1-1 mailpiece design with pricing in mind. 1-2 agenda standardized addressing machinable &...

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Mailpiece Design

With

Pricing in Mind

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Agenda

• Standardized addressing

• Machinable & Non-machinable

• Automation letters & automation flats

• NEW- Intelligent Mail Barcoding

• Evaluation tools

• Folded Self-mailers

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The HEART

of any mailpiece is

the delivery address

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1. NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52

2. INFORMATION / ATTN MR J BROWN

3. RECIPIENT CENTRAL LIBRARY

4. DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD

5. CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999

PRESORTEDSTANDARD

U.S.POSTAGEPAID

VARTEC

Standardized Addressing Format.

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Postal Addressing Standards

PUB 28

Best resource

for comprehensive

addressing information

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Machinable Letters

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Machinable Letters

Maximum Weight

First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces

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Non-machinable Characteristics

MR JOHN CORREY111 MAIN STCITY, STATE ZIP CODE

Address along shorter dimension

Square

PRESORTEDFIRST CLASS

POSTAGE PAIDPERMIT NO. 23NORMAN, OK

Must be less than 1.3 but more than 2.5

Aspect Ratio

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AMY JONES4532 WEST DRIVESAN ANTONIO TX 78284-9623

Mailpieces over 4 ¼ inches high or 6 inches long

Must be at least .009 inchMust be at least .009 inch

Non-machinable Characteristics

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Non-machinable Characteristics

Pieces that contain odd-shaped contents

Pieces that are polywrapped, or have clasps, strings, or buttons

Pieces that are too rigid

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Folded Edge Perpendicular to Address?

MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651

U.S. POSTAGE PAID

PERMIT xxx

City StateFOLD

MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651

U.S. POSTAGE PAID

PERMIT xxx

City State

Bound Edge on the Top or on the Shorter Side

MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651

MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651

U.S. POSTAGE

PAID

PERMIT xxx

City State

U.S. POSTAGE

PAID

PERMIT xxx

City State

SPINE

SPINE

Non-machinable Characteristics

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What We Want to Avoid

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Top group shows condition of pieces when using existing requirements

– 60lb paper with one tab at top center

Bottom group shows condition of pieces when using revised requirements

– 70lb paper with two tabs at top

Will Revised Standards Make a Difference?

Existing vs. New Standards

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Basic Design Elements Dimension

– Height – 3.5” to 6” max

– Length – 5” to 10.5” max

Weight – up to 3oz

Paper basis weight - Book grade (Text, Offset)

– Basic Folded Self-Mailer design

– 70lb min for 1oz mailpiece; 80lb over 1oz up to 3oz

– Optional elements added

– basis weight ranges from 80lb to 120lb

– basis weight increases when piece weight is over 1oz

– Newsprint paper allowed on quarter-fold design only

– 55lb min newsprint paper which correlates to 60lb Book wgt

– 1.5 inch tabs required

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Quarter-Fold Design

These are only representative illustrations of potential designs.

Two folds perpendicular create a quarter-fold mailpiece

Folds must be at the lead and bottom edge

Single layer attachment or reply envelope allowed within

Paper basis wgt – 70lb min, 80lb if over 1oz.

Newsprint requires 55lb min which correlates to 60lb Book wgt

Reply Envelope inserted

within fold

Attachment

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Summary

Basic elements

Fold style / orientation

– Horizontal or vertical (oblong)

Panels are formed when sheet(s) of paper are folded

– Panel is final fold, bottom up to top on non-address side

– Number of host piece panels determined by design

– FSMs must have (2) panels min; qtr-fold (4) min

Flap (if used) is final fold used in closure of mailpiece

– External flap is final fold down from top on non-address side or from lead to trail edge

– Die-cut shape allowed

– must be sufficiently sealed to panel

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SummaryOptional creative elements

Interior attachments / loose enclosures

– Attachments secured to panel

– Enclosures in pocket or other style containment method

Die-cutout hole(s) - no through holes allowed

– Placement, size, shape and amount defined

Perforation elements: cut-to-tie vary by design / weight

– Pull-open strip, pop-out or pop-open panes

Exterior attachments based on current DMM standards

Recommendations only, not required

– Friction (less than 2.0kv), static (0.26-0.34), coating (vs raw paper)

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Flexibility

Automation letters must meet standards for:

Paper stockPrint contrastReflectance

Barcoding

Automation Letters

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Automation Flats

• Flexibility• Length• Thickness

• AFSM 100 Compatibility• Rectangular• Size standards

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Flexibility Test - part 1

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Flexibility Test - part 2

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Flexibility Test - part 2

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Quality Mailpiece Design

$aves Dollars and Makes $ense

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Mailpiece Design Analyst

Templates

Notice 3-A

Notice 67

Notice 124

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Publications

Pub 28 Pub 178

Postal AddressingStandards

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Eyepiece Reticle Template

Purpose:EvaluatesBarcodes

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PANTONE COLOR GUIDE

PANTONE

301U

13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black

5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White

PANTONE

225U

12 parts PANTONE Yellow 4 parts PANTONE Green

PANTONE

375U

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Scanner

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Barcodes

POSTNET Code

Intelligent Mail Barcode

Retired as of January 27, 2013

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Mailpiece Design with Pricing in Mind:• Save dollars by keeping current on rate

incentives for quality mailpiece design

• Save time through the advantages of automated processing

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Questions

Cindy Pease- Manager, BME

Cindy.j.pease@usps.gov

703-698-6380

Steven Booker – Business Alliances Manager

Steven.l.booker@usps.gov

804-897-5759

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