© vgroup case study — mclarens group global insurance claims merging brands; uniting values

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McLarens Group Global Insurance Claims

Merging brands; Uniting values

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McLarens GroupGlobal Insurance Claims Management

When world-leading claims management firms

McLarens and Airclaims merged, the resulting

company needed a clear vision and shared values to

rally around. We worked in close partnership with the

merged McLarens to uncover and express these, then

put them at the heart of a new corporate identity and

suite of marketing communications.

With new acquisitions planned, the brand is flexible

enough to welcome new additions to the group. Our

comprehensive brand guidelines will ensure total

consistency throughout.

STRATEGIC BRAND EVALUATION

BRAND ARCHITECTURE

LOGO & VISUAL IDENTITY

BRAND GUIDELINES

STATIONERY

LITERATURE

ADVERTISING

WEBSITE DESIGN & DEVELOPMENT

PRESENTATION TEMPLATES

BRAND LAUNCH PRESENTATION

EXHIBITION GRAPHICS

SIGNAGE

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McLarens GroupPrevious name and logo

Before

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McLarens GroupNew logotype and symbol

After

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McLarens GroupLogotype family

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McLarens GroupStationery

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McLarens GroupBrandbook

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McLarens GroupBrandbook

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McLarens GroupPromotional items

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McLarens GroupWebsite design and development

Visit website >

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McLarens GroupResponsive platforms

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McLarens GroupClient testimonial

“McLarens and Airclaims are two strong and

established global brands in their own right and it

was always going to be a challenge to smoothly

integrate the two with a new visual identity and

common set of brand values. By going back to basics

and gaining an understanding of both businesses, with

the added pressure of a very tight deadline, Richard and

his team created a fresh, modern look that have been

received positively and will help support the growth

of the company well in to the future.”

Doug HorneDirector of MarketingAirclaims & McLarens