1 green karst green karst project as an example of advantages and benefits for companies and local...
Post on 05-Jan-2016
215 Views
Preview:
TRANSCRIPT
1
Green Karst Green Karst Green Karst Project as an example of
advantages and benefits for companies and local communities.
The exceptional concept and brand.Alenka Volk
Warsaw, 18th May 2010
2
Slovenia within EuropeSlovenia within Europe
3
Regional Development Regional Development Agency of Inner-Karst regionAgency of Inner-Karst region
• Regional development tasks
• Local and regional development in the area of economy, enterpreneurship
• Development of human resources
• Strategic orientation to sustainable development and enhancement environmental concern
• Preservation and promotion of local and regional cultural and natural heritage.
4
ECO-REGION is our visionECO-REGION is our vision
The implementation of the project
ECO-REGION management
is essential for the future sustainable
development of the Inner-Karst region
5
ECO REGION Project objectives
ECO REGION Project objectives
• To harmonise the content of the Eco-region between the main stakeholders in the development (the business sector) and the nature conservationists
• To apply the developmental concept to all fields of development in the Region
• To establish a brand and a marketing strategy
• To establish standards/recommendations – the implementation of sustainable development principles
• To create/stimulate the products/services of the Eco-region;
• To establish a sustainable management and collaboration system between the stakeholders
6
ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent
Strategic plan of Green Karst
• To preserve the enviroment• To develop new products, services
and knowledge• To join tourist offers that will raise
the tourist demand and our recognition
• To become socially aware region
7
ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent
Marketing strategy of Green Karst
• Niche strategy
• Differentiation strategy
• De-seasonalized strategy
8
ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent
A register of the Region’s turist infrastructure directed to tourism niche strategy
www.zelenikras.si
9
ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent
A brand and an integrated graphic design
10
GRAPHIC DESIGN APPLICATIONSGRAPHIC DESIGN APPLICATIONS
11
ECO REGION- Project ECO REGION- Project ContentContentECO REGION- Project ECO REGION- Project ContentContent
Communication activities
• Green karst Flyers
• Green karst Guide
• Participation at two fairs
• Website
• Articles, domestic and
foreign media
12
The visionThe vision• With responsible way of life and investments in knowledge
and development the region will become attractive from marketing point of view and environmentaly most preserved in Slovenia.
• Common appearance/promotion with the new brand will set our region as the most favorable for active tourists and environmentaly aware consumers.
• Quality of life and values are the most important in the region – this will help us to make progress and to stay green for future generation at the same time.
EnVision the Future
13
What does the new brand offer to the companies and local communities?
Promotion and recognition
Common marketing
New sale paths
14
What does the new brand offer to the companies and local communities?
Cooperation and integration of the producers/farmers/tourist workers
New ideas and support for their development and implementation
15
What have we achieved …
• Common basic position on
our future development
• Drawn national institutions’ attention
• Easier gaining of EU co-financing
… and where are we now?
• Rules governing the use of the brand
•Developing of a new project (Green Karst Park)
16
Regional Development Agency Regional Development Agency of Inner-Karst regionof Inner-Karst region
RRANO TRANJ SKO - KRAŠKE REG IJ E, d .o .o .
Prečna ulica 1
6257 Pivka
Slovenia
Tel.: +386(0)5 72 12 240
Fax: +386(0)5 72 12 245
www.rra-nkr.si
info@rra-nkr.si
top related