1 karlstad university lars haglund spring 2011 marketing strategies (15 ects)

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Karlstad UniversityLars HaglundSpring 2011

Marketing Strategies (15 ECTS)

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What are the most important things you have to know in marketing to complement basic level marketing?

What assignments do you get on your first jobs?

Course Background

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Competititors Customers/

Consumers Communication

Central CCC:s of the Course

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Problem Based Learning Developing your personal

skills! Report writing,

presentations and discussions

Feedback all the way!

Course Method

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We work with practical cases from companies/organizations.

A Competitive Strategy Analysis is the basis for analyzing Customers.

This in turn is the foundation for developing a Marketing Communication Plan.

The three studies are integrated into an Executive Summary.

Course Plan and Cases

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Course coordinator:Lars Haglund, lars.haglund@kau.se,

11B249, 054-700 15 18, Course administrator:

Frania Johansson, frania.johansson@kau.se 11D204, 054-700 13 55Competitive Strategy:

Peter Magnusson, peter.magnusson@kau.se, 11B242, 054-700 21 32,

Jörg Pareigis, jorg.pareigis@kau.se, 11D386, 054-700 23 39 Consumer Behaviour:

Lars Haglund, lars.haglund@kau.se, 11B249, 054-700 15 18,

Poja Shams, poja.shams@kau.se, 11D305, 054-700 21 48

Marketing Communication: Per Echeverri, per.echeverri@kau.se,

11A331, 054-7001505

Course Information

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Grant Robert M. Contemporary Strategy Analysis. Edition 2008. Malden, MA: Blackwell Publishing Ltd, a company of John Wiley and Sons, Sixth

edition

Peter & Olson: Consumer Behavior and Marketing Strategy. Ninth edition, McGraw-Hill. As an alternative you can use Peter, Olson and Grünert. Consumer

Behaviour and Marketing Strategy. Edition 1999. Maidenhead: McGraw-Hill Europe, European Edition

Lange & Dahlén. Optimal Marknadskommunikation.

Liber ekonomi, 2003

(Fill Chris. Simply Marketing Communications - Engagement and Practice.

Ed 2006. Pearson Education. )

Reading List

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Once more welcome to our course!