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The BASF Coatings magazine — 2/2009
COATINGSPARTNER
Innovative clearcoat:iGloss provides lasting scratch resistance
Coatings for motorcycles: Increased presence in the ASEAN region
Coatings for rotor blades:Wind energy – market of the future
01_BASF209_E_Titel_400.indd 1 25.06.2009 11:20:04 Uhr
AZ_KTLRZ_210 280_en.fh11 02.06.2009 19:47 Uhr Seite 1
C M Y CM MY CY CMY K
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with the new pre-treatment and integrated application
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Give us a try!
The Chemical Company
Innovation in cathodic e-coating
BASF Coatings AG | +49 2501 14-0 | www.basf-coatings.com
Automotive Solutions Performance Passion Success
Coatings Partner 2/09 3
Editorial
Dear readers, Seldom before has there been a greater focus on the economy. Every news pro-
gram, newspaper and trade journal is preoccupied with the causes and effects
of THE crisis. This makes sense in view of an upheaval that goes beyond eco-
nomic sphere and affects many areas of the lives of people around the world.
BASF Coatings too faces market challenges that are far from being trivial, and
we must confront them head-on. Yet focusing excessively on the crisis threatens
to divert our creative energies. A balanced perspective is key to our ability to
develop effective solutions, to innovate and confidently move forward.
The BASF Coatings business model has proven sound over a period of many
years. The value of the know-how we have cultivated can be seen from its best
side in difficult times. For our Coatings teams around the world this means:
· Supporting our customers with innovative solutions and a steady flow of new, market-ready products.
· Working in close partnerships because joint efforts help us achieve our goals faster.
· Providing our expertise around the world, wherever we can add value.
Innovative solutions, partnerships and a global presence thus are at the core
of all that we do. Coatings Partner reports on these aspects of our business
across different regions of the world. I hope you find it captivating reading.
A comprehensive portfolio: BASF Coatings offers inno-vative paint systems for many applications.
Raimar Jahn
Raimar Jahn, CEO of BASF Coatings AG andPresident of the BASF Group’s Coatings Division
03_BASF209_E_Editorial_400.indd 3 25.06.2009 11:18:22 Uhr
Contents
4 Coatings Partner 2/09
Short Cuts
6 Deal with Peugeot in China · Expansion of BASF plant in Würzburg · Strong partnerships in Turkey · Awards in Brazil und India
8 Refinish Competence Center in Brazil · Special paints for pianos · Electric sports car Lampo · New XColors color concept · Lab and mixing station in Turkey
38 BASF Coatings worldwide Products, markets, locations
Publishing details/Contact
Innovative
10 Cover story Close hauled RELIUS rotor coatings protect wind turbines – now on the high seas as well
14 Innovative product iGloss is an extremely scratch-resistant auto mobile finish – made possible through molecular-level research
16 Diving down BASF Coatings has been optimizing cathodic e-coating products for 30 years
18 Big exhibition BAU 2009 – BASF Coatings presenting innovative products at Europe’s largest construction trade show
20 For the home UV coatings for finish foils refine a best-selling IKEA furniture item
10 Seaworthy: Germany’s first offshore wind park is being built off the North Sea coast with RELIUS as exclusive coatings partner.
04-05_BASF209_E_Inhalt_400.indd 4 25.06.2009 11:17:40 Uhr
Coatings Partner 2/09 5
Contents
Cooperative
22 Investing in the future Coatings for the Nano – Tata Motors and BASF in a successful partnership
24 Futuristic High-tech equipped – the US police force’s new E7 squad car
27 Lightning-fast start Subaru North America is converting to water - borne basecoats – within a timeframe of just a few months
28 Flexible L’ISOLANTE K-FLEX pipe insulation is extremely heavy-duty – and so is its coating
30 Glories of old A five-star hotel renovates its medieval half-timber façade
Global
32 Dynamic Despite the crisis, demand for automotive refinish products is rising in the Gulf region
34 Aiming high Coil coatings for steel and aluminum protect skyscrapers in the United Arab Emirates
35 Prompt reaction Ashok Leyland – a newspaper announcement leads to a business partnership
36 Coatings for two-wheelers Motorcycles are big in the ASEAN nations – a growth market for BASF Coatings
28Well-insulated: Pipe insulation saves energy – and special paints protect the insulation pipes.
32 Glasurit partner in Dubai: The AUTomAx Center is one of the top locations in the emirate for car repair and refinishing.
04-05_BASF209_E_Inhalt_400.indd 5 25.06.2009 11:17:41 Uhr
Short Cuts
6 Coatings Partner 2/09
Expansion of the partnership The Turkish commercial vehicle manufacturers BMC and Otokar are focussed on BASF Coatings.
Around one and one-half years after the construction start, BASF Coatings has launched its new production and lab capacities for basecoats at the Würzburg site. “With this capacity expansion, we are making a bold statement in the face of the economic crisis,“ Dr. Stefan Marci nowski, Member of the Board of BASF SE, stressed the signifi cance of the investment. “We are pursuing our long-term strategy and are consistently building on our environmentally friendly waterborne basecoat technology.” Production capacities have been expanded and state-of-the-art dispersion and dosing techniques implemented. Basecoat development has been concentrated in a newly constructed lab building. Additional application facilities have been set up to cover lab and production needs. During the mid-1980s, BASF employees in Würzburg developed the waterborne basecoat
Both BMC, a manufacturer of buses and trucks, and Otokar, a producer of buses and military vehicles, have each opted for BASF Coatings as their sole coatings partner. The two Turkish companies have a combined annual production capacity of almost 30,000 vehicles. With the support of BASF Coatings, both manufacturers succeeded in changing over their production facilities to the new high-solids topcoats in just three months and are already reaping the benefi ts of the change after only a short period of time. Serhat Uzunoglu, Paintshop Team Leader at Otokar: “The new system from BASF Coatings in-creases our productivity and, thanks to lower consumption, also makes us more cost-effective and helps to protect the environ-ment, while we get to enjoy outstanding technical support.” Savas Özkan, Paintshop Assistant Manager at BMC, adds: “The reasons
Pro environment:Waterborne basecoatCapacity expansion at BASF Würzburg production site completed
Expansion of the partnership The Turkish commercial vehicle manufacturers BMC and Otokar are
Both BMC, a manufacturer of buses and trucks, and Otokar, a producer of buses and military vehicles, have each opted for BASF Coatings as their sole coatings partner. The two Turkish companies have a combined annual production capacity of almost 30,000 vehicles. With the support of BASF Coatings, both manufacturers succeeded in changing over their production facilities to the new high-solids topcoats in just three months and are already reaping the benefi ts of the change after only a short period of time. Serhat Uzunoglu, Paintshop Team Leader at Otokar: “The new system from BASF Coatings in-creases our productivity and, thanks to lower consumption, also makes us more cost-effective and helps to protect the environ-ment, while we get to enjoy outstanding technical support.” Savas Özkan, Paintshop Assistant Manager at BMC, adds: “The reasons
Agreement with Peugeot R-M solidifying its position in China
At the end of 2008, BASF Coatings signed an agreement with
Dongfeng Peugeot for the supply of premium R-M® refinish prod-
ucts. Following the deal that has been in effect with Citroën since
2007, R-M now is partnering with a second brand of the French
automotive group, i.e. PSA in China, substantially increasing its
presence in that country. “We are very pleased to be working with
R-M to enhance refinishing quality and to even exceed customer
expectations,” said Guo Heping, After Sales Director at Peugeot
China, which maintains 150 service centers. ■
➜ www.rmpaint.com
➜ www.peugeot.com
New partner: Dongfeng Peugeot and BASF Coatings rely on R-M® refi nish products in China.
06-09_BASF209_E_ShortCuts_400.indd 6 25.06.2009 11:16:37 Uhr
Short Cuts
Coatings Partner 2/09 7
BASF Coatings India received a Bronze award from Honda as a supplier of motorcycle and scooter paints. The manufacturer gives awards for outstanding product quality, cost conscious-ness, supply reliability, developmental advances and effective management. BASF Coatings is the only paint supplier to receive recognition, and it is the third time it has received a Honda award within only a short period. ■
Award IIHonda gives awards for motorcycle and scooter paints in India.
Award I Mercedes-Benz recognizes BASF Coatings achievements in Brazil.
Each year the carmaker’s top suppliers are recognized through the “Mercedes-Benz Interaction Award”, a prize for outstanding quality, cost reductions and cooperation. BASF was the only coatings manufacturer to receive this award in 2008 in the Special category and has supplied Mercedes with automotive paints in Brazil for over three decades. In 2008 alone, 35 different paints were supplied including polyester and polyurethane coatings. “These are key components within the entire production process,” says Ricardo Santos, head of Materials Procurement at Mercedes-Benz do Brasil. “We worked intensively to develop special paint colors to meet our customers’ requirements,” adds Rene Postema, Director of Automotive Coatings in South America. “The award recognizes the achievements of all the team, which has delivered out-standing results through dedication to the continual improve-ment of products and services.” ■
Happy about their great success: Rene Postema, Director of Automotive Coatings in South America, and Michele Alvarenga, Business Coordinator for Trucks
technology. Today, it continues to set the global standards in terms of product properties and ecological quality. Around 50 million vehicles currently sport waterborne basecoats “Made in Würzburg,” and the numbers are growing. Within BASF Coatings’ global network, Würzburg plays a key role in research on and the production of waterborne basecoats and is BASF’s competence center for this important, envi-ronmentally friendly product. ■
➜ www.basf-coatings.com
for changing over were reduced consumption, better environmental protection, compliance with VOC regulations, and simply the fact that we get to work with a globally recognized
product rather than with just a local system. We are impressed with our now faster and more
cost-effective processes. The convincing factors were not just the performance and quality of the products, but also the technical support during
the changeover phase. We are already looking for-ward to the introduction of the waterbased coating systems, which is due to happen shortly.” ■
➜ www.bmc.com.tr
➜ www.otokar.com
for changing over were reduced consumption, better environmental protection, compliance with VOC regulations, and simply the fact that we get to work with a globally recognized
product rather than with just a local system. We are impressed with our now faster and more
cost-effective processes. The convincing factors were not just the performance and quality of the products, but also the technical support during
the changeover phase. We are already looking for-ward to the introduction of the waterbased coating systems, which is due to happen shortly.”
➜ www.bmc.com.tr
➜ www.otokar.com
BMC trucks: BMC too is now using the new high-solid topcoats of BASF Coatings.
BASF in Würzburg: A tradition-steeped location where water-based coating technology was developed.
Waterborne basecoat: Water replaces the majority of the
organic solvents.
06-09_BASF209_E_ShortCuts_400.indd 7 25.06.2009 11:16:41 Uhr
Short Cuts
8 Coatings Partner 2/09
A special carThe electric sportscar Lampo was a big hit at the Geneva Automobile Salon in March 2009 – thanks in part to its paintjob.
The Lampo, which is the Italian word for lightning,
is a prototype vehicle made by Protoscar, located
in Ticino. For 20 years the company has been de-
veloping environmentally friendly solar and electrical
vehicles like the Lampo, a 268 hp sports car running
on advanced lithium ion battery technology. The
car’s dynamic design accentuates its power and
elegance, and so does its paintjob. It was developed
by BASF Coatings Designer Eva Höfli, who selected
a bright, blue-green silver for the car body and a
brown color with a bronze effect for the add-on
parts. Protoscar and BASF have been working to-
gether for years in the development of energy-saving
and pro-environment products. ■
➜ www.protoscar.com
Synonym for quality Piano paints have to be both brilliant and resistant. This market segment is a small but attractive one for BASF Coatings.
After an investment of 250,000 euros, the Competence Center located in the city of São Bernardo do Campo is now the largest in South America. However, it is not only bigger; it also features modern coating lines and other innovative facilities for training on the proper application of coating products. The center also has an area for presenting the Glasurit® product portfolio, and special communications and entertainment areas for seminar attendees. ■
Enhancing competencies BASF Coatings expands its Refi nish Competence Center in Brazil.
Piano finishes are expected to retain their shine and scratch
resistance for a long, long time. BASF Coatings manufac-
tures these specialty coatings, and supplies all of
Europe’s leading piano manufacturers. “It is
a small market, but a profitable one. Our
products in this specialized market
are extremely successful,” relates
Reinhard Wiesing, head of
BASF’s Wood Coatings Lab.
Piano paints are based on
unsaturated polyester resins,
condensed from alcohols and
acids at 200 degrees Celsius.
Pigments are then mixed in along
with other additives, for example for keep-
ing the liquid paint from running on vertical
surfaces and determining how quickly the
paint will set and harden. An applied coat-
ing has a thickness of one millimeter and is thus
roughly 200 times thicker than a car finish. BASF
Coatings piano paints are also used for fine furniture
and in shipbuilding in addition to musical
Knowledge and com-munication: The expanded
BASF Coatings Competence Center in Brazil
Piano paints have to be both brilliant and resistant. This market segment is a small but attractive one for BASF Coatings.
Piano finishes are expected to retain their shine and scratch
resistance for a long, long time. BASF Coatings manufac-
tures these specialty coatings, and supplies all of
Europe’s leading piano manufacturers. “It is
a small market, but a profitable one. Our
products in this specialized market
are extremely successful,” relates
Reinhard Wiesing, head of
BASF’s Wood Coatings Lab.
Piano paints are based on
unsaturated polyester resins,
condensed from alcohols and
acids at 200 degrees Celsius.
Pigments are then mixed in along
with other additives, for example for keep-
ing the liquid paint from running on vertical
surfaces and determining how quickly the
paint will set and harden. An applied coat-
ing has a thickness of one millimeter and is thus
roughly 200 times thicker than a car finish. BASF
Coatings piano paints are also used for fine furniture
and in shipbuilding in addition to musical
06-09_BASF209_E_ShortCuts_400.indd 8 25.06.2009 11:16:44 Uhr
Coatings Partner 2/09 9
Short Cuts
“Despite the difficult current economic situation, Turkey is still very
important for the automotive industry,” says Gunther Sthamer,
responsible for BASF’s coatings business in Turkey, whose new
facilities began operation in February 2009. Because of the invest-
ments made in laboratories and a mixing station at the BASF
location in Gebze-Dilovasi, the infrastructure is now in place that
is necessary to provide an even wider array of services as a key
partner. “We have a highly qualified and experienced team in place
here allowing us to fully capitalize on the opportunities available in
this expanding market,” says Dr. Jürgen Barwich, head of the Tur-
key, Middle East and Northern Africa Business Centers, regarding
the expanded capabilities at the Gebze-Dilovasi location. ■
instruments. Car makers used the
paints for wood deco finishes
in car interiors until a few
years ago. When industry
specifications changed,
BASF Coatings responded to
the heightened requirements
with new specialty paints. ■
Expanding market BASF Coatings opens labs and mixing facility in Turkey.
The fi rst fruits of this concept were shown in April of this year at the European Coat-ings Show in Nuremberg, where BASF Coatings and Merck jointly presented an Audi Q5 coated with the special Black Violet fi nish. Referred to by Audi as a “black panther crystal” effect, this fi nish was devel-oped in an exclusive partnership between AUDI AG and BASF Coatings. “We devel-oped this sporty and elegant color tone especially for AUDI,” says BASF Coatings
Color Designer Eva Höfl i. “This color tone reinforces the Audi Q5’s sporty image and dynamic contours. Indi-vidualistic, image-defi ning color tones are a key innova-tion factor.” Stephan Schwarte, head of Color Develop-ment at BASF Coatings, adds: “The XColors product array affords car makers both cutting-edge design and maximum process reliability in the coating line. Now car makers can utilize color even more effectively as a dif-ferentiating feature.” ■
IndividualityCarmakers are increasingly using bold and distinctive color tones. Picking up on this trend early on, BASF Coatings developed “XColors – designed by BASF,” a new color concept.
Elegant SUV: The Audi Q5 in XColors “black panther crystal” effect
Refi ned instruments: Premium quality pianos have both a superb sound and an immaculate appearance.
instruments. Car makers used the
paints for wood deco finishes
in car interiors until a few
years ago. When industry
specifications changed,
BASF Coatings responded to
the heightened requirements
with new specialty paints. ■
Refi ned instruments: Premium quality pianos have both a superb sound and an immaculate appearance.
06-09_BASF209_E_ShortCuts_400.indd 9 25.06.2009 11:16:47 Uhr
Giants: Modern rotor blades can be up to 60 meters long.
10-13_BASF209_E_Windenergie_400.indd 10 25.06.2009 16:08:50 Uhr
Coatings Partner 2/09 11
Wind EnERGY Innovative
The stresses and strains to which the
rotor blade of a wind turbine is ex-
posed at 90 meters above the ground
are truly immense. Reaching top speeds of
up to 300 kph, forces are exerted on the
tips of the blades, which bend several me-
ters. in the world of technology, the 60 me-
ter long blades are regarded as the largest
objects to have ever had to withstand such
stresses and strains. Even an aircraft that
can fly speeds of up to 900 kph does not
have to withstand such forces on account
of the lower atmospheric density. What is
more, rotors are under constant attack from
UV radiation, salt water and air pollution.
Consequently, strength and resistance are
essential properties for wind turbines. Jörg
Hermes, Global Sales Manager for Wind En-
Close to the windThe use of wind energy presents a challenge for both technology and materials. With RELiUS high-tech coatings for rotor blades, BASF’s industrial Coatings unit has made a name for itself in the industry.
ergy at RELiUS, uses a metaphor to express
this: “imagine a car driving constantly at
200 kph through the rain. damage would
start to appear after a few months. A ro-
tor blade has to withstand conditions that
are even harsher than this for a period of
between ten and twenty years – without
becoming damaged.”
Solid and light
The demands on the design of the rotors
and the materials used are correspondingly
high. The largest and most modern blades
are made from glued glass and carbon fiber
mats into which epoxy resin is injected under
a vacuum. The high-tech design ensures the
exceptional level of stability and flexibility
that is required, while keeping the blades
Attractive location: At sea, wind can be twice as powerful as on land.
›
10-13_BASF209_E_Windenergie_400.indd 11 25.06.2009 16:08:54 Uhr
Innovativ WindkRAFT
12 Coatings Partner 2/09
thin and light. The valuable construction
is protected by special coatings that are no
less sophisticated. They are also flexible
and cannot flake off, for example, when the
blades bend. They are erosion and abra-
sion resistant and withstand UV radiation.
And they are matte so as to prevent re-
flections, which could, for example, pose
a hazard to air traffic – a property that is
difficult to achieve without solvents.
RELiUS solved this technical challenge
at an early stage, enabling the company to
enter the rotor blade coatings business in
the mid-1990s. “At the time, we were the
first company that could produce the spe-
cial coatings required without solvents,” re-
calls Hermes. This was an innovation that
flung the doors wide open for the coatings
producer within the industry and allowed
it to become a close development partner.
Hermes: “Working with our customers, we
have constantly optimized our systems
with regard to costs and performance.”
not least of all, this includes a device for
checking the erosion and rain resistance
of coatings. The tailor-made device is rare
in the industry and consists of a rotating
disk onto which a coated test specimen is
fastened and made to turn for hours at 500
kph through a curtain of water drops.
it was not long before RELiUS was
supplying virtually all of the major blade
manufacturers in Europe and, since 2006,
it has also acquired manufacturers of com-
plete wind turbines as partners. “Thanks to
the global activities of these partners, our
products are used on virtually every conti-
nent,” says Hermes. This in turn has made
it easier for RELiUS to gain a foothold in
markets outside of Europe such as india,
Canada and China. The company is now
about to launch its products onto the U.S.
market, where so far most components for
wind turbines – including the rotor blades
– have been imported. Today the U.S. mar-
ket, which was the fastest growing wind
energy market in 2008, is in the process
of developing its own production capaci-
ties. GE, the largest American wind turbine
manufacturer, is leading the way, and they
have already qualified the coating products
from industrial Coatings Solutions RELiUS
worldwide for their installations. The same
applies to other leading global wind energy
plant manufacturers with whom RELiUS
maintains close partnerships, including
the German company Enercon, Suzlon from
india and China’s second largest manu-
facturer dongfang. The RELiUS coating
systems, which are suitable for all types of
rotor blades available on the market, are
used around the world in over 25,000 wind
energy plants.
Rough sea
Offshore wind turbines constitute a seg-
ment in which RELiUS, thanks to its special
coating processes adapted to the rigors of
the rough sea, ranks among the most im-
portant suppliers of rotor blade coatings.
A promising outlook, since the significance
of offshore plants is constantly growing, as
suitable land-based sites become increas-
ingly rare in important markets such as Ger-
many. Furthermore, wind farms at sea are
attractive because, depending on the loca-
tion, the wind there can be twice as pow-
erful as on land and therefore yields more
power. Some 300 offshore wind turbines
are based in the north Sea alone; the first
German offshore wind farm is now planned
Big step: The first German offshore wind farm is being implemented in the North Sea – supported by RELIUS as exclusive coatings partner.
10-13_BASF209_E_Windenergie_400.indd 12 25.06.2009 16:08:56 Uhr
Wind EnERGY Innovative
Crisis-proofThe danish company BTM Consult Aps specializes in the monitoring and analysis of the wind energy market. its annual world market updates and ten-year forecasts are important sources of information. Coatings Partner inter-viewed Per krogsgaard, one of the managing directors.
Mr. Krogsgaard, now that you’ve
completed your annual analysis for
2008, where did the wind energy
industry grow fastest last year?
in China and in the United States.
Business in China grew, believe it
or not, by some 106.3 percent com-
pared to 2007, and China now has
wind farms with a capacity of more
than 12,000 megawatts. in the USA
the capacity grew by just under 50
percent to over 25,000 megawatts.
The two countries will continue to
be the wind energy markets that
will grow the most. in relative terms,
although Europe has the most wind
energy plants, generating just under
66,000 megawatts, business there
only grew by just under ten percent
compared to 2007.
in terms of the number of individual
wind energy plants, the industrialized
countries are of course still in the
lead. The United States, for instance,
which has over 33,000 wind turbines
today, and Germany, where more
than 20,000 rotors generate electricity.
However, the large nations in Asia
are not far behind: india has just under
14,000, while China has around
12,000 wind energy plants.
What does the near future hold in
the wind energy industry? Will there
be a dip due to the economic crisis?
Our forecasts show that the industry
will continue to grow in spite of the
current financial crisis. Worldwide,
we have recorded a steadily steep
increase since 2000. Whereas the
capacity was 24,000 megawatts back
then, it grew to over 122,000 by the
end of 2008. Such a development
does not suddenly collapse from one
day to the next, even if the financing
is currently more difficult. The general
trend points upwards, and the increas-
ing number of very large wind farms
shows the attractiveness of the wind
energy market. By 2013, we would
expect to see a worldwide capacity
in crease of around 220,000 megawatts,
over 10,000 of which would be in the
off-shore segment.
What percentage of the world’s
electricity generation does wind
energy account for today?
in 2008, 1.3 percent, which means an
annual electricity production output of
about 254 terawatt hours or, in other
terms, 254 billion kilowatt hours. By
2013, we are predicting 3.35 percent –
almost triple the amount.
Is wind energy thus interesting for
investments?
i would say yes. The necessity of
generating electricity in a CO2 neutral
way and of getting our world to change
in the direction of renewable ener-
gies has already made wind energy an
industry with a future for quite some
time. Renewable energies are also set
to grow in economic significance as
fossil fuels become increasingly scarce
and above all more expensive, and to
the extent that politicians define new
CO2 reduction targets and implement
them through legislation and govern-
ment funding. ➜ www.bard-offshore.de
➜ www.relius.de ➜ www.btm.dk
about 100 km northwest of the island of
Borkum. in an area measuring 60 square
kilometers, it will comprise 80 wind energy
plants, five megawatt wind turbines in each
case, which are currently the most efficient
and largest in the world. This is the first ever,
and an endurance test for the industry –
the north Sea is up to 40 m deep, the sea
and climate are unpredictable, and some
100 km of power cables have to be laid un-
der the sea bed. This mammoth project is
being implemented by the Bremen-based
plant manufacturer BARd Engineering with
RELiUS as the sole supplier of the coating
materials for the rotor blades. Construc-
tion started in spring of 2009. By the end
of 2010, “BARd Offshore 1” is expected to
be supplying electricity for around 400,000
households. A nearshore test plant just off
the coast at Hooksiel north of Wilhelms-
haven was started up in fall of 2008. The
five megawatt rotor is the same type that will
subsequently be used out at sea. For BARd
as well as for RELiUS, this is the starting
signal for a groundbreaking project. ■
10-13_BASF209_E_Windenergie_400.indd 13 25.06.2009 16:08:57 Uhr
14 Coatings Partner 2/09
Lattice structureMolecular-level research: BASF Coatings has developed an extremely scratch-resistant, long-lasting clearcoat called iGloss.
utomotive coatings are high-tech
products. They give the body a bril-
liant, long-lasting and resistant
exterior, and come in a wide range of col-
ors and effects. BASF Coatings’ latest ad-
vance is a clearcoat that offers even better
protection as the top layer finish. Extensive
research went into this technology, in par-
ticular to ensure greater long-term scratch
resistance. “The iGloss clearcoat provides
long-term scratch resistance,” says Dr. An-
dreas Poppe. After the preliminary studies
of Dr. Matthijs Groenewolt, Dr. Poppe was
responsible for the development of iGloss all
the way through to market readiness. “Over
time, iGloss provides substantially better
A
14-15_BASF209_E_i-Gloss_400.indd 14 25.06.2009 11:15:41 Uhr
Coatings Partner 2/09 15
➜ www.basf-coatings.com
additionally features modified segments
that optimize elastic recovery, i.e. its ability
to return to the same shape once an applied
stress or load is removed. “Our research ef-
forts achieved this property fairly early on,”
recalls Dr. Winfried Kreis, head of Applied
Coatings Research at BASF Coatings. “The
challenge was to make a paint that was both
scratch-resistant and weather-resistant at
the same time. This combination had proven
unfeasible in past scratch-resistance devel-
opment efforts.” BASF Coatings’ iGloss de-
livers the best of both worlds.
These innovative properties were ob-
tained without any sacrifices with regard to
other key clearcoat properties. iGloss thus
retains its scratch resistance in the long-
term, even if exposed to extremely adverse
weather conditions, evidences only a mini-
mal tendency to run and is highly resistant
to chemicals, protecting the shine signifi-
cantly longer.
No compromises were made with the
new paint in terms of environmental com-
patibility, nor with process compatibility, as
iGloss requires no significant changes to
the car makers’ current painting processes.
“iGloss is furthermore designed as an
all-in-one package for line coating, paint-
ing parts and touch-up work,” explains
Dr. Joachim Woltering, head of the BASF
Coatings Clearcoat Competence Center,
“We will now be introducing the advantages
of this technological improvement to the
automobile industry.”
An entire series of pilot applications,
weathering tests and extensive risk analyses
conducted based on the two-component
paint system employed in the premium seg-
ment have already yielded excellent results.
Dr. Woltering: “We believe the first vehicles
finished with this new coating technology
will soon be going on the market.”
And quite a few innovations originally de-
veloped for the premium segment, like ABS
and ESP, have found their way into other ve-
hicle classes. This will likely soon be the case
for the new clearcoat now available. ■
protection against micro-scratches, such
as those caused by automated car washes.
This means car owners can now enjoy that
new-car shine for many more years.”
Hybrid material
The development concept was to combine
the advantages of inorganic ‘hard’ materials
with those of organic ‘soft’ materials, effec-
tively balancing out their respective disad-
vantages in the process. The resulting hy-
brid material delivers scratch resistance, but
without the brittleness of glass, for example.
The new BASF solution involves a lattice
structure of glass-like silicon clusters that
enhance scratch resistance. This structure
Soft and hard: iGloss, BASF Coatings’ new 2K clearcoat, com-bines the advantages of organic and inorganic materials, while balanc-ing out their respective disadvantages. The result is long-lasting scratch resistance, even under adverse conditions.
iGlOSS Innovative
14-15_BASF209_E_i-Gloss_400.indd 15 25.06.2009 11:15:43 Uhr
Innovative CathodiC E-Coating
16 Coatings Partner 2/09
cleaned and pre-treated car body is
dipped into the bath. air bubbles
rise as it descends into the e-coat
paint. after only a few minutes the body re-
emerges from the bath fully coated. then
after a rinse cycle it is dried in a curing oven.
Rust is now a thing of the past thanks to
the anti-corrosion primer coat applied in the
cathodic e-coating process. Cathoguard®
800 and 900 represent the latest chapter in
the success story of e-coating (see insert)
that began over 40 years ago.
Opposites attract
Coating processes underwent fundamental
changes in the early 1960s. Conventional
dip coating was literally “electrified” through
the introduction of anodic dip coating. in
this process, a positive electric charge was
applied to the car body, while a negative
electric charge was applied to the paint. this
resulted in the paint bonding evenly with the
car body, penetrating into even the smallest
cavities. the electric dip coating process
was highly effective for edges as well.
the even surface afforded by this coat-
ing technology provided an optimal sub-
strate for the next paint layers. the uniform
appearance achieved represented a refine-
ment in surface quality. Since their invention,
e-coating systems have steadily evolved to
keep up with the constantly rising require-
ments of the automobile industry.
Resins play a major role in the process
as bonding agents. “the resins ensure that
the paint bonds with the car body under
electrical current,” says dr. guenther ott, a
chemist and head of Resin development for
high degree of coverage of the various metal
substrates – with Cathoguard technology
this problem is solved.
“the success of cathodic e-coating as a
technology is unparalleled,” says lab man-
ager dr. Klaus arlt, who played a major role
in the development of eco-efficient Catho-
guard coatings. “Cathodic e-coating saves
a lot of material compared to conventional
coating methods. the specified properties
are in no way compromised, but rather en-
Diver downBaSF has offered products and solutions for cathodic e-coating for 30 years. Cathoguard coating systems provide dependable corrosion protection for metals and are very environmentally compatible.
e-coats, who has worked uninterrupted for
30 years on the optimization of resins.
in the mid-1970s, anodic dip coating was
replaced by cathodic e-coating. in cathodic
e-coating, the poles are reversed. the work-
piece is now negatively charged, and the
paint positively charged. at the end of the
seventies, BaSF supplied the paint for the
first small parts e-coating line ever used in
the European auto industry. “We have been
working successfully with austrian carmaker
Magna StEYR Fahrzeugtechnik and oth-
ers for 30 years,” relates guido harbusch,
a member of the BaSF team serving the
Magna StEYR graz location. the BaSF
Coatings plants in Münster and guadalajara
supply the required e-coat paints.
The new generation
in the late 1980s BaSF introduced the
Cathoguard technology. Cathoguard e-
coat paints provide optimized edge pro-
tection, flow and throw power. Cathoguard
300 to 500 were the first lead-free cathodic
e-coating product lines. the latest genera-
tions, Cathoguard 800 and 900, are also tin-
free and conform to the latest environmental
regulations. BaSF customers benefit from
the environmental advantages of a solvent
content of less than 1%. Cathoguard 800
and 900 are haP-free in line with US envi-
ronmental regulations, containing no haz-
ardous air pollutants. though just now being
launched, these product lines are blazing the
trail to the future, anticipating new regula-
tions requiring tin-free e-coat paints that are
certain to be adopted sooner or later. Es-
pecially integrated paint systems require a
Rust flakes: A thing of the past. E-coating makes car bodies more robust and resistant than ever before.
a
16-17_BASF209_E_KTL_400.indd 16 25.06.2009 16:09:29 Uhr
Coatings Partner 1/09 17
hanced, as the base polymers contained
in the paint afford excellent corrosion and
stone chip protection.” and the low solvent
content of modern dip coatings benefits the
environment as well.
“and don’t forget our CathoCare® ser-
vices, available to all customers,” says
dr. achim gast, head of the BaSF Coat-
ings E-Coat & Primer Competence Center.
CathoCare is a package of tools useful for a
variety of applications ranging from planning
■ E-COATING
Complete protectionElectrophoretic coating (e-coating) is an electrochemical coating method. The objects to be painted, from the car body to parts like rims, axles and radia-tors, are dipped into an electrically con-ductive water-based paint and covered completely. An electrical field is created between the items to be e-coated and an opposite-charge electrode. The basic principle of e-coating is to cause water-soluble binders to precipitate onto the surface of the item to be coated by the item’s having been rendered an electrode, thus producing a complete paint film that adheres to the surface. In combination with modern pretreat-ment methods, this technique effectively protects coated items from corrosion. The advent of e-coating led to the re-placement of spray and simple dip application for priming and single-layer topcoating of a host of mass-produced goods. BASF Coatings develops and manu-factures e-coat paints for the automobile industry and industrial applications.
to process monitoring. “the service team
works to optimize the production process.
We provide on-site line operation support
to ensure that customer processes run
smoothly.” one core service is the regular
analysis of e-coat bath samples taken from
plants operated by car manufacturers and
automotive suppliers.
BaSF Coatings manufactures ca-
thodic e-coating products in germany,
Spain, Brazil, the US, China and india. all
BaSF Coatings production sites are
equipped with product labs to test the paints
produced for such properties as deposition
behavior, stability and corrosion protection.
at these labs, product enhancements are
studied for their adaptability to customer
requirements while still in development. So
experience, innovative spirit and customer
focus are what makes BaSF successful not
only in cathodic e-coating. ■
➜ www.basf-coatings.com
New: Cathodic e-coating line at the MAGNA STEYR Fahrzeugtechnik plant in Graz, Austria (first photo left). Ongoing: BASF chem-ists enhance the proper-ties and eco-efficiency of cathodic e-coat paints.
16-17_BASF209_E_KTL_400.indd 17 25.06.2009 16:09:32 Uhr
Innovative RetRospective: Bau 2009
18 Coatings partner 2/09
ceRaM® top. its protective qualities have
been proven in extensive long-term test
procedures – including a 1000-hour salt
spray test as part of an anti-corrosion test
and a 4,000-hour test exposing the coating
to the influence of adverse weather condi-
tions and uv radiation. these advantages,
coupled with their property profile, make coil
topcoats containing plastisol an important
material for modern architectural designs,
which pLasticeRaM top additionally sup-
ports with metallic effects and individual
color schemes in line with the requirements
of the designers. the high performance of
pLasticeRaM top is combined with the
further enhanced environmental compatibil-
ity. the coating does not contain any heavy
metals and is phthalate-free. it is quicker to
apply and cures faster, which significantly
increases the efficiency of the application
process and thus the sustainability as well.
since its market launch last year, pLasti-
ceRaM top has been highly successful.
References include the porsche showroom
and the BasF energy House in Nottingham
(described in coatings partner 1/09).
as the third highlight, BasF coatings
presented flooring with finish foil, a wood
décor paper coated with a clear coat (foil
this was the first time that BasF coat-
ings participated in the Bau trade fair,
which is held every two years and
regarded as europe’s leading trade fair for
the construction industry. Being there was
all the more worthwhile since the trade fair
broke all records once again this year. over
210,000 visitors informed themselves at the
trade fair booths of more than 1,900 exhibi-
tors from 151 countries. at the joint BasF
stand, the construction Network team of the
BasF Group had an excellent platform from
which to present the innovative products of
the individual partners along with their joint
developments. For BasF coatings, the main
emphasis was on the coil coatings sector.
“the construction market, which enjoys a
share of almost 70 percent for steel and al-
most 80 percent for aluminum, is the largest
market for coil coatings,” says Dr. Wolfgang
Kranig, responsible for BasF’s coil coatings
business in europe and africa, explaining the
reason for his company participating in this
trade fair. coil-coated thin sheets of metal
are proven, versatile materials and constitute
the basis of a large number of construction
products in the areas of roofing, façades
and windows as well as doors and gates.
such aspects as technology, cost-efficiency,
Exciting portfoliosynergies are more productive. such synergies are generated by the construction Network team of the BasF Group, to which BasF coatings also belongs. the latest innovations were presented at the Bau construction trade fair in January 2009.
functionality and last but not least aesthetics
speak in favor of products made of steel and
aluminum – particularly when they are used
in major building projects for designing entire
roofs or façades of buildings.
System solution
the latest developments in coating materials
for precisely such applications were present-
ed at the trade fair by BasF coatings, for
example, the third and enhanced generation
of chromate-free primers for coil coatings,
a segment in which BasF coatings paves
the way as a market leader. the new prod-
uct coiLtec® universal p cF harmonizes
with every pre-treatment, spreads well and
is ideal for deep-drawing. as a white and
homogeneous system solution, it offers both
smooth and textured topcoats excellent
properties and prevents rust on galvanized
steel panels. coiLtec universal p cF can
be used for all galvanized substrates and
topcoat technologies, which both simplifies
and speeds up production.
enhanced resistance to adverse weath-
er conditions, particularly at low tempera-
tures and in uv radiation, is just one of the
characterizing features of the new genera-
tion of the plastisol-based topcoat pLasti-
Façades and roofs: A broad field of application for BASF’s coil coatings.
18-19_BASF209_E_Bau_400.indd 18 25.06.2009 11:14:05 Uhr
Coatings partner 2/09 19
K-FLex itaLieN Kooperativ
■ Latent heat storage
Wax regulates the temperature A new approach emanates from the Construction Network Team: Why not provide sandwich elements for façade insulation with an additional function? The experts combine coated steel or aluminum coils with the polyurethane rigid foam from Elastogran and the BASF product Micronal® PCM, a microencap-sulated latent-heat storage material. The tiny microscopic plastic balls contain a core made of pure wax, which liquefies when the room temperature reaches a defined melting temperature – for example, 23 degrees Celsius – and in do-ing so absorbs surplus room heat. If the temperature falls, the wax solidifies and returns the heat to the room. In this way, the room temperature is stabilized, which is not possible with any other passive technology. As a result of the collabora-tion between BASF Coatings, Elastogran and BASF SE, sandwich elements equipped in this way were developed in the laboratory. The possibilities for their use are currently being discussed with customers – for instance, in commercial and industrial building construction, for office buildings, in caravan/yacht build-ing, as mobile partition walls as well as in residential construction. All of these applications are focused on providing greater comfort and using less energy for heating and cooling.
➜ www.basf-coatings.com ➜ www.micronal.de
Microscopic balls: Their core made of wax liquefies when the temperature rises and solidifies when the tempera-ture falls.
coating). in contrast to laminate, these fin-
ish foils use less energy and material during
production, and – like real wooden floor-
ing – also have a “warm touch” due to their
structure, which laminate does not offer.
it was only the development of a special
coating formula that made it possible to ef-
ficiently produce finish foils for flooring even
on standard production equipment.
Combined fields of expertise
“our products are highly promising and
have successfully won visitors over,” says
anne Heimes-scheller, industrial coatings
Marketing europe, summing up the trade
fair presentation by BasF coatings. the
joint presentation as part of the BasF con-
struction Network team highlighted the per-
formance of this association for experts and
guests attending the fair. How the innovative
products of individual divisions of BasF are
combined to produce synergetic solutions
was demonstrated by various applications
such as sandwich elements and complete
external wall insulation systems. Different
fields of expertise within the BasF Group
were drawn upon to devise a coherent and
highly productive complete solution in terms
of construction physics. ■
BaU 2009: BASF Coatings set up a booth for the first time.
18-19_BASF209_E_Bau_400.indd 19 25.06.2009 11:14:11 Uhr
Innovative Panel coatings
20 Coatings Partner 2/09
the Malm chest of drawers is one of
the most popular pieces of painted
furniture at iKea. one of the produc-
ers of this piece of furniture are the MaJa
MÖBelWeRKe furniture factories in Wit-
tichenau, to which BasF coatings has been
supplying UV paints for seven years. the
requirements of the swedish furniture store
are clearly defined: furniture produced for
iKea must be free of contaminants, high-
quality and family friendly. “We not only
expect a sustainable and consistently high
level of quality, but also that our suppliers
coatings. the quality of the furniture pro-
duced by MaJa is checked on a continu-
ous basis. “Regularly keeping tabs on the
process monitoring allows us, together with
BasF coatings, to guarantee our customer
iKea comprehensive safety and consistent
quality, even when dealing with high num-
bers of units,” says Ralf Kohl, Plant Manager
at MaJa MÖBelWeRKe.
System partnership
MaJa produces the Malm chest of draw-
ers in the standard colors of White, Black
Simply exceptional living spacesthe german furniture maker MaJa and BasF coatings work hand in hand, with flat-pack furniture for iKea being one of their products. this successful cooperation is now to be extended to new areas.
keep their finger on the pulse of the times
with regard to technical developments,” ex-
plains Helmut Witassek, iKea austria.
What exactly goes into producing the
shiny surfaces of the furniture cannot be
seen by the consumers with the naked
eye. “Particularly for residential furniture,
as a coatings producer it is important to
pay attention to the materials used. thus,
for instance, no contaminants should be
released into the environment,” says Fried-
helm Redlich, responsible for Foil and Panel
coatings Business Development at BasF
“Malm”: The IKEA chest of drawers, finished with BASF Coatings paints, features a clear-cut design and is combinable in a multitude of ways.
20-21_BASF209_E_Moebellacke_400.indd 20 25.06.2009 11:13:10 Uhr
Coatings Partner 2/09 21
and Pink. the color and surface quality
are constantly checked by MaJa with the
technical support of BasF coatings. Vari-
ous test instruments are used to determine
the precise values. if any deviations were
to be found, the pieces of furniture in ques-
tion would have to be reworked if necessary,
which would represent a significant time and
cost outlay.
this is the reason why BasF coatings
and MaJa constantly work on further en-
hancing color and quality control. in order
to be able to implement this type of project
better together, BasF coatings and MaJa
MÖBelWeRKe gmbH have also entered
into a system partnership with the new
supply agreement. “We entered this – also
new for us – form of working relationship
with BasF coatings in order to be a strong
partner together for iKea,” explains Kohl.
among other things, the system partnership
envisages using project teams that make it
possible for us to work together on a new
■ Panel CoatIngs
Panel coatings are usually roller-applied paints used in the industrial coating of wood based materials like panels and boards. They are used on doors, furniture and floors. BASF Coatings supplies panel coatings in the form of water-based paints and solvent free UV paints.
➜ www.basf-coatings.com
level. “We are no longer just responsible
for simply supplying the coating materials,
but now also for actively supporting MaJa
in optimizing processes,” says Wolfgang
Kranig, head of Precoatings europe at BasF
coatings. in doing so, the coating produc-
er’s employees can draw upon the wealth
of experience that they have already built up
through successful in-house projects.
350 tons of paint
the joint project groups not only deal with
technical issues, but also environmental
topics. “one key issue, for instance, is how
it is possible to further reduce the quantities
of solvents used for cleaning the system,”
explains Redlich. in addition, it is planned
to further advance improved application
processes and paints in regular technology
discussions.
over the course of a year, BasF coatings
supplies 250 to 350 tons of paint to MaJa –
including body fillers, primers and topcoats.
these three layers are applied with rollers
one after the other while the particle board
panels pass through production on a flat
conveyor belt. after three to four minutes,
the coating of the surface is complete. the
MaJa factory has around 100,000 chests
of drawers coated in this way per month
with paints from BasF coatings. the flat-
pack pieces of furniture are then shipped
off around the world – to germany as well
as to china and Japan. ■
➜ www.maja-moebel.de
Permanent control: Color and surface quality of the wood panels’ paint are checked by MAjA and BASF Coatings technicians.
20-21_BASF209_E_Moebellacke_400.indd 21 25.06.2009 11:13:15 Uhr
Cooperative TaTa MoTors
22 Coatings Partner 2/09
Tata Motors Ltd., a subsidiary of Tata
Group, the world’s largest conglom-
erate, has been ranking among the
Top Five automobile manufacturers in the
world since the takeover of Jaguar and
rover. Tata Motors is the fourth largest truck
manufacturer and the second largest sup-
plier of buses. With the Nano, an inexpen-
sive, fuel-efficient and reliable compact pas-
senger car, Tata Motors is in the process of
getting a new “people’s car” ready for series
Strong communityBasF Coatings associates more than just the supply of coatings with the Indian automaker Tata Motors. Both enterprises share a common philosophy.
production. This is a strategic investment,
which is already being seen as a paradigm
shift in the automotive industry.
Convincing example
Forward-looking economic strategies and
consistent customer orientation are two
factors that have made Tata Motors big
over the past 50 years. This corporate phi-
losophy resembles that of BasF – a com-
monality which, in the early 1990s, led to
a firm basis being established for doing
business together. Back then, BasF Coat-
ings worked together with Mercedes-Benz
in Puna (India), where coating lines were
used in the factories of Tata Motors. The
quality of the products from BasF Coatings
and the level of their technical service drew
Tata Motors’ attention to BasF as a coat-
ings producer. “step by step, we have made
a name for ourselves,” says N. J. raju, Chief
Executive of BasF Coatings (India) Private
Premieres: The Euro-pean version of the Tata
Nano was first presented at the Geneva Motor
Show in March 2009. Its world premiere took place
at the New Delhi Auto Expo in January 2008.
22-23_BASF209_E_Indien_400.indd 22 25.06.2009 11:11:48 Uhr
Coatings Partner 2/09 23
the obvious outcome being a fulfi lling part-
nership. In the meantime, it has taken on
global dimensions. Tata Motors is becoming
increasingly involved in international mar-
kets, making BasF Coatings an ideal partner
once again thanks to its own international
positioning. For instance, BasF Coatings is
already the main supplier for Tata Thailand,
and for the Tata Nano now being produced,
BasF Coatings was closely involved in the
preparations as an important coatings sup-
plier. The Nano has been presented in car
showrooms since late March 2009.
BasF’s most noticeable contribution to
the Nano will be the color and luster of the
vehicle’s exterior. BasF has been supplying
automotive coatings to Tata Motors since
1998 for the company’s Indica, sumo, sa-
fari, Indigo and other commercial models.
Now, BasF Coatings has been approved by
Tata Motors to supply some colors for the
Nano as well. ■
➜ www.tatamotors.com
➜ www.basf-coatings.com
■ TATA, CORUS, BASF
Steel coalition 2007 served up a tremendous surprise: Europe’s largest steel producer, the Anglo-Dutch Corus Group, became part of Tata Steel, another subsidiary of the Indian Tata Group. By mutual consent, the enterprises had planned the cooperation and, since then, have formed the world’s eighth largest steel corporation. BASF Coat-ings supplies paints to Corus and already worked together with them when the company was still called British Steel before the merger with the Dutch enterprise Koninklijke Hoogovens in 1999. Corus is BASF Coatings’ largest European coil coatings customer, using nearly the complete product range from the Coil Coatings segment. Corus domi-nates the market above all with its innovative pre-finished steel prod-ucts for the building envelope, an achievement that has been aided by the UV and weathering-resistant plastisol coating PLASTICERAM® Top and the technological support provided by BASF Coatings. BASF and Corus also work together in the development of new colors in an effort to further expand the architectural scope for design in steel construction.
➜ www.corusgroup.com
➜ www.tatasteel.com
Cathodic e-coating: Tata Motors’ tank is the largest in India.
Big small car: The Tata Nano
is about to become a new “people’s car”.
Ltd. The business relationship that was
agreed upon shortly thereafter has been
constantly expanded over the years thanks
to targeted product innovations from BasF.
Today, BasF Coatings supplies around 35
percent of the coating materials that Tata
Motors needs. “and we are the only supplier
from whose range one product – namely
white paint – is used for all Tata model lines,”
raju adds.
The cooperation continued to expand
over the years. In 2007, BasF Coatings In-
dia provided support during the construc-
tion of the cathodic e-coating line at the Tata
plant in Uttaranchal and supplied lead and
tin-free material for the e-coat tank. With a
capacity of 300 metric tons, this e-coating
line is the largest in India. BasF’s efforts
and expertise in providing integrated solu-
tions were appreciated by Prasann Chobe,
plant manager of Tata Motors in Uttaranchal.
BasF Coatings India offered the desired
standard of technical services and know-
how along with high-quality products, with
22-23_BASF209_E_Indien_400.indd 23 25.06.2009 11:11:52 Uhr
Kooperativ Carbon Motors
24 Coatings Partner 2/09
High-tech for Law Enforcementthe next generation Us police car, the Carbon E7, is a sophisticated special vehicle for which a wealth of new technology – including coatings technology – was developed.
Strong character: The E7’s performance and dynamic potential is already reflected in its styling.
24-27_BASF209_E_CarbonSubaru_400.indd 24 25.06.2009 11:10:32 Uhr
Coatings Partner 2/09 25
Carbon Motors Cooperative
atch out criminals! With the
Carbon E7 police car, you are
up against a new type of law en-
forcement vehicle! the car that will be pro-
duced by Carbon Motors Corporation is fast
and ultra-modern, even futuristic. some say
that it looks like the high-tech prop, K.I.t.t.,
from the action series “Knight rider,” the
bat Mobile, or something even James bond
would fancy. and yet it’s very real.
While other occupational groups such
as fire departments, ambulance services
and post offices have long driven in pur-
pose-built vehicles, thus far law enforce-
ment officers in the U.s. have used modi-
fied everyday retail passenger cars for going
out on patrol and pursuing criminals. the
E7 is designed to provide officers with a
vehicle that satisfies the most stringent
requirements of law enforcement. “the E7
is a vehicle that is specially tailored to the
needs of law enforcement. It is also better
equipped and will reduce the overall lifetime
costs compared to the retrofitted police cars
used today,” says alan J. bratt, Executive
Vice President and Chief Production officer
at Carbon Motors.
Carbon Motors has developed the E7
over the past several years. the first con-
cept demonstration vehicle (CDV) was built
in 2008. In recent months, Carbon Motors
has taken the CDV on its nationwide “Pure
Justice tour” to over 25 cities across the
country. “officers were truly impressed by
the vehicle in every respect,” says bratt. In
fact, the Pure Justice tour made a week-
long stop at the north american headquar-
ters of basF Coatings in southfield, Michi-
gan, where it was enthusiastically received
by basF staff and a number of members of
local police and sheriff departments.
E7 launch: highly promising
Carbon Motors plans to produce the first
E7s during calendar year 2012, and reports
that the output of the first year of production
is almost sold out. this could, in part, be
attributed to the fact that Carbon Motors in-
cluded ideas and suggestions of more than
3,000 active police officers from all
Brilliant: The BASF designers Holly Steward (l.) and Sandra Mathia developed the color palette for the E7.
Precise: Soliant processes BASF Coatings material into coated special films – allowing Carbon Motors to produce the E7 without a paint shop.
Specially tailored: The E7 is better equipped and more cost effective than the police cars used today.
›
W
24-27_BASF209_E_CarbonSubaru_400.indd 25 25.06.2009 11:10:36 Uhr
Cooperative Carbon Motors
26 Coatings Partner 2/09
50 Us states in the development of the E7.
that is why the police car is equipped with
a rear compartment camera, sensors for
detecting nuclear, biological and chemical
weapons, as well as a specially shaped cli-
mate control seat, which enables an officer
to sit comfortably even while wearing a duty
belt, gun holster and body armor. the 300 hp
clean diesel engine accelerates the vehicle to
100 km/h (62 mph) in 6.5 seconds; the top
speed is governed to 250 km/h (155 mph).
Equipment features also include an infrared
night vision camera, an automatic license
plate recognition system and bullet resis-
tant panels around the front compartment to
protect officers if they come under live fire.
The coating: BASF
basF Coatings developed for the E7 a UV-
curable coating which is characterized by
extreme durability, high scratch resistance
and an outstanding appearance. at the
basF site in southfield, Michigan, color
designers Holly steward and sandra Ma-
thia developed the color palette for the CDV.
For the traditional “black & White” exterior
paint scheme, they chose a black standard
paint. It complements the newly developed
“White Firemist” tricoat used on the doors
and roof. the designers picked coordinating
shades of titanium for the wheels and grille
that emphasize the durable, no-nonsense
persona of the vehicle.
“our vision was to produce a police car
in a way that was both affordable and en-
vironmentally friendly,” emphasizes bratt,
“basF Coatings makes an important con-
tribution in helping us to achieve our ambi-
tious goals.” to this end, basF works close-
ly with soliant, based in Lancaster, south
Carolina, the world’s leading producer of
special films that are used in the automo-
tive, marine, and construction industries as
well as the signage industry. basF Coatings
supplies soliant with paints for the E7. so-
liant then processes these materials into a
film that is applied to individual sections of
the vehicle. this means that Carbon Motors
can produce the E7 without a paint shop in
the assembly plant, and save hundreds of
millions of dollars in capital costs. Further-
more, using special films is environmentally
friendly since emissions of volatile organic
compounds (VoCs) are substantially lower
than in other coating processes.
“only teamwork and close cooperation
were able to help us pull off this tremendous
challenge,” says Paul Lamberty, Market and
business Development Manager for basF
Coatings. “We are in regular contact with
both soliant and Carbon Motors.” John
Cupstid, sales Director at soliant, goes on
to add: “We have been working with basF
for a long time. our successful partnership
was the decisive reason for Carbon Motors
hiring us to produce the film coatings.”
the E7 is getting a lot of recognition
in the U.s. as law enforcement personnel,
the industry and the media anxiously await
its first year of production. stay tuned to
Coatings Partner for more information on
this exciting and one-of-a-kind law enforce-
ment vehicle. ■
State-of-the-art: Suggestions from more than 3,000 active police officers were taken into account when developing the E7.
➜ www.carbonmotors.com
➜www.paintfilm.com
24-27_BASF209_E_CarbonSubaru_400.indd 26 25.06.2009 11:10:40 Uhr
Coatings Partner 2/09 27
sUbarU Cooperative
■ SUBARU
Subaru is the automotive division of Fuji Heavy Industries Ltd. (FHI), a Japanese company founded in 1953. One year later, the first Subaru rolled off the production line. FHI employs over 12,000 people worldwide; the company headquarters are in Ota, Japan. Subaru is the largest pro-ducer of automobiles with all-wheel drive. In 1987, FHI founded Subaru of Indiana Automotive Inc. (SIA). The American com-pany produces the Subaru models Legacy, Outback and Tribeca. Since April 2007, the Toyota Camry has also been produced to order in Indiana.“Subaru” is the Japanese name for the “Pleiades” stellar constellation (also known as the “Seven Sisters“ shown in the picture above). It is made up of over 500 stars, seven of which shine brightly, but only six of which are bright enough to be seen by the naked eye. The Subaru logo with its six stars refers to this constellation.
the partnership between basF and
subaru of Indiana automotive (sIa),
the north american Group of the Jap-
anese automaker subaru, has been in exis-
tence since July 2008. Just a few months
later, the cooperation partner presented
the coating experts with a supplier award
for “outstanding achievements and excel-
lent service”. During a ceremony, Masahiro
Kasai, President and CEo of sIa, pre-
sented the “bulk award 2008” to
Juan Carlos ordoñez, respon-
sible for basF’s coatings
business in north america.
“basF and subaru worked
From zero to one hundredtogether, subaru and basF are getting off to a fl ying start in north america. Just how much can be achieved in a short time is demonstrated by the initial successes of the still fl edgling cooperation.
together under tremendous time pressure
when converting the plant in Lafayette, Indi-
ana, from solventborne paint to waterborne
basecoats,” explains Joe schmondiuk,
Global account Director of basF Coatings.
the conversion was completed within two
weeks; a process that normally would have
taken several months. “For sIa, basF is an
exceptional partner who consistently deliv-
ers good quality and performance. basF
Coatings has clearly shown us that we
made the right decision in choosing
it as our supplier,” says robert
ryder, Manufacturing Engineer-
ing Manager at sIa.
about one year before the
presentation of the award,
subaru in north america had
chosen basF in a selection pro-
cedure. an important factor for
winning this contract was that
basF Coatings Japan acted
sented the “bulk award 2008” to
Juan Carlos ordoñez, respon-
sible for basF’s coatings
business in north america.
Coatings has clearly shown us that we
made the right decision in choosing
it as our supplier,” says robert
cedure. an important factor for
Honors: BASF Coatings was presented the Subaru Bulk Award 2008 after the successful plant conversion to waterborne basecoats.
as a “door opener”. In Japan, subaru and
basF can already look back on a twenty-
year partnership. besides the good relations
in the Far East, the technical expertise on the
part of the asian colleagues also helped dur-
ing this selection process. the paint experts
presented proven basecoat and clearcoat
technologies that are already being used
at subaru’s parent corporation, Fuji Heavy
Industries.
Production in Lafayette is already
smoothly up and running, with the effect
that in recent months basF has gone from
being a sub-supplier to a main supplier.
the coatings producer now supplies seven
colors to sIa, which are used for the sub-
aru models Legacy, tribeca and outback.
the next joint undertaking is already in the
works, with basF set to supply several
colors for the upcoming new version of the
subaru Legacy. ■
Subaru in the U.S.: Partner of basF Coatings since July 2008
➜ www.subaru.com
24-27_BASF209_E_CarbonSubaru_400.indd 27 25.06.2009 11:10:43 Uhr
Cooperative K-Flex ItalY
28 Coatings Partner 2/09
Insulation pipes and esthetics – two terms
that initially appear not to have very much
in common. However, it is also possible
to attractively integrate the pipe insulation
of heating and air conditioning systems into
buildings and offer both architects and de-
signers new, stylish possibilities for their
designs.
to achieve this, functionality and es-
thetics must go hand in hand. By team-
ing up with the Italian insulation materials
manufacturer l’ISOlaNte K-Flex, BaSF
Coatings has succeeded in developing a
flexible product that caters to both of these
demands: the K-Flex COlOR SYSteM of-
fers highly resistant coatings for insulation
tubes and sheets.
Esthetic solutions
the insulation products manufactured by
l’ISOlaNte K-Flex are highly flexible
elastomeric foam materials for thermal and
acoustical insulation. the right look is en-
sured by using paints from BaSF Coatings
for the K-Flex COlOR SYSteM range.
“With this insulation concept, customers
can choose from a broad range of colors
in order to satisfy requirements not only in
terms of necessary insulation, but also for
design and corporate identity,” explains
Massimiliano Colombini, Corporate Market-
ing Director at l’ISOlaNte K-Flex. “We
provide flexible elastomeric insulation mate-
rials and at the same time esthetic solutions
for both designers and architects.”
Up until now, gray and black standard
heating system pipes have generally been
covered with insulation materials and only
then, using a time-consuming process, the
encasement could be coated. l’ISOlaNte
K-Flex does things differently. the com-
pany coats the elastomeric tubes during
the actual manufacturing process with an
acrylic paint from BaSF Coatings.
Time and money savings
BaSF developed the highly resistant
spray paint at its liquid coatings labora-
tory located in the northern Italian town
of Burago. Regardless of how much a tube
is bent, twisted or compressed, the coat-
ing remains firmly adhered to the elasto-
meric substrate, without flaking off. the
coated insulation material is than fitted
in a single operation, without any need
for additional coating steps – a process
that saves up to 50 percent in terms of time
and money.
the result of the K-Flex COlOR SYSteM
is impressive. the new coating protects
the tube better than other materials and
increases the service life of the insulation
from 18 months to five years.
BaSF Coatings has been working with
l’ISOlaNte K-Flex since 2001. “the de-
FLEXible solutionPaints from BaSF Coatings improve the appearance of insulation pipes – and help to save costs at the same time.
28-29_BASF209_E_K-Flex_400.indd 28 25.06.2009 11:09:49 Uhr
Coatings Partner 2/09 29
velopment of the K-Flex COlOR SYSteM
presented a tremendous challenge for
both companies, which we successfully
mastered together,” says a delighted Val-
entina Modugno, Marketing Support for
Postcoatings at BaSF Coatings. “We are of
course dealing with a niche product. What
we have realized, however, is the tremen-
dous potential of coatings that can be used
not only on firm or metallic substrates and
whose function goes beyond simply pro-
tecting surfaces.” ■
■ L‘ISOLANTE K-FLEX
Insulation materials for the world L’ISOLANTE K-FLEX is specialized in the production of thermal and acoustical elasto-meric insulation materials. The Italian company has production facilities and subsidiary networks around the globe in order to supply their products to a worldwide customer base. Its diversified product range provides solutions for various market sectors, includ-ing building, transportation, petrochemicals and renewable energy. L’ISOLANTE K-FLEX is a worldwide market leader thanks to its focus on technological innovation and the quality of its products that play an essential role in energy consump-tion control and the reduction of greenhouse gas emissions. L’ISOLANTE K-FLEX is present in 43 countries, with 11 production facilities and more than 1,500 employees. The Company is UNI EN ISO 9001:2000 registered and has over 1,000 additional product certifications that guarantee quality, reliability and per-formance standards for the broad insulation market.
Highly flexible: The elastomeric foam and its coating resist even to extreme twisting.
Colorful instead of gray: Paints from BASF Coatings protect
and brighten up insulation pipes.
➜ www.isolante.it
➜ www.kflex.com
28-29_BASF209_E_K-Flex_400.indd 29 25.06.2009 11:09:55 Uhr
Cooperative HOTEL EISENHUT
Rothenburg ob der Tauber is without
a doubt one of the most famous
German tourist attractions. The out-
standingly well preserved medieval old town
center, defi ned by magnifi cent half-tim-
bered buildings, its intricate web of
narrow streets and lanes and
small squares is world fa-
mous and is regarded
as the prototype
of a German
Committed to traditionHistoric façade refurbishment in Rothenburg o.d.T.
Whenever a building has to be refurbished
in this history-steeped environment, this
understandably presents an important
task that demands the highest degree of
responsibility. Only real experts will do for
this job. Therefore, when confronted with
such demanding projects, the monument
protection authority and the master builder
of Rothenburg are regular members in any
team of experts. This was also the case for
the latest, successfully completed, façade
refurbishment of a hotel building in the old
town center.
Patrician splendor
Even in medieval times, the Herrngasse
thoroughfare was the center of the Free
Imperial City of Rothenburg. All the houses
were occupied by patricians, the infl uential
and wealthy citizens of the town. Today, four
of these former patrician houses form the
Hotel Eisenhut, a fi ve-star hotel regarded as
the “best of its kind on the square”. These
beautifully preserved buildings from the
16th century have been carefully adapt-
ed inside to meet the modern-day
requirements of a fi rst-class hotel,
without detracting from the au-
thentic historic atmosphere. The
hotel’s international guests can
experience an exciting trip back in
time to the Germany of the Middle
Ages.
One of the historic façades,
however, was no longer in keep-
ing with the overall image of a
fi rst-class, ritzy hotel. The task of
performing the necessary main-
tenance to the elaborately deco-
rated half-timbered house dat-
ing back to the year 1599 was
awarded to the long-standing
RELIUS customer Hans-Jürgen
Hülse from the neighboring
town of Neusitz. This master
town. Thanks to its unadulterated historic
townscape, Rothenburg has often provided
a perfect backdrop for fi lms, e.g.
for the fi lming of the tragic and
mysterious life of the found-
ling Kaspar Hauser.
Medieval half-timber: Restored with RELIUS
paints and coatings
30-31_BASF209_E_Restaurierung_400.indd 30 25.06.2009 11:09:29 Uhr
Coatings Partner 2/09 31
painter has a wealth of experience in re-
furbishing half-timbered buildings and can
produce an impressive reference list in this
specialty fi eld.
RELIUS paints recommended
An assessment of the initial situation pro-
vided a real surprise for the preservation-
ists. It was not just the color that far from
complied with historic evidence, but also
the acrylic paints used in previous refur-
bishments would no longer simply be used
today in the preservation of historic build-
ings. Faced with this initial situation, it was
no longer possible to use the method gen-
erally preferred by preservationists, i.e. sili-
cate paint, which is highly permeable.
Instead of this, master painter Hans-
Jürgen Hülse recommended Silcosan F1
from RELIUS, which he had already used
with successful results. Silcosan F1 is a
silicon resin paint that is highly “compat-
ible” with the old paint coating and it also
has two additional benefi ts: it is consid-
erably more permeable than pure acrylic
paints and, thanks to its innovative for-
mula, is universally pigmentable, even in
diffi cult intense yellow and orange shades.
This allowed the historic color scheme to
be restored true to the original version. The
timber framing itself was painted with A-Z
Color from RELIUS, a water-based acrylic
paint that is also water-vapor permeable.
The historic wall paintings have become
real eye-catchers; an expert painter of
coats of arms was specially commissioned
for their reconstruction.
Master painter Hans-Jürgen Hülse and
RELIUS technical adviser Willi Carstensen
are rightly proud of the result achieved in
this refurbishment project. Even the Arvena
Hotel Group as the building owner, plus the
town master builder Hans Mühleck and the
supervisory monument protection author-
ity are impressed with the new appearance
of this historic building. The famous his-
toric townscape of Rothenburg has been
enriched with a further attraction. ■
■ SILCOSAN F1
16,000 colors With its silicon resin paint Silcosan F1, RELIUS has set new standards in façade design. Up until now, the range of colors available in high-quality silicon resin paints suitable for use on façades was very limited, since they could only be colored with inorganic pigments on account of their combination of raw materials. Despite the fact that inorganic pigments, unlike organic ones, are UV and weather resistant, they were previously not available in a satisfactory range of colors. By using an innovative, inorganic paste system, the developers at RELIUS have now opened up an entirely new, much broader range of colors for silicon resin paints. More than 16,000 colors in numerous nuances are
possible, including even previously unachiev-able intense shades of turquoise, yellow and orange – offering maximum color stability at the same time. RELIUS Silcosan F1 loses none of the standard positive properties of silicon resin paints, which were even further improved by using new combinations of raw materials: RELIUS Silcosan F1 is microporous, has high early rain resistance and exhibits no unwanted traces of wetting agents. Both the high per-meability for water vapor and CO
2, for which silicon resin paints are valued, as well as their extreme water-repellant properties are optimally realized in RELIUS Silcosan F1. This translates into highly dirt-repellent finishes, even in areas sheltered from the rain, and thus façades that remain permanently clean.
Added to this is the protection the coating offers against algae and fungal attack thanks to the addition of proven ALGOSILAN. Thanks to its mineral-matte surface, SILCOSAN F1 is ideally suited for painting historic buildings and mineral finishing coats of plaster.
➜ www.eisenhut.com
➜ www.relius.com
An eye for detail: Half-timber style, gold- plated
coats of arms and Gothic calligraphy – Hotel Eisenhut
retrieves the glory of the past into the present day.
30-31_BASF209_E_Restaurierung_400.indd 31 25.06.2009 11:09:31 Uhr
Global MIDDLE EAST
32 Coatings Partner 2/09
The desert is alive – the same can also
be said of the activities of BASF Coat-
ings in the Middle East. The construc-
tion industry in the Persian Gulf relies on
BASF for such products as coil coatings.
Likewise, many of the flashy automobiles
sport paintwork from BASF Coatings, with
the automotive refinishing business expe-
riencing a boom in this region. Two people
who realized the potential of this growing
region early on thanks to key figures and
clear business plans are Country Manager
Arie Verboon and Business Development
Manager Dave Jerrison. Under the hot des-
ert sun, the Dutch and the Brit keep it cool,
working persistently on achieving their goal:
the marketing of premium coatings.
In addition to innovative customer solu-
tions and a local presence, anyone looking
to successfully do business in the Middle
East over the long term requires experi-
ence and trust. BASF Coatings is selling via
various importers automotive refinish prod-
ucts in the region for over 30 years. In early
2007, Arie Verboon, who was previously
responsible for Eastern Europe, switched
to the metropolis of the United Arab Emir-
ates (UAE), the international commercial
center of Dubai. He settled in the Jebel Ali
free trade zone in Dubai, the headquarters
of the BASF representation, where the
couldn’t be a better place for our knowledge
and experience,” says Verboon.
Just how well Glasurit, a paint brand of
BASF Coatings, fits in with Dubai is reflected
in the recent success story with AUToMAx,
a company offering automotive repairs and
refinishing work. The company swears by
the environmentally friendly Glasurit 90 Line
of waterborne basecoats. However, BASF is
not just supplying the paint. It is also training
AUToMAx employees in the use of 90Line.
In addition, the experts at BASF Coatings
provide support for problems arising in the
application process on site. AUToMAx is
growing. By fall, the company in Dubai is set
to open three more shops in other emirates
of the UAE.
AUToMAx is a state-of-the-art, high-
tech service center. The company’s com-
prehensive range of offerings include major
and minor repairs, full body and paint shop
facilities, diagnostics, emission control, elec-
trical and AC repairs, tires and alloy wheels,
multimedia, audio and video installations,
upholstery, accessories, warranty pack-
ages and advice on insurance matters. When
Iqbal Rauf, General Manager of AUToMAx,
started operations back in 2008, he knew
that Glasurit would be his product of choice
for the company’s refinishing work. “At my
previous place of employment, I had al-
BASF Kanoo Gulf FZE team with seven
employees looks after the direct market-
ing of automotive refinish products in the
United Arab Emirates and supports import-
ers in neighboring countries. The contacts
and partnerships extend as far as Bahrain,
Kuwait, Saudi Arabia, Qatar, oman, Egypt,
Lebanon, Syria, Jordan, Iran as well as to
countries in Central Africa such as Tanza-
nia and Kenya. The fact that the team’s
headquarters are based here is no coinci-
dence. Almost all of the automobile brands
represented in the Middle East have their
regional headquarters in Dubai.
Exciting market
“In the growing automobile market of the
Middle East, we are now benefiting im-
mensely from the constant local contact
with our customers,” says Verboon. “Al-
though also here in the Middle East we feel
the global economical downturn, the UAE
car park is still growing and all the cars do
need services and repairs to preserve their
visual appearance – a case for products and
service offerings from BASF Coatings.” In
the Middle East, there are numerous large
state-of-the-art workshops with high quality
standards. “The region is an exciting market
for our quality products in the A-segment,
which is for large automobile brands. There
Dubai and moreBASF Coatings is the right partner for the dynamically growing companies in the Middle East
32-33_BASF209_E_NaherOstenAutomax_400.indd 32 25.06.2009 11:09:03 Uhr
Coatings Partner 2/09 33
ready worked with Glasurit paints and got to
know the products’ high quality first hand.
on top of that, I am convinced by Glasurit’s
intensive and competent customer service,”
Rauf said.
Waterborne basecoats in Oman
In the sultanate of oman, the Glasurit paint
brand of BASF Coatings is also on the road
to success. More and more workshops are
relying on this premium brand, with two
new body shops having only recently been
added. “High-quality products on their own
are not enough when it comes to acquiring
customers. We were also able to offer these
workshops comprehensive support and
training seminars. This has certainly con-
tributed to the success. No other coatings
provider in oman provides its customers
with such a comprehensive service offer-
ing,” says Hendrik Franke, Global Trainer
of the Coatings Refinish Academy. And
Glasurit is the only offering available here
with environmentally friendly, waterborne
basecoats.
one of the two new Glasurit custom-
ers is the Sayarti body shop in Muscat. The
twelve spray painters complete eight to nine
jobs per day. This makes the Sayarti body
shop one of the leading workshops in the
capital of oman and is also set to expand
over the course of this year. The body shop
is part of Sayarti LLC, a company with which
BASF Coatings has fostered a close part-
nership for a number of months now.
one important customer for the Glasurit
90 Line paints is BMW Muscat. This body
Inauguration of the AutomAx Center: Dave Jerrison, Glasurit Business Development Middle East (left picture, left). Right picture, from left: Max Shaw (Chairman, GBS Group including Auto- MAx), Sultan Al Samahi (guest of honor), Iqbal Rauf (General Manager, AutoMAx Service Center).
Eine Bildunterschrift: Diese ist erst gefettet und geht dann leicht weiter. An-sonsten ist der Doppelpunkt nicht zu
➜ www.glasurit.com
shop has two spray booths and six spray
painters at its disposal. The Glasurit/Sayarti
team, responsible for developing business
in oman, has every reason to be pleased.
“We have made significant progress in the
market and are working very closely to-
gether with our partner Dave Jerrison – the
responsible Glasurit business development
manager in Dubai. We are certain that more
and more body shops are recognizing the
benefits of Glasurit and changing over to
Glasurit paints,” says Carl Roy of Sayarti.
And somehow the Sheikh Zayed Road
in Dubai is symbolic for business under the
desert sun. This main highway has seven
lanes and nearly everyone is in the fast lane.
There is certainly a great deal going on in
Dubai… “maa saalama” (goodbye). ■
■ thE mIddlE EAst: According to the definition by the World Bank, the Middle East includes Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the United Arab Emirates (UAE), the West Bank and Gaza as well as Yemen.
■ duBAI: 1.3 million inhabit- ants (unofficial sources: 2 million), some 15 percent of whom are locals, while 85 percent come from 100 different nations. All the 7 UAE emirates together: Approx. 4.5 million inhabitants.
■ thE KAnoo Group: For more than 25 years, the group has been a partner of BASF in the UAE and Saudi Arabia. The first joint venture was founded in 1986 in the Jebel Ali free trade zone. The Kanoos are one of the largest family-owned corporate groups in the Gulf region. The headquarters are located in Bahrain, where the company was founded in 1890 by Haji Yusuf Bin Ahmed Kanoo who traded with wood and pearls. Today the group has 4,000 employees and operates in all economic sectors of the Gulf region.
32-33_BASF209_E_NaherOstenAutomax_400.indd 33 25.06.2009 11:09:05 Uhr
Global MIDDLE EAST
Aiming highThe skyscrapers in the emirates are exposed to the extreme atmospheric infl uences of the desert climate. To protect their façades, the construction industry trusts the coil coatings from BASF.
Architecture and design: BASF Coatings paints adorn skyscraper façades.
BASF is the main supplier of the coil
coatings required by Intermetal Ltd. Ar-
turo Bastermaji, Technical Consultant of
the company, is particularly keen to praise
the customer service and support pro-
vided by BASF Coatings. The Italian site
in Burago is responsible for the produc-
tion and marketing of the coatings in this
region. “Our relationship to BASF is like
in a school or university, in that we have
the best and most generous teacher in the
world, who is extremely eager to impart
knowledge to us,” says Nishan Basmajian,
the General Manager of Intermetal. Both
partners praise the quality of the coatings
in addition to the reliability and reputation
of the company.
Computer-assisted
This smooth-running partnership was
given a further boost a few months ago
when BASF installed a paint management
system on site at Intermetal Ltd. in 2008.
This involves a computer-assisted mix-
ing system, the Pevicoat system, that can
mix every color and gloss level in the
shortest amount of time to the precise
kilogram and the utmost consistency. “This
enables us to cater to the demands of the
market for even shorter delivery times and
customer requests for more fl exible and
smaller quantities with regard to topcoats,”
says Renato Frigerio, Sales Manager Coil
Coatings at BASF Coatings for the Medi-
terranean region.
The importance of such innovations in
diffi cult times cannot be over-estimated.
The Middle East market has also expe-
rienced a downturn in the wake of the
global economic crisis. Bastermaji is,
however, optimistic that his company
will survive the crisis by working together
with its strong partner: “We have a saying
here: ‘Diffi cult times are like seasons, they
come and go.’ With BASF at our side, we
are confi dent that we can rise to the chal-
lenges facing us.” ■
I ntermetal Ltd. is part of the Harval Group
and is headquartered in Sharjah, one of
the seven United Arab Emirates (UAE).
Since commissioning its fi rst coil coat-
ing plant in 1998, the company has
been using paints from BASF
Coatings for coating alu-
minum and steel coils for
the construction industry.
Most of these coils are
then used for producing
various building products
such as façade elements.
Over the years, more
than 25 million square
meters of coils have
been coated in this way
with coatings from
BASF Coatings and
today adorn im-
pressive buildings
in the UAE and
across the entire
Gulf region. ➜ www.intermetal.com
34-35_BASF209_E_Dubai_Intermental-Ashok_400.indd 34 25.06.2009 16:10:11 Uhr
Coatings Partner 2/09 35
MIDDLE EAST Global
T he go-ahead was given in January
of this year: Ashok Leyland, India’s
second largest commercial vehicle
manufacturer, started production in a newly
constructed factory in the Emirate of Ras Al
Khaimah in the United Arab Emirates. Buses
roll off the assembly line here and, when
working to capacity, this facility can pro-
duce around 2,000 units per year. This was
also a special moment for BASF Coatings.
As a close partner, the coatings producer
developed the coatings for the buses and
supported Ashok Leyland in setting up the
painting facility and coating processes.
BASF supplies a two-component system
of the Salcomix brand, which is used in the
new bus factory for the entire range of mod-
els currently being produced there.
“We didn’t hesitate”
Flashback: In 2007, a newspaper an-
nouncement caught the attention of BASF
Coatings in Dubai. It announced Ashok
Leyland’s intentions to set up its own bus
production facility in Dubai. “We didn’t hesi-
tate for a second,” recalls Dave Jerrison,
Business Developer of BASF Coatings in
Dubai, “and contacted the Board of Trade
there immediately.”
Backed by the positive acknowledgment
of this announcement, BASF Coatings es-
tablished contact with Ashok Leyland at
an early stage – an initiative that received
positive feedback. “We were already on
the lookout for a professional and reliable
coating partner,” says K. M. Mandanna,
Vice President of Manufacturing at Ashok
Leyland. “At the time we were convinced by
the fact that BASF Coatings is present in
Dubai, can supply us from local warehouses
and provide us with customer service at all
times.” Accordingly, the coatings producer
was also immediately at hand when it came
to designing and installing the process tech-
nology after the shell of the factory building
had been constructed.
This was the start of what was to become
a close working partnership. “It is almost as
if we set up this plant together,” says Jerri-
son, summing up the months that followed
until last fall when the first test coatings were
ready to be carried out. The decision was
made in favor of a complete Salcomix sys-
tem consisting of an epoxy primer and a PU
topcoat. Following the approval by Ashok
Leyland, the coating system was incorpo-
rated into the production process now to
be implemented as well as into the training
of the vehicle manufacturer’s spray paint-
ers. Also in this phase, the close proximity
to the customer proved highly useful, which
BASF Coatings can ensure by having its own
technical department in Dubai – which in
turn is closely linked to the laboratories and
technicians at the corporate headquarters in
Münster, Germany.
In setting up the plant near Dubai, Ashok
Leyland has equipped itself for the future.
The strategic objective is to be able to meet
the growing demand for urban buses and
touring coaches in the Middle East with a
corresponding offering and to expand the
portfolio to include the luxury bus segment.
The factory’s capacity is designed with this
strategy in mind, as is the state-of-the-art
production and process technology, thus
providing the basis that allows Ashok Ley-
land and its new main coatings supplier
BASF Coatings to have a positive outlook
despite the current economic crisis. ■
Successful initiative How a business partnership can come about from a newspaper announcement.
➜ www.salcomix.com
New plant in the emirate Ras Al Khaimah: The first Ashok Leyland buses are coated in the paint shop which was set up with the help of BASF Coatings.
34-35_BASF209_E_Dubai_Intermental-Ashok_400.indd 35 25.06.2009 16:10:15 Uhr
Global MOTORCYCLE COATINGS
36 Coatings Partner 2/09
The population increase, urbanization
and economic growth are all long-
term trends that will be continuing in
Asia in the future. And these trends give rise
to growing mobility. On Asia’s roads, this
means not only more cars, but more motor-
cycles, too, which are prominently featured
in sprawling Asian cityscapes from Mumbai
to Manila. For some time now, the ASEAN
nations have been especially active in the
production of motorcycles. The world’s
leading manufacturers produce two-wheel-
ers in countries such as Thailand, Indonesia,
the Philippines, Malaysia and Vietnam. The
market will continue to grow.
BASF Coatings, a world leader in paints
for cars and commercial vehicles, has also
supplied coating materials for motorcycles
for years. Its key success factors are its
global presence in all important markets,
close partnerships with its customers, tech-
nological competence and innovative prod-
ucts. The company is now expanding this
profile in the ASEAN region with its focus on
motorcycle paints.
Close to the customer
In January 2009, BASF took over the motor-
cycle coatings business in the ASEAN region,
in which it had previously operated as part
of a joint venture. Now BASF has the sole
operational responsibility and can thus pro-
vide its expertise to the motorcycle produc-
Dynamo on two wheelsBASF Coatings is stepping up its involvement in the ASEAN region. The future is extremely bright for motorcycle coatings.
Armada: In Asia, mobility means
motorcycles – the growing market offers great opportunities for
BASF Coatings.
ers directly. Thailand’s EASON Paint PLC has
taken over the production of the coatings as
a toll manufacturer. This is the next chapter
of many years of successful cooperation be-
tween BASF and the Thai coatings producer,
which has expanded its business operations
beyond the borders of its home country.
The new business structure consolidates
competencies and offers the customers nu-
merous benefits. The quality standards for
coatings – color design and scratch and
chemical resistance – are constantly rising,
as are requirements for efficient and envi-
ronmentally friendly application processes.
Now, a proven paint expert will be ensuring
that these standards are met and on top of
that, will be able to support the entire ASEAN
region. Thailand is by far the national market
with the highest demand for motorcycle coat-
ings, but other ASEAN countries are quickly
catching up. For example, motorcycle man-
ufacturers in Vietnam, Indonesia, Malaysia
and the Philippines are now also looking for
suppliers of approved high-quality paints.
The newly created set-up of BASF Coatings
in the ASEAN region provides an excellent
platform to meet such requirements.
With its multinational structures, BASF
Coatings can support customers’ needs
with new products and comprehensive
service, as demonstrated by the current
technological successes achieved from its
innovation network. Just recently, line tri-
als were successfully completed for a wa-
terborne coating that also allows efficient
electrostatic application to plastic parts.
The paint system was developed by BASF
Coatings in Japan, and so the higher ef-
ficiencies directly benefit the customers in
the ASEAN region. Another example is a UV
coating which was also developed by BASF
in Japan. The twin-cure system (combining
UV and thermal curing) offers the customers
a quick and environmentally friendly curing
solution.
In order to further boost its innovation
capacity, BASF is setting up a Technical
Center in Thailand that is dedicated to the
36-37_BASF209_E_Motorradlacke_400.indd 36 25.06.2009 11:07:53 Uhr
Coatings Partner 2/09 37
development of coatings in all areas of
work. This Technical Center will consolidate
BASF know-how from the various markets
and, together with its experts in the region,
will offer new product developments even
faster and more efficiently.
A promising market
“As a transnational company, BASF is in an
outstanding position. Our activities in the
ASEAN region have now given us a face
the customers can recognize. They know
the quality they can expect from us,“ said
Jongluck Nitikitpaibool, summing up the
advantages of the new presence. She has
been the head of BASF’s coatings busi-
ness in the ASEAN region since fall 2008.
“And our offer is not just limited to paints for
motorcycles, since our realignment also ex-
tends to the automotive OEM and industrial
coatings sectors,“ she explained. It’s a per-
spective that will pay off. After all, the coat-
ings market in ASEAN, with a total volume
of approximately 2.8 billion euros, accounts
for about 15% of the coatings business in
Asia Pacific (2007).
“In the medium term, our primary focus
in the ASEAN region will be on motorcycles,”
explained Nitikitpaibool. And this goes hand
in hand with the strategies of the motorcycle
producers. The four big international manu-
facturers, Honda Motor Co. Ltd, Kawasaki
Motors Co. Ltd, Yamaha Motor Co. Ltd,
and Suzuki Motor Corporation, are increas-
ingly using other locations beyond their pre-
vious core countries for their activities. “In
this area, we see great opportunities and are
determined to expand our position,” said
Nitikitpaibool. It’s a strategy that is already
bearing fruit. Shortly after the transaction in
December 2008, Yamaha Motor Philippines
Inc. placed a new order with BASF for the
supply of four motorcycle colors. ■
➜ www.basf-coatings.com
➜ www.yamaha-motor.com.ph
36-37_BASF209_E_Motorradlacke_400.indd 37 25.06.2009 11:07:55 Uhr
38 Coatings Partner 2/09
BASF Coatings WorldWide
How do you like the new Coatings Partner? Please send your feedback and suggestions to susanne.focken@basf.com.
We bring color to lifeBASF Coatings is an operating division of BASF – the world’s leading chemical company. Worldwide, we help our customers to be more successful through intelligent system solutions and high-quality products.
PRINTING DETAILS
Publisher: BASF Coatings AG P.O. box 6123, 48136 Münster, Germany Tel. +49 2501 14-3399, Fax +49 2501 14-3750 www.basf-coatings.com
Managing editor: Dr. Martin Rissmann (responsible under press law)
Project manager: Susanne Focken
Contributing editors: Richard Amberger, Julia Brinker, Beatriz Cesar, Dr. Michael Golek, Anne Heimes-Scheller, Susan Jaszkowski, Priyanka Mishra, Ayumi Mizutani, Jörg Schneider, Philipp Schnorbus, Nadine Sieren
Publishing company: corps. Corporate Publishing Services GmbH, Kasernenstrasse 69, 40213 Düsseldorf, Germany
Managing editors: Wilfried Lülsdorf, Michael Schmid
Project manager: Christiane Reiners
Picture editor: Barbara Brower-Rabinowitsch
Art direction & design: Dirk Bartos, Andreas Kersten, Sandra Sodemann BartosKersten Printmediendesign, Hamburg, Germany
Translation: 24translate GmbH, Hamburg, Germany
Pictures: Christopher Furlong/gettyimages (cover); BMC (page 6/7); Protoscar (page 8); fotolia (page 8 above); fotolia (pages 4, 11); BARD Engineering GmbH (page 12 left); MAGNA STEYR Fahrzeugtechnik (page 16 above); bilderlounge/gettyimages (page 16); Jeffrey Hamilton/get-tyimages (pages 14-15); www.piqs.de (page 17); IKEA (pages 20-21); UnitedPictures (page 22); Tata Motors (page 23 below); Carbon Motors (pages 24-26); Soliant (Seite 25 above right); istockphoto (page 27 above right); L’ISOLANTE K-FLEX (pages 4/5, 28-29); Intermetal (page 34); Yamaha Motor (page 37); all other photos: BASF
Lithography: Steinert GmbH, Düsseldorf
Printing: Buersche Druckerei Neufang KG Nordring 10, 45894 Gelsenkirchen, Germany
DowNLoAD www.coatingspartner.com
■ CoATINGS SoLuTIoNS
AUTOMOTIVE OEM COATINGS In the field of automotive OEM coatings, BASF Coatings is one of the top three global leaders. We offer eco-efficient technologies and a broad range of competence in e-coats, primers, basecoats and topcoats. We are a trusted partner with all of the world’s major automobile manufacturers in terms of corrosion protection, color competence, and scratch-resistant coatings. Working in close partnership with our customers is one of the key factors behind our success. Jointly, we develop innovative coating processes, and our applications engineers are highly inte-grated into our customers’ production lines.
AUTOMOTIVE REFINISH COATINGS In the automotive refinish sector, BASF Coatings develops and markets products for a comprehensive portfolio of coating sys-tems. Our specific focus is on eco-efficient waterbased and high-solids coatings with low solvent content. The automotive refinish coatings supplied by BASF Coatings have the approval of most leading automotive manufacturers for use in their authorized bodyshops. The automobile manufactures prefer BASF automotive refinish coatings because of their high color accuracy. Another focus for BASF Coatings is cus-tom-built coatings solutions for transport/commercial vehicles. BASF Coatings uses the Glasurit® and R-M® brands to support its premium segment customers with a comprehensive portfolio of refinishing paint systems. The Salcomix® brand also offers a solution for smaller-scale, flexible indus-trial coating.
INDUSTRIAL COATINGS BASF classifies industrial coatings as either precoatings or postcoatings. The first cate-
gory comprises coil coatings and foil coat-ings. Coil coatings are applied to aluminum or steel bands which are then supplied as “coils” to the construction, appliances and auto motive industries for further process-ing. Foil coatings are special coatings ap-plied in a similar process as coil coatings, but to paper substrates and plastic strips. The resulting finish foils are then used, for example, in furniture production.The postcoatings category comprises liquid coatings and e-coats, which are used in a variety of industrial applications. Household appliances, heavy-duty corrosion protec-tion in ship building and land-based ap-plications as well as the worldwide supply of coatings for wind turbine rotor blades are only a few examples in this important field. Great attention is currently being granted to expanding the product portfolio for marine and aircraft applications.
ARCHITECTURAL COATINGS In the field of architectural coatings, BASF’s activities focus on Europe, South America, and China. Under the Suvinil® brand, BASF Coatings has been the market leader in Brazil for many years. In general, Suvinil is one the most successful brands in the country. The decisive factors are un-paralleled quality, excellent service to the industry, and the environmentally-friendly production and processing of Suvinil prod-ucts. The integration of the RELIUS Group in 2007 has allowed BASF Coatings in Europe to include construction paints in its already broad portfolio of coating products. The RELIUS product line includes façade and interior paints, render systems, as well as floor coatings and external wall insulation systems. Varnishes and glazes round out the portfolio.
38-39_BASF209_E_weltweit_400.indd 38 25.06.2009 11:07:24 Uhr
Coatings Partner 2/08 39
WorldWide BASF Coatings
■ MAJoR SITES EuRoPE:France (Clermont de l‘Oise) Germany (Memmingen, Münster, Oldenburg, Schwarzheide, Würzburg) Great Britain (Deeside) Italy (Burago di Molgora) Netherlands (Deurne) Russia (Pavloski Posad)Spain (Guadalajara) Turkey (Istanbul-Kavacik, Gebze-Dilovasi)
AFRICA:South Africa (Vanderbijlpark)
AMERICA:Argentina (Tortuguitas) Brazil (São Bernardo do Campo, Jaboatão) Canada (Windsor) Mexico (Tultitlán) uSA (Belvidere, Greenville, Southfi eld, Whitehouse)
ASIA PACIFIC:Australia (Wetherill Park / Sydney)China (Shanghai)India (Mangalore) Japan (Totsuka, Ako)Philippines (Canlubang / Laguna)
(Canlubang / Laguna)
38-39_BASF209_E_weltweit_400.indd 39 25.06.2009 11:07:28 Uhr
A passion for coatingsCoatings by BASF protect surfaces and give
them color and luster. For automotive OEM
coatings, automotive refinish coatings, industrial
coatings and decorative paints our customers
rely on our ability to provide intelligent solutions
that will improve their products. Whether it is
research and development or production and
service – you can depend on BASF Coatings
worldwide.
BASF Coatings AG
+49 2501 14-0
www.basf-coatings.com
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w.a
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i.de
Coatings Solutions
The Chemical Company
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