1. 2 overcoming barriers: poor public perception legible london
Post on 01-Apr-2015
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Overcoming Barriers:Poor Public Perception
Legible London
Benefits of walking
• Efficient and enjoyable– Helps ease pressure on public transport
• Socially inclusive– Reduction in street crime– No cost
• Little environmental impact– Sustainable
• Improved health
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Walking in London
• ‘…we at TfL are going to do everything in our power to make walking through this city as attractive and enjoyable as possible.”
Boris Johnson
‘Way To Go’ , Nov 2008
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Public Perception
• 26% of Londoners worry about getting lost (TfL, 2006)
• Fear of crime and anti-social behaviour – 79% of Londoners believe dirty and vandalised streets
make people dislike walking in London (TfL survey, 2008)
• 1 in 5 don’t feel safe walking by themselves in their local area (TfL survey, 2008)
Legible London
• Improved consistency
• Reliable journey times
• ‘Image’ & ‘Infrastructure’
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Legible London
• Prototype – Bond Street (Nov 2007)
• Pilot Schemes (Sept 2009)– Southbank & Bankside
(Central London)
– Clear Zone – Bloomsbury to Covent Garden (Inner London)
– Richmond & Twickenham (Outer London)
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Mental Mapping
• Mental map revolves around relationship between memorable locations and routes
• Stronger mental map = greater confidence
• Use London’s landmarks, distinct areas, streets, stations and squares
• Geographic vs. diagrammatic mapping
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Mental Mapping
‘nodes’ ‘’locality’ ‘neighbourhoods’
- specific arrival and destination points
- knowledge of the area surrounding the nodes
- clusters of localities
Naming hierarchy
Areas(e.g. West End, City etc)
Villages(e.g. West End – Soho, Mayfair etc)
Neighbourhoods(e.g. Covent Garden – Neal Street, Seven Dials etc)
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Case Study - Bromley
• Inspired by LL prototype – implemented at a local level– ASTUTE project
• Walking time vs. distance
• Complimented redevelopment of town centre
• Over half of respondents said the pocket map made them feel closer to the town centre
• 0% of respondents used the map to walk!
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tfl.gov.uk
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