: chapters 28, 29, 30 marketing research and product planning: jeopardy review game

Chapters 28, 29, 30 Marketing Research

and Product Planning::Jeopardy Review Game

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Marketing Information Systems

Types ofResearch

ConductingResearch

The SurveyProductPlanning

Marketing Information Systems 100This involves the process and methods used to

gather information, analyze it, and report findings related to marketing goods and services.

Marketing Information Systems 100What is marketing research?

Marketing Information Systems 200This is a set of procedures and methods that

regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions

Marketing Information Systems 200What is a marketing information system?

Marketing Information Systems Answer 300This is the process of designing, creating, and

managing customer lists

Marketing Information Systems Question 300What is database marketing?

Marketing Information Systems Answer 400This is a collection of related information about a

specific topic.

Marketing Information Systems Question 400What is a database?

Marketing Information Systems Answer 500These are some ways that US businesses protect

consumer privacy.

Marketing Information Systems Question 500banks offer privacy statements where they

promise not to sell personal information to other businesses, businesses make mailing lists

optional

Types of Marketing Research Answer 100

This type of research usually answers questions that start with “how many” or “how much”. Generally, large numbers of people involved.

Types of Marketing Research Question 100

What is quantitative research?

Types of Marketing Research Answer 200

This type of research is designed to obtain information about how people feel about certain

products, services, companies or ideas; frequently use surveys and opinion polls

Types of Marketing Research Question 200

What is attitude research?

Types of Marketing Research Answer 300

This type of research is concerned with the size and location of a market, the competition and

the segmentation within the market for a particular product or service

Types of Marketing Research Question 300

What is market intelligence?

Types of Marketing Research Answer 400

What is the difference between a sales forecast and an economic forecast?

Types of Marketing Research Question 400

Sales forecast- attempt to estimate the future sales on an existing product

economic forecasting- attempt to predict the future economic conditions of a city, a region, a

country, or internationally.

Types of Marketing Research

Answer 500Describe how media research is conducted.

Types of Marketing Research Question 500

TV: Neilsen Company monitors who is watching which programs, publishes their findingsRadio: company conducts interviews to

determine which channels people listen to and how much they remember from the commercials

they hearPrint: companies research to find out how many people are reading the magazine or newspaper and how well they remember the ads they see

Conducting Marketing Research Answer 100

This is the first step in the marketing research process.

Conducting Marketing ResearchQuestion 100

What is define the problem?

Conducting Marketing ResearchAnswer 200

This is the last step in the marketing research process

Conducting Marketing ResearchQuestion 200

What is applying the results?

Conducting Marketing ResearchAnswer 300

This type of research combines observation with personal interviews to get people to explain

buying behavior

Conducting Marketing ResearchQuestion 300

What is point-of-sale research?

Conducting Marketing ResearchAnswer 400

This is a part of a larger target population that accurately represents the whole.

Conducting Marketing ResearchQuestion 400

What is a sample?

Conducting Marketing ResearchAnswer 500

This is the difference between primary and secondary data and an example of each one.

Conducting Marketing ResearchQuestion 500

Primary data- collected for the first time by a business to answer their specific question;

example- survey, focus group conducted by that company

Secondary data- already been collected for some purpose other than the current study; US Census

data, Business Week magazine

Marketing Survey Answer 100

This is a research method where information is gathered from people through the use of

questionnaires

Marketing Survey Question 100

What is the survey method?

Marketing Survey Answer 200This type of question allows the respondent to create their own answer

Marketing Survey Question 200

What are open-ended questions?

Marketing Survey Answer 300

“Rate your agreement with the following statement on a scale of 1 to 10” is an example of

what type of question?

Marketing Survey Question 300

What is a forced-choice question?

Marketing Survey Answer 400

This is when the questions asked measure what was intended to be measured

Marketing Survey Question 400

What is validity?

Marketing Survey

Answer 500 Give an example of a experiment that would be considered reliable.

Marketing Survey Question 500

One where the experiment is repeated and have nearly identical results each time

Product Planning Answer 100

This involves making decisions about what features should be used in selling a business's

products, services, or ideas

Product Planning Question 100

What is product planning?

Product Planning Answer 200

This includes all the different products that a company makes or sells

Product Planning Question 200

What is the product mix?

Product Planning Answer 300

This is a group of closely related products, manufactured or sold by a business

Product Planning Question 300

What is a product line?

Product Planning Answer 400

This is the difference between product width and product depth.

Product Planning Question 400

Product width- having many versions of the same product made by different companies

Product depth- one company, lots of different versions

Product Planning Answer 500

These are the four parts of the product life cycle

Product Planning Question 500

What are introduction, growth, maturity, and decline?

Final Jeopardy Answer

This is a focus on the image of a product and the attempt to set the product apart from the competition

Final Jeopardy Question

What is product positioning?