03 leading innovation thur creativity day 2

Robert Alan Black, Ph.D., CSPalan @ cre8ng.com

http://www.cre8ng.com

Leading InnovationThrough CreativityLeading InnovationThrough Creativity

8 & 9 November 2011

Cre8ng! Leading InnovationThrough Creativity D

8 & 9 November 2011

Who Might Be

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Land of Eureka!

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Being creativeis a choice…

Individuals, leaders,entire organizationscan make the choice.

a daily choice!

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Getting to Eureka & Beyond

Overcoming Blocks32 Creative Thinking Traits12 Creative Thinking Tools4 Systems: Whacky to Real12 Jumpstarters6 Ways to set up a…

Cre8ng Community

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Don’t Just Sit There!

Developing Creative Thinking in &

S.P.R.E.A.D.ng “it” throughout Your Entire Organization

8 & 9 November 2011

They laughed at Columbus, Fulton, the Wright Brothers. They also laughed at Bozo the Clown.”

Carl Sagan, founder & first President of The Planetary Society

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If your goal is to create something new and big, you're going to have to do something

that everybody else will laugh at -

so that becomes the test. Marc Andreessen,

founder of Netscape

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“Laughter and tears are both responses to frustration and exhaustion. I, myself, prefer to laugh, since there is less cleaning up to do afterward.”

Kurt Vonnegut, Jr, humanist

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“I prefer to working on theImpossible, because there isLess competition.”

Walt Disney, creator

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Dr. Seuss

"I like nonsense, it wakes up the brain cells.

Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope and that enables you to laugh at life's realities.”

8 & 9 November 2011

“All it takes is one idea to solve an impossible problem.”

-- Robert H. Schuller-- Robert H. Schuller

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The highly Creative Thinkerlooks at every ideaas a possibility.

Robert Alan Black, Ph.D., CSP

8 & 9 November 2011

% Of Profit

15% Rule

Creativity or Idea Clubs

Company Books (Dupont)

Contests

Creativity/Innovation

Newsletters - Print/Electronic

Creativity/Innovation Rooms

Groups---Oz Group

Guest Speakers

Idea Meetings

Idea Systems

In-House Training

Innovation Fairs

Libraries

Management Support

Newsletters - External

Posters

Problem Solving Teams

Rebel Groups-Unofficial

Retreats

Rewards & Reward Systems

Seminars

Support Conference Attendance

Training Programs

Workshops

What Some Corps Do…

8 & 9 November 2011

% Of Profit

15% Rule

Creativity or Idea Clubs

Company Books (Dupont)

Contests

Creativity/Innovation

Newsletters - Print/Electronic

Creativity/Innovation Rooms

Groups---Oz Group

Guest Speakers

Idea Meetings

Idea Systems

In-House Training

Innovation Fairs

Libraries

Management Support

Newsletters - External

Posters

Problem Solving Teams

Rebel Groups-Unofficial

Retreats

Rewards & Reward Systems

Seminars

Support Conference Attendance

Training Programs

Workshops

What Some Corps Do…

None do it

Systematically

or Throughout

or for more than

18 monthsNone do it

Systematically

or Throughout

or for more than

18 months

8 & 9 November 2011

S.P.R.E.A.D.SPREAD

UPPORTINGROMOTINGECOGNIZINGNCOURAGINGPPLYINGEVELOPING

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BREAKINGTHE BOX

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UsingUsingTools & TechniquesTools & Techniques

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Jumpstarting Jumpstarting Your CreativenessYour Creativeness

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NormalOrdinaryRegularBoring

Unique

Unusual

Exciting

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Be Be ChildishChildish

Be Be ChildlikeChildlike

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Useless

Inventions

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Useless

Inventions

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MONDAYsquiggle versus straight line How have you been a squiggle versus a straight line? What does it mean to be a squiggle? A straight line?

TUESDAY out of the box versus in the box Are you an "in the box" or an "out of the box" thinker? How have you been an "out of the box" thinker in the past? How might you be in the future?

WEDNESDAY off the wall versus on the wall What about being on or off the wall? How have you been an "off the waller"?

Alan’s Cre8ng Challenges

THURSDAYin step versus out of step What are some ways or times that you chose to "step out of line"?

FRIDAY fit in versus dance to a different tune How and when have you danced to a different tune or chosen not to fit in?

Have fun exploring your creative life this week.

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What?What Else!Why?Why Not!

8 & 9 November 2011

Accounting Restaurant DiscountAdvertising Hotel/Motel SoftwareArchitecture Insurance SportsAutomotive Interior Design TravelBeekeeping Health/Exercise TruckingCall Services Janitorial VendingDentistry Legal UndertakingEngineering Real Estate Yacht DesignForestry Retail/Discount Zoo Keeping

Too often we allow our experience and expertise to cloud our visions and thinking.

In order to break out of such traps we can take time to imagine how other industries, businesses,

professions, occupations might view the problem and possibly solve it.

OTHER INDUSTRIES

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S.C.A.M.P.E.R. CHECKLISTING

S. = substituteC. = combineA. = adapt, adoptM. = minify, magnifyP. = put to other usesE. = eliminateR. = reverse

Divergent Thinking Tool

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S.C.A.M.P.E.R. CHECKLISTING

S.C.A.M.P.E.R. is a form of CHECKLIST. A CHECKLLIST is a prepared list of words, verbs, questions that you can use that can spark new ideas, change your thinking or your point of view or even you mood and the direction your thinking at the moment and take you into many directions.

S.C.A.M.P.E.R. was created by Bob Eberle, teacher/educational consultant in the 1970 s to teach the concept of CHECKLISTING to school children by using a memory device (acronym) that they could easily remember when they needed to generate new ideas or remember existing or past ideas. It is used as the foundation for Michael Michalko’s excellent Creative Thinking Tools book…THINKERTOYS.

First StepWrite out the word S.C.A.M.P.E.R. vertically on a piece of paper or on a flip chart/chalkboard or other surface that the group can see.

Second StepWrite out what the 7 letters stand for.

Third StepThen use each of the 7 by asking questions using these verbs to improve/change/revise your challenge or problem to generate potential ideas and solutions.

Fourth StepRead over the ideas you have produced and select the bestTo work on to turn them into HOT SOLUTIONS to use.

S. = substituteC. = combineA. = adapt, adoptM. = minify, magnifyP. = put to other usesE. = eliminateR. = reverse

Divergent Thinking Tool

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stretch it raise the price make it breakablecombine it make it terryifying make it funnyappeal to kids separate it cushion itWinterize it appeal to seniors make it flyilluminate it darken it do it backwardgo clockwise slow it down magnetize itfreeze it loosen it make it invisiblemisspell it go under it put it in picturessweeten it put it to music make it weaker

Throughout our schoolingwe are asked “WHAT IS IT?”

To expand our creativenessand our creative skills we need only change the question to…”WHAT IF WE?” or “WHAT ELSE MIGHT IT BE?”

“What If We?”

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Forced Obj.MetaphorsExcursionsBionics

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Wild, Whacky, Weird

ToReal

Wild, Whacky, Weird

ToReal

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Super Heroes!

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Idea Relay

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Time for aBREAK!

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PCP-Pluses/Concerns/Potentials

Pluses/Concerns/Potentials a convergent thinking tool used for analyzing a list or group of ideas that have been generated by an individual or a group.

First StepNarrow down the number of ideas to a comfortable number (3 to 6)

Second StepThen one by one write out 3 lists of thoughts about each idea.

a. Pluses of the ideasb. Concernsc. Potentials

Third StepThen compare the results.

Fourth StepIf one idea falls behind the others yet the group seems more excited about it or committed to it, then go over each of the concerns and think of ways to eliminate or strength them with that idea.

Sample

Idea 1Make the chair out of XXX plastic and apply electrical lighting to it.

Pluses - Plastic will be cheaperLighting will make it more useableThe plastic will provide more color options

Concerns - We have no experience with plasticElectrical wiring will add costIt may be too easily tipped over

Potentials - Could lead to a product that could be sold anywhere in the world.Could expand our technical capacitiesCould open up new markets for our other products.

Convergent Thinking Tool

8 & 9 November 2011

Hits & MissesHits & Misses is a convergent thinking tool used for quickly choosing ideas from several that have been generated.

First StepGenerate many ideas….24, 48, 144…..on Post-It notes or slips of paper or index cards or simply write them on a surface where everyone can see them easily.

Second StepTell the group to go up and scan the total group of ideas and mark which ones their “gut” tells them is a hit. No discussion. Just simply read and react.OrTell the group to go up and move the ideas they think are HITS to an area labeled HITS and the MISSES to another area labeled thus. Leave the “NOT SURE” ones where they are.

Third StepThen discuss, organize by popularity, group, cluster the ideas by categories.

Fourth StepSelect the one or more that can be used at the same time or the ones that can be combined into a single idea

Sample

Hits Unsure? Misses

Convergent Thinking Tool

8 & 9 November 2011

No MoreCreative Blocks!

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WhatCauses

YourCreative

Blocks?

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NO TIMENO TIMEGRIEFGRIEF

DEPRESSIONDEPRESSIONILLNESSILLNESS

NATURAL RHYTHMNATURAL RHYTHM

NO TIMENO TIMEGRIEFGRIEF

DEPRESSIONDEPRESSIONILLNESSILLNESS

NATURAL RHYTHMNATURAL RHYTHM

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SOMETHING'S PERCOLATING

BRAIN'S RECHARGING

EXCESSIVE SELF-CRITICISM

PERFECTIONISM

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Creative block?

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What WeCan Do w/

CreativeBlocks!

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What Do You Do w/

CreativeBlock?

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1.2.3.4.5.6.

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Add one ritual behavior

Brainstorm

Change clothes

Do one chore

Write somewhere else

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Make a pointless rule (end in vowel)

Meditate

Quit beating yourself up

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Take a walk

Taking a break,

Talk to a toy, stuffed animal

Try "chunking"

Try free-writing

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Creative Thinking ToolsCan help Remove or

EliminateCreative Block

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OBSESSING ON ONE PIECE /

STORY TOO HARD

EXPECTATIONS: FANTASY & REALITY

LOSING FAITH IN THE PROCESS

THE WELL IS EMPTY

STRESS & PANIC

BEAT YOURSELF UP

SET UNREALISTIC SCHEDULES

NO TIME

GRIEF, DEPRESSION, & ILLNESS

NATURAL RHYTHM

SOMETHING'S PERCOLATING

BRAIN'S RECHARGING

EXCESSIVE SELF-CRITICISM

PERFECTIONISM

WRITING WHAT YOU SHOULDINSTEAD OF WHAT YOU LOVE

Causes

8 & 9 November 2011

Add one ritual behaviorBrainstormChange clothesDo one choreDo something important that’s very easyDo something out of the ordinaryGet away from the computerListen to new musicMake a pointless rule (end in vowel)MeditateQuit beating yourself upReadRelaxReturn to writing after a lapseSet a time, write whatever comes to mind, w/o stoppingStretchTake a shower

Take a walkTaking a break, Talk to a toy, stuffed animalTry "chunking"Try freewritingWatch movies, plays or tv for inspiration.Work on the titleWrite a basic plot outline of the storyWrite about an experience of your ownWrite crapWrite five wordsWrite from a personaWrite or type out a complete short story by one's favorite authorWrite someplace newWrite the middle

Aides/Cures

8 & 9 November 2011

May you live In the

Land of EurekaWhenever You Choose!

May you live In the

Land of EurekaWhenever You Choose!

03 leading innovation thur creativity day 2

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checklisting s

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