1 © 2000, cisco systems, inc. 1 ethernet to the home
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2© 2000, Cisco Systems, Inc. 2
ETTH is aimed at serving residential and SMB customers located in Multi Dwelling Unit with Ethernet connectivity
at a competitive price point and operating costs when compared to other fiber to the building option
Ethernet To The HomeEthernet To The Home
Always on connectionFixed monthly cost (EU$ 50/month)Two-way communicationThe greatest potential: 100 MbpsThe cheapest: GE over fiber
3© 2000, Cisco Systems, Inc. 3
Business PropositionBusiness PropositionMarket OverviewMarket Overview
– ETTH for residential, SOHO and SMB
– Located in MxU
– Always on 10/100 Mbps Ethernet connectivity
– Companies, having gained the right to use conduits and fibers owned by parent companies, which have digging permits
– Multi-utilities (Gas, Water, Power) operating in major Cities, who own the land where the cables are laid
– > 60 cities in Europe have seen multiple operators deploying new metro networks
– lighting dark fiber in metropolitan area networks (MANs)
– delivering Ethernet connections to newer buildings
– wiring building
– offering Ethernet, vast amounts of cheap bandwidth when compared with DSL, cable, and wireless.
WHO
WHAT
HOW
4© 2000, Cisco Systems, Inc. 4
Ethernet Price TrendEthernet Price Trend
Ethernet Price Trend
0200400600800
10001200140016001800
1996 1997 1998 1999 2000
Year
Av
e P
er
Po
rt
Pri
ce
US
$
Ethernet
FE
GE
Ethernet Price Trend – Source Dell’Oro
5© 2000, Cisco Systems, Inc. 5
Cost of delivery bandwidthCost of delivery bandwidth
10
100
1000
10000
1998 1999 2000 2001 2002 2003 2004 2005Year
Meg
abit
/Po
rt/M
on
th/U
S$
SONET
ATM
GE
SOURCE: BCR Sept, 2000 by Peter Sevcik, NetForecast, Waltham, MA
6© 2000, Cisco Systems, Inc. 6
BenefitsBenefitsCustomers, Owners and Content Providers Customers, Owners and Content Providers
Value to the Property OwnersIncreased value of the propertyIncreased value of the property
Only one cable infrastructure to maintainOnly one cable infrastructure to maintain
Property automation possibleProperty automation possible
Value to the ConsumersHigh-speed access at the “first mile” High-speed access at the “first mile”
Always-on services (no slow dial, time-based billing) Always-on services (no slow dial, time-based billing)
Voice for “flat fee” modelVoice for “flat fee” model
Value for Content Partners Broadband content distributionBroadband content distribution
Stimulate local content partners with niche exclusivityStimulate local content partners with niche exclusivity
Marketing possibilities on start pageMarketing possibilities on start page
Customer information accessCustomer information access
Video and Internet IntegrationVideo and Internet Integration
Walk Away
Walk Away
1 or 10 GE on Metro Fiber Rings
E-commerce
Communications/collaboration
Customer relationship management
Finance/accounting
Education/training
Human resources
DataquestDataquest
7© 2000, Cisco Systems, Inc. 7
Home Control Home Control and Securityand Security
Family ManagementFamily ManagementCommerceCommerce
CommunicationsCommunications
EntertainmentEntertainmentInternet AccessInternet Access
Shared Shared DevicesDevices
Internet Home SolutionsInternet Home Solutions
8© 2000, Cisco Systems, Inc. 8
Ethernet LAN
Ethernet LAN
Ethernet LAN
Ethernet LAN
Traditional Telco networkVoice-oriented connectivity
Telco Central Office
Edge Switch
Edge Switch
Gig WAN
Router
Gig WAN
Router
Next-generation IP over fiber networkusing Ethernet and derivatives
up to gigabit speeds
Rou
ter
sCS
U/
DS
Us
CS
U/
DS
UsRou
ter
s
ATMSwitchMUX
ATMSwitch MUX
SONET
Telco Central Office
8
Next-Generation MANNext-Generation MAN
TELECOM
PREDICTS2000Dataquest
9© 2000, Cisco Systems, Inc. 9
Network Architecture OverviewNetwork Architecture Overview
Access layer3500-XL with LX/LH, ZX GBICs
GSR
Catalyst 3500 XL in the basement
Cisco 12000 Internet Routers Cisco 12000 Internet Routers
InternetInternet
Central OfficeCentral Office
Local ContentLocal Content ProvidersProviders
Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings SOHO & SME
CPE 10/100 Mbps
Residential CPE10/100 Mbps to each apartment
Distribution layerDistribution layerCatalyst 6500Catalyst 6500
Walk Away
10© 2000, Cisco Systems, Inc. 10
Local ContentLocal Content
Single house Single house
Star topologyAccess Layer Switches Catalyst 4006, Layer3 cardPort density per 4006: 192, 1 GE
Distribution SwitchCatalyst 4006, Layer3 card
Service NetworkTV-VLAN
DHCP ServerImagicTVServer
Service NetworkInternet-VLAN
10/100 Mbit/s10/100 Mbit/s300 kbit/s per household 300 kbit/s per household per Internet Accessper Internet Access
Cisco 12000 Internet Routers or 7200
Dedicated Ethernet ports
TV Ethernet
Internet Access
Set Top Box with 2
SCART connections
for the TV and VCR
Residential CPE
InternetInternet
2xSTM-1 (1000 users)
11© 2000, Cisco Systems, Inc. 11
Double Rings ArchitectureDouble Rings Architecture
Metro/Regional GBE ring
1st level(POS or DPT)
GBE ring2nd level
DPT
Cisco 3512
Cisco 3512
Cisco 3512
Cisco 3512
Cisco 3512
GBE ring2nd level
DPT
Cisco 3512
Cisco 3512
Cisco 3512
Cisco 3512
Cisco 3512
GBE ring2nd level
DPT
GSR12000 Internet Routers Long Haul
6509
12© 2000, Cisco Systems, Inc. 12
Design RequirementsDesign Requirements
• Density of subscribers per metro area
• Deployment of content rich application such as video and voice
• High bandwith requirements
• Quality of Service
• Security
• Ease of Network Deployment and Upgrade
• Cost of Network Equipment
• Subscriber Authentication, Access Control and Billing
• High-Speed Link Failover Converge Time
• Use of Existing Cable Infrastructure
• Interface to Regional Telco Network and Internet
13© 2000, Cisco Systems, Inc. 13
Solution BenefitsSolution Benefits
Cost Effectiveness
New Revenue Streams
High Performance
Ease of Deployment
Investment Protection
14© 2000, Cisco Systems, Inc. 14
In-building connectivityIn-building connectivity
1. New UTP CAT-5 within the buildingDrawback: no space for extra cable in the existing
buildings, longest reach is 100 meters 802.3
2. New multi/mono mode fiberDrawback: current issue with the copper based Ethernet 10/100 Mbps on Catalyst3500XL; E/O converters are required adding 200$/user
3. Existing telephone copper pairs with VDSL
Drawback: deregulation issues, normally owned by the incumbent
4. 802.11 W-LAN coverageDrawback: requires frequencies and it has speed limits (11 Mbit/s per cell)
5. MATV coax cabling with DOCSIS
Catalyst 6500 L3 SwitchesGig Eth Links
10/100 Mbps
GSR
3500-XLs
C.O.
SOHO
Gig Eth Links
CPE
15© 2000, Cisco Systems, Inc. 15
Full Optical in building wiringFull Optical in building wiring
BenefitsSimple to deployFlexible, it can fit well within the MDU and in the apartmentNo FEXT/NEXT issuesFuture-proof, easy upgrade to GE accessUnlimited bandwithQuick user activationToday: uses o/e converters
Cisco Products: coming with next Cat 3500XL-3
16© 2000, Cisco Systems, Inc. 16
Copper alternative: LRECopper alternative: LRE
• Enables the use of Ethernet over existing, unconditioned, telephone-grade wire
• Enables Ethernet to coexist with “plain old telephone service” (POTS), Integrated Services Digital Network (ISDN) or PBX signaling services
• Uses newest DSL coding and digital modulation techniques with Ethernet
• Provides a point-to-point transmission that can deliver a symmetrical, full-duplex, data rate of up to 15 Mbps
• LRE products are simple to install and interface with any existing Ethernet solution
17© 2000, Cisco Systems, Inc. 17
Professional, SOHO & SME CPEProfessional, SOHO & SME CPE
Cisco 1605: providing Low end routing capabilities. The Cisco 1605 R router provides a 10BaseT and an AUI port on the first Ethernet interface and a 10BaseT port on the second Ethernet interface.
Cisco 1751: The one-port Ethernet WIC (WIC-1ENET) offers customers the option of an additional Ethernet port, allowing broadband Internet access or deployment of a perimeter LAN or demilitarized zone (DMZ). VoIP port availabilityVoIP port availability.
Cisco 2611: providing entry level routing capabilities with two Ethernet ports.VoIP port VoIP port availabilityavailability.
Cisco 2621:providing entry level routing with two 10/100 Mbps auto-sensing Ethernet Port. VoIP port VoIP port availability.availability.
Cisco 806: as low cost ethernet-to-ethernet IOS router but it won't include VoIPproviding. You can combine it with Komodo to enable Voice support.
Non CPE, a customer Desktop/Server, or a customer LAN, can be directly connected to the E/FE 10/100 port.
NewNew
NewNew
18© 2000, Cisco Systems, Inc. 18
Intelligent Network Services BenefitsIntelligent Network Services BenefitsIntelligent Network Services BenefitsIntelligent Network Services Benefits
Security
Quality of Services
Multicast Media Support
Subscriber Auhentication, Access Control and Billing
Link Resiliency
Node Scalability
Cisco Solution BenefitsCisco Solution Benefits
19© 2000, Cisco Systems, Inc. 19
Residential VoiceResidential Voice
PSTNCisco GK
Infrastructure ZoneApplication Zone
Packet Network
NetSpeak RouteServer
Billing & Management Servers
V
NetSpeakMedia Server
Call Control and Signaling
Cisco GK
Access Zone
•Access Zone: RAS functions•Application Zone: Handles Residential Services•Infrastructure Zone: Handles PSTN interface, Directory Gatekeeper (if needed), etc
NetSpeakResidential GK
Catalyst 6500 L3 Switches Gig Eth Links
10/100 Mbps
Cisco 12000 Internet Routers
3500-XLs
C.O.
SOHO
Gig Eth Links
CPE
A must to have….but not a business A must to have….but not a business driverdriver
20© 2000, Cisco Systems, Inc. 20
Typical Customer Video BundleTypical Customer Video Bundle
•Video services are packaged into bundles…
Broadcast Video
~100 channel line-up, basic + premium tiers
Electronic Program Guide (EPG)
Web on TV and Interactive Video Enhancements
VOD, Pay-Per-View
Streaming Media Services
Ad Insertion
Personalized TV Capabilities
Rapidly becoming part of the bundle
…which in turn become part of overall service bundles including voice, video and data
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