03 eccp and cee day3_ecc2012

The European Cluster Collaboration Platform

and itsinternational and CEE dimension

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Comparison: Global/European economy

The European Union (EU-27)

Source: Central Intelligence Agency (www.cia.gov)

- GDP (purchasing power paritiy): $74.54 trillion (2010)- GDP (real growth rate): 4.9% (2010)- Labor force: 3.228 billion (2010 est.)- Unemployment rate: 8.7% (2010 est.)- Budget surplus (+) or deficit (-): -5.3% of GDP (2010 est.)

-GDP (purchasing power paritiy): € 15.170 trillion (2010)

- GDP (real growth rate): 1,8 % (2010)-Labor force: 239.3 million (2010)- Unemployment rate: 9.6 % (2010)-Budget surplus (+) or deficit (-): -6,4 % of GDP (2010)

The global economy

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CEE-region

Facts and figures

• 9 Countries• 78 regions• 148 Mio citizens

(28% of EU population)• 1,050,00 square kilometers =

a fifth of the EU landmass• very heterogeneous

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The MoU countries

BRAZIL- GDP (purchasing power paritiy): $2.172 trillion (2010 est.)

- GDP (real growth rate): 7.5% (2010 est.)

- Labor force: 102.2 million (2010 est.) - Unemployment rate: 6.7% (2010 est.)

- Budget surplus (+) or deficit (-): 2.9% of GDP (2010 est.)

REPUBLIC OF KOREA - GDP (purchasing power paritiy): $1.459 trillion (2010 est.) - GDP (real growth rate): 6.1% (2010 est.)

- Labor force: 24.75 million (2010 est.) - Unemployment rate: 3.7% (2010 est.) - Budget surplus (+) or deficit (-): 1.3% of GDP (2010 est.)

Source: Central Intelligence Agency (www.cia.gov)

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What makes clusters and their SMEs competitive?

Cooperation not competition is neededÞUtilizing full innovation potential ÞSynergies are created via networkingÞAcceleration of know-how and innovationÞ always knowing whom to contact (cluster)

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The potential of ECCP

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Mapping of Clusters and their SMEs

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• Reduction of complexity• Increase of added value• cultural product (emotionally triggered), increases awareness• boosting innovation

Value of Branding

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Branding

Story telling: “best practice cases”

Branding value not often used for clusters (TACTICS)

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„Tell us your story“

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Branding via Labeling (Bronze Label)

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Branding via Labeling (Gold Label)

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Competition: „put your cluster on the map“ (voting)

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Next steps

• Register as a user• Register your cluster with full

profile• Upload your SMEs• Use this platform actively

(add content etc.)• Benefit from this collaboration tool• Further questions: Visit the booth!

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Contact & Information

Christoph Matthias Reiss-SchmidtProject Manager (EU-projects)Clusterland Oberösterreich GmbH

Tel: +43 732 79810-5157Fax: +43 732 79810-5110Mobile: +43 664 8186586christoph. Reiss-schmidt@clusterland.atwww.clusterland.at

Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises.All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in any form or by any means without prior written permission of Clusterland Oberösterreich GmbH.