisely.
QUALITY is much more important than QUANTITY. Building your Instagram account should not be a race
to get thousands of followers immediately. Knowing your audience is a key component in the success of
your social media. Here are some tips to help build a healthy following and growth rate:
Make sure you use a mixture of hashtag
levels. A good spread is 5 low, 10-12
medium and 3 high.
If it makes sense, comment on someone’s post with a few words to help support their visibility. A
comment with a minimum of 4 words improves the algorithm. You will be amazed at how much return you
will get from simply commenting on other posts. In addition, be sure to mention a business page in your
description so that your post will show up in their messages. Many times, these shout outs result in a
share on their feed which gives you another audience segment that sees your post.
Do you communicate with your sphere consistently? Well, think of your social media followers as your
sphere. Are you reaching out to other businesses on Instagram with questions, comments or simple likes
to their posts? Start now! A good rule of thumb for how often to engage is to set aside time each day (even
if it's only 10 minutes) for nothing but engagement. The more time you block, the sooner you'll see results!
Tagging is a little different from a @mention. You can tag up to 20 other Instagram accounts in a post. A
geotag is important because it puts your post in a geographical category. It could actually increase views
because it is focusing on a specific geographical area. Don't forget to geotag your location (tip: you can
use any location in your geotag that you want your post to be seen more in).
Areas of Focus
ENGAGEMENT
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Follow & Like
@Mention & Comment
Tag Other Accounts
This community is my go-to for new builds in this area! Do you have
other developments in DFW?
Furniture: I'm so glad you opened a store in Southlake! Are you open
on Sundays?
Examples of Engagement
I'm loving the floating shelves in your kitchen designs
SEEK OUT BUILDERS/DEVELOPERS/OTHER REALTORS AND ENGAGE:
Make sure you use a mixture of hashtag
levels. A good spread is 5 low, 10-12
medium and 3 high.
That bathroom is a dream! Is that the standard tile?
Is there a community pool in this development?
SEEK OUT LOCAL BUSINESSES:
"Cindy Kocsis has been instrumental in taking my business to the next level.
My best professional decision to date was engaging her. Her marketing
knowledge is phenomenal and my online presence and engagement has
soared since I brought her on to manage everything marketing related. I
wouldn't be where I am without her and would highly recommend her."
Torelli Properties Group
Cake Shop: Looks so yummy! Do you do shower cakes?
Pilates Studio: Way to go! Do you have evening classes?
Interior Designer: Love your style! Do you work with many realtors?
5 | Virtual Professional Solutions cindy@virtualprofessionalsolutions.com
Areas of Focus
A post was published for a client that
spoke about using a mortgage
calculator to determine how much
home you can afford. The post talked
about property taxes and homeowners
insurance. In addition to the consistent
hashtags used, several custom hashtags
were used that related to the post
(#homeownersinsurance,
#mortgagerates, #dfwrealestate…) Two
weeks later a single image post was
published for this client that shared a
beautiful property with acreage just
sold. The post had a call to action (CTA)
“If you are looking for land in Texas, let
me know what you're interested in”.
As a result, an individual expressed
interest in the comments to the post
and immediately began a search with
the realtor/client. This lead was not a
follower at the time of the post which
means that they most likely followed a
hashtag used in the post or a previous
post or followed a page that was
@mentioned.
This example comes from an Instagram
account that is fairly new and had less
than 500 followers at the time.
#qualityvsquantity
A Real Estate
Success Story:
6 | Virtual Professional Solutions cindy@virtualprofessionalsolutions.com
Success Story
Did you know that this is a service that we can manage for you?
Hiring a Virtual Expert to manage your content marketing is the next
best thing to having your own marketing department.
The more “time” you spend engaging with
other Instagram users, the more followers
you will gain organically, and the more leads
you will yield in the long run. Engaging in
hashtag communities is the secret sauce!
The key is gaining quality followers vs
quantity. After all, your end goal is to
convert followers to clients, right?
To find out how a content
marketing service can help you
work smarter, schedule a free
20-minute discovery call today.
The Secret to
Success:
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SCHEDULE
The best realtors use social media as an
extension of themselves to reach more
clients and capitalize on their competitive
advantage. Social media provides a way to
further connect with your local clients and
support your real estate marketing efforts.
D id you know ?
Secret To Success
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