© vgroup case study — shl group talent management 40 countries. 30 languages. one brand
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© VGROUP CASE STUDY
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SHL GroupTalent Management
40 Countries. 30 Languages. One Brand.
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© VGROUP CASE STUDY
SHL GroupTalent Management Solutions
SHL Group leads the world in talent management,
providing employment testing tools to many of the
world’s top companies. When the time came to refresh
its corporate identity in 40 countries and 30
languages, SHL turned to us.
We repositioned the company as a tech-savvy, people-
centred modern market leader. We developed a
sophisticated visual identity and defined clear
messaging for myriad audiences in different countries.
Then we got to work rolling all this out across a huge
range of product brands, print materials and digital
channels.
STRATEGIC BRAND EVALUATION
BRAND ARCHITECTURE
LOGO & VISUAL IDENTITY
PRODUCT IDENTITY
BRAND LAUNCH PRESENTATION
WEBSITE DESIGN
PRESENTATION TEMPLATES
BRAND GUIDELINES
LITERATURE
ADVERTISING
SIGNAGE
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SHL GroupTalent Management Solutions
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SHL GroupProduct branding
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SHL GroupCorporate literature
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SHL GroupCorporate literature
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SHL GroupBrand guidelines
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SHL GroupBrand guidelines
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SHL GroupBrand guidelines
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SHL GroupInteractive brand guidelines
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SHL GroupSignage
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SHL GroupClient testimonial
A new definition of our organisation has emerged. It
frames our declaration of intent, our motivation to
change and our determination to succeed.
John BatesonGroup Chief ExecutiveSHL Group
Thanks to VGROUP, now we have the tools to help
change perceptions, drive new marketing initiatives
and unite the company around a practical and
integrated brand identity system.
Lynne GillanGroup Product & Marketing DirectorSHL Group
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