02.social media and the news organisation
Post on 30-Jun-2015
351 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
1
Module 2:
Social media and the
news organisation
2
Why social media?1. We cannot be everywhere: social media allows
us to access the masses to get leads, photos, videos, generate story ideas, connect to sources.
2. Traffic from social networks on the rise: referrals to news sites from blogs, Twitter, Facebook, photo/video sites are on the rise.*
3. Social and mobile skill sets enable us to tell our stories in new ways. We can shape conversations, engage communities, create and moderate discussions and deliver a better news experience.
4. Explosion of new apps and tools driving innovation on how media is consumed, created, distributed, shared and enjoyed.
* Link: http://bit.ly/socmedj
2
3
New roles in journalism/publishing
• Web editor
• Community developer
• Search engine optimizer (SEO)
• Multimedia producer
• Digital content producer
• Database programmer
• Data visualization programmer
• Content aggregator or curator
• Director of audience engagement or development
• “Seeking nerdy journalist or journalism
nerd” ** Actual advert for a new publication
4
New concepts in journalism
• Spreadable media
• Livestreaming
• Crowdsourcing
• Aggregation & Curation
• Community Building
• Hyperlocalism
3
5
What is spreadable media?
• Henry Jenkins* coins the phrase
spreadable media – to challenge the
metaphor of viral media.
• Viral = connotation is an infection or
contagion you involuntarily give to others
• Spreadable = media you find compelling
and consciously make a choice to pass on
to others via links, posts, social networks,
microblogging, sharing widgets. Motivated
circulation from the grassroots level.* Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication
6
Spreadable media
• Power of word-of-mouse: Aggregators,
curators, filters, communicators, evangelizers,
influencers, messaging mavens, content spreaders,
gossip-mongers, antagonizers, community organizers.
• “Earned media” - Content is shared voluntarily
through email, chat, linking, blogs, forums and social
networks (as opposed to paid media eg print ads,
billboards, TVCs)
• Pass-along value – News deemed of value to tell
a friend, a relative, a follower, a fan. It has some
contextual meaning – funny, political, geographical,
historical, societal. “Do your best, link to the rest.”
4
7
Spreadable media: Connect + value
8
Google tips
5
9
10 Google Tips1. Capitalization, quotation marks: Google searches are
NOT case sensitive. Searches for najib razak, Najib
Razak, and nAjiB rAzaK will all return the same results.
Use “quotes” to home-in with specific search, - (minus) to
exclude words
Eg: "nombor telefon balai polis ampang"
2. Limit to .my sites, - (minus to exclude sites)
Example 1: “church arson” site:my
Example 2: “najib razak” site: gov.my, “najib razak” -my
3. Either OR. If you want to include either this or that in result
list, use the OR operator (must be upper-case). Example:
rosmah OR najib site:my (Leave out the OR, Google
returns pages that include both terms)
10
4. Try searching News, Images
5. Finding specific FiletypesGo to Google > Advanced Search.Try finding Acrobat (pdf), Powerpoint (pps), Word (doc) Excel spreadsheet (xls) files. Eg: filetype:xls site:bnm.gov.my
6. Older stuff and newer stuffOld: Try Google Cached, or www.archive.orgNew: Enter keyword, click Search, More, Updates
7. Find definitions, synonyms eg: define:dodecagon
6
11
8. Tools: Calculator, Metric/Currency Conversion
Eg 1: 233 square feet in square meter OR 233 sq ft =? sq m
Eg 2: USD in ringgit, 5.6 million British pounds in MYR
Eg 3: half a cup in teaspoons9. Flight details
Eg 1: mh123Eg 2: flights from kuala lumpur to langkawi
10. Weather, time,
Eg 1: weather kuala lumpurEg 2: time london
12
Monitor keywords using Alerts
1. Monitor specific keyword with Alerts
2. Get an email everytime someone mentions
a company, a personality, a subject matter,
anything that interests you.
3. Popular alert services: Google Alerts:
http://www.google.com/alerts
Yahoo Alerts:
http://alerts.yahoo.com
Twitter alerts:
http://www.tweetalarm.com
7
13
RSS
• Rich Site Summary/Really Simple Syndication is a method to syndicate your web content out to users.
• RSS feeds benefit readers who want to subscribe to timely updates from their favourite blogs or websites or to aggregate feeds from many sites into one place.
• Most blog software generates an automatic RSS feed for others to “subscribe” to that blog.
• Subscribers can use a dedicated software called an RSS reader to scan updates quickly. Popular web-based RSS readers: Feedly, Netvibes.
14
Using RSS1. Monitor News, Press releases, Blogs:
Star: http://thestar.com.my/rss/
RMP: http://www.rmp.gov.my/filebase/mainhtm/beritarss-1.xml
KSN: http://www.pmo.gov.my/ksn/rss.php
MOH: http://feeds.feedburner.com/ikdn/
FMT: http://www.freemalaysiatoday.com/feed/rss/
2. Monitor Facebook Pages:
• Copy and paste this link into the new document:http://www.facebook.com/feeds/page.php?format=atom10&id=PASTE_ID_HERE
• Find Facebook Page ID: http://findmyfacebookid.com/
• Paste ID number in “PASTE_ID_HERE”
• Copy feed in Feedly, Netvibes
8
15
Livestreaming
• One definition: Producing and pushing
out content to users in real-time
• Examples: live blogging, live tweets, live
chats, live forums, live video
• Applications: Blogs, Twitter,
CoverItLive, Livestream, Google+
Hangout, Ustream.tv, Justin.tv, Twitcam,
Facebook Live app
16
ABC: SFO Crash live blog
http://liveblog.abcnews.go.com/Event/LIVE_UPDATES_Boeing_777_Crash_at_San_Francisco_Airport
9
17
Live blog: Haiti Quake in Guardian
http://www.guardian.co.uk/news/blog/2010/jan/13/haiti-earthquake
18
Tips on live blogging
1. Make sure you have enough battery
power or plug in to a power outlet.
2. Internet access must be reliable
3. Time-stamp updates and post above the
previous one, freshest take at the top.
4. Follow sports-style reporting: a mix of
play-by-play reporting with analysis and
colour.
5. Attribute information and maintain
accuracy
10
19
Tips on live blogging6. Tell readers when you are working to
verify something as factual.
7. If in doubt, leave out
8. Tone: Witty asides are okay for a lifestyle
event but not a murder trial
9. Posting audio clips or digital photos fast
requires practice
10.Best used for controlled events – a
seminar, court case, parliament, public
forum, concert, sports event in which
little movement required
20
Tips on attribution
• Always ask for permission: even though you
are their ‘friend’ on social networks doesn’t mean
they want to be quoted. Respect privacy.
• Be skeptical: Photos, videos can be manipulated
• Always attribute to primary source: plagiarism
can get you in serious trouble
• Link to primary source. For images: Use
tineye.com, images.google.com
• Caveat: “This information as yet to be verified
through independent sources”Link: http://stevebuttry.wordpress.com/2011/10/31/you-can-quote-me-on-that-advice-on-attribution-for-
journalists/
11
21
Verifying information on social media
• Examine profile: bio,
links, email, previous
updates, retweets,
friends, followers
• Check time of update
esp. breaking news
• Check photos, location,
correlate with other
tweets, updates
• Send email, message,
ask for photosSource:
http://stevebuttry.wordpress.com/2013/01/21/how-to-verify-information-from-tweets-check-it-out/
22
Social media policy for journalists
Eg 1: ABC.com.au
• Do not mix the professional and the personal
in ways likely to bring the ABC into disrepute.
• Do not undermine your effectiveness at work.
• Do not imply ABC endorsement of your
personal views.
• Do not disclose confidential information
obtained through work.
Source: http://about.abc.net.au/reports-publications/use-of-social-media-policy/
12
23
• Emerging as one of the best tools to liveblog
• Uses: Minute-by-minute live blogging an
event, Q & A, sports coverage, weekly chats
• Can embed anywhere
• Allows for moderation
or instantly publish
commentary
• Quick polls
Features
• Upload pics, audio and video.
• Newsflash and scoreboard
• Instant replay when done
24
Examples of use of CoverItLive
• Anil Netto: anilnetto.com
http://anilnetto.com/malaysian-politics/live-
the-big-debate-soi-lek-vs-guan-eng/
• Sacramento Bee:
http://www.sacbee.com/live/
• NST Live
http://nst-live.blogspot.com/
13
25
Example: anilnetto.com
http://anilnetto.com/democracy/live-perak-state-assembly-sitting-2/
26
Livestream : Ubah.tv
14
27
Google+ Hangout: Sarah Hill/KOMU
http://www.youtube.com/watch?v=xvdhSH3nGZI
28
Social media news curation tools
Example 1: Joplin before and after the
tornado: http://bit.ly/joplinstory
Example 2: Rory McIlroy win at US Open
http://bit.ly/rorymcilroy
Example 1: Covering a fire
http://bit.ly/storifylah
Example 2: Saudi Arabia’s women drivers
http://bit.ly/saudidrive
Example 3: The Star GE13 coverage
http://bit.ly/starge13
Emerging curation and aggregation tools ie Storify, Storyful, Keepstream, Curated.by being used to pull together a stream of tweets, status updates, pics and videos on the fly.
15
29
Crowdsourcing: Capture Cincinnati Engaging community through pics
30
Crowdsourced photo project• Project started in 2007 by Cincinnati
Enquirer. Readers submitted photos to be
published in a coffee-table book and DVD.
• Successfully sold out, repeated in 2008 and
2009.
• 1,396 photographers submitted 24,395
photos, and 2,473,484 votes cast in ‘09
• Those who submitted/voted were given
discounts on book, eligible for prizes, asked
to promote pics/site to family and friends via
email, blogs, Twitter and Facebook.
16
31
The Guardian and MPs’ expenses
Invited readers to dig through 458,832 pages of
documents of British MPs' expenses to flag up individual
claims, or documents that merit further investigation. Over
25,000 took part and to-date sifted through over 200,000
pages.
The exercise uncovered various
suspicious claims of seeming
extravagance or over-claiming
of items of furniture, electrical
goods, refurbishments and food.
http://mps-expenses.guardian.co.uk/
32
Mumbai 2008 attack: Victims list using Google Docs
17
33
Haze: Singaporeans crowdsource
price and source of N95 masks
http://bit.ly/n95maskssg
34
SeeClickFix• Allows anyone to file a report and track non-
emergency issues (potholes, graffiti, broken street lights, vandalized playgrounds, etc) anywhere in the world via the internet.
• Instantly informs local councils, community groups, media organizations and governments to “fix” issue
• Empowers communities to improve their neighbourhoods.
• News sites use it to draw visitors and fish for stories.
• Similar:http://www.fixmystreet.com
18
35
Example of SeeClickFix in action
Residents point out suspicious activity in
neighborhood. New Haven Police Dept Tactical
Narcotics Unit alerted, conduct surveillance and
sting operation. Police arrest heroin dealer and
buyer and seize 10 packets of heroin.
Link:
http://www.seeclickfix.com/issues/3998
Pothole problem resolved
Link:
http://www.boston.com/yourtow
n/newton/seeclickfix/
36
http://www.malaysiacrime.com/
19
37
Case study: Ushahidi
• Aggregates information
from the public via
SMS/MMS/email and
visualizes the data on a
map or timeline
• Useful when real-time
responses needed: eg
crisis or disaster, flu
outbreak, election
watch.
• 1st used to map reports of violence in Kenya after the post-
election fallout at the beginning of 2008; used by AlJazeera
for War on Gaza in 2008-09; used in Indian election in 2009
for voter reports; used to map flood in Queensland 2011
38
“In the past you were what you
owned. Now you are what you
share,”Charles Leadbeater
top related