1 brieann beckner – solution architect dynamic packaging artwork solution

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Brieann Beckner – Solution Architect

Dynamic Packaging Artwork Solution

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Marketing collateralCommercial Print / Signs & Displays

Don’t know why they make these choices**

80%Decisions made at shelf*

70%Decision time in

front of shelf

5seconds

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Where do the errors occur on packaging?

Technical Drawings Graphics

The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition.

Copy

CodabarCode 128Code 39Code 93Data MatrixEAN 13GS1 DataBarITF-14PharmacodeQR CodeUPC

Tech Specs Artwork Execution

The quick smart packaging expert jumped over the lazy competition.

b a r c o d e

5%

16%

58%

2%

19%

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Packaging is Complex

1 Master Designx Number of Flavorsx Number of Languages

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Getting Content on to the Packaging is Complex

ArtworkStudio

BrandOwner

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Why do all these content errors occur?

1. Lack of global standard to

communicate content

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Why do all these content errors occur?

2. Lack of global process standard to

manage content

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Why do all these content errors occur?

3. Lack of tools to update

packaging artwork

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Solution offered by GS1 and Esko:

Collaborative Packaging

Artwork

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1. GS1 XML Intelligent Packaging

Speak the SAME LANGUAGE

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1. GS1 XML Intelligent Packaging

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2. Standard Process Enabled by GS1

Use ONE Trusted Source of Data

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3. Esko Tools to Update Packaging Artwork

Artwork is LINKED to the GS1 Content

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Testimonial from an Early Adopter

● Situation: 75,000 Pieces of Art (POA) per year

● Benefits:

Nr. of approval cycles per POA went down from

2.5 to 1.5

Total amount of ‘human touches’ was reduced with

50%

20

19%

16%

31%

34%

At least once every 6 months

Every 6 to 12 months

Every 12 months to 2 years

Every 2 years or more

Sources: “Innovations in Packaging” Pan-European Survey 2012, easyFairs®, “Reinventing innovation at consumer goods companies”, McKinsey Quarterly, 2006

How often do you change

your packaging?

Packaging is Constantly Changing

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Demographics

Regulatory/legislation

Tamper evidence/product security

Faster plant throughput

Improved shelf standout

Improved product performance

Environmental impact

Enhanced brand image

Cost reduction

0 100 200 300 400 500 600 700 800

“Which of the following are currently driving your packaging decisions?”

Source: “Innovations in Packaging” Pan-European Survey 2012, easyFairs®

Why Change?

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Protect Brand Equity1 Manage

Copy &Content2

BrandColor Consistency3 Drive

Packaging Innovation

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Esko Shares Common Goals with our Customers

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Packaging is produced with Esko software

9 of 10Brands

Market share within the packaging supply chain

70%Or more

Creating innovative packaging software

100%Independent

focus

…Did you know?

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