01 who we are 02 a phenomenom 03 crowdsourcing …top 8 crowdfunding sites (per unique monthly...

01 WHO WE ARE02 A PHENOMENOM03 CROWDSOURCING04 CROWDFUNDING06 A FEW GOOD TIPS

NativeFrom Puerto Rico to the rest of the World

Image source: NASA

We are out thereWatching it all come together

Image source: NASA

DELTA OF IDEAS

We are a delta of new ideasWaiting to be discovered

INTERCONNECTED

InterconnectedBy needs, interest & resources

Image source: NASA

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A PHENOMENON

Sea of ChangeThe Social Web make us more connected.People, not organizations, control the new mediums ofc o m m u n i c a t i o n s a n d i n f o r m a t i o n s h a r i n g .

Sea of ChangeWeb 2.0 tools – wikis, tags, Twitter, microblogs,Goog le -s ty le searches , rev iew p la t fo rm s i tes ,a n d o t h e r s o c i a l c o n t e n t s i t e sare transforming companies’s innovation processes.

A Culture of Innovation

Involving stakeholders and break silosCollaborative environment to develop ideasContinuous feedback as ideas develop

Continuous innovation =

Customer-led InnovationsPower to the people

Crowd votingOpen discussion and transparency

Customer Co-DesignPeople design their own products

Specialty treatmentStyle ownership

Peer ProductionWork Sharing

Open Source ProgrammingIdea Labs & Incubators

CrowdfundingSupports entrepreneurship

Source of cashNetwork of supporter

Customer Co-EcommerceFunded product for sale

New manufacture creationAccesibility

COLLABORATION

CROWDFUNDING

“Colaboración de un grupode personas para

monetariamente apoyar unproyecto, idea o negocio”

Crowdfunding platforms worldwide452

Total number of CFPs as of Apr 2012536

Estimates # of CFPs as of Dec 2012

Crowdsourcing.org – Industry Report 2012

Crowdfunding modelsCFPs for financial return is more effective for digital goods

and it raises the largest sums of money per campaign.More than 80% of the campaigns raises above $25,000.

Donation-based and reward-based crowdfunding forcause-based campaigns that appeal to funders’ personal

beliefs and passions performs best. (eg. Environment,community).

Equity-based crowdfunding

Lending-based crowdfunding

Reward-based crowdfunding

Donation-based crowdfunding

Crowdsourcing.org – Industry Report 2012

Funds paid our per equity-based project21% of the funds raised by equity-based platforms were

raised for projects that drew $250,000 or more in funding.This shows that crowdfunding is a viable alternative forraising capital to fund small businesses and start-ups.

Funds paid out per project for donation andreward-based projects

63% are paid out to project than draw less than $5,000.27% of all funds raised are paid out to project

between$5,000 and $10,000.10% are paid out to project that draw more than $10,000.

Market growth and compositionby funds raised

Almost $1.5 billion raised word-wide in 2011.

North America is the largest market for fundraising.

Reward-based platforms are growing at the fastest.

CFPs are still growing in terms of funds raised.

Crowdsourcing.org – Industry Report 2012

Market growth and compositionby number of CFPs

As of April 2012, 452 CFPs were operating globally.

Market composition in each category varies

s i g n i f i c a n t l y b y r e g i o n s .

North America leads other regions in terms of the

to ta l number o f c rowdfund ing p la t fo rms .

E u r o p e i s g a i n i n g p e r c e n t a g e s h a r e

w i t h i n t h e m a r k e t i n a g g r e g a t e .

Crowdsourcing.org – Industry Report 2012

Market growth and compositionby funds raised

More than 1 million successful campaigns

w e r e r u n b y C F P s i n 2 0 1 1 .The majority of these campaigns were in the

donat ion-based category but equity-based

campaigns were, on average, much larger in size

i n t e r m o f f u n d s r a i s e d .

Reward-based is the largest category in terms of

o v e r a l l n u m b e r o f C F P s

Crowdsourcing.org – Industry Report 2012

Growth in number by category (smp 143 cfp)

Reward-based is the largest crowdfunding categorygrowing at the high rate of 79% CAGR.

Equity-based category shows the fastest growth rate at114%, driven by European platforms growth.

Crowdsourcing.org – Industry Report 2012

Total number of campaigns, 2011More than 1 million successful fund-raising campaign

were run by CFPs in 2011.

Crowdsourcing.org – Industry Report 2012

Average campaign timeframe (smp 83)Projects posted on reward-based platforms take on ave.

approximately 10 weeks from launch to completion.The final 25% on average takes slightly longer than the

first 25% on all types of platforms.Campaigns do not accelerate after certain milestones.

Commisions earned by CFPs (smp 60)Over 40% of CFPs charge a transaction fee based on apercentage commission of funds paid out to fundraisers.

Commission range from 2% to a max of 25%, and iscalculated from the total funds raised and/or based on

achieving a “fully-funded” goal.

Core value proposition, functionalityand approach

1. Nearly $1.5B US dollars raised globally in 2011.

2. Most crowdfunding platforms generate revenueby charging a percentage commission on fundspaid out to fundraisers.

3. Commission are generally lower in NorthAmerica compared with other regions andEurope, likely reflecting a higher degree ofcompetition.

Crowdsourcing.org – Industry Report 2012

Core value proposition, functionalityand approach

4. While technology is a less frequent source of revenue,a number of platforms generate additional income byoffering white label solutions for which they charge afixed license fee and maintenance fee.

5. Research shows that it takes 2.84 weeks on averageto raise the first 25% of the funding goal and 3.18weeks on average to raise the last 25% of the fundinggoal.

6. Approximately 45% of all CFPs require investors todeposit money in escrow accounts.

7. 63% use PayPal as a payment method. Otherpayment providers are quickly catching-up.

Crowdsourcing.org – Industry Report 2012

Core value proposition, functionalityand approach

8. Equity-based and lending-based platforms focus onreputation.

9. The ability to request or accept funds from countries,other than the home base of the CFPs is an importantdifferentiating factor for donation-based and reward-based CFPs.

10. Large sums can be raised for capital viacrowdfunding platforms as an alternative forsmall business and start-ups!

Crowdsourcing.org – Industry Report 2012

Reward-based CrowdfundingRaise moneyGain visibility

Guage demand = mitigate risksConnect with audiences

What’s interesting about RBCPeople don’t give up ownership of their ideas.

Backers get something out of it (collateral).More than 3 projects have made $1million in funds.

Top 8 crowdfunding sites(per unique monthly visits)

Kickstarter is by far the leading reward-basedcrowdfunding site, with over 31,400 successful projects

44% of project success rateS396m successful dollars

8 advicesfor a succesful crowdfunding project

Martin Thornkurst | By:lavin, Oslo 2011

Have Good ideaAs always

Martin Thornkurst | By:lavin, Oslo 2011

Emphasize yourselfPeople like people

Martin Thornkurst | By:lavin, Oslo 2011

Tell your storyCreate bond and understanding

Martin Thornkurst | By:lavin, Oslo 2011

Spend time on a videoStraight to people’s heart

Martin Thornkurst | By:lavin, Oslo 2011

Be SpecificMake your world easy to understand

Martin Thornkurst | By:lavin, Oslo 2011

Creative rewardsPlease the crowd

Martin Thornkurst | By:lavin, Oslo 2011

Reward Popularity

THANK YOU!

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