+ marketing planning. + agenda introduction marketing plan – objectives, audiences, elements...

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Marketing Planning

+Agenda Introduction

Marketing plan – objectives, audiences, elements

Defining your product Competitor analysis

+Your marketing objectives

Define a marketing mix for:

VisibilityVisibility CredibilityCredibility

QuantityQuantity QuantityQuantity

+Marketing plan – mapping your audiences

Clients Potential clients Employees Investors Media Analysts Bloggers Competitors Others

+Elements of a Marketing Plan Internal Communications

Market research Key message development Look & Feel (branding)

External Communications Collateral materials

website, brochure, presentations Direct mails Media/analyst relations Web 2.0 activities Tradeshows/events Incentive programs

+Your marketing plan

Timeline, Budget, Team

Measurable (success, financials)

Repeatable

+Message Development (model 1)

SWOT Strengths Weaknesses Opportunities Threats

+Message development (model 2)

Critical Success Factors(5-7)

Competitive Advantages(3-5)

Unique Selling

Proposition (1-3)

Why should they buyfrom you?

+Competitive analysis – sources of information

Written information

Opportunistic information

+Contact us at:

Shalhevet – international marketing & communications

Yona Cymerman – managing director

Tel: 077 764 6404

Mobile: 050 268 8603

Email: yona@shalhevet.biz