+ kate spade kendra wack. + kate spade kate noel brosnahan was born to earl and june brosnahan. she...
Post on 17-Jan-2016
250 Views
Preview:
TRANSCRIPT
+
Kate Spade
Kendra Wack
+KATE SPADE
Kate Noel Brosnahan was born to
Earl and June Brosnahan. She was
born on December 24th, 1962 in
Kansas City Missouri. Kate spent
her years growing up in Kansas
City, in Jackson County Missouri.
She currently lives in New York,
with her husband Andy Spade,
and their only daughter Frances
Beatrix Spade. Kate and Andy
welcomed their child to the world
in 2005.
+
+KATE, GROWING UP
Kate Attended an all-girl Catholic School in Kansas
City, named St. Teresa’s Academy. After graduating
high school Kate spend time at Notre Dame do
Sion; an all girl Catholic Prep School. After her
years at time Notre Dame she transferred her
studies to Arizona State University. While in Arizona
her years were spent studying Journalism and
working at a Motorcycle Bar. Kate was part of the
Kappa Kappa Gamma Sorority.
+
+
THE FIRST STEPS
In 1993 she pitted herself in the cornerstone of her career she
began designing handbags. With just six basic silhouettes Kate
altered her handbags with sleek shapes, and colorful palettes. This
was the stepping-stone to launching her career as owner of Kate Spade New York. The fashion industry quickly became attracted to Kate’s designs because of the
fresh, modern feel that they encompassed. The first shop that Kate ever opened was in New York
City, this shop opened in 1996. After these first break through the
company expanded swiftly as it became recognizable all over the
world.
+
+In 2007 Kate Spade gave the company
Fifth and Pacific companies the leadership roles for design. Fifth and
Pacific companies also are the leaders of popular companies including Jack
Spade, Juicy Couture, and Lucky Brand. Along with this change, Deborah Lloyd
took over as president and chief creative officer. Craig Leavitt, became
the CEO, she launched the jewelry, bedding, stationary, and legwear lines. The Kate Spade Company has quickly become popular, and has expanded throughout the globe. The Spade
Company has expanded as well with menswear calling the company Jack Spade. Throughout the companies
designs they attempt to add playful, crisp colors and prints while still staying sophisticated. Their exuberant designs
are focused on handbags, clothing, jewelry, shoes, stationary, eyewear,
baby, fragrance, tabletop, bedding, and gifts
+
JACK SPADE
+
STORES & STOCKS
The Kate Spade Company has stores across the world, including
over 80 stores in the United States, as well as more than 100
shops worldwide. Kate Spade designs are sold in over 400
shops worldwide. The company has recently opened up for customer
ownership, as they attempt to advertise purchasing stocks in their company. Investments in
the company can be made with as little $10, or can be purchased using a monthly payment plan.
+
+
LIPSTICK LINE
Kate Spades most recent debut to the market is a recently
introduced line of lipsticks. Spades new lipstick collection
contains many different shades of pinks that are less harsh
than many colors that are popular on the market today.
These lipsticks are only available in boutique make-up
stands as well as at Nordstrom. The gold tube accentuates
the lipstick in a way that all Spade designs encompass. With
many different shade there is definitely one to suit your
mood and occasion.
+SWIMWEAR
The company is currently looking to expand, by focusing only on their own
brand. In 2014 their business plan includes opening over 30 new stores in the united states and 60 more stores internationally; under the company of
Kate Spade New York. The company will launch their new swimwear line in 2014, alongside Swimwear Anywhere, which is
a partner company with Micheal Kors, and DKNY. After swimwear the company
plans on pushing table linens to increase their home furnishings. Home furnishings will also expand with bed
sheets, and linens in 2015
+
+
EX
PAN
SIO
N
With increased expansion, the pricing is also expected to increase. The company plans to still off lower to mid priced purses. Although they are planning on expanding their prices to meet higher end customers, bags in the future will be topping
at $1300. The general pricing of the brand will stay between $200-$500 to satisfy their average
customer. Recently Fifth Pacific announced that they would be changing their companies name to Kate Spade and Company, because they have sold
out Juicy Couture and Lucky Brand. The CEO of previous Kate Spade New York, Craig Leavitt will be taking over the CEO position from Fifth & Pacific.
+SPRING LINE
Kate’s spring 2014 line is inspired by travel. Her new line called
“places to go and people to see” is inspired by Deborah Lloyds favorite places, these places
include Paris, Capri, and Monaco. This line tries to encompass sunny
beaches, sidewalk walkers and cafes, and the glitz, and glamour of the big city. The colors of this contrast with bright whites, and pure blacks, yellow, blue, pinks
and greens. With these colors and bold patterns Kate captures these
cities impeccably.
+http://www.katespade.com/new-arrivals-view-all/ks-new-arrivals-view-all,en_US,sc.html
+
http://www.youtube.com/user/katespadenewyork
http://www.youtube.com/user/katespadenewyork
http://www.youtube.com/watch?v=Xx5RI4Cl88s
top related