08855 ssmm noosa business group presentation
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•
with LISA HARRISON
DIGITAL MEDIA STRATEGIEST
CREATE A
BUZZZZZZ
A Little ABOUT LISA.
• Passionate about media + internet + relationships
= SOCIAL MEDIA!
• On a mission to “Create safe, supportive and structured social communities online.”
EVOLUTION
ACCESS these SLIDES on... http://www.slideshare.net/
•
with LISA HARRISON
•
SOCIAL MEDIA is NOT an ATM.
WELCOME TO THE
REVOLUTION!
Why should I CARE about SOCIAL MEDIA?
The future of marketing integrates traditional and social tools, connected by
successful, ongoing relationships with media, influencers, and people.
That’s right…it’s about relationships and it’s about people.
Relationships serve as the foundation for everything, whether its traditional or
new media, and the constant reminder that we’re reaching people, and not
audiences, will keep us on a path to relevance.
Brian Solis 2007 International publisher in new media.
Why is SOCIAL MEDIA GOOD for business?
1. Social media is a very effective branding strategy
2. SEO uses social media to improve rankings
3. Used in purchasing decisions
4. Increased traffic and subscriber rates
5. oppoirtunities for new business partnerships
6. reduced marketing expenses
7. improved sales
8. Lead generation effectiveness may be lower on the list,
but best practices are emerging rapidly
1. PUBLISH
Everyone can publish anything for everyone
•publish everything you have anywhere you can,
•monitor what others publish, promote it,
•and empower your customers to publish.
3 TYPES of SOCIAL MEDIA.
2. SHARE
Anyone can promote anything to everyone
•monitor what’s being shared about you
•find where your audience hangs out
•promote your content and other content
•produce content your audience with love
3. NETWORK
Anyone can connect with everyone from anywhere
•make friends - find your existing connections
•network through groups
•add to your email signture,
•be helpful - answer questions, share interesting content
•make connections
SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.
Here are some examples of social media websites:
•Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
•Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
•Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
•Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
•Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
•Blogs (Wordpress, blogger)
•Microblogging (Twitter)
•RSS
•Repeat the same core messages
•Use the same photo
•Focus on your topic
•Use the same language style everywhere
TIP #1: BE CONSISTENT
WHAT does YOUR PROFILE picture SAY about YOU?
Reflective sunglasses
The Modified Cartoon Portrait
I’m A
JUST MARRIED!!
I’ve Got a Mac, or the Photo
Booth Warhol I’m a
Family Man
WHAT does YOUR PROFILE picture SAY about YOU?
Where’s Wally Shot
Random Last Name
Shot
Uni Student
Cartoon
I Love My Pet Shot
I’ve got a Boyfriend/Girlfriend Change the
WorldTourist
JokeIn the Mirror
Middle Finger
Determine and prepared for the time commitment and resources necessary to be successful.
Assess if this venture will complement or take
away from your existing activities.
TIP #2: BE COMMITTED
Set SMART AIMS and OBJECTIVES.
S
M
A
R
T
pecific
easurable
ttainable
elevant
ime-bound
OUTBOUND MARKETING. Interrupt consumers
• Telemarketing
• Trade Shows
• Direct mail
• Email Blasts
• Print ads
• TV/Radio ads
TIP #3: RETHINK MARKETING.
OUTBOUND MARKETING. Interrupt consumers
• Telemarketing
• Trade Shows
• Direct mail
• Email Blasts
• Print ads
• TV/Radio ads
V’S
INBOUND MARKETING.Permission to communicate
• SEO/SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
TIP #3: RETHINK MARKETING.
The NEW SALES FUNNEL.
COMMUNITY-FOCUSED.
INTIMACY and GRATITUDE.
Thanks to facebook and other social media channels Nestle has an enormous public relations mess to deal with in March 2011 when Greenpeace created a parody video.
THE POWER of SOCIAL MEDIA.
Profiles of internet users Think of your“target audiences” in terms of:
•Passionates
•Influencers
•Ad-Hocs
TIP #4: AUDIENCE TYPES.
Here are some tips for engaging your social network:
1. Listen Then Leap
2. Be a person – Not a logo
3. Be Responsive
4. Ask And You Shall Receive
5. Act Within Social Media Guidelines
TIP #5: ENGAGE.
ENGAGE IN THE CONVERSATION!
TODAY ONLY.
3ONLY 2hr Social Media Mentoringvalued at $397
for $297
WANT TO LEARN MORE?
THANK YOU!
www.pomo.com.au www.facebook.com/pomocreative
www.facebook.com/secretstosocialmediamastery www.youtube.com/user/pomocreative www.au.linkedin.com/in/lisaharrison74
@POMOCreate @secretstomedia
#ssmm
THE “AGE OF STRATEGY”
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