01 cleary euraxess trieste presentation 270510

Industry Participation in EURAXESSIndustry Participation in EURAXESS

Trieste, Italy, 27° May 2010

Jennifer Cleary, EURAXESS Ireland, IUA

Series of workshops and studies

Annual Conference, Baden 2004

The Hague, 2005

Annual Conference, Bled, 2005

Dublin, May 2006

Document produced November 2006

Annual Conference, Sitges, 2007

ERAMIND Project - Document updated in July 2009

BackgroundBackground

APRE (Italy), Senternovem ( NL) and IUA (Ireland)

Produce a report to support network members in their efforts in serving Industry by showing good practice and disseminating experiences

“Industry Participation in ERAMORE- A Collection of Experiences” 2006 and updated in July 2009

ERAMIND / 4 partners – including TUBITAK ( Turkey)

Name change: Senternovem -Agentschap NL

Network CollaborationNetwork Collaboration

Collate Country Specific Approaches

Review approaches – what works/doesn’t work

Approaching Industry / How to access

show good practice and dissemination of experiences

ObjectivesObjectives

Materials include:

Presentations

Advertisements

Fact sheets tailored for Industry

Articles

MaterialMaterial

Collection of experiences with hints and tips for all network members of EURAXESS

Not a ready made solution – or ‘best way’

Rather, a collection of ‘hands on’ experiences and best practices to encourage and stimulate EURAXESS network members to approach industry

AimsAims

Early days!Early days!

ERAMIND is here..ERAMIND is here..

Introduction

Checklist

I Channels: how and where to get in contact with industry?

II Content: which message works for industry?

III Tools: which instrument works?

IV Monitoring: feedback from industry

Annex I: country examples

Annex II: examples of PR material

ContentContent

Checklist provides questions to determine best approach for a particular mobility centre to contact industry. Stimulate reflection

Situation in each country is different (research landscape, number and size of industry, legal situation, type of service centre etc)

Each service centre / country should determine country specific ‘industry approach’

ChecklistChecklist

How & where to get in touch with industryHow & where to get in touch with industry……..

A. Representation of Industry in national Steering Group –choose good match/tangible benefits/active contributors

B. Collaboration with industry representative organisations – time consuming but well worth it! Increase visibilty

C. Other channels: ‘hijacking’ of meetings, attendance at recruitment fairs, funding events, collab with gov. Agencies

• EURAXESS will not alone attract industry but it forms a natural part of the wider agenda in meetings ( R&D sessions)

Recommendation: ChannelsRecommendation: Channels

Approaches in promoting EURAXESS to industry very different to academia.

Keep it relevant & concise!!

A. Free Publication of job opportunities – need to invest time in promotion, training & follow up

B. Practical problem solving assistance for all sizes – good to back up with testimonials, keep records

C. Funding Opportunities information -hiring (foreign) researchers and securing funding for projects is often closely related. Link with FP/Marie Curie NCP’s and other funding programmes.

Recommendation: ChannelsRecommendation: Channels

Communication Tools influences outcome of activities

A. E-mailing and newsletters geared at industry - use existing databases in organisation.

*Target relevant contact to ensure dissemination

*Beware of cost efficiency vs risk of information overload

B. Specific information material for industry

*focus on language/tailor made for industry (vs academia, public orgs)

*highlight selling propositions for industry

*dedicate special section on EURAXESS portal(s) for industry?

Recommendation: ToolsRecommendation: Tools

C. Advertising/ announcements using external press

*sending EURAXESS message through ‘own’ press might be more

trustworthy than direct from EURAXESS centre

D. Conferences, training sessions and workshops

* Combine PR for EURAXESS with detailed training or information

Recommendation: Tools contd..Recommendation: Tools contd..

Poster

Brochure “ Researchers in Industry – Working hand in hand”

Series of Newsletters for Industry

Survey for Service Centres and Industry representatives

E-Forum

Tools to dateTools to date

POSTERPOSTER

NewslettersNewsletters

BrochureBrochure

Assistance with JobsAssistance with Jobs

ERAMIND Forum ERAMIND Forum –– We need your help!!!We need your help!!!

Warsaw, Poland November 2009

Thessaloniki, Greece April 2010.. Postponed!

Trieste, Italy May 2010

BHO Workshop June 2010

Madrid, Spain October 2010

Estonia & Austria? TBC

ERAMIND Events..ERAMIND Events..