006 - mobile day colombia - john detar - programmatic mobile

HERE COMES PROGRAMATIC MOBILE BUT WHY? AND HOW?

TO UNDERSTAND YOUR MARKET YOU MUST ”FEEL” IT

HOW DO I ACTIVATE THEM?WHERE IS MY AUDIENCE?

IT ALL STARTS WITH DATA

B/I AND REPORTING

ACTIVATION OF MEDIA

ORGANIZATION AND SEGMENTATION

PROTECTION OF DATA

COLLECTION OF DATA

BIG DATA MANAGEMENT

THE MARKET MUST FOLLOW THE AUDIENCE

(AND EVENTUALLY IT ALWAYS DOES)

AUDIENCE VS INVESTMENTTHE PROBLEMS TODAY AND IN THE PAST

SOME WASTE IN INVESTMENT

INVESTMENT CLOSER TO IDEAL INVESTMENT IS TO LOW

THE CHANGE IN DIGITAL MEDIA IS HERE!

ADSENSE ADMOB

DOUBLECLICK

EMAIL TO IOS ITUNES

IDFA

SSO (SINGLE SIGN ON) ATLAS

BACK TO BASICS

(ITS ALWAYS BEEN ABOUT THE AUDIENCE)

INVEST IN THE TARET, NOT IN A SINGLE CHANNEL

DELIVER MEDIA CROSS DEVICE

LET THE PLATFORM FIND THE TARGET

AUDIENCE VS INVESTMENTPROGROMATICALLY PURCHASE THE

AUDIENCE NOT THE CHANNEL

EQUAL TO THE INVESTIMENT

EQUAL TO THE INVESTMENT

EQUAL TO THE INVESTMENT

EXTENDING YOUR TV CAMPAIGNS

DIGITALLY

CASE | MULTIPLUS

TV TARGET GENDER M/F 35+ CLASS A

6.43 MILLION USERS

CASE | MULTIPLUS

93% ON TARGET

DMPx

CASE | RETAILER

RETAILER 2

TV TARGET GENDER M/F 18+ CLASS BC

94% ON TARGET

38.2 MILLION USERS

RETAILER 1

TV TARGET GENDER M/F 25+ CLASS AB

95% ON TARGET

12.1 MILLION USERS

THANK YOU!