+ print – form & audience as media studies. form & audience define terms and approach for...

+

Print – Form & AudienceAS Media Studies

Form & Audienc

e

Define terms and

approach for analysing

form

Define theories and approach for

analysing audience

Apply knowledge

by analysing form in one

example

Consider how form &

audience links to

institutions and

representation

+Recap

What does denotation and connotation mean? How do we analyse mode of address? What are the three approaches to analysing audiences? What two terms do we use to categorise audiences? What does ‘mediation’ mean?

+Analysing Form (Print)

Three main types of print Newspapers Magazines Print Adverts

All of the share some characteristics Some terms differ between form Consider how each product communicates to its

audience

+Newspapers

Masthead Headline Dateline Image Sub-heads Secondary Story By line Adverts Colour Mode of Address

Name of paper Main story Date of issue Main image Secondary headlines Main secondary story Author of the story Link to audience Consider representation Addressing the audience

+Newspapers

+Magazines

Masthead Selling Line Dateline Image Headline Mode of Address Colour Sponsorship/Promos

Name of magazine Slogan tied to name Date of issue Main image on issue Main story covered Addressing the audience Consider representation Link to audience

+Magazines

+Print Adverts

Logo Slogan Image Layout Mode of Address Typography Copy

Brand association Memorable catchphrase Main image used Positioning of text and

image Addressing the audience Style & colour of text Main text used in ad

+Print Adverts

+Points to consider

What is the print product trying to say? Who is the print product appealing to? How is the product eye catching? How does it compare with other products you have

seen?

+Task

In groups, apply a label to each part of the print product

Consider the meaning of the text Link this to the target audience

May want to compare with other products in the market

Be prepared to present this back to the class

+Summary

What are the main points to consider when analysing a print product?

What labels do we find on a newspaper that we don’t find on a magazine?

What do we mean by anchorage? Why is mode of address important in the analysis of print

products?

How might we link institutions and representation to form and audience?